Gummy Supplements Market Size - By Ingredient Type, By Application, By Distribution Channel, Forecast, 2025 - 2034

Global Gummy Supplements Market Size

The global gummy supplements market size was valued at USD 10.7 billion in 2024, with expectations to reach USD 27.1 billion by 2034, growing at a CAGR of 9.5%.
 

Gummies supplements are chewable and shaped like gummy candies, giving people a different way to take dietary supplements instead of pills or capsules. The presence of vitamins, minerals or other nutrients in them often makes them more enjoyable for those who don’t like taking pills like children. There are some disadvantages too, for example, they are high in sugar, use artificial flavours and less shelf life.
 

However, continuous innovation in R&D involving technology such as packaging and formulations are working to solve this problem. The growth in this market is driven by increasing consumer demand for convenient, tasty, and easy-to-consume alternatives to traditional capsules and tablets. Gummy supplements offer functional health benefits across different categories such as immunity, digestion and sleep, etc. Clean-label trends, new development in formulations and more distribution in both offline and online channel are further driving the market forward.
 

For instance, according to the Food and Agriculture Organization, the global prevalence of undernourishment reached around 9.9% in 2020 with 768 million people, an increase of 8.4% from 2019. Also, focus on preventive healthcare is rising which is backed by rising healthcare expenditures across all nations, with the United States recording the highest per capita health expenditure other countries.
 

In general, the market shows shifting demand focused on clear label, health and wellness preventive nutritional products, demonstrating a broad opportunity in global gummy supplements market. This shows the lying growth potential in this industry taking in account the rising environmental and sustainability concerns.
 

Gummy Spllements Market Trends

Gummy supplements are seeing strong growth worldwide because more people are focusing on their health after the COVID-19 pandemic. Many people are now choosing to take care of their health by using preventive healthcare and nutritional supplements. This shift is further reinforced by the rise in lifestyle related health conditions such as stress, fatigue, digestive issues, and vitamin deficiencies.

Gummy supplements are a convenient, tasty, and chewable which are alternative to traditional pills, appealing consumers of all age. The market is growing as more and more people looking for clean-label, vegan, sugar-free and functional gummies which are now available at many retail and online stores. As people focus more on their daily well-being, products for immune health, better sleep and beauty supplements are becoming very popular. Also, the rise of D2C sites and quick commerce have further penetrated the global market.

Despite the market is increasing at a stable rate, there are still some problems and risks which are to be addressed. A main challenge is the dose limitation and nutrient stability of gummy formats. Gummies are not as effective at holding high-potency ingredients as tablets and are more likely to deteriorate in the uncertain environmental factors which reduces their shelf life.

Additionally, doing R&D, using high-quality ingredients, buying special equipment and managing cold-chain logistics is costly which makes it harder for SMEs to join the industry. However, with the continuous innovation in formulations, investment in technologies, and growing global health consciousness, gummy supplements are going to continue to have stable growth rate and likely to become a mainstay in daily health care.
 

Gummy Supplements Market Analysis

The gummy supplements market by ingredients type is segmented into vitamins, minerals, botanical and herbal, specialty nutrients, probiotics and prebiotics and others. Vitamins accounted for 36.2% of the market share in 2024 with a market size of USD 3.9 billion.
 

• Vitamins dominate this segment of this market, and it is primarily due to its importance of its widespread use of both single vitamins such as Vitamin C, D, B complex and multivitamins that cater to daily nutritional needs of all age groups. Vitamin C and D gummies are particularly popular for their roles in immunity and bone health, while B complex are favoured for the energy metabolism and nervous system support. Gummies nowadays are made by incorporating fruity flavours into them which are palatable and preferred by everyone.
   
• Other segments, including minerals-based gummies, which generally include calcium, zinc, magnesium and iron, play an important role in improving the bone strength and density, immunity and metabolic health. While botanical and herbal extracts which contains ingredients like elder berries, turmeric and ashwagandha are gaining popularity for its growing preference or natural wellness remedies. Specialty nutrients like omega 3 fatty acids, collagen and coenzyme Q10 are widely used in for to improve skin, heart and anti-aging. Also, probiotics and prebiotics that address gut health. The continuous R&D formulations in the market are adding variety to the gummy supplement’s portfolio.
   

The gummy supplements market is segmented into offline and online based on the distribution channel. Offline form of channel distribution made up 75.3% of the market in 2024 and expected to grow at a faster rate of 7.5% CAGR to reach a wider consumer base.
 

The offline channel segment accounts for the largest share within the global share in the gummy supplements market, this dominance is due to it provides accessibility, immediate product availability and ability to physically evaluate products before purchasing. The real time stock display, customer service and in person consultations significantly encourages buyers’ confidence especially for the first time users is a significant driving factor within the market. This segment includes supermarkets and hypermarkets, pharmacies and drug stores, specialty stores ad other physical retail outlets.
 

Healthcare professionals usually recommend that people buy wellness products from pharmacies and drug stores. Supermarkets and hyper markets provide discounts and a big range of selection of branded supplements which helps them be seen and encourages customers to buy on the spot. While specialty nutrition stores focus on niche consumers segments by offering organic, vegan, or functional premium gummies appealing to health-conscious individuals seeking premium and targeted nutrition solutions.
 

The trend of growing digital adoption, where consumers are shifting from the traditional retail to online platforms. The online segments include e-comm platforms, company websites and online pharmacies are growing rapidly. This segment is growing rapidly due to its convenience as such with the evolution of e-comm to quick commerce have further boost the market.
 

The global gummy segments market by applications is segmented into immune health, digestive health, bone and joint health, heart health, brain and cognitive health, stress and sleep management, weight management, beauty and skin health and others. The application based on immune health accounted for 28.1% of the market share in 2024 with a market size of USD 3 billion.
 

Consumers are seeking natural and convenient wellness solutions, this led to the rise in demand for vegan, sugar-free, and organic immune-boosting gummies. This rise is noticed post covid as consumer awareness around preventive healthcare is rose, leading to the demand for chewable gummy supplements that typically contains vitamins C, D, E, zinc, and herbal extracts like elderberry and turmeric, which are scientifically linked to supporting the immune system. This growth is supported by strong retail distribution network in pharmacies, supermarkets, and online stores catering to consumer need in need for daily nutrition needs worldwide.
 

The gummy supplements market is dominated by North America, accounting for 38.8% of total revenue in 2024.
 

• The U.S. remains the most dominant country within the NA region, in this global gummy supplement market, this mainly due to the region’s supplement consumption culture, where consumers are highly aware of the health benefits of dietary supplements and are easily accessible to them. Major US based brands such as Pfizer (Centrum), Bayer (One A Day), etc. have strong extensive distribution networks across pharmacies, supermarkets and e-comm platforms which caters to the consumers’ needs have further propelled this market.
   
• There is also growing consumer shift in preference where gummy formats are preferred over traditional pills due to convenience, taste and ease of intake. Post Covid 19 there has been a surge for immunity, wellness and nutritional preventive products which is driving this market. Also, continuous product innovation, including vegan, sugar free and multivitamins gummies contribute to the segments high appeal.
   
• While NA leads, APAC and Europe are closing trailing and showing promising growth within the market. The APAC market including such as India, China, Japan and South Korea is right behind NA is the fastest growing, driven by its massive and expanding middle class population. Regions rising disposable income, rapid urbanization, and growing awareness of preventive healthcare are shaping the consumption pattern in this market. Europe also remains as a stable and consistent growth contributor in this market.
   

Gummy Supplements Market Share

The Nestle Health Science, Bayer AG, Pfizer Inc., Amway Corp. and Unilever are significant 5 players in the market with respect to innovation and distribution. These are prominent companies within the global gummy supplements industry operating in their respective regions. These companies hold strong positions globally due to their extensive experience in gummy supplements market. Their diverse product portfolios, backed by robust production capabilities and distribution networks, enable them to meet the rising demand across various regions.
 

Gummy Supplements Market Companies

Nestle Health Science: Nestle Health Science, a subsidiary of Nestle SA, is an international leader in the nutritional science and supplements industry. The company grew its presence exponentially in this market through acquisitions such as Bountiful Company. Nestle is investing in technological progress related to functional nutrition regarding immunity, health of the digestive system, and inner beauty. The company is also creating vegan and sugar-free curries to meet the needs of both green-level and plant-based trends.
 

Bayer AG: Bayer AG, a global pharmaceutical and life sciences company headquartered in Germany, markets gummy supplements under the well-known brand One A Day. The company makes multivitamin and specialty nutrient gummies through continuous pharmaceutical R&D. The company's gummy products target health benefits such as in the form of immunity which ranges from heart health to prenatal care.
 

Pfizer Inc.: Pfizer, a pharmaceutical giant, competes in the OTC medicine market through its well-known Centrum brand, as well as a well-recognized multi-vitamin product line. Based on nutritional needs, Centrum caters to all age groups from children to adults with a variety of formulated products. Pfizer leverages its clinical credibility and wide distribution networks to penetrate the global nutraceutical markets, particularly in North America and Europe.
 

Amway Corp.: Amway Corp, one of the world's largest direct-selling companies, has a variety of nutritional nutrition portfolios under its flagship Nutrilite brand. Amway produces gummy supplements that support immunity, help with stress, and are meant for kids, most often made with organic plant ingredients from its certified farms. The company draws on its attention to traceability and integration in most stages. The business produces high-quality and transparent goods for loyal customers throughout the world.
 

Unilever: Unilever owns Olly Nutrition, a California company that sells colorful and friendly gummy supplements. Olly has quickly risen as a popular choice with its trendy products for sleep, beauty. Olly is a unique brand because it targets millennials and Gen Zs with its vibrant packaging and is present in stores and online in America and other countries. After Unilever's acquisition, the brand has expanded its R&D activity and focusing on expanding its consumer base with the help of Unilever's Global Distribution Network.
 

Gummy Supplements Industry News:

• In April 2024, Nestlé Health Science announced initiatives to bring its products to more consumers and patients in India, aiming to expand its footprint in the region.
   
• In June 2024, Bayer's One A Day brand introduced the Age Factor Cell Defense supplement, designed to support cellular health with olive polyphenols.
   
• In October 2024, Clorox completed the divestiture of its Better Health Vitamins, Minerals, and Supplements business, including the Rainbow Light brand.
   
• In April 2025, Pfizer announced the discontinuation of the development of danuglipron, an oral GLP-1 receptor agonist, which was being investigated for chronic weight management.
   
• In May 2025, Pharmavite unveiled a USD 250 million gummy manufacturing facility in New Albany, Ohio, aiming to produce billions of gummies annually and create 225 new jobs.
   

The gummy supplements market research report includes an in-depth coverage of the industry with estimates and forecast in terms of revenue in USD Billion from 2021 – 2034 for the following segments:

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Market, By Ingredient Type

• Vitamins
  • Single vitamins
    • Vitamin C
    • Vitamin D
    • Vitamin B complex
    • Others
  • Multivitamins
• Minerals
  • Calcium
  • Zinc
  • Magnesium
  • Iron
  • Others
•  Botanical and herbal extracts
  • Elderberry
  • Turmeric
  • Ashwagandha
  • Others
• Specialty nutrients
  • Omega 3 fatty acids
  • Collagen
  • Coenzyme Q10
  • Others
• Probiotics and prebiotics
• Other

Market, By Application

• Immune health
• Digestive health
• Bone and health Heart Health
• Brain and cognitive health
• Sleep and stress management
• Weight management
• Beauty and skin health
• Others

Market, By Distribution Channel

• Online
  • E-commerce platforms
  • Company websites
  • Online pharmacies
• Offline
  • Supermarkets and hypermarkets
  • Pharmacies and rug stores
  • Specialty stores
  • Others

The above information is provided for the following regions and countries:

• North America 
  • U.S.
  • Canada
• Europe 
  • Germany
  • UK
  • France
  • Spain
  • Italy
  • Netherlands
• Asia Pacific 
  • China
  • India
  • Japan
  • Australia
  • South Korea
• Latin America 
  • Brazil
  • Mexico
  • Argentina
• Middle East and Africa 
  • Saudi Arabia
  • South Africa
  • UAE