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Active & Intelligent Packaging Market - By Technology Type (Active Packaging, Intelligent Packaging), By End-user Industry, By Functionality, By Packaging Material (Plastics, Paper & Paperboard, Glass, Metal, Biodegradable Materials) & Forecast, 2024 - 2032

  • Report ID: GMI10050
  • Published Date: Jun 2024
  • Report Format: PDF

Active & Intelligent Packaging Market Size

Active & Intelligent Packaging Market was valued at USD 13.1 billion in 2023 and is anticipated to grow at a CAGR of over 6% between 2024 and 2032.

Active & Intelligent Packaging Market

Consumers are looking for products with longer shelf life without sacrificing quality or freshness. This need is especially noticeable for perishable items such as food and medicine. This can be met by active and intelligent packaging solutions, which combine technologies including temperature-controlled packaging, antimicrobial films, and oxygen scavengers. These advances contribute to an extended shelf life while maintaining product integrity by lowering oxidation, microbiological development, and moisture absorption. Businesses may reduce waste, improve inventory control, and satisfy customer demands for sustainability, convenience, and quality by extending the life of their products.

A crucial component of packaging is regulatory compliance, particularly in sectors where safety and traceability are important, such as food and pharmaceuticals. Regulatory organizations establish strict criteria to guarantee consumer protection, environmental sustainability, and product safety. With features such as tamper-evident sealing, RFID tracking, and real-time environmental condition monitoring, active and intelligent packaging is essential to satisfying these standards. These technologies improve supply chain transparency, guarantee legal compliance, and increase consumer confidence in the dependability and safety of products by enabling businesses to follow rules such as EU directives in Europe or FDA standards in the U.S.

Adopting and putting into practice active and intelligent packaging technologies can come at a high cost, including the setup fees, equipment purchases, and continuing maintenance & material expenditures. It may be difficult for businesses, particularly smaller ones or those with narrow profit margins, to justify these expenses. Furthermore, specific expertise and training are needed to integrate new technologies into the production and supply chain processes that already exist. Even with these difficulties, the advantages of longer shelf life, adherence to regulations, and improved product safety frequently outweigh the initial cost of implementing active and intelligent packaging solutions.

Active & Intelligent Packaging Market Trends

Regulatory requirements and consumer preferences have made sustainability a prominent trend in the active & intelligent packaging industry. Packaging options with a low environmental effect and that encourage recycling are much sought after. Biodegradable polymers, recyclable plastics, and compostable packaging are examples of environment-friendly products that businesses are increasingly embracing. Utilizing sustainable manufacturing and distribution methods, active and intelligent packaging solutions not only reduce food waste and increase shelf life, but also lower environmental impact. Beyond satisfying consumer demands for waste reduction and ethical consumption, this move toward sustainability also represents broader society values. For instance, in June 2023, Nestlé unveiled new recyclable paper packaging for its YES! snack bars, integrating active packaging features to maintain freshness and shelf life. This initiative underscored Nestlé's commitment to sustainability by reducing plastic use and improving recyclability in its product packaging.

The Internet of Things (IoT) and smart packaging technologies are becoming increasingly integrated. The usage of IoT-enabled sensors, RFID tags, and QR codes to track product conditions in real-time along the supply chain is growing. These solutions guarantee product safety, quality, and regulatory compliance by providing useful data on variables such as temperature, humidity, and location. Through interactive packaging experiences, smart packaging solutions simplify inventory management, improve supply-chain visibility, and enable personalized customer engagement. This trend is a paradigm shift toward data-driven, more effective packaging solutions that boost customer happiness and increase operational efficiencies.

For instance, in November 2022, Coca-Cola implemented Near Field Communication (NFC) tags on its bottles, enabling consumers to access product details, nutritional information, and promotional offers via smartphones. This integration of smart packaging enhanced consumer engagement and loyalty by providing convenient, interactive experiences at the point of purchase. Coca-Cola leveraged IoT capabilities to streamline marketing efforts and optimize distribution strategies, effectively improving customer interaction while gaining valuable insights into consumer preferences and behaviors in real-time.

Active & Intelligent Packaging Market Analysis

Active & Intelligent Packaging Market, By Technology, 2022-2032 (USD Billion)

Based on technology, the market is divided into active packaging and intelligent packaging. The active packaging segment dominates the market and is expected to reach over USD 13.02 billion by 2032.

