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Base Year: 2024
Companies covered: 30
Tables & Figures: 145
Countries covered: 23
Pages: 220
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Non-Perishable Milk Market
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Non-Perishable Milk Market Size
The global non-perishable milk market was valued at USD 200.5 billion in 2024, with expectations to reach USD 343.2 billion by 2034, growing at a CAGR of 5.6%.
The growth in demand for dairy products with a long shelf life has significantly bolstered the market. Previously, non-perishable milk was a popular commodity because Ultra-High Temperature (UHT) milk needed refrigeration which was non-existent in many places. The ability to store milk for a longer duration without refrigeration increased its popularity with consumers. In recent years, there has been a distinct change regarding consumer preferences towards organic, fortified and even lactose free options.
Milk and milk products have also seen some advancements in technology with regards to UHT processing. Combining HTST and aseptic packaging has increased the safety, quality and shelf life of these products. The combination of these factors is expected to result in steady growth in the coming years alongside urbanization, increasing consumption of osteoporosis-fighting nutrients, and shifting preference to plant-based products.
According to reports released by USDA Foreign Agricultural Service, China's government is actively supporting its dairy industry to increase domestic UHT milk production, reduce reliance on imports, and enhance food security. This involves large-scale investments, like subsidies for larger dairy farms, and the importation of dairy cattle to boost raw milk production. The goal is to increase self-sufficiency in dairy products, particularly UHT milk, to ensure a consistent supply for the domestic market and thus indicating a growth in the global market demand.
Non-Perishable Milk Market Trends
Urbanization and evolving lifestyles: Increasing demand for UHT milk and other non-perishable dairy products stems from the rapid paced development of several factors, like urbanization, infrastructure development, policies and technology innovation, which are dynamically evolving the lifestyle of society. Educated consumers use storage milk for over-the-road requirements due to no preservation and refrigeration needs while on maintaining a healthy diet with lactose intolerance, organically fortified or enriched milk varieties available. Enhanced UHT processing and aseptic packaging technologies ensure greater safety, quality, and product distribution efficiency.
Technological advancements in processing and packaging: Emerging markets are getting access to packaged retail goods and non-prescription fortified milk, thanks to the wide-extended retail channels, supermarkets, convenience stores, and e-commerce platforms. Through subsidies and infrastructural advancements, the government has also started regulating the quality provided in the market. This directly shifts the focus of the population to healthier dairy options and thus expands the overall consumption in the APAC region.
Together with this developed policy along with India, China, and even Japan increases the dairy demand, ensuring to witness great growth. But as the technology improves and policies become more supportive the non-perishable market is sure to flourish which, along with changing customer demands, will result in UHT and non-prescription fortified milk becoming exceeding market standards.
Trade Impact
Trump’s tariffs might have a notably adverse impact on U.S. perishable goods such as fruits, vegetables, dairy, and meat. Retaliatory measures from key trading partners, including China and Mexico, might triggered steep declines in export volumes, leading to domestic oversupply, falling prices, and widespread spoilage due to the limited shelf life of these products. Compounding the issue are significant supply chain disruptions, including port delays and heightened inspection protocols, which might further increase waste and financial losses.
Small- and mid-sized farmers is expected to hit hard, with many facing severe economic strain despite the implementation of federal bailout programs, which often proved insufficient. The trade uncertainty might force U.S. exporters to hastily pivot to new, less-established markets, while traditional international buyers sourced alternatives elsewhere, contributing to a long-term erosion of the U.S.’s global competitiveness in perishable exports.
Non-Perishable Milk Market Analysis
The non-perishable milk market by product type is segmented into UHT (Ultra-High Temperature) milk, evaporated milk, sweetened condensed milk, sweetened condensed milk, powdered milk and others. The UHT (Ultra-High Temperature) milk accounted for 29.5% of the market share in 2024 with a market size of USD 59.2 billion.
