Display Packaging Market Size - By Packaging Type, By Material Type, By End Use Industry - Global Forecast, 2025 - 2034

Display Packaging Market Size

The global display packaging market size was valued at USD 23.4 billion in 2024, with a volume of 1,194 kilotons and is estimated to grow at 5.4% CAGR from 2025 to 2034. The demand for display packaging is increasing rapidly owing to the rising online e-commerce sector which plays a vital role in attracting the customers through intricate displays on the boxes of the packages.
 

The Tariff implemented by Trump’s administration has impacted the display packaging industry as the cost of the raw material such as paperboard, plastic, and other materials required in the making of packages had risen from other countries such as China through the reciprocal tariffs imposed. This has led to the disruption in the supply chain and which in turn has led to delays in the supply of the raw materials, leading to more delays in the production and manufacturing units.
 

The display packaging industry is growing at a rapid pace with the expansion of the e-commerce industry. The global shift toward online shopping has created a need for aesthetic and visually appealing packaging which attracts customers to make a purchase of the items displayed with high quality packaging. The International trade Administration highlighted that the global B2C e-commerce revenue is growing and is expected to reach the value of USD 5.5 trillion by the year 2027. This reflects the shift of the consumers towards e-commerce and thus creates opportunities for the display packaging makers to make visually appealing packages.
 

Customization and branding are primary growth factors for the market as it impacts how a business differentiates itself in the market. Brands focus on aesthetic appeal as social media unboxing videos are growing and are seeking higher consumer interaction. The growing preferences for visually appealing packaging among the consumers are a rising trend in the packaging market. The companies are leveraging innovative displays for the purpose of enhancing brand visibility which helps to attract new customers and retain the old consumers.
 

Display Packaging Market Trends

• The rising trend of creating a unique shopper experience has led to the growth of display packaging in the sectors such as retail. To engage the shoppers at the store, the retail shops are paying attention to display and merchandising of the products. The high graphic packaging maximizes brand recognition and increases the visibility on the store shelf. The evolving retail industry is providing opportunities for the introduction of new aesthetic packaging solutions in the market.
   
• The increasing adoption of minimalistic designs is gaining traction in the market. The transparent and minimalistic approach of packaging is widely used and is gaining traction in the market. The consumers are attracted to such transparent packaging as it enables them to view the product from inside and thus encourages the consumers to make impulse purchases. Growing sectors such as electronics and medicals pushes for the development of packages which are lightweight, durable and provide high aesthetic value.
   

Display Packaging Market Analysis

Based on packaging type, the market is divided into counter & pop-up display boxes, floor stand displays, pallet displays, endcap displays, and transparent packaging.
 

• The counter & pop-up display boxes is anticipated to reach USD 11.1 billion by 2034. Counter & pop-up display boxes are effective ways to showcase the products to the consumers. With the vibrant graphics and different shapes, it catches the consumer interest and is preferred option at the point-of sale (POS) areas. The growing supermarkets and hypermarket act as a promoter for the rising adoption of counter & pop-up display boxes.
   
• The floor stand displays market is projected to grow at a CAGR of over 5.1% by 2034. The increasing prominence for customized floor stand display through the implementation of different shapes, colours and branding elements is in the trends. Also, the growing sustainability goals has led to the companies shift towards biodegradable floor stand displays which are helping brands to reduce the carbon footprint and maintaining an attractive and functional design.
   

Based on material type, the display packaging market is divided plastic, paper & paperboard, glass, metal, and others.
 

• The plastic market is projected to reach USD 10.8 billion by 2034. With the growing shift towards transparent plastic packaging the market for display packaging witnesses stronger pull as it attracts the customers and raises the impulse purchasing of the products. The brands are now focusing more on recyclable plastic to align with the sustainability goals and comply with the standards such as European Union’s Packaging and Packaging waste regulation (PPWR).
   
• The paper & paperboard segment held a market share of 57% in 2024. The increasing concerns on reducing the carbon emission has led to the companies to switch towards sustainable measures for display of the products through recycled paper and paperboards. For instance, in June 2024, Mars Wrigley announced the new display of cardboard made from cocoa waste for Tesco and introduced around 1,200 solid board display units.
   

Based on end use industry, the display packaging market is divided into food & beverage, cosmetics & personal care, pharmaceuticals, electronics & appliances, and others.
 

• Food & beverage accounted for 37.8% market share in 2024. The growing food and beverages sector has brought consumers to adopt the visually appealing packages with better display designs. The increasing trends to towards sustainable food packaging has led to the growing of the packages of different shapes and colours which attracts the consumers for the purchase. For instance, in January 2023, Cascades launched its new closed basket formed of corrugated cardboards especially for the produce sector. The package available is eco-friendly and comes with the design which appeals the customer.
   
• The cosmetics & personal care market is projected to grow at a CAGR of 6.3% by 2034. The growing cosmetic and personal care market has increased the popularity of attractive display packaging. The growing trends towards the adoption of sustainability factors which provide high aesthetic packages with proper display is leading to the growth of the market. For instance, in March 2024, GEKA introduced the post-consumer-recycled (PCR) polypropylene (PP) material which is suitable for primary cosmetic packaging. It helps in reducing Co2 emissions by 75% and offers high quality colours to increase the visual appeal of the product.
   

• The U.S. display packaging market is projected to reach USD 10.1 billion by 2034. One of the significant factors fueling the expansion of the display packaging industry in the United States is the adoption of paper-based packaging solution for display in the different shopping malls. For instance, in April 2025, Duracell, Energizer launched its all-paper packs in the Walmart display. With such packaging solutions the customers find easy to navigate through the shelf and thus the display packaging plays crucial role in the U.S. malls and shopping complex.
   