  • Innovative packaging solutions that actively interact with the packaged product or its surroundings to increase shelf life, preserve product quality, or provide new functions are referred to as active packaging. It often includes components or technologies such as moisture absorbers, temperature sensors, antibacterial agents, and oxygen scavengers.
  • Active packaging regulates variables including oxygen levels and moisture content to maintain freshness, stop spoilage, and improve safety. It assures food safety and quality throughout the supply chain and satisfies the customer demand for products with long shelf life.


Active & Intelligent Packaging Market Share, By Packaging material, 2023

Based on packaging material, the market is categorized into plastic, paper & paperboard, glass, metal, and biodegradable materials. The biodegradable materials segment is the fastest growing segment with a CAGR of over 8% between 2024 and 2032.

  • Biodegradable packaging materials decompose naturally in the environment. These materials include biodegradable polymers made from renewable resources such as cellulose, sugarcane, and maize starch.
  • Biodegradable packaging promotes sustainable practices by lowering carbon footprint and limiting landfill trash. The use of biodegradable materials in packaging is in line with the growing consumer and regulatory demands for environment-friendly substitutes. This encourages environmental stewardship and conscientious consumption habits in a variety of industries such as consumer goods, food, and pharmaceuticals.


U.S. Active & Intelligent Packaging Market Size, 2022-2032 (USD Billion)

North America dominated the global active & intelligent packaging market in 2023, accounting for a share of over 30.3%. The U.S. plays a significant role in the market as a hub of technological innovation and consumer demand. American businesses are leading the development and application of cutting-edge packaging solutions that increase product safety, prolong shelf life, and promote sustainability. The U.S. guarantees that packaging technologies fulfil strict safety and environmental criteria through a strong regulatory framework and strict quality standards. Furthermore, the preference of American customers for quality, sustainability, and ease of use fuels ongoing innovations in active and intelligent packaging, influencing international trends and establishing standards for best practices in the sector.

China's manufacturing capabilities and expanding customer base support the country's thriving active and intelligent packaging market. Businesses use cutting-edge smart packaging technology, such as RFID and environmental sensors, to satisfy customer demand for products that are more durable and safer. The market gains from China's vast production and distribution capabilities, utilizing cutting-edge packaging solutions to solve issues such as food safety and supply-chain efficiency.

Japan leads the active & intelligent packaging market owing to its high-tech materials and precise engineering. Smart packaging is integrated by businesses to ensure regulatory compliance, product integrity, and traceability. The region’s older population and health-conscious consumers are driving innovations in packaging solutions that improve food safety and quality in the market. Japan's dedication to sustainability also encourages the use of environment-friendly packaging materials and innovations.

The dynamic active & intelligent packaging industry in South Korea uses cutting-edge technologies to guarantee the effectiveness and safety of its products. Businesses implement smart packaging solutions for supply chain optimization and real-time monitoring to match consumer expectations for convenience and quality. The market gains from South Korea's consumer-driven demand and technology infrastructure, which propel ongoing innovations in packaging solutions across multiple industries.

Active & Intelligent Packaging Market Share

Amcor Limited and Sealed Air Corporation hold a significant share of over 10% in the active & intelligent packaging industry. Amcor Limited is a global leader in packaging solutions, specializing in flexible and rigid packaging products for food, beverage, healthcare, and industrial applications. It is a global company that focuses on innovative sustainable packaging solutions to satisfy both regulatory standards and client demands. The company places a strong emphasis on sustainability, circular economy initiatives, and new technology to minimize its influence on the environment and improve product safety and shelf life.

Sealed Air Corporation is a prominent packaging company based in the U.S., known for its innovative packaging solutions. With a focus on food safety and security, the company offers systems, equipment, and packaging materials that maximize freshness, cut waste, and improve supply chain effectiveness. The company offers solutions, such as Cryovac brand packaging technology, that address global packaging concerns across a range of industries by emphasizing sustainability and customer-centric innovations.

