Probiotics Market Size By End Use (Human, Animal), By Application (Functional Foods & Beverages [Dairy, Non-dairy, Cereals, Baked Goods, Fermented Meat Products, Dry Foods], Dietary Supplements [Food, Nutritional, Specialty, Infant Formula], Animal Feed Probiotics), Industry Analysis Report, Regional Outlook (U.S., Germany, UK, China, Japan, India, Brazil), Application Potential, Price Trends, Competitive Market Share & Forecast, 2017 – 2024

Industry Trends

Probiotics Market size was above USD 35 billion in 2016 and is expected to witness more than 7.4% CAGR to 2024.
 

U.S. Probiotics Market Size, By Application, 2016 & 2024 (USD Million)

 

Extensive application scope in functional food and dietary supplements industry for human consumption should drive probiotics market size. Strong clinical evidence for disease treatment and supplementary health benefits offered including curing intestinal inflammation, urogenital infection and bad gut bacteria treatment should facilitate product demand. Global dietary supplement demand was sized over USD 120 billion in 2016 and is anticipated to grow substantially owing to rising incidences of gut health disease.
 

Growth in livestock production owing to increase in meat demand and consumer awareness for livestock health & product quality should have positive influence on probiotic market size. Animal feed based product demand can be attributed to better hatchability coupled with improved digestive and immune system. Poultry meat production is the fastest growing segment which was sized over 100 million tons in 2016 and expected to grow substantially during forecast timeframe.
 

Increase in geriatric population particularly in the U.S. and Europe owing to low immunity and associated digestive disorders & illness with aging should drive product demand.  Supplement consumption increases lactobacilli count in the gut tract and prevents bacterial vaginosis, urinary tract infection and yeast infection in women. It also prevents growth of harmful bacteria inside the digestive tract leading to enhanced nutrition absorption, bowel movement and microbial balance by lowering pH level.
 

Increasing consumer preference towards natural products coupled with growing concern for preventive healthcare should drive product demand. Stringent regulations set forth on using antibiotics as growth promoter due to its diminishing curability potential on excessive use should favour probiotics market size. Technological innovation in medicinal industry can help develop medicine useful in diagnosing mental illness and neurological disorder.
 

Need for efficient packaging, standardized labelling parameters and low shelf life of product threats for industry growth. Any fluctuation in raw material availability and seasonal production can affect probiotics market price trend.
 

Probiotics Market, By Application

Probiotics market size from food & beverage application should exceed USD 55 billion by 2024. These products find extensive application scope in dairy, non-dairy, cereals, baked food, dry food and fermented meat products. Rise in demand for functional food owing to growing health concerns and disposable income in China, India and Brazil should drive industry growth. Various food safety councils like IFIC have organized conferences, launched publications and food fact sheets implying product safety and effectiveness raising consumer awareness.
 

Probiotics market size from dietary supplement application expects gains at above 7.5%. Infant formula applications should witness high product adoption majorly in India, Brazil, Malaysia and Mexico owing to high birth rates. Nutritional supplements based on these products help culture gut bacteria which synthesize vitamin B & K regulate internal mucus secretion & utilization and produce short chain fatty acids & polyamines.
 

Probiotics Market, By End Use

Animal feed probiotics market size is estimated to grow at above 7.5% during forecast timeframe owing to increasing consumption of meat products. These products help participants livestock farmers to enhance animal health and catalyse feed product industry growth. Efficacy of animal feed additives are variable depending upon survival rate and stability of doses, strain, interaction.
 

Human probiotics market size should exceed USD 60 billion due to increase in disposable income and growing awareness towards healthy lifestyle. Increased incidences of obesity and life disease like diabetes coupled with unhealthy food consumption should propel product demand.  

 

Probiotics Market, By Region

Europe probiotics market size, led by Germany, France and UK, should generate over USD 20 billion by the end of 2024. This regional growth can be attributed to growing product demand for nutritional supplement and increasing geriatric population suffering from obesity and gut health complications. Ban on AGPs (antibiotics growth promoters) in European Union is likely to promote product demand in the region.
 

Asia Pacific, led by Japan and China probiotics market size, will witness gains at above 7.5% by 2024. Rising consumer awareness towards infant health nutrition coupled with growing demand for functional foods owing to hectic lifestyle of working class population should drive product demand in the region. Increasing use of natural growth promoters (NGPs) for livestock production should drive regional industry growth.
 

Latin America, led by Brazil, should witness significant gains during the forecast timeframe. Functional food & supplements are major source of product consumption for consumers in the region. Rise in consumer health awareness along with aging population should drive product demand in the region.
 

Competitive Market Share

Global probiotics market share is moderately fragmented with presence of participants including Danone, DuPont Danisco, Arla Foods, Lallemand., Chr. Hansen, Nestle and Probi AB. Increasing investments made by industry participants in research for product development along with efficient production capability should propel product demand.
 

Major market participants adopted strategies like acquisition, partnership and mergers to strengthen technological landscape and new product development Companies like Chr Hansen developed product which could minimize dehydration while easing diarrhoea.  
 

Probiotics Industry Background

Probiotics are microbes or microorganisms which when consumed in suitable quantity affect consumer health beneficially. It is majorly used in dietary supplements, dairy products and other food & beverage products including meat and vegetables. Species like Lactobacillus and Bifidobacterium are commonly used ingredient, others include lactobacillus plantarum, bulgaricus and acidophilus. Drugs containing these microorganisms are tested according to standards set forth by Food & Drugs Administration.
 

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