• Germany market is expected to grow at a CAGR of 4.9% by 2034. The country is using technology to progress in the market of display packaging. The focus of the packaging revolves around compact design, standard displays for the attraction of the customers at the point-of sale area. The various packaging such as pallet displays, floor standing displays are set up at the stores and malls and these are made from cardboards which are durable and light in weight.
   
• The UK display packaging market is expected to grow at a CAGR of 5.4% by 2034. The United Kingdom’s shifting trends towards sustainable packaging brings opportunity to display packaging makers to provide solution for packaging which are recyclable and attractive for the consumers. The changing preferences of the consumers has led to the increase in personalization of the floor stand displays, endcap displays, etc. in the country to help develop an interest of the product on the shelf in the consumer’s mind.
   
• France market is expected grow at a CAGR of 4.6% by 2034. The increasing sustainability trends has led to the increase in usage of packaging solutions which are eco-friendly in nature. The companies are expanding the forming new facilities in the country and progressing in the display packaging sector. For instance, in May 2024, DS Smith expanded its corrugated facility in France which brings more expertise to develop the display packaging solution for the purpose of catering the retail store sector.
   
• China display packaging market accounted for 37.1% of the market share in 2024. With the wide consumer-base of China and added with expansive manufacturing capabilities the market is witnessing significant growth in the country. The sustainable options for display are growing in China such as usage of paper and paperboard. According to Statista, in 2023 China produced 82.2 million metric tons of packaging paper and paperboard, which is more than any other country in the world. This reflects the rise in display packaging with the usage of sustainable materials in the country to serve the growing needs of the retail shops. 
   

Display Packaging Market Share

The display packaging industry is highly competitive. The top 5 players in the market are DS Smith, International Paper, WestRock Company, Smurfit Kappa, Mondi Group accounting for a significant share of over 30% in the market. Display packaging companies are implementing different strategies to enhance their market position and address changing consumer needs and seeking sustainable packaging options. Major players are investing in eco friendly materials, such as paper, compostable plastic, and other recyclable materials. Companies are also improving product lines by offering lightweight, yet durable packages that reduce the carbon footprint while safeguarding the products effectively at the shelf.
 

To gain a competitive edge and strengthen the market share, the players in the market are adopting sustainable methods of making display packaging. Moreover, brands are increasingly requesting for customization and high aesthetic appearance packages to catch the eyes of the customers which enhances the experience of the consumers and improves retention rates. Companies are broadening their market scope and capabilities through mergers, acquisitions, and collaborations. With the growing personalization needs of the brands the companies are captivating the trend of display packaging.
 

DS Smith focuses on display and promotional solutions. With the wider range for packaging products available, DS Smith delivers high performance visually impactful displays tailored to various retail environments. Pallet displays, floor stands, or experience displays are some of the packaging solutions which the retail stores promote the product with better visual appeal to the customers. In June 2023, DS Smith introduced the DD Wrap, a versatile Shelf Ready Packaging (SRP) solution for the purpose of minimizing resource consumption, reduce waste, and enhance the consumer unboxing experience.
 

Mondi Group's strategy focuses on innovation and sustainability in display packaging. To keep pace with global sustainability goals, the company is working on the development of bio-degradable and recyclable packaging solutions. Mondi’s shelf-ready packaging ensures the product presentation on the shelf and speeds up the restocking and handling as well as allows for easy disposal. The company is focusing on increasing the solution for the retail packaging, providing aesthetic value and increasing the footfalls at the stores.
 

Display Packaging Market Companies

Some of the prominent market participants operating in the display packaging industry include:

• DS Smith
• International Paper
• WestRock Company
• Smurfit Kappa
• Mondi Group
   

Display Packaging Industry News

• In August 2024, Smurfit Westrock launched its shelf-ready boxes for beer for the purpose of expanding the visibility on crowded supermarket shelves, restrict the moisture exposure and encourage the consumers for repeat purchase.
   
• In June 2023, Staedtler and Panther Display produced attractive display formed of corrugated board. With the display expertise it creates thematic promotional setup. Its 3-D rosette element enhances the overall visual impact.
   
• In June 2023, the British carton manufacturer Falcomer Print & packaging launched new packaging for Yorkshire-based company, Navy Professional’s products which included beauty and skincare products. The packaging had a secondary carton along with countertop display units for all products.
   

The display packaging market research report includes an in-depth coverage of the industry with estimates and forecast in terms of revenue (USD Billion) and volume (Kilo Tons) from 2021 to 2034, for the following segments:

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Market, By Packaging Type

• Counter & pop-up display boxes
• Floor stand displays
• Pallet displays
• Endcap displays
• Transparent packaging

Market, By Material Type

• Plastic
• Paper & paperboard
• Glass
• Metal
• Others

Market, By End Use Industry

• Food & beverage
• Cosmetics & personal care
• Pharmaceuticals
• Electronics & appliances
• Others

The above information is provided for the following regions and countries:

• North America 
  • U.S.
  • Canada
• Europe 
  • Germany
  • UK
  • France
  • Spain
  • Italy
  • Netherlands
• Asia Pacific 
  • China
  • India
  • Japan
  • Australia
  • South Korea
• Latin America 
  • Brazil
  • Mexico
  • Argentina
• Middle East and Africa 
  • Saudi Arabia
  • South Africa
  • UAE