Yogurt Market Size - By Type, Category, Packaging, Distribution Channel, Analysis, Share, Growth Forecast, 2025- 2034

Yogurt Market Size

The global yogurt market size was valued at USD 2.9 billion in 2024 and is estimated to grow at a CAGR of over 6.6% from 2025 to 2034, driven by evolving consumer preferences, health-conscious behavior, and innovation in product offerings. Yogurt is recognized for its nutritional value, including high protein content, probiotics, and essential nutrients like calcium, making it a preferred choice for health-conscious individuals.
 

The market encompasses a variety of product types, including traditional yogurt, Greek yogurt, plant-based yogurt, drinkable yogurt, and functional yogurts fortified with added nutrients or probiotics. The growing popularity of plant-based diets has significantly increased demand for dairy-free and vegan yogurt alternatives made from almond, soy, coconut, and oat milk. Regionally, the market is witnessing varied growth patterns, with North America and Europe leading due to high health awareness, while the Asia-Pacific region shows significant potential owing to increasing disposable incomes and growing acceptance of Western dietary habits.
 

Yogurt Market Trends

The yogurt industry is witnessing several key trends driven by changing consumer preferences and an increasing focus on health and wellness. One of the most notable trends is the growing demand for plant-based and dairy-free alternatives. As more consumers adopt vegan or lactose-free diets, yogurt made from almond, coconut, oat, and soy milk has gained significant traction. Another important trend is the rise of functional yogurts enriched with probiotics, prebiotics, vitamins, and minerals, catering to the demand for digestive health and immune system support. This trend reflects consumers’ preference for products that offer added health benefits beyond basic nutrition.
 

Additionally, the demand for Greek yogurt remains strong due to its high protein content and creamy texture, while drinkable yogurt has gained popularity due to its convenience and portability, appealing to on-the-go consumers. Low sugar and reduced-fat variants are also in demand, aligning with the global trend toward healthier eating and weight management. Flavor innovation is another significant trend, with manufacturers introducing exotic and indulgent flavors like matcha, honey lavender, and tropical fruits to attract more adventurous consumers.
 

Furthermore, the market is being shaped by a growing emphasis on clean-label and organic products, as consumers seek transparency in ingredients and prefer products free from artificial additives and preservatives. The use of sustainable and eco-friendly packaging is becoming increasingly important as consumers prioritize environmentally conscious choices. These trends are expected to drive the yogurt market's growth, as manufacturers continue to innovate and cater to a more health-conscious and environmentally aware consumer base.
 

Yogurt Market Analysis

The yogurt industry is experiencing steady growth, fueled by increasing consumer awareness of health benefits associated with yogurt, such as digestive health, high protein content, and probiotics. Traditional dairy-based yogurt remains dominant, but plant-based alternatives are gaining traction due to rising demand for vegan, lactose-free, and dairy-free options. Functional yogurt products, enriched with probiotics, vitamins, and minerals, are also driving market growth as consumers seek products that offer additional health benefits.
 

The yogurt market is highly competitive, with major players like Danone, Nestlé, and Chobani leading the way, while smaller, regional brands focus on niche segments such as organic, clean-label, and specialty products. Consumer preferences are shifting toward low-sugar, low-fat, and protein-rich options, with Greek yogurt remaining a popular choice for its nutritional profile. Innovations in flavors, such as exotic and indulgent varieties, have further broadened the appeal of yogurt, especially among younger and health-conscious consumers.
 

Additionally, the rise in e-commerce has enhanced product accessibility, expanding market reach. However, challenges such as fluctuating raw material prices and supply chain disruptions persist. Overall, the yogurt market is positioned for continued expansion, driven by product innovation, growing health trends, and evolving dietary preferences.
 

Based on type, the yogurt market is segmented greek yogurt, yogurt drinks, set yogurt, frozen yogurt. Greek yogurt dominates the market by generating USD 1.9 billion revenue in the year 2024. Among the various yogurt segments, Greek yogurt is the fastest-growing due to its high protein content, thick texture, and perceived health benefits, such as improved digestion and muscle recovery. It has gained significant popularity, particularly among health-conscious consumers seeking more nutritious options. Greek yogurt’s versatility in both sweet and savory applications, along with its suitability for low-fat and low-sugar variations, has contributed to its rapid growth.
 

Additionally, its ability to cater to trends like high-protein diets and low-carbohydrate eating plans has further boosted its demand, making it a preferred choice in many markets. The increasing consumer preference for functional foods with added health benefits, coupled with the expansion of Greek yogurt varieties and innovative flavors, is expected to continue driving its market growth, outpacing other yogurt segments like yogurt drinks, set yogurt, and frozen yogurt.
 

Based on category, the yogurt market is segmented into unflavoured, flavoured. The flavoured segment hold a dominant market share of 52.7% in 2024. Among the segments of unflavoured and flavoured yogurt, flavoured yogurt is the fastest growing. This segment has seen significant growth due to consumer demand for variety and taste, with a wide range of fruit, dessert, and exotic flavor options that appeal to a broad audience.
 

Flavoured yogurt offers consumers a more enjoyable and indulgent way to experience the health benefits of yogurt, such as probiotics and high protein content, while satisfying their taste preferences. Additionally, manufacturers are constantly innovating with new and unique flavours, which has further fueled the growth of this segment. As convenience and taste become increasingly important, flavoured yogurt is surpassing unflavoured options in popularity, especially among younger consumers and those looking for a quick, flavorful snack.
 

