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Liver Health Supplements Market – By Product (Vitamins, Minerals, Herbal Supplements), Use (Human, Veterinary), Dosage Form (Capsule, Tablets, Liquid), Distribution Channel (Hypermarkets, E-commerce, Retail Pharmacies), Global Forecast 2024 ­ 2032

  • Report ID: GMI9890
  • Published Date: Jun 2024
  • Report Format: PDF

Liver Health Supplements Market Size

Liver Health Supplements Market size was valued at USD 9.5 billion in 2023 growing at a CAGR of 5.6% between 2024 and 2032, driven by factors such as the rising prevalence of liver disease.

Liver Health Supplements Market

As liver diseases such as fatty liver disease, hepatitis, and cirrhosis become more prevalent globally due to factors such as sedentary lifestyles, obesity, excessive alcohol consumption, and viral infections, there is a growing need for supplements that support liver health. For instance, as per the report published by World Health Organization it has been estimated that 254 million people were living with chronic hepatitis B infection in 2022, with 1.2 million new infections each year.

In 2022, hepatitis B resulted in an estimated 1.1 million deaths, mostly from cirrhosis and hepatocellular carcinoma (primary liver cancer).  Thus, the rapid increase in the prevalence of liver disease such as hepatitis globally is the major factor that is anticipated to increase the demand for liver health supplements, thereby boosting the growth of the market. Liver health supplements are dietary supplements specifically formulated to support and maintain the health and function of the liver. These supplements typically contain a combination of vitamins, minerals, herbs, amino acids, and other nutrients known for their beneficial effects on liver function.


Liver Health Supplements Market Trends

The increasing prevalence of liver disease significantly drives the growth of the market.

  • For instance, as per an article published in National Library of Medicine in August 2023, it has been reported that liver disease accounts for two million deaths annually and is responsible for 4% of all deaths (1 out of every 25 deaths worldwide); approximately two-thirds of all liver-related deaths occur in men. Thus, as liver diseases become more prevalent, awareness about liver health and its impact on overall well-being increases. This awareness drives individuals to seek preventive measures and support for liver health, boosting the demand for supplements designed to improve or maintain liver function.

Moreover, as more people are diagnosed with liver conditions, there is an uptick in medical advice regarding liver health management. Healthcare professionals often recommend supplements as part of a comprehensive treatment plan, thereby increasing their adoption.

Liver Health Supplements Market Analysis

Liver Health Supplements Market, By Product, 2021 – 2032 (USD Billion)

Based on the products, the global market is classified into vitamins, minerals, herbal supplements, and other products. The herbal supplements segment dominated the market with revenue of USD 3.4 billion in 2023.

  • There is a growing preference for natural and organic products over synthetic alternatives. Also, companies are investing in product innovations, such as combining multiple beneficial herbs and offering supplements in various forms such as capsules, powders, teas. Therefore, herbal supplements are perceived as safer with fewer side effects, which appeals to health-conscious consumers.  
  • Furthermore, ongoing research and development in herbal medicinal products have led to the discovery of new herbs and the validation of traditional remedies. Scientific backing and clinical trials enhance consumer trust and acceptance. Thus, aforementioned are anticipated to boost the growth of the market.
Liver Health Supplements Market, By Use (2023)

Based on the use, the global liver health supplements market is classified into human and veterinary. The human segment dominated the market with market share of 88.1% in 2023.

  • The rising rates of obesity and metabolic syndrome, which are linked to non-alcoholic fatty liver disease (NAFLD) owing to increased consumption of processed foods and exposure to environmental toxins are the major factors that is anticipated to boost the market growth.
  • Moreover, the increasing trend towards preventive healthcare encourages people to adopt supplements to support liver function and prevent diseases, are the factors that is fuelling the market growth.
  • Further, campaigns and educational programs highlight the risks of liver diseases and the benefits of maintaining liver health. Therefore, growing awareness about liver health and its importance in overall well-being is a significant driver.

Based on dosage forms, the liver health supplements market is classified into capsules, tablets, liquids, and other dosage forms. The capsules segment is expected to reach USD 7 billion by end of 2032.

  • Advancements in supplement formulations have led to the development of more effective and targeted liver health supplements. Capsules are often preferred for their ability to deliver precise dosages and protect sensitive ingredients. Therefore, favored by consumers for their ease of swallowing and convenience, masking compared to tablets and liquid forms. They also often have a longer shelf life and can contain multiple ingredients in a single dose.
  • Furthermore, the trend towards natural and herbal supplements has boosted the market as many liver health supplements are based on ingredients such as milk thistle, turmeric, and dandelion, which are commonly available in capsule form. Such aforementioned factor is expected to spur the segmental growth.

Based on distribution channel, the liver health supplements market is classified into hypermarkets, e-commerce, drug store & retail pharmacies, and other distribution channels. The hypermarkets segment is expected to exhibit 5.9% CAGR between 2024 - 2032.


  • Hypermarkets often collaborate with supplement manufacturers for exclusive products or special promotions. These partnerships can lead to unique offerings that attract consumers to purchase liver health supplements from hypermarkets.
  • Also, strategic placement of liver health supplements, promotional displays, and educational materials can increase product visibility and consumer awareness.
  • Furthermore, hypermarkets often benefit from economies of scale, enabling them to offer competitive pricing on liver health supplements. Therefore, frequent promotions, discounts, and loyalty programs attract price-sensitive customers, thereby augmenting the market growth.
North America Liver Health Supplements Market, 2021 – 2032 (USD Billion)

In 2023, North America secured a substantial market share of 38.1% in the global liver health supplements market and is expected to dominate throughout the forecast period.

  • The rising incidence of liver diseases such as fatty liver disease, hepatitis, and liver cancer in North America has heightened awareness and demand for liver health supplements. Non-alcoholic fatty liver disease (NAFLD) is prevalent due to high rates of obesity and diabetes.
  • Moreover, innovations in supplement formulations including the development of more effective and bioavailable liver health supplements, have spurred market growth. Also, increased awareness about the benefits of liver health supplements has significantly boosted the market in North America.  
  • In addition, the relatively favorable regulatory environment for dietary supplements in the U.S. allows for a wide range of liver health products to be available in the market, thereby supplementing the regional market growth.

Germany to experience the highest growth rate in the market, outstripping other countries in Europe in the assessment period.

  • There is a growing awareness among Germans about the importance of liver health and the benefits of preventive healthcare. Campaigns and information disseminated by healthcare providers, NGOs, and media have contributed to this awareness.
  • Moreover, there is a strong and growing trend towards health and wellness in Germany. Consumers are increasingly looking for natural and organic supplements as part of their overall health regimen, including liver health supplements. Thus, availability of wide array of products in the market will foster the country level market growth.

The Asia Pacific liver health supplements market is expected to grow with a significant CAGR of 5.9% during the forecast period.

  • There is a rising incidence of liver diseases such as hepatitis, fatty liver disease, and cirrhosis in Asian countries especially in India and China. This is partly due to lifestyle changes, including unhealthy diets, alcohol consumption, and lack of physical activity, which increase the demand for liver health supplements.
  • Moreover, with the growing emphasis on preventive healthcare and wellness, there is increased awareness among consumers about the importance of maintaining liver health. This awareness drives demand for weight loss and obesity management supplements that promote weight management and decrease the risk of liver disfunction. Therefore, consumers are increasingly seeking natural and herbal alternatives to conventional medications for managing health conditions.
  • Thus, growing adoption of herbal and natural supplements along with treatment regimens will augment the regional market growth.

Liver Health Supplements Market Share

The competitive landscape of the liver health supplements industry is characterized by the presence of established pharmaceutical companies that manufacture advanced liver health supplements vying for market share. Key players are engaging in strategic initiatives such as collaboration, product launch, investment, and partnerships to strengthen their product portfolio. The companies are actively adopting a multi-pronged approaches to address the rising demand for liver health supplements.

Liver Health Supplements Market Companies

Prominent players operating in the liver health supplements industry are as mentioned below:

  • AdvaCare Pharma
  • Carbamide Forte
  • Dabur
  • Gaia Herbs
  • Himalaya Wellness Company
  • iHerb, LLC
  • Integria Healthcare Pvt. Ltd.
  • Inlife Pharma Pvt. Ltd
  • Irwin Naturals
  • Jarrow, Formula, Inc.
  • Life Extension
  • Metagenics Pvt. Ltd.
  • Nature’s Way
  • Nestle S.A.
  • NOW Foods
  • Nutralife Health Product, Inc.
  • Solaray
  • Swisse

Liver Health Supplements Industry News:

  • In November 2023, BioAdaptives, Inc. a leading manufacturer and distributor of innovative, all-natural dietary supplements announced the development of VeganHepPlus liver supplement formula. The novel, all-natural, vegan supplement formula is designed to promote liver detoxification and support healthy hepatic function. This strategy is expected to add value to their business portfolio and generate revenues from its sales.

The liver health supplements market research report includes an in-depth coverage of the industry with estimates & forecast in terms of revenue in USD Million from 2021 – 2032 for the following segments:

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Market, By Product

  • Vitamins
  • Minerals
  • Herbal supplements
  • Other products

Market, By Use

  • Human
  • Veterinary

Market, By Dosage Form

  • Capsules
  • Tablets
  • Liquids
  • Other dosage forms

Market, By Distribution Channel

  • Hypermarkets
  • E-commerce
  • Drug store & retail pharmacies
  • Other distribution channels

The above information is provided for the following regions and countries:

  • North America
    • U.S.
    • Canada
  • Europe
    • Germany
    • UK
    • France
    • Italy
    • Spain
    • Netherlands
    • Rest of Europe
  • Asia Pacific
    • Japan
    • China
    • India
    • Australia
    • South Korea
    • Rest of Asia Pacific
  • Latin America
    • Brazil
    • Mexico
    • Rest of Latin America
  • Middle East and Africa
    • South Africa
    • Saudia Arabia
    • UAE
    • Rest of Middle East and Africa


Authors: Mariam Faizullabhoy, Gauri Wani

Frequently Asked Questions (FAQ) :

Liver health supplements industry size was USD 9.5 billion in 2023 and will grow at 5.6% CAGR between 2024 and 2032 due to increasing awareness of liver diseases, rising prevalence of conditions like fatty liver disease and hepatitis, and growing adoption of unhealthy lifestyles.

The herbal supplements segment in the market recorded 3.4 billion in 2023, driven by the rising preference for organic and plant-based products, coupled with extensive research validating the benefits of herbal ingredients.

North America liver health supplements industry held 38.1% share in 2023, attributed to the robust healthcare infrastructure, high prevalence of liver diseases, and growing consumer awareness regarding preventive healthcare measures.

Key players operating in the liver health supplements industry are AdvaCare Pharma, Carbamide Forte, Dabur, Gaia Herbs, Himalaya Wellness Company, Irwin Naturals, Jarrow, Formula, Inc., Life Extension, Metagenics Pvt. Ltd., Nature’s Way, Nestle S.A., NOW Foods, and Swisse, among others.

Liver Health Supplements Market Scope

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Premium Report Details

  • Base Year: 2023
  • Companies covered: 18
  • Tables & Figures: 180
  • Countries covered: 22
  • Pages: 252
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