Kombucha Market Size, by Product (Organic and Inorganic), By Type (Original and Flavored {Herbs & Spices, Fruits, Flowers and Others}), By Distribution Channel (Supermarkets/ Hypermarkets, Convenience Stores, Health Stores, Online Retailers and Others) Industry Analysis Report, Regional Outlook, Application Development Potential, Covid-19 Impact Analysis, Price Trends, Competitive Market Share & Forecast, 2021 – 2027

Industry Trends

Kombucha Market size surpassed USD 2,655 million in 2020 and is estimated to register over 17% CAGR between 2021 and 2027. Increasing awareness and acceptance of Kombucha as a functional beverage owing to its various health benefits is expected to propel market growth.
 

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Kombucha also known as tea mushroom is a fermented drink consumed due to its health benefits. It is prepared by the fermentation of sugared tea which also uses SCOBY. SCOBY is considered as a symbiotic growth of lactic acid bacteria and acetic acid as well as yeast. Acetic acid present in it helps to nourish the drink which has enhanced probiotic content, this makes it even healthier compared to other drinks. Kombucha pellicle has acetobacter xylinum which helps to synthesize a floating cellulose network. This helps to enhance the association between bacteria and yeasts.
 

Kombucha is highly popular in beverages industry due to its unique flavour, fizzy taste, as well as energizing attributes. It is consumed as a probiotic drink that helps to improve the digestive system. Kombucha’s detoxifying capabilities helps to control blood pressure levels, improves gut health and cholesterol. It also comprises of vitamin B, which helps to promote metabolism, energy, as well as cell proliferation which are beneficial for the growth of skin, hair and nails.
 

Strict U.S. FDA regulations to limit the alcohol levels in various functional beverages is expected to hamper the kombucha market growth. Increasing degradation of yeast to fructose as well as glucose raised the drink’s carbonation content. As per the stringent Alcohol and Tobacco Tax and Trade Bureau (TTB) regulation, alcohol permissible levels should remain lower than 0.5% at the time of production as well as shipment. Kombucha industry is hampered temporarily by COVID 19 outbreak due to disturbance in supply chain and shortage of raw materials. However rising demand for functional beverages to boost the immunity and its fibre rich probiotic contents had increased the overall demand of the product.
 

Increasing trend of clean label products to boost the market demand of organic Kombucha

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Kombucha market from organic type was valued at over USD 2,170 Million in 2020 and is estimated to witness over 17% CAGR between 2021 and 2027. Rising health concerns among consumers and increasing awareness of the ill effects that traditional products have, is raising the demand for organic products which is helping to fuel the market statistics of organic kombucha. Increasing consumption of harmful chemical fertilizers can cause long term negative impact on health. Owing to this consumer prefer organic beverages compare to other regular drinks having high sugar content, lots of chemicals and lacks of nutritional value. This factor is rising the trend of clean label products which in turn is helping organic market to grow in the foreseeable timeframe.
 

Increasing demand for various fruit flavors to satisfy taste buds is expected to propel market forecasts

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Kombucha market from flavored type was valued at USD 1,870 Million in 2020 and is estimated to register over 17% CAGR between 2021 and 2027. Flavored Kombucha is dominating the market as it helps to satisfy all kinds of consumers with different flavors to satisfy their taste buds. For these reasons unlike original flavor the consumer base is far bigger for flavored segment. Moreover, the opportunity to expand is higher in this segment compare to original type with different research and development to create innovative flavors. This factor helps to lure more consumers out of curiosity which eventually increases the sales of the products. Rising inclination of consumers towards fruit flavored products will further increase the product demand.
 

High implementation of traditional way of shopping is expected to propel the market share of supermarkets/hypermarkets

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Kombucha market from supermarkets/hypermarkets distributional channel was valued at over USD 1,000 Million in 2020 and is anticipated to register over 17.5% CAGR between 2021 and 2027. Traditional shopping through supermarkets/hypermarkets is highly implemented by consumers in every country. Although online shopping is available everywhere despite of high internet penetration in most of the developed countries the ability to touch, see, and feel the product before buying is forcing consumers to prefer supermarkets/hypermarkets distribution channel. Moreover, availability of Kombucha in supermarkets/hypermarkets is very high compared to convenience stores along with reluctant behavior among consumers to do online transaction is also proving positive for the supermarkets/hypermarkets segment to grow in the forecast period.
 

Rising inclination of consumers towards fortified beverages and probiotic is accelerating the market demand

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Asia Pacific Kombucha market is estimated to reach over USD 1,440 Million by 2027 with a CAGR of more than 18.5%. The consumer base in Asia Pacific is limited owing to which currently, the market is at a nascent stage. However, increasing acceptance of the product by affluent and well-informed consumers and rising inclination of youngsters towards innovative new launched products in the market out of curiosity is expected to propel the regional market statistics. Increasing product branding and product awareness among middle-class families and rising spending power of consumers is expected to propel the market demand in the foreseeable timeframe. In China Kombucha is being consumed since ancient times owing to its digestion properties, thus high familiarity of the product among locals is expected to propel the market expansion.
 

 Moreover, increasing acceptance of probiotic drinks and functional beverages among consumers due to health benefits is expected to propel the market share in developing economies. Increasing penetration of natural and fortified beverages due to better marketing tactics is expected to boost the product demand in the region by 2027.
 

New product launches to be major business master plans by manufacturers

Key manufacturers in Kombucha market includes KeVita (PepsiCo), GT’s Living Foods, Buchi, Revive Brands, The Humm, Kosmic, Wonder Drink, Cell-Nique Corporation, The Hain Celestial Group, Inc., Woodies’ CBD Kombucha and LIVE Soda, LLC. These companies are mainly focusing on innovative product launches owing to rising demand for different flavours and to enhance their existing customer base. The market is currently at a growing stage, however, increasing innovation and adoption is anticipated to increase the number of new entrants in the forecast period.
 

For instance, in September 2020, Woodies’ CBD Kombucha launched a range of kombuchas which contains 10mg of CBD. This product launch was helped the company to enter in CBD infused products category.
 

Global Kombucha market research report includes in-depth coverage of the industry trends, with estimates & forecast in terms of volume (Million Liters) and revenue (USD Million) from 2016 to 2027, for the following segments:

By Product

• Organic
• Inorganic

By Type

• Original
• Flavored
  • Herbs & Spices
  • Fruits
  • Flowers
  • Others

By Distribution channel

• Supermarkets/ Hypermarkets
• Convenience Stores
• Health Stores
• Online Retailers
• Others

The above information has been provided for the following regions:

• North America
  • U.S.
  • Canada
  • Mexico
• Europe
  • Germany
  • United Kingdom
  • France
  • Spain
  • Russia
• Asia Pacific
  • China
  • Japan
  • India
  • Australia
  • South Korea
• LATAM
  • Brazil
  • Argentina
• MEA
  • Saudi Arabia
  • South Africa