Based on packaging, Among the segments of tubs, pouches, cartons, and others, Tubs is the fastest-growing packaging format for yogurt, accounting for approximately 45.3% of the yogurt market in 2024. This growth is driven by the convenience and larger serving sizes that tubs offer, catering to both individual consumers and families. Tubs are especially popular for their ability to accommodate a variety of yogurt types, including both plain and flavoured options, and are seen as a practical and cost-effective choice.
 

The large size and resealable nature of tubs make them ideal for consumers looking for value while also appealing to those seeking a versatile, premium yogurt experience. As the demand for yogurt continues to rise, particularly in the functional and flavoured categories, tubs are expected to remain the dominant packaging format, further driving their growth in the market.
 

Based on distribution channels, Among the segments of Online and Offline distribution channels, Offline is the fastest-growing, accounting for approximately 54.7% of the yogurt market in 2024. This growth is primarily driven by traditional retail outlets such as supermarkets, hypermarkets, and convenience stores, where consumers continue to prefer shopping in person for fresh and perishable items like yogurt. Offline channels offer immediate access to a wide variety of yogurt products, including local and international brands, and allow consumers to directly assess product freshness and quality.
 

Additionally, in-store promotions and the convenience of purchasing yogurt alongside other grocery items contribute to the dominance of offline channels. Despite the increasing popularity of online shopping, offline retail remains the preferred choice for the majority of yogurt consumers, making it the fastest-growing segment in this market.
 

The U.S. yogurt market size dominated around USD 644.3 million in 2024. Increasing consumer awareness of the health benefits of yogurt, such as its high protein content, probiotics, and digestive health properties, has significantly contributed to its growth. The rising demand for functional foods, along with the growing popularity of Greek yogurt and plant-based alternatives, has further expanded the market.
 

Consumers' preference for convenient and on-the-go products like yogurt drinks and single-serve packaging has also supported growth. Additionally, innovations in flavours, product formulations, and the availability of low-sugar and low-fat options have helped cater to the diverse needs of health-conscious consumers.
 

In North America, the yogurt market is experiencing strong growth driven by similar factors, with the U.S. being a major contributor. The increasing shift toward healthier eating habits, combined with the demand for dairy and dairy-free options, is propelling market expansion across the region. The growing popularity of probiotics and functional yogurt products, such as those enriched with added vitamins, minerals, and protein, aligns with the region’s health-conscious trends.
 

Furthermore, the rise of online retail platforms and convenient in-store options continues to make yogurt more accessible to a wide range of consumers. With rising disposable incomes and evolving dietary preferences, North America is expected to maintain strong growth in the market in the coming years.
 

Yogurt Market Share

The yogurt industry is experiencing significant growth, driven by leading companies such as Greek Gods, La Yogurt, Lifeway Foods, Nestlé, General Mills, and others. These companies have successfully capitalized on the growing consumer demand for health-conscious and convenient food options. Greek Gods has expanded its presence by offering premium, creamy Greek yogurt, while La Yogurt continues to appeal to a broad consumer base with its variety of affordable, traditional yogurt options.
 

Lifeway Foods has positioned itself at the forefront of the probiotic yogurt segment, offering products that promote gut health, catering to the increasing preference for functional foods. Nestlé and General Mills, two global giants, have consistently innovated with new flavours, healthier formulations, and plant-based alternatives, helping to tap into the expanding market of health-conscious and vegan consumers. As consumer preferences continue to shift towards high-protein, low-sugar, and dairy-free options, these companies are leveraging product diversification, regional expansion, and strategic marketing to drive growth in the market.
 

Yogurt Market Companies

Major players operating in the yogurt industry are:

• Chobani
• Danone
• Fage
• General Mills
• Greek Gods
• La Yogurt
• Lifeway Foods
• Nestle
• Stonyfield Farms
• Valio
• Yakult
• Yoplait
   

Yogurt Industry News

• In Nov 2024, Campbell Soup sold Noosa yogurt to fresh foods manufacturer Lakeview Farms. The sale was part of Campbell’s strategy to streamline its portfolio, allowing Lakeview Farms to expand its presence in the yogurt market and focus on its growth potential.
   
• In Apr 2023 Nestlé and private equity firm PAI collaborated to set up a joint venture for Nestlé's frozen pizza business in Europe.
   

This yogurt market research report includes in-depth coverage of the industry with estimates & forecast in terms of revenue (USD Billion) & volume (Kilo Tons) from 2021 to 2034, for the following segments:

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Market, By Type

• Greek yogurt
• Yogurt drinks
• Greek yogurt
• Set yogurt
• Frozen yogurt

Market, By Category

• Unflavoured
• Flavoured

Market, By Packaging

• Tubs
• Pouches
• Cartons
• Others

Market, By Distribution channel

• Offline
  • Hypermarket and supermarkets
  • Specialty stores
  • Convenience stores
  • Others
• Online
  • Brand website
  • E- commerce platform

The above information is provided for the following regions and countries:

• North America
  • U.S.
  • Canada
• Europe
  • UK
  • Germany
  • France
  • Italy
  • Spain
  • Russia
• Asia Pacific
  • China
  • India
  • Japan
  • South Korea
  • Australia 
• Latin America
  • Brazil
  • Mexico
• MEA
  • UAE
  • Saudi Arabia
  • South Africa