Customized Premixes Market Size - By Application, By Product Type, By End Use, Forecast, 2025 - 2034

Customized Premixes Market Size

The global customized premixes market size was valued at USD 2.3 billion in 2024, with expectations to reach USD 4.8 billion by 2034, growing at a CAGR of 7.6%.
 

Customized premixes are tailor-made blends of essential nutrients such as vitamins, minerals, amino acids, botanicals, and functional ingredients designed to meet specific nutritional or formulation needs. The applications of these premixes spread across food & beverage, pharmaceuticals, animal nutrition, personal care and industrial premixes. Their main strength is that they provide convenience, consistency, and accuracy that helps manufacturers strengthen their products neutralizing clean-label and health-conscious consumer expectations. As the populations become more aware of preventive medicine and the number of micronutrient deficiencies is growing, custom premixes are essential in the anticipation of improving health rates and ensuring well-being at any age.
 

The worldwide customized premixes industry is experiencing a relatively stable growth, thanks to the trend in the functional foods, personalized food, and supplements. The opportunities within this space are extraordinarily broad including the increased consumption of fortified infant food and sports nutrition to the increasing adoption of plant-based, clean-label and organic positions. The market is further promoted by technology enhancements and nutrient encapsulation, e-commerce-based supplement subscription services, and government-based food fortification initiatives.
 

Additionally, emerging markets in Asia-Pacific and Latin America present strong growth potential due to changing dietary habits, increasing disposable incomes, and government nutrition initiatives. As consumer lifestyles shift toward health optimization, the customized premixes market stands as a vital enabler of innovation in global nutrition and wellness solutions.
 

For instance, the World Health Organization (WHO) recommends fortