Men’s Health Supplement Market – By Application, By Formulation, By Age Group, By Distribution Channel - Global Forecast 2025 – 2034

Men’s Health Supplement Market Size

The global men’s health supplement market was estimated at USD 72.8 billion in 2024. The market is expected to grow from USD 79.3 billion in 2025 to USD 183.7 billion in 2034, at a CAGR of 9.8%. The increasing prevalence of chronic disease due to rising adoption of unhealthy lifestyle among men, leads to increase in demand of health supplements, that further contribute to the growth of the market.
 

Globally, 1 out of 3 people suffer from chronic diseases and the percentage of chronic disease is higher in men than that in women. According to Statista, 68% of adult men in the U.S. use dietary supplements, with a strong preference for protein and vitamin products. This high adoption rate directly supports the growth of the men’s health supplements market, as it reflects increasing consumer focus on muscle building, energy enhancement, and overall wellness.
 

The rising global move towards healthier ways of living has driven a growing demand for health-related supplements. This tendency indicates a proactive approach to wellness, as people look to improve their diets and exercise regimens. As men increasingly recognize the advantages of targeted nutritional support, the market for men's health supplements is expected to grow during the analysis period.
 

Moreover, government is taking various initiatives focusing on safety and efficacy of the supplements. Thus, with the growing demand of the supplements, manufacturers focus more on safety and efficacy to maintain consumer trust and compliance, thereby contributing the market growth.
 

The aging population is another key factor contributing to market growth. As the global number of men aged 50 and above continues to rise, so does the demand for supplements—driven by the increasing risk of chronic health conditions. According to a report by the World Health Organization (WHO), by 2030, one in six people worldwide will be over the age of 60, which is expected to further boost the demand for men’s health supplements.
 

Additionally, manufacturers are more focused to develop plant based and natural supplements due to increasing consumer demand for more authentic, chemical free and organic products. Ingredients such as ashwagandha, fenugreek, turmeric and various others natural ingredients are incorporated in the formulation of various dosage forms such as tablets, capsules, powders to improve the bioavailability of the supplement.
 

Men's health supplements are nutritional products aimed at improving different concerns of men's health, such as general well-being, muscle development, energy levels, sexual wellness, prostate function, and heart health. These supplements usually consist of a blend of vitamins, minerals, proteins, amino acids, and herbal nutraceuticals, addressing the increasing need for tailored health options for men.
 

Men’s Health Supplement Market Trends

• The global market for men’s health supplement is expected to witness substantial growth during the forecast period owing to rising awareness of preventive health among men.
   
• Moreover, the industry sees a significant growth, with the recent approval of innovative products that are designed to cater the health-conscious consumers. For example, Zeon Lifesciences has launched a ZeoNutra a diversified plant-based immunity booster supplements used for general health and wellness, men’s health along with weight management.
   
• Additionally, an increasing demand for personalized nutrition, where individual profiling that includes weight, height and other body conditions are utilised to prepare a customised supplement, drives the market growth.
   
• Additionally, advancements in biotechnology and artificial intelligence (AI) are enabling more precise supplementation for men. AI helps establish a link between dietary habits and health outcomes, supporting personalized health monitoring.
   
• For instance, in October 2024, Bioniq a personalized nutrition company introduced an AI-driven approach to formulate supplements tailored to an individual’s unique health profile, including factors such as genetics and lifestyle. The company offers customized supplement plans, expert consultations, and educational resources to promote overall health and wellness.
   
• The increase in aging population coupled with growing prevalence of cardiovascular diseases, raises the demand for cardiovascular health supplements such as omega D3 and Vitamin D, that contribute the market growth. According to the World Health Organization (WHO), the global population aged over 60 is expected to nearly double from 12% to 22% by 2050. Additionally, approximately 10,000 people die from CVDs each day, with men accounting for a higher proportion of cases compared to women. These factors are further fuelling the expansion of the men’s health supplements market.
   
• Furthermore, the growing demand for testosterone supplements driven by men seeking hormonal balance and enhanced muscle growth is significantly contributing to market expansion. Factors such as lifestyle-related stress and the natural decline in testosterone levels with age are also fuelling the increased use of men's health supplements.
   
• Lastly, the men's health supplement sector is also adopting advanced delivery methods to enhance the bioavailability and effectiveness of the products. From liposomal encapsulation to sublingual tablets, these innovative delivery techniques seek to improve the absorption and effectiveness of essential nutrients and active compounds.
   

Trump Administration Tariffs

• Trump administration’s tariffs on imports from countries such as China, including dietary supplement ingredients and packaging materials, might increase the cost of raw materials and finished men’s health products. These tariffs can also lead to supply chain disruptions, as many men’s health supplement providers rely heavily on Chinese vendors for herbal extracts, capsule casings, and nutraceutical ingredients.
   
• Due to these tariffs, companies operating in the men’s health supplement market might have to reevaluate and adjust their sourcing and production strategies to reduce dependency on Chinese suppliers. This might lead to a shift towards sourcing from alternative markets such as India, Vietnam, and Eastern Europe.
   
• Moreover, short-term challenges include delays in product availability, increased operational costs due to vendor diversification, and potential disruptions in quality control and consistency for supplement ingredients, packaging, and distribution logistics.
   

Men’s Health Supplement Market Analysis

In 2021, the global market was valued at USD 55.7 billion. The following year, it saw a slight increase to USD 60.8 billion, and by 2023, the market further climbed to USD 66.5 billion.
 

Based on application, the global market is bifurcated into sports supplements, bone supplements, cardiovascular supplements, weight-oriented supplements, hair growth supplements and other supplements. The sport supplement segment dominated the market in 2024 and was valued at USD 24.3 billion.
 

• The increasing need for sports supplements helps athletes to enhance the performance, muscle recovery and maintaining health avoiding any deficiencies that would result in lack of performance.
   
• According to Myprotein, 33% of people worldwide participate in some form of sports. The rising participation of men in sports and physical activities is driving demand for health supplements, thereby accelerating market growth.
   
• The increasing need for creatine supplementation among athletes and fitness enthusiasts is a significant growth driver of the men's health supplements market. According to a study published in the Journal of the International Society of Sports Nutrition, the use of creatine supplementation can lead to 10-20% increase in the high intensity performance making it a crucial supplement for athletes, bodybuilders, and sports professionals.
   
• The growing trend of fitness and the adoption of healthy lifestyle have led to increasing adoption of strength training, bodybuilding, and athletic activities. Such fitness activities require a higher protein intake for muscle recovery and growth, thereby contributing to market growth.
   
• For example, as per the study published by the American College of Sports Medicine, it is recommended that, on an average 1.2-1.7-gram protein for every one kilogram of the body weight are required to perform strength training and maintaining fitness. 
   
• The increasing need of vitamin D, calcium and iron due to higher rate of sweat loss and physical demand stimulates the demand for sports supplements, that further contribute to market growth.
   

Based on formulation, the global men’s health supplement market is divided into tablets, capsules, liquid, gummies and other formulations. In 2024, the capsules segment accounted for the largest share of 38.3% in global market.
 

• The greater flexibility in capsule formulation is also contributing to market growth. Capsules are known for their superior absorption and are available in a wide range of sizes (000 to 5), offering manufacturers multiple options to tailor products to consumer needs.
   
• The enhanced bioavailability of vitamins and fatty acids in soft gel formulations, which significantly improve nutrient absorption and patient compliance drives the growth of the market.
   
• Moreover, capsules, particularly soft gels and liquid-filled varieties, have faster absorption rates compared to traditional tablets, which stimulates their appeal. In addition, the U.S. FDA advises using soft gel capsules for their higher bioavailability, that ensures more efficient delivery and absorption of active ingredients.
   
• Additionally, other forms of dosage form such as powder or liquid have been less effective than capsules for prostate health, which is a great concern in older men. Capsules such as Saw Palmetto extract are used in prostate health, which contribute to the market growth.  
                 

Based on age group, the global men’s health supplement market is divided into 20-30, 31-40, 41-50 and above 50. The 31-40 age group segment dominated the market with USD 25.3 billion in 2024 and is anticipated to reach USD 65.1 billion by 2034, growing with a significant CAGR of 10% during the analysis period.
 

• The growing recognition of age-associated muscle deterioration and the effects of chronic stress on general well-being is boosting the need for health supplements among men. As stated by MD Anderson Cancer Centre, men start to experience a reduction in muscle mass following the age of 30, and prolonged stress adversely impacts various bodily systems. This has resulted in an increasing dependence on protein supplements, and performance-boosting products to mitigate these impacts thereby promoting market growth.
   
• The rising number of osteoporosis cases has raised awareness among elderly men about the need for vitamin D supplements. This insufficiency may also result in muscle weakness, vitamin D becomes essential for preserving bone density and avoiding any musculoskeletal issues, thereby stimulating the market growth.
   
• Moreover, the rising trend of weight gain among middle-aged men has sparked worries regarding health and well-being. On average, adult’s men gained 14.3 pounds in their 30s and 40s. A HealthHub survey reveals that one in two men in Singapore is overweight, with those aged 25-40 consuming 35% more calories. This move towards poor dietary choices has raises the demand for weight loss supplements that spurred market growth.
   

Based on distribution channels, the global men’s health supplement market is divided into offline and online. The offline segment dominated the market in 2024 and is anticipated to reach USD 111.8 billion by 2034.
 

• The growing demand of supplements recommended by healthcare professionals for weight management, hair problems, and various health issues has led to an upsurge in offline supplement sales.
   
• Moreover, the increasing inclination towards in-store shopping is stimulated by the hands-on experience of physical retail and the presence of informed personnel, offering customers confidence in their purchases. For example, more than two out of five British consumers (43%) report that they typically acquire health and beauty products from brick-and-mortar shops.
   

• This trend underscores the importance of personalized support and the ability to explore products prior to buying, thus aiding the ongoing success of physical retail in the health and wellness sector.
   

In 2024, the U.S. held a significant position in the North American men's health supplement market, valued at USD 27.1 billion.
 

• The rising occurrence of chronic conditions such as cardiovascular issues and diabetes among men population is escalating the market growth. As per the CDC, 60% of Americans suffer from at least one chronic illness, while 40% contend with two or more chronic conditions. Thus, the rising prevalence of chronic conditions in men’s raises the demand for health supplements thereby contributing to market growth.
   
• Rising awareness around aging, testosterone levels, and prostate health has significantly boosted demand for related supplements. For example, in 2023, the National Institutes of Health (NIH) reported that approximately 50% of men aged 50 and above experience prostate issues, and over 39.5 million people in the U.S. are aged 65 or older.
   
• This heightened awareness has led to increased demand for products that support prostate health and maintain balanced testosterone levels, thereby fuelling the growth of the men’s health supplements market.
   

Germany dominates the European men’s health supplement market, showcasing strong growth potential.
 

• Easy availability and rising online market in the country are escalating the market expansion. The online availability of health supplements helps consumer access products globally, thereby contributing the market growth.
   
• The increasingly busy lifestyles and aging population in Germany have driven demand for vitamins and minerals. According to Statista, in 2023, vitamins were the most commonly consumed supplements among Germans, accounting for 60% of total usage, followed by minerals and proteins. Additionally, around 14 million people in Germany reported taking vitamins and other dietary supplements on a daily basis.
   
• Thus, the growing trend of athletics and bodybuilding is fuelling demand for supplements that support muscle recovery and strength, thereby further contributes the market growth. 
   

China men’s health supplement market is estimated to grow with a significant CAGR, making it to be the fastest growing country in the Asia Pacific market.
 

• An increasing number of men are opting for supplements to enhance overall health and manage stress, with notable growth among the middle class and aging population.
   
• Moreover, China’s large working population often suffered from mental, stress and energy supplements, that raises the demand for health supplements, stimulating the growth of the market.
   
• Further, collaborations with international and local vendors and product launches have brought new and innovative products in the market, that further contributed to the market growth.
   
• For instance, in March 2022, ByHealth China’s vitamin and dietary supplements company launched a new joint health product under its Highflex brand, featuring Collavant n2 from Bioiberica to improve knee discomfort and function. The launch supports growing market demand in China health solutions, especially among aging populations and health-conscious younger consumers.
   
• The government initiatives helped spreading awareness of supplements such as vitamin, minerals and natural products along with importance of physical activity and encouraging men for healthy lifestyles.
   

The Brazil men’s health supplement market is experiencing robust growth in Latin America market.
 

• Increasing awareness of men’s health issues has been noticed, related to testosterone levels, prostate health and fitness that spurs market growth. According to Brazilian Society of Urology, 40% men over age 50 have some kind of prostate-related issues.
   
• Brazil has one of the largest and youngest population among Latin America with an increasing number of men’s population under 40 ages. Due to which higher awareness among men has resulted in the rise of fitness culture and gym memberships rising the demand for supplements.
   
• The National Health Surveillance Agency monitors the regulatory of dietary supplements. The safety and efficacy standards of the supplements are ensured by the government. Thus, various supporting programs and wellness campaigns by government and private organization increase the awareness of the supplements, that further contribute to the growth of the market.
   

The Saudi Arabia men’s health supplement market is witnessing substantial growth in Middle East and Africa.
 

• Saudi Arabia Vision 2030 program has taken a shift towards preventive health. People are adopting to taking health supplements before the occurrence of any disease.
   
• Saudi Arabia focuses on men’s health for healthy lifestyle that stimulates the demand for the market. Increasing number of gyms, yoga centres and fitness studio has significantly changed the perspective of men towards their physical well-being.
   
• The government is making significant investments in healthcare. Under Vision 2030, USD 1.5 billion is proposed to be allocated to health information technology and telemedicine. By 2030, the healthcare sector is expected to receive over USD 65 billion in investments.
   
• This increased investment in healthcare infrastructure and digital health solutions is likely to boost the accessibility and adoption of personalized health services, including men's health supplements. As a result, the demand for supplements targeting specific health concerns, such as testosterone support, muscle recovery, and cardiovascular health, is expected to rise, further driving the market's growth.
   

Men's Health Supplements Market Share

Top 5 players such as GNC, Herbalife Nutrition, Abbott, MuscleTech, Amway accounts for approximately 50-60% of the market share. These players focus on various strategies such as acquisition, business expansion, partnerships to show their market presence. For example, in October 2023, MuscleTech a sports nutrition company announced partnership with Nick’s Strength and Power. Nick’s Strength and Power has bodybuilding content where they featured all MuscleTech products. Key players are engaging in strategic initiatives such as collaboration, product launch, and partnerships to strengthen their product portfolio. For instance, in March 2025, GNC India launched Pro Performance 100% Whey + Nitro Surge, the country’s first whey protein with a cardio-protective formulation for muscle and cardiovascular health. This launch broadens the functional protein category, for growing market demand for multi-benefit health products. The companies are actively adopting a multi-pronged approaches to address the rising demand for men’s health supplement. Further, the market is highly fragmented with many players operating in the market. This creates an opportunity for market expansion. Hence, leading players are constantly adopting key strategies for the growth of the market.
 

Men's Health Supplements Market Companies

Prominent players operating in the men's health supplements market are as mentioned below:

• Abbott Laboratories
• Amway
• Bayer
• Bodywise
• Eskag Pharmaceuticals
• GNC
• Herbalife Nutrition
• Himalaya Wellness   
• HK Vitals
• iHerb
• MuscleTech
• Patanjali Ayurved
• Patchaid
• Zydus Wellness
   

Many leading players such as Abbott Laboratories, are focusing on spreading awareness for men’s health issues and has expanded a nutritional line product like ensure plus for vital vitamins.
 

• In August 2024, Abbott collaborated with American Diabetes Association for understanding the requirement of supplement formulas for diabetes and obesity. Companies are also focusing on expansion of their existing business by establishing more products.
   
• In December 2024, Eskag Pharmaceuticals launched a product named Lacolite-Z which is India's Next-Gen Oral Rehydration Formula with Probiotics and Zinc for Complete Gut and Immune Wellness.
   
• Additionally, in October 2024 Zydus Wellness extended its brand Complan into adult nutrition named as VieMax.  It contains proteins, probiotics, prebiotics, and the nutrient drink focusing on muscle mass, gut wellness and overall immunity.
   

Men's Health Supplements Industry News

• In February 2025, the Atlantic, Him & Her health, a telehealth company expanded their product offerings from hair loss and erectile dysfunction to weight loss.  This helped the company expand its product offerings.
   
• In December 2024, iMD Companies and its subsidiary, Riize announced launch of three products, Riize Energy to enhance energy, stamina, and cognitive clarity the second is Riize Sleep encourages relaxation and supports restful, healthy slumber and third Riize Xtra aids circulation and testosterone generation for improved energy, endurance, and sexual vitality. These product launches helped the company expand its product offerings for men’s health supplements.
   
• In April 2024, GNC has introduced its Mega Men Ultra Testosterone Booster, a fresh entry in its range of dietary supplements aimed at promoting men's health. This sophisticated formula is designed to support healthy testosterone levels and improve overall vitality.
   
• In January 2024, Amway’s Nutrilite brand has decided to focus more on regenerative agriculture and farming partnerships to fulfil the consumer ever increasing demand. Increasing demand for more natural products have helped companies to understand the consumer need.
   
• In April 2022, Abbott launched gummies named as arachitol, fruit flavoured for kids and adults, which helps maintain Vitamin C in the body. This product launch aimed to broaden the availability of health supplements for men, complementing existing products.
   

The men's health supplement market research report includes in-depth coverage of the industry with estimates and forecast in terms of revenue in USD Million from 2021 – 2034 for the following segments:

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Market, By Application

• Sports supplements
• Bone supplements
• Cardiovascular supplements
• Weight oriented supplements
• Hair growth supplements
• Other supplements

Market, By Formulation

• Tablets
• Capsules
• Liquids
• Gummies
• Other formulations

Market, By Age Group

• 20-30
• 31-40
• 41-50
• Above 50

Market, By Distribution Channel

• Online
• Offline
  • Pharmacies and drug stores
  • Supermarkets/ hypermarkets
  • Other offline stores

The above information is provided for the following regions and countries:

• North America
  • U.S.
  • Canada
• Europe
  • Germany
  • UK
  • France
  • Spain
  • Italy
  • Netherlands
• Asia Pacific
  • China
  • Japan
  • India
  • Australia
  • South Korea
• Latin America
  • Brazil
  • Mexico
  • Argentina
• Middle East and Africa
  • South Africa
  • Saudi Arabia
  • UAE