The non-perishable milk market is segmented into cow milk, goat milk, buffalo milk, plant-based alternatives and others based on source. Cow milk made up 29.7% of the market in 2024 and expected to grow at a faster rate of 5.3% CAGR to reach a wider consumer base.
Whole cow milk continues to hold a market share in non-perishable milk products because of its familiarity and accessibility in powdered and UHT (ultra-high temperature) packaged forms. While goat milk is capturing Lactose intolerant and digestible niche markets, southern Asian countries continue to have steady regional demand for buffalo milk due to its high fat content.
Soy, almond, and oat-based milk products are surging in popularity as a non-dairy and more sustainable option, marketers focusing on health and vegan audiences have amplified this growth further. The other and emerging categories feature dormant sheep milk, milk sourced from other animals, and multi-source blended products which are expanding driven by innovation and growing interest in stimulating diverse dietary solutions.
The non-perishable milk market by coffee type is segmented into whole/full fat (≥3.5% fat), semi-skimmed/reduced fat (1.5-1.8% fat), skimmed/low fat (≤0.5% fat), fat-free (0% fat) and variable fat content based on fat content. The whole/full fat (≥3.5% fat) accounted for 43.8% of the market share in 2024 with a market size of USD 87.9 billion.
Fat content trends in the non-perishable milk market are shaped by health awareness and regional preferences. Whole or full-fat milk (≥3.5% fat) remains popular for its taste and creamy texture, especially in UHT and sweetened condensed formats. Semi-skimmed/reduced-fat milk (1.5–1.8% fat) appeals to consumers seeking a balance between flavor and lower fat intake. Skimmed and low-fat options (≤0.5% fat) are favored in health-conscious markets, particularly in urban areas. Fat-free (0% fat) milk sees moderate demand, mainly among diet-focused consumers. Variable fat content products, including fortified and blended variants, are gaining ground for offering tailored nutritional benefits and wider consumer appeal.
The non-perishable milk market by distribution channel is segmented into tetra packs/aseptic cartons, cans, bottles, pouches, bag-in-box, tins & sachets (for powdered milk) and others. The tetra packs/aseptic cartons accounted for 39.5% of the market share in 2024.
Changes in customer preferences and adoption of new technology have been noted in the marketing and distribution systems for non-perishable milk products (e.g., skimmed powdered milk, plant-based alternatives) which are fuelled by demands for convenience and environmental preservation. Aseptic cartons and tetra packs remain the most popular packaging for UHT milk and plant-based milk analogues because of their long shelf life and environmentally friendly nature. Cans are still popular in traditional markets for evaporated and sweetened condensed milk.
Premium and flavoured products tend to be packaged selectively in plastic and glass bottles. Pouches are gaining popularity in economically sensitive areas because they are cheaper and use less material for packaging. Bag-in-box packaging is suited for use in food service and institutional for bulk serving. Tins and sachets of non-perishable milk especially powdered milk are popular in rural and even developing regions because the secure packaging makes them easy and cheap to transport. The others category, which includes many non-traditional and easy to open formats, is expanding as brands design for user experience while focusing on reducing environmental footprints. Sustainability, overall, emerged as the primary driver of functionality restraints and vice versa.
The non-perishable milk market by distribution channel is segmented into supermarkets & hypermarkets, specialty stores, convenience stores, online retail, foodservice, direct sales (B2B) and others based on distribution channel. The supermarkets & hypermarkets accounted for 31.5% of the market share in 2024.
In the non-perishable milk market, supermarkets and hypermarkets remain dominant due to their wide product variety and accessibility. Specialty stores are gaining traction for offering premium and health-focused milk products, including lactose-free and plant-based UHT options. Convenience stores continue to drive impulse and on-the-go purchases, particularly for single-serve packs. Online retail is rapidly expanding, supported by changing consumer habits and the growth of e-commerce platforms. Foodservice channels such as cafés, hotels, and restaurants are consistent buyers, especially of UHT and powdered milk. Direct sales (B2B) thrive in institutional and industrial sectors, while “Others” include vending and export-driven distribution strategies.