Active & Intelligent Packaging Market Companies

Major players operating in the active & intelligent packaging industry are:

  • 3M Company
  • Amcor Limited
  • Bemis Company, Inc.
  • Company
  • Dupont Teijin Films
  • Mondi Group
  • Sealed Air Corporation
  • Sonoco Products Company 

Active & Intelligent Packaging Industry News

  • In June 2023, Sealed Air Corporation launched a new line of smart packaging solutions integrating IoT-enabled sensors for real-time monitoring and data analytics. This innovative packaging technology enhances product traceability, quality control, and consumer engagement throughout the supply chain. By leveraging IoT capabilities, Sealed Air aims to optimize inventory management, reduce food waste, and ensure product safety. The introduction of smart packaging underscored Sealed Air's commitment to advancing industry standards in packaging innovation, meeting the evolving market demands for transparency, efficiency, and sustainability.
  • In March 2023, Amcor Limited announced a strategic partnership with a leading food producer to implement advanced recyclable packaging solutions. This collaboration aimed to enhance sustainability across the food supply chain by reducing plastic waste and promoting circular economy principles. Amcor's innovative packaging designs, incorporating recycled materials and eco-friendly technologies, align with global environmental goals while meeting stringent regulatory standards. The partnership underscored Amcor's commitment to driving industry-wide sustainability initiatives and delivering packaging solutions that support both environmental stewardship and operational efficiency in the food packaging sector.

The active & intelligent packaging market research report includes in-depth coverage of the industry with estimates & forecasts in terms of revenue (USD Million) from 2021 to 2032, for the following segments:

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Market, By Technology Type

  • Active packaging
    • Oxygen scavengers
    • Moisture absorbers
    • Ethylene absorbers
    • Antimicrobial agents
    • Temperature control packaging
    • Flavor/odor absorbers
  • Intelligent packaging 
    • Time-temperature Indicators (TTIs)
    • RFID tags and QR codes
    • Freshness indicators
    • Gas sensors
    • Smart labels
    • Interactive packaging

 Market, End-user Industry

  • Food & beverages
    • Perishable foods (meat, fish, dairy)
    • Processed foods
    • Beverages (alcoholic and non-alcoholic)
    • Bakery and confectionery
  • Pharmaceuticals & healthcare
    • Medicines
    • Medical devices
    • Nutraceuticals
  • Personal care & cosmetics
    • Skincare products
    • Haircare products
    • Cosmetics
  • Consumer electronics
    • Mobile phones
    • Wearable devices
    • Accessories
  • Logistics & supply chain
    • Warehousing
    • Transportation
    • Retail
  • Others

Market, By Functionality

  • Shelf-life extension
    • Moisture control
    • Oxygen control
    • Ethylene control
    • Antimicrobial protection
  • Quality assurance drag sail
    • Freshness indicators
    • Time-temperature indicators
  • Traceability & safety
    • RFID tags
    • QR codes
    • Tamper evident packaging
  • Consumer engagement
    • Interactive packaging
    • Smart labels

Market, By Packaging Material

  • Plastics
    • Polyethylene (PE)
    • Polypropylene (PP)
    • Polyethylene Terephthalate (PET)
  • Paper & paperboard
    • Corrugated paperboard
    • Cartons
  • Glass
    • Bottles
    • Jars
  • Metals
    • Cans
    • Foils
  • Biodegradable materials
    • Starch-based materials
    • Polylactic Acid (PLA)

The above information is provided for the following regions and countries:

  • North America
    • U.S.
    • Canada
  • Europe
    • Germany
    • UK
    • France
    • Italy
    • Spain
    • Rest of Europe
  • Asia Pacific
    • China
    • India
    • Japan
    • South Korea
    • ANZ
    • Rest of Asia Pacific
  • Latin America
    • Brazil
    • Mexico
    • Rest of Latin America
  • MEA
    • UAE
    • Saudi Arabia
    • South Africa
    • Rest of MEA


Authors: Suraj Gujar, Deeksha Vishwakarma

Frequently Asked Questions (FAQ) :

The market size for active & intelligent packaging was valued at USD 13.1 billion in 2023 and is anticipated to grow at over 6% CAGR between 2024 and 2032, as consumers are looking for products with longer shelf life without sacrificing quality or freshness.

The active packaging segment of the active & intelligent packaging market is expected to reach over USD 13.02 billion by 2032, as active packaging assures food safety and quality throughout the supply chain.

North America industry accounted for over 30.3% share in 2023 and will expand rapidly by 2032, driven by technological innovation and consumer demand.

3M Company, Amcor Limited, Bemis Company, Inc, Company, Dupont Teijin Films, Mondi Group, Sealed Air Corporation, and Sonoco Products Company among others.

Active & Intelligent Packaging Market Scope

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Premium Report Details

  • Base Year: 2023
  • Companies covered: 25
  • Tables & Figures: 305
  • Countries covered: 21
  • Pages: 210
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