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Diet and Nutrition Apps Market - By Type (Weight Loss/Gain Tracking Apps, Calorie Counting Apps, Meal Planning Apps), Service (Paid, Free), Platform (Android, iOS), Deployment Type, Gender (Male, Women), Age, End-use – Global Forecast, 2024 – 2032

  • Report ID: GMI8451
  • Published Date: Mar 2024
  • Report Format: PDF

Diet and Nutrition Apps Market Size

Diet And Nutrition Apps Market size was valued at USD 308.7 million in 2023 and is estimated to grow at a CAGR of 17.1% between 2024 and 2032. Diet and nutrition apps are software applications designed for smartphones, tablets, and other digital devices to help users manage their dietary habits, track nutritional intake, and achieve health and wellness goals related to nutrition.


Diet And Nutrition Apps Market


These apps typically offer features such as food logging, calorie tracking, meal planning, recipe browsing, nutritional analysis, and personalized recommendations based on individual preferences, dietary restrictions, and health objectives. The increasing prevalence of chronic health conditions such diabetes, obesity, cardiovascular disease has emerged as a significant driver for the market.

For instance, the World Health Organization (WHO), in 2022, 2.5 billion adults aged 18 and above were grappling with overweight conditions and among these 890 million were living with obesity worldwide. Therefore, there is a rising need for global efforts to address and combat the growing obesity epidemic, including promoting healthy lifestyles and improving access to nutritious foods.

Furthermore, growing technological advancements in diet and nutrition, including the focus on dietary fiber, alongside increased adoption of digital devices and widespread internet access, among other contributing factors are expected to propel the growth of the market in the forthcoming years.

Diet and Nutrition Apps Market Trends

Technological advancements in field of diet and nutrition are transforming the landscape of health management by providing individuals with innovative tools and resources to make informed decisions about their dietary habits.

  • There is a plethora of mobile applications available that offer features such as calorie tracking, meal planning, and nutritional analysis. These apps enable users to monitor their food intake, set dietary goals, and receive personalized recommendations based on their nutritional needs and preferences.
  • Furthermore, wearable medical devices (market size estimated to reach 750.27 billion by 2032) such as fitness trackers and smartwatches, have gained popularity for their ability to monitor physical activity, track exercise routines, and measure key health metrics like heart rate and sleep patterns.
  • Moreover, advancements in food science, such as plant-based alternatives and fortified functional foods, help tackle nutritional deficiencies and enhance overall health. As technology advances, it empowers individuals to make informed dietary choices, fostering better health outcomes and reducing obesity rates and related diseases.

Diet and Nutrition Apps Market Analysis

Diet and Nutrition Apps Market, By Type, 2021 – 2032 (USD Million)

Based on type, the market are classified into weight loss/gain tracking apps, calorie counting apps, meal planning apps and other types. The weight loss/gain tracking apps segment held a market size of USD 123.7 million in 2023.

  • Weight loss/gain tracking apps are digital tools designed to help individuals monitor their dietary intake, physical activity, and weight fluctuations over time.
  • These apps provide a means for users to track their food intake, exercise, and weight over time. By logging their meals and physical activity, users hold themselves accountable for their choices, which can promote adherence to dietary goals and encourage healthier behaviors.
  • Moreover, weight tracking apps allow users to monitor their progress towards their weight loss or weight gain goals. Seeing tangible results in the form of weight trends and body measurements can serve as motivation to continue following a healthy diet and exercise regimen, thereby fostering the segmental growth.
Diet and Nutrition Apps Market, By Service (2023)

Based on service, the diet and nutrition apps market is segmented into paid and free services. The paid segment is estimated to account for a market size of USD 779.8 million by 2032.

  • Paid diet and nutrition apps are digital platforms or mobile applications that require users to purchase a subscription or make a one-time payment in order to access their features and services.
  • These apps often include advanced features and functionalities that may not be available in free versions. These can include personalized meal plans, access to a larger database of foods and recipes, advanced tracking metrics, and enhanced analytics.
  • Moreover, some paid apps offer access to nutritionists, dietitians, or personal trainers who can provide personalized advice, guidance, and support tailored to individual needs and goals, thereby augmenting the segmental growth of the market.

Based on platform, the diet and nutrition apps market is segmented into android, iOS, and windows. The android segment held a market share of 53.2% in 2023.

  • Android has a large user base globally, providing developers with a vast audience for their diet and nutrition apps. This broad reach allows app creators to impact a significant number of individuals seeking to improve their dietary habits and overall health.
  • Further, android's open-source nature allows for greater flexibility and customization in app development. Developers can leverage this flexibility to create innovative features and tailor their apps to meet the specific needs and preferences of users interested in diet and nutrition.

Based on deployment type, the diet and nutrition apps market is segmented into smartphones, tablets, and wearable devices. The smartphones segment held a market size of USD 203 million in 2023.

  • Smartphones are ubiquitous and portable, allowing users to access diet and nutrition apps anytime and anywhere. This accessibility enables users to track their dietary habits, access nutritional information, and receive guidance on-the-go, making it easier to maintain a healthy lifestyle.
  • Furthermore, with smartphones, users have a convenient platform for logging their meals, tracking their calorie intake, and monitoring their physical activity.
  • Smartphones enable diet and nutrition apps to offer personalized experiences tailored to individual preferences, goals, and dietary restrictions. By collecting data on users' eating habits, activity levels, and health metrics, apps can provide customized meal plans, nutritional recommendations, and feedback to help users achieve their specific health objectives, thereby propelling the segmental growth.

Based on gender, the diet and nutrition apps market is segmented into women and men. The women segment held a market size of USD 169.4 million in 2023.

  • Diet and nutrition apps tailored for women provide personalized meal plans and nutritional recommendations, considering factors like hormonal fluctuations, recommended vitamin and mineral intake, and calorie needs based on age, weight, height, and activity level.
  • For pregnant women and new mothers, specialized diet and nutrition apps can provide guidance on prenatal nutrition, safe weight management during pregnancy, and postpartum recovery.


  • Moreover, diet and nutrition apps can empower women to take control of their health, make informed dietary choices, and achieve their wellness goals by offering personalized nutrition plans, support during pregnancy and postpartum, hormonal health tracking, weight management support, community and social support, and guidance during menopause, thereby augmenting the segment growth of the market.

Based on age, the diet and nutrition apps market is segmented into adults, teenagers, and geriatric. The adults segment held a market share of 58.9% in 2023.

  • Diet and nutrition apps offer personalized recommendations tailored to individual goals, preferences, and dietary requirements. Adults can receive customized meal plans, calorie targets, and nutritional advice based on factors like age, weight, height, and activity level.
  • With diet and nutrition apps accessible on smartphones and other digital devices, adults can easily track their food intake, monitor their progress, and access nutritional information anytime, anywhere.
  • Moreover, tracking features in diet and nutrition apps help adults stay accountable for their dietary choices and exercise habits.

Based on end-use, the diet and nutrition apps market is categorized into fitness centres, healthcare industries, homecare settings, and other end-users. The fitness centres segment accounted for around USD 101.2 million revenue size in 2023.

  • The integration of diet and nutrition apps within fitness centers provides advantages by offering members a comprehensive approach to managing their health and wellness.
  • Fitness centers can use diet and nutrition apps to offer personalized coaching and support to their members. Trained nutritionists and dietitians can provide customized meal plans, nutritional advice, and ongoing support through the app.
  • Thus, these offers fitness centers an opportunity to enhance their services, improve member engagement, and provide more personalized support to help members achieve their health and fitness goals, thereby contributing to the growth of the market.
North America Diet and Nutrition Apps Market, 2020 – 2032 (USD Million)

North America diet and nutrition apps market accounted for USD 125.3 million revenue in 2023 and is predicted to witness substantial market growth.

  • The region has advanced technological landscapes that foster the development of innovative diet and nutrition apps with state-of-the-art features and functionalities. Users benefit from access to cutting-edge tools for personalized meal planning, nutrient tracking, and health monitoring.
  • Growing prevalence of chronic health conditions such as diabetes, obesity, cardiovascular diseases. For instance, according to the Centers for Disease Control and Prevention (CDC) in 2021, reported that 38.1 million adults aged 18 years or older in the U.S.,  were diagnosed with diabetes.
  • Further, in North America diet and nutrition apps often integrate with healthcare systems, allowing for seamless communication between users, healthcare providers, and nutrition professionals. This integration enhances the effectiveness of diet and nutrition interventions, facilitating better health outcomes for individuals.

Diet and Nutrition Apps Market Share

The diet and nutrition apps industry is competitive in nature, with several large multinationals and small and mid-sized companies competing in the industry. The development and launch of novel advanced devices based on different technologies is among a key market strategy. Some of the leading industry players have a notable presence in the market.

Diet and Nutrition Apps Market Companies

Some of the eminent market participants operating in the diet and nutrition apps industry include:

  • HealthifyMe Wellness Private Limited                  
  • Lifesum AB              
  • MyFitnessPal, Inc.              
  • MyNetDiary Inc.                 
  • MyPlate Calorie Counter                
  • mySugr GmbH                   
  • Noom, Inc.              
  • Ovia Health             
  • PlateJoy LLC            
  • SPOKIN, INC           
  • Yummly            

Diet and Nutrition Apps Industry News

  • In October 2023, Yummly introduced three new features to its recipe and meal planning app, aiming to enhance extensive personalization, convenience, and assistive capabilities for its users. These advancements benefited the company by improving user engagement, satisfaction, and retention, leading to increased app usage.
  • In October 2023, MyFitnessPal introduced updates allowing Android users to track nutrition from Wear OS by Google smartwatches. This feature improved convenience, offering users quick access to their daily progress. These updates aimed to enhance user experience and potentially boost user engagement and loyalty to the MyFitnessPal platform.

The diet and nutrition apps market research report include an in-depth coverage of the industry with estimates & forecast in terms of revenue in USD Million from 2018 – 2032 for the following segments:

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Market, By Type

  • Weight loss/gain tracking apps     
  • Calorie counting apps        
  • Meal planning apps
  • Other types

Market, By Service

  • Paid
  • Free

Market, By Platform

  • Android
  • iOS
  • Windows

Market, By Deployment Type

  • Smartphone
  • Tablets
  • Wearable devices

Market, By Gender

  • Women
  • Men

Market, By Age

  • Adults
  • Teenagers
  • Geriatric

Market, By End-use

  • Fitness centers
  • Healthcare industries
  • Home care settings  
  • Other end-users

The above information is provided for the following regions and countries:

  • North America
    • U.S.
    • Canada
  • Europe
    • Germany
    • UK
    • France
    • Italy
    • Spain
    • Rest of Europe
  • Asia Pacific
    • China
    • Japan
    • India
    • Australia
    • South Korea
    • Rest of Asia Pacific
  • Latin America
    • Brazil
    • Mexico
    • Argentina
    • Rest of Latin America
  • Middle East and Africa
    • Saudi Arabia
    • South Africa
    • UAE
    • Rest of Middle East and Africa


Authors: Mariam Faizullabhoy, Gauri Wani

Frequently Asked Questions (FAQ) :

Diet and nutrition apps market size reached USD 308.7 million in 2023 and is estimated to grow at a 17.1% CAGR between 2024 and 2032 driven by the increasing prevalence of chronic health conditions such as diabetes, obesity, and cardiovascular disease globally.

Diet and nutrition apps industry from the paid segment is projected to generate USD 779.8 million in revenue by 2032 as they include advanced features and functionalities that may not be available in free versions, such as personalized meal plans.

North America diet and nutrition apps market size reached USD 125.3 million in 2023 and is set to exhibit robust growth through 2032 owing to the high prevalence of chronic health conditions coupled with the advanced technological landscapes in the region.

Some of the top market players are HealthifyMe Wellness Private Limited, Lifesum AB, MyFitnessPal, Inc., MyNetDiary Inc., MyPlate Calorie Counter, mySugr GmbH, Noom, Inc., Ovia Health, PlateJoy LLC, SPOKIN, INC, and Yummly.

Diet and Nutrition Apps Market Scope

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Premium Report Details

  • Base Year: 2023
  • Companies covered: 11
  • Tables & Figures: 453
  • Countries covered: 22
  • Pages: 350
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