Kombucha Market Size by Product (Organic and Inorganic), By Type (Original and Flavored), By Distribution Channel (Supermarkets/ Hypermarkets, Convenience Stores, Health Stores, Online Retailers and Others) Industry Analysis Report, Regional Outlook, Growth Potential, Competitive Market Share & Forecast, 2019 – 2025

Published Date: Oct 2019  |  Report ID: GMI4407  |  Authors: Kunal Ahuja, Sonal Singh

Report Format: PDF   |   Pages: 200   |   Base Year: 2018

Summary Table of Contents Industry Coverage Methodology

Functional and nutritive aspects will spur kombucha drinks demand

Kombucha Market size exceeded USD 1.8 billion, globally in 2018 and is estimated to grow at over 16% CAGR between 2019 and 2025. Rising awareness among consumers about the varying health benefits of organic and high probiotic flavored drinks will lead to increased global kombucha industry demand.

Kombucha Market

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Kombucha is referred to as functional beverage, prepared during the fermentation cultures of yeast, bacteria and enzymes which improves its market traction as a high probiotic drink. It is slightly alcoholic fermented lightly sparkling, sweet or sweet-sour green or black tea drink manufactured with the symbiotic colony of bacteria and yeast (SCOBY).

SCOBY is commonly known as “tea fungus” or “mushroom” is a symbiotic growth of living bacteria such as acetic acid and an osmophilic yeast species in a biofilm. Acetic acid nourishes the drink with enhanced probiotic content making it a putative health benefit drink.

Known as “elixir of life”, this drink is witnessing immense popularity in beverages sector owing to its fizzy taste, unique flavor and energizing attributes. Kombucha is a carbonated probiotic drink which has proven health benefits, specifically related to human digestive system.

Widespread consumption owing to its detoxifying capabilities reduces cholesterol, blood pressure levels and promotes gut health. It also contains vitamin B, which promotes energy, metabolism, and cell proliferation and growth beneficial for hair, skin and nails.

Stringent U.S. FDA standards which seek to limit alcohol levels in the functional beverage is anticipated to challenge the industry growth to some extent. Increased degradation of yeast to glucose and fructose rises the carbonation content and produces alcohol levels greater than 0.5%, subjecting it to strict Alcohol and Tobacco Tax and Trade Bureau (TTB) regulation. As per TTB, alcohol permissible levels remain below 0.5% during production and shipment as commercial scale of non-alcoholic refrigerated beverages.

Kombucha Market Report Coverage
Report Coverage Details
Base Year:2018Historical Data for:2014 to 2018
Market Size in 2018:1.8 Billion (USD)Forecast Period:2019 to 2025
Forecast Period 2019 to 2025 CAGR:16%No. of Pages:200
2025 Value Projection:5 Billion (USD) Tables, Charts & Figures:252
Geographies covered (16):U.S., Canada, Mexico, Germany, UK, France, Spain, Russia, China, India, Japan, South Korea, Australia, Brazil, Argentina, Saudi Arabia, South Africa
Segments covered:Product, Type and Distribution Channel
Growth Drivers:
  • North America:Increasing health concerns and changing lifestyle to support business expansion
  • Europe:Prevalence of chronic diseases to surge kombucha adoption rate
  • Asia Pacific:increasing demand for probiotic and fortified beverages

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Growing Trend towards clean label to boost organic kombucha consumption

Based on product, organic segment of Kombucha market is growing faster than inorganic and anticipated to register over 16% CAGR up to 2025. -This is primarily due to growing consumer inclination for natural ingredient clean label health and wellness drinks. Disparities in clean label feature on functional beverages has raised food safety concerns in different geographies.

Rising concerns among consumers regarding the actual SCOBY composition has increased food safety risk and production of consistent brews. This has urged packaged goods manufacturer to accurately label food products and display authentic drink composition.

Consumers are inclined to “ethnic” and organic beverages since it improves cardiovascular health, digestive issues, arthritis and other inflammatory conditions. Long consumption history is poised to lure brand owners and new entrants to expand their reach in developing Asian and European economies.

Numerous health aspects to support raw/original kombucha beverage sales

Original Kombucha Market

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Based on type, original beverage segment of the market is set to witness a significant growth in the forecast timeframe, in comparison to flavored ones. Original type segment dominated the market with USD 500 million revenue share in 2018 Previously, raw tea has been used by Chinese societies to cure ailments and diseases.

Fermented tea is promoted as a healthy elixir and claimed to treat heart disease to diabetes and AIDS. Additionally, consuming probiotic fermented drinks aids in treatment of diarrhea and ease irritable bowel syndrome (IBS).

Original kombucha has been the most preferred beverage since decades since it aids digestion, boosts immune health and prevent bacterial and fungal infections. High glucaric acid levels also helps in preventing symptoms of stomach cancer and reduces pancreatic load and eases burden on liver. Additionally, growing consumer demand for low sugar beverages has motivated product manufacturers to put raw drinks on display and advertise and promote their brands.

Online kombucha sales to emerge as fastest growing distribution channel

On the basis of distribution channel, market has been segmented into supermarkets/ hypermarkets, convenience stores, health stores, online retailers and others. Online retail is fastest growing segment and set to register more than 17% CAGR through 2025.

Advent of numerous e-commerce shopping websites has substantially enhanced the count of online shoppers in the recent years. Online distribution channel adds a “comfort” element for consumers as they can purchase from any geographical location, avail discount and receive fast online support and product dispatch related issues.

Growing need for vegan, organic and gluten free food products has spread more awareness about gut health and urged leading manufacturers to innovate and expand their existing range with new flavors and enlarged bottle sizes. For instance, in May 2019, Captain brand (one of the leading producers) has launched new flavors of its naturally fermented drinks range.

New products include Cayenne Pepper and Pineapple Peach flavors available in 400ml and one-liter bottles. Wide collection of fermented beverage products available at various e-commerce websites of manufacturers and individual retailers is enabling the product reach across local market and overseas.

Rising Trend towards probiotic and fortified beverage to boost the APAC kombucha demand

China Kombucha Market By Flavored Type

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Asia Pacific Kombucha market outlook is expected to witness over 19% CAGR from 2019 to 2025. Currently the market is still in its infancy in Asian countries since the affluent and informed urban customers are only willing to spend on priced beverages. Although, this drink is being used in China since ancient time due to its better digestion properties, however, weak trade routes and less awareness has limited its growth in nearby economies.

Rising consumer awareness for probiotic drinks owing to its functional health benefits in China and India to supplement product sales by 2025. Rising penetration of fortified and natural food and beverages owing to better marketing tactics is anticipated to boost product sales in the Asia Pacific region by 2025.

New product launches to remain key business strategy

Some of the major players operating in the kombucha market are KeVita (PepsiCo), Buchi, The Humm, Revive Brands, The Hain Celestial Group, Inc., Kosmic, GT’s Living Foods, Wonder Drink, Cell-Nique Corporation and LIVE Soda, LLC.

Key players operating in the market are adopting strategies such as new and innovative product launches, to enhance their existing offerings and target a wider customer base. Presence of tea brewers’ organizations in U.S. is motivating increased product sales through range of retail, convenience and health stores to attract more customers.

In 2017, GT, added three new flavors including basil, watermelon, and coffee lovers to its beverage product line. The new product additions are raw, organic, kosher and gluten free offers attracts coffee connoisseurs to the expanding offerings of leading manufacturers.

The Kombucha market research report includes in-depth coverage of the industry, with estimates & forecast in terms of volume (Kilo Litres) and revenue (USD Million) from 2014 to 2025, for the following segments:

By Product

  • Organic
  • Inorganic

By Type

  • Original
  • Flavored
    • Herbs & Spices
    • Fruits
    • Flowers
    • Others

By Distribution Channel

  • Supermarkets/Hypermarkets
  • Convenience Stores
  • Health stores
  • Online Retailers
  • Others

The above information has been provided for the following regions and countries:

  • North America
    • U.S.
    • Canada
    • Mexico
  • Europe
    • Germany
    • UK
    • France
    • Spain
    • Russia
  • APAC
    • China
    • Japan
    • India
    • Australia
    • South Korea
    • Brazil
  • MEA
    • Saudi Arabia
    • South Africa


Frequently Asked Questions (FAQ) :

Organic Kombucha is the fastest growing segment of the world Kombucha industry with a 16% CAGR up to 2025.
A Global Market Insights, Inc. report forecasts that Kombucha industry was valued at USD 1.8 billion in 2018.
Asia Pacific industry for Kombucha will be witnessing highest CAGR of 19% up to 2025.
Kombucha industry is set to generate over USD 5 billion in annual revenue by 2025.

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Premium Report Details

  • Published Date: Oct 2019
  • Pages: 200
  • Tables: 242
  • Charts / Figures: 10
  • Companies covered: 12
  • Countries covered: 16

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