Matcha Market - By Production Technology (Pan Fried, Steamed), By Grade (Ceremonial, Classic, Culinary), By Application (Regular Tea, Matcha Beverages, Food, Personal Care & Cosmetics) & Forecast, 2021-2027

Industry Trends

Global Matcha Market size exceeded USD 3 billion in 2020 and is estimated to grow at a CAGR of 8% from 2021 to 2027. The growing consumer focus on leading a healthy lifestyle along with a rise in overweight population and increase in the number of obesity cases and people suffering from cardiovascular diseases should boost product demand.
 

Matcha is a fine green powder made from green tea leaves, which is used as a health drink and flavoring agent in a variety of beverages. It is a bright green powder that is prepared by grinding young tea leaves, which are full of nutrients such as vitamins, minerals, and health beneficial polyphenols. The powder is prepared by steamed or pan-fried production technology, which is used for different applications such as food, personal care & cosmetics, regular tea, and matcha beverages.
 

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The increase in demand for matcha tea owing to its several health benefits, such as weight loss, boosts brain function, prevents cancer, promotes heart health, and protects liver, will boost market growth. Matcha is used in several foods such as smoothies, desserts, oatmeal, granola, bars, latte popsicles, and salad dressings. Also, it is used in drinks, such as latte & iced tea, promoting a state of relaxation and well-being. An increase in the number of health-related diseases, such as heart disease, cancer, and diabetes, is anticipated to drive business growth.
 

Increase in demand for pan-fried leaves owing to their smoky taste to drive matcha business growth

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The global matcha market by pan-fried production technology surpassed USD 1.5 billion in 2020 and is anticipated to witness significant gains over the forecast timeframe. The product provides excellent toasty & smoky flavors as compared to the vegetal taste of other green teas. These tea leaves are dried quickly to prevent oxidation, which turns the tea leaves brownish and dulls the appearance of the tea. The pan-fried production technology prevents oxidation and provides a unique shape to each leaf.
 

The pan-fried production technology lightly ferments the tea, subtly changing its color and the flavor, which is anticipated to cater to the product demand. The pan-fried method is commonly used for tea leaves in China. Chinese tea leaves are hand processed, which are carved into many shapes using machines including twisted into spirals, rolled into balls, and curved into wrinkled strips. An increase in the demand for a variety in tea flavors with added nutritional properties, such as vitamin C, selenium, zinc, magnesium, vitamins, and fibers.
 

High number of antioxidants and nutrient rich ingredients that offer health benefits will fuel product demand for regular tea applications

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The regular tea application is anticipated to surpass USD 3 billion by 2027. An increase in the consumption of matcha as regular tea owing to its nutritional benefits will foster the matcha market growth. Matcha contains EGCg, which reduces the risk of cancer owing to its antioxidant characteristics. It contains L-Theanine, which improves the memory and boosts concentration power.
 

Increased consumer purchasing power along with more effectivity of matcha than regular green tea against bacteria, viruses, and fungi makes it more acceptable for regular drinking tea, which will fuel the matcha market share. Also, it offers a variety of benefits, such as concentrated antioxidants, preventing the risk of cancers, such as prostrate, breast, and colorectal cancer, and providing benefits of oral health such as suppress the bacterial growth and lower the risk of infection. Its health benefits include reducing cholesterol, burning calories faster, increasing the energy levels & lowering the stress, and detoxifying properties, which will boost the matcha demand for regular tea applications.
 

Consumer shift toward health drinks along with incorporating matcha powder in food due to health benefits will stimulate market growth in North America

The North America matcha market is anticipated to surpass USD 1 Billion by the end of 2027. The increasing use of matcha in various food products, such as waffles, pancakes, popcorns, and puddings, will boost product demand. Matcha is a naturally vegan & gluten-free powder owing to which it is used in a variety of dishes for health benefits. The rising awareness about the ill-effects of gluten food on health along with the increasing preference for gluten-free food is anticipated to boost matcha demand.
 

The increasing awareness about health benefits of matcha ingredient in food represents ample growth opportunities. Consumers in the region are highly inclined toward nutritional health drinks to maintain health & fitness. Matcha provides refreshing & health nourishing benefits such as antioxidants, vitamins, and minerals. An increase in the demand for drinks rich in health benefits and flavors will foster product demand.
 

Key business strategies adopted by manufacturers including new product launches and mergers & acquisitions

The matcha industry is competitive with the presence of various players such as Sun Time Tea Company, Vivid Vitality, Mizuba Tea Company, Tea’s Me Company, Kissa Tea GmbH Company, ITO EN Ltd, Aoi Tea Company, Matcha Maiden, Aiya America, Shaanxi Dongyu Tea, DoMatcha, Midori Spring, Encha, and Ippodo Tea. Companies are involved in business strategies such as production expansion, new product launches, and mergers & acquisitions for business expansion.
 

The global matcha market research report includes in-depth coverage of the industry with estimates & forecast in terms of volume in kilo tons and revenue in USD million from 2016 to 2027 for the following segments:

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By Production Technology

• Pan-fried
• Steamed

By Grade

• Ceremonial
• Classic
• Culinary

By Application

• Regular Tea
• Matcha Beverages
• Food
• Personal Care & Cosmetics

The above information has been provided for the following regions:

By Region

• North America
  • U.S.
  • Canada
  • Mexico
• Europe
  • Germany
  • UK
  • France
  • Italy
  • Spain
  • Netherland
  • Belgium
  • Poland
  • Denmark
  • Ireland
  • Russia
• Asia Pacific
  • China
  • India
  • Japan
  • South Korea
  • Indonesia
  • Australia
  • Taiwan
  • Vietnam
  • Malaysia
• Latin America
  • Brazil
  • Argentina
• Middle East & Africa
  • South Africa
  • Saudi Arabia
  • UAE
  • Turkey
  • Kuwait
  • Morocco