The market is segmented into direct consumption, food processing, beverage industry, food service industry, nutritional supplements and others based on end use. Direct consumption made up 35.5% of the market in 2024 and expected to grow at a faster rate of 5.5% CAGR to reach a wider consumer base.
In the non-perishable milk market, direct consumption remains the primary end use, driven by the convenience and long shelf life of UHT and powdered milk. The food processing sector steadily utilizes evaporated, condensed, and powdered milk as ingredients in bakery, confectionery, and ready-to-eat products. The beverage industry increasingly incorporates milk in flavoured drinks, protein beverages, and dairy-based smoothies, contributing to rising demand. The food service industry relies heavily on non-perishable milk for consistent supply and storage efficiency. Meanwhile, nutritional supplements represent a growing segment, with milk powders and fortified variants being used in health drinks and specialized dietary formulations.
The non-perishable milk market is dominated by North America, accounting for 34.3% of total revenue in 2024.
Non-Perishable Milk Market Share
The Lactalis International, Nestlé S.A., Fonterra Co-operative Group Limited, Danone S.A. and Arla Foods market are significant 5 players in the global non-perishable milk industry with respect to innovation and distribution. Lactalis International, Nestlé S.A., Fonterra Co-operative Group Limited, Danone S.A., and Arla Foods are influential players in the non-perishable milk market, particularly in Ultra-High Temperature (UHT) milk. Lactalis, through its Lactel brand, has expanded globally, offering a variety of UHT milk products, including organic and lactose-free options.
Nestlé has invested in UHT milk production facilities in countries like Argentina and Sri Lanka, producing value-added products under brands such as Nesquik and Nido. Fonterra has significantly increased its UHT processing capacity to meet growing demand in Asian markets, focusing on low-fat and fortified milk variants. Danone emphasizes sustainability and innovation in its UHT milk offerings, catering to health-conscious consumers. Arla Foods has expanded its UHT milk production in regions like Bangladesh, aligning with its commitment to affordable nutrition and sustainability. Collectively, these companies drive growth and innovation in the market.
Non-Perishable Milk Market Companies
Lactalis International: Lactalis has expanded its non-perishable milk portfolio through strategic acquisitions in emerging markets and new product development in UHT and fortified milk. The company also partners with local distributors to enhance supply chains, ensuring greater market penetration in Africa, the Middle East, and Southeast Asia.
Nestlé S.A.: Nestlé focuses on innovation in shelf-stable milk by launching fortified and plant-based UHT products. It has formed partnerships with local farmers and co-manufacturers for sustainable sourcing. The company emphasizes digital marketing strategies and e-commerce to drive growth in developing and health-conscious markets.
Fonterra Co-operative Group Limited: Fonterra invests in R&D for high-protein and specialty milk powders targeting Asia-Pacific. Strategic joint ventures and collaborations with local partners support its expansion. Its focus remains on value-added dairy products and tailored nutritional solutions for both B2B and retail non-perishable segments.
Danone S.A.: Danone advances in the non-perishable milk segment through plant-based UHT innovations and collaborations with tech companies for sustainable packaging. The company actively launches health-focused variants and strengthens presence in emerging markets through partnerships and localized strategies aimed at long shelf life and nutrition.
Arla Foods: Arla develops value-added UHT and powdered milk products, focusing on organic and lactose-free lines. Strategic alliances with distributors and co-ops enhance access to African and Middle Eastern markets. The company also leverages digital tools and sustainability initiatives to support its growth in non-perishable milk categories.
Non-Perishable Milk Industry News:
The non-perishable milk market research report includes an in-depth coverage of the industry with estimates and forecast in terms of revenue in USD billion from 2021 - 2034 for the following segments:
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Market, By Product Type
Market, By Source
Market, By Fat Content
Market, By Packaging Type
Market, By Distribution Channel
Market, By End Use
The above information is provided for the following regions and countries: