Probiotics Market Size By Ingredients (Lactobacilli, Bifidobacterium, Streptococcus, Bacillus, Others), By End Use (Human, Animal), By Application (Functional Foods & Beverages [Dairy, Non-dairy, Cereals, Baked Goods, Fermented Meat Products, Dry Foods], Dietary Supplements [Food, Nutritional, Specialty, Infant Formula], Animal Feed Probiotics), Industry Analysis Report, Regional Outlook (U.S., Canada, Mexico, Germany, UK, France, Italy, Russia, Spain, Netherlands, Belgium, China, Japan, India, Indonesia, South Korea, Malaysia, Brazil, Saudi Arabia, UAE, South Africa), Application Potential, Price Trends, Competitive Market Share & Forecast, 2018 – 2024

Published Date: April 2018 | 290 Pages | Report ID: GMI418 Report Format: PDF

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Industry Trends

Probiotics Market sized to be over USD 40 billion in 2017 and consumption will exceed 12 million tons by 2024.

U.S. Probiotics Market Size, By End-Use, 2017 & 2024 (Kilo Tons)
U.S. Probiotics Market Size, By End-Use, 2017 & 2024 (Kilo Tons)


Rise in consumer awareness & incidences of diseases including digestive disorders, irritable bowel syndrome, inflammatory bowel diseases and dermatitis should spur higher growth for probiotics during forecast period.  Extensive application outlook for these products in functional food & beverages, nutritional supplements, dairy products and animal feed along with clinical evidences of treating intestinal inflammation, urogenital infection and bad gut bacteria should facilitate enhanced product market penetration driving industry growth.

Global dietary supplement demand sized to be over USD 125 billion in 2017 and is anticipated to grow substantially during the projected timeframe owing to rise in gut health disease. Increasing demand for functional food owing to its nutritional benefits is likely to drive market size.  These products stimulate natural enzymes and digestive juices ensuring proper functioning of digestive and immune system along with easy administration in food in the form of supplements. Shift in consumer preferences towards healthy food and dietary supplements due to rise in geriatric population and prevailing health complications accompanied with rise in demand for safe and healthy food products is likely to promote industry growth.  

Global animal feed additives market accounted to be over USD 17 billion in 2017 and expected to surpass production by 5.5 million tons by 2024. Growing demand of meat & meat products along with consumer awareness towards animal health & quality products should influence probiotics adoption in feed industry driving product demand. The demand for animal probiotics can be attributed to better hatchability coupled with improved digestive and immune system. Rising livestock diseases along with increasing awareness regarding feed quality and animal health among farmers and feed additive manufacturers is likely to stimulate product demand in this range.

Favorable regulatory guidelines regarding use of probiotics in various food & feed products owing to strict regulatory norms on ban of antibiotic growth promoters (AGP) in European and North American region should favor product demand. Presence of many manufacturers and international players investing in probiotics market for product & application portfolio development may act as another contributing factor driving regional growth. Demand for efficient packaging, standardized labelling standards and low product shelf life will threat probiotics market industry growth. Any fluctuation in raw material availability and seasonal production can affect product market trend.

Consumer inclination towards natural products coupled with rising concern for preventive healthcare should drive industry size. Technological advancement in medicinal industry increasing production capacity and efficiency along with developing medicines useful for mental illness and neurological disorder.

Probiotics Market, By Ingredients

Global market size from lactobacilli is anticipated to surpass production demand over 8.5 million tons by 2024. This growth in demand can be attributed to its prominent application in fortified foods with probiotics including fermented foods, yogurts, supplements milk, sour cream and cheese. The lactobacilli strain helps breaking down food and absorb essential nutrients along with fighting off infectious bacteria causing diarrhea. Incorporation of lactobacilli in yogurt and other food products potentially reduces the risk of yeast infection and coronary heart disease driving product demand.

Global market size from Bifidobacterium should witness significant gains at over 6% during forecast period owing to its application outlook in nutraceutical products. These products offer colon cell binding properties, improve immune function, anti-tumor effects and enhances biogenic metabolites. They also reduce the risk of food borne disease caused by consumption of junk foods driving industry growth.

Global probiotics industry size from streptococcus stains expects gains at over 7.5% by 2024 due to its vital role in supporting colon health, immune system and ability to offer resistance against antibiotic associated diarrhea. Increasing investments by industry participants in novel product development for safe and effective feed additives has led to rise in demand for product along with improved performance in pet animals, aquaculture and poultry.

Probiotics Market, By Application

Animal feed probiotics market size is estimated to grow at over 8% during projected timeframe owing to increasing demand for meat, meat products and other animal-based products including milk & milk products. These products catalyze feed product industry growth along with enhancing performance and health for cattle, poultry and swine. Additionally, it also improves feed efficiency, reduces mortality and improved growth driving industry.

Human probiotics market size is anticipated to surpass USD 5 billion by 2024 owing to its application outlook in foods & beverages, dairy & non-dairy products and fermented meat products to enhance the immunity system and improve the digestive health. These products help in curing immune response, pathogen inhibition, urogenital infections and digestive disorders in adults and nosocomial infections in infants. Rising living standards owing to increase in per-capita disposable income along with growing health consciousness among consumers to stay fit will stimulate market size.

Probiotics Market, By End-Use

Global probiotics market size from food & beverage application should witness gains at over 7% during forecast period. They enhance the body’s immune cells up to 70% and improves digestive health. It positively influences the oral and vaginal health. These products are usually found in sour foods, fruit and vegetables, dairy products, yogurt, fermented milk, dairy fruit beverages, apple cider vinegar, and raw cheese.

Global probiotics industry size from dairy products should grow significantly during projected period. Probiotics in dairy products improve digestive health and improves various digestive health. These products contain bacterial cultures which are the sources which lead to increase in calcium absorption, fiber enrichment and mouthfeel enhancement in the body along with rise in consumption of yogurts, frozen desserts and drinkable dairy smoothies will boost product demand.

Probiotics Market, By Region

North America probiotics market size will grow at over 6% by 2024 owing to rise in consumption of dairy products and natural tendency to take supplements. High risk for digestive problems in the region due to intake of antibiotics, consumption of processed food and poor consumption habits should drive industry growth. Growing consumer inclination towards healthy eating lifestyle and interest by middle aged population to maintain good digestive health should drive product demand.

Germany probiotics market size will surpass USD 800 million by 2024. This growth in revenue can be attributed to health benefits, including prevention and treatment of diseases offered by its consumption. Consumers also prefer probiotics based personal care products over chemical ingredients based personal care items. They are extensively used in animal nutrition owing to dietary requirements of animals and rise in milk and meat production driving product demand.

Competitive Market Share

Global probiotics industry share is moderately concentrated with participants including Lallemand, Danone, Arla Food, Danisco A/S, Chr Hansen, Yakult and Probi. Increasing investments made by market players in R&D for product & application development coupled with efficient production capability should bolster product demand.

Major market players adopts strategies like acquisition, mergers and partnerships to strengthen technological development and new product portfolio enhancement. Companies like In 2014, Bifodan A/S has announced to establish a joint venture for probiotic microencapsulation for efficient delivery of live microbes in targeted areas and intestinal tract.

Probiotics Industry Background

Probiotics Market Segmentation

Probiotic is a beneficial bacteria and live microbial feed supplement, which strengthens immune system and help digest food more efficiently which protects from pathogens. These products are identified at three levels including species, genus and strain. Probiotics for poultry are used in food & beverages including cereals, non-dairy, meat products, baked and dry foods, animal feed and dietary supplements such as nutritional, specialty and infant formula. 


What Information does this report contain?

Historical data coverage: 2013 to 2017; Growth Projections: 2018 to 2024.
Expert analysis: industry, governing, innovation and technological trends; factors impacting development; drawbacks, SWOT.
6-7 year performance forecasts: major segments covering applications, top products and geographies.
Competitive landscape reporting: market leaders and important players, competencies and capacities of these companies in terms of production as well as sustainability and prospects.

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