Fermented Beverages Market size is poised to gain massive impetus in the overall food industry over 2021-2027. The growth can be attributed to the rising demand for alcoholic beverages, increasing count of health-conscious consumers calling in for natural source based alcoholic and non-alcoholic fermented drinks, and growing consciousness about advantages offered by fermented products.
Fermented beverages have now been gaining immense popularity owing to their intrinsic benefits including improving the immune systems and enhancing gut health. These beverages are rich in probiotics which further improve the digestive system.
The demand for fermented non-alcoholic beverages is rising considerably worldwide. Many consumers are now pivoting to non-alcoholic fermented beverages given the increased health consciousness and more. Kombucha, kefir, and others are some of the highly consumed fermented non-alcoholic beverages, that have been gaining major ground across the fermented beverages market today.
Kombucha boasts of umpteen health benefits, including it acts as a potential source of probiotics, contains antioxidants, kills bacteria, aids reduction in heart risk, and others. Various kombucha producers are going nine yards for bringing forth novel innovations in the space, complementing the market expansion. For example, Remedy Drinks, one of the leading kombucha brands worldwide, recently announced introducing zero-sugar kombucha stateside.
Based on the raw materials, drinks made from fermenting grains are expected to accrue significant proceeds through 2027, owing to their heightened consumption in various developing countries characterized by low nutritional security and rising prevalence of gut pathogen infections. In fact, Africa and Asia are estimated to emerge as big markets for cereal-based fermented beverages worldwide as these regions have been traditionally involved in processing such drinks. Cereal grains commonly used in these are maize, oats, wheat, rye, millet, barley, and more.
Fermented beverages market is diversified into different regions like North America, Asia Pacific, Europe, Latin America, and MEA. Of these, the market growth is predicted to come from North America, followed by Europe. Surging consumption of alcoholic beverages in American and European continents would support the business growth.
Some of the leading companies operating in the global fermented beverages industry are Dohler GmbH, Caldwell Bio Fermentation, PepsiCo Inc., Heineken, Danone S.A (Sofina), Sula Vineyards, and Coca Cola India Ltd (The Coca-Cola Company) amongst others. These vendors have been potentially striving to develop new products in the business space. Besides, they have also been participating in various industry practices like acquisitions, mergers, collaborations, etc., to score an edge over rivals.
For instance, PepsiCo’s fermented beverage brand, KeVita, lately unveiled a new range of on-the-go prebiotic shots that aim to support the digestive health.
In yet another instance, Heineken declared its plans of introducing two zero-alcohol options in the global markets by 2030.
Lockdown impositions, working from home stress, and movement restriction worldwide, in the wake of coronavirus pandemic outbreak had potentially spiked the demand for alcoholic beverages around the globe. In United States alone, alcohol sales plummeted to 234% during the coronavirus realm. This increase is expected to lay a positive influence on the fermented beverages market growth through the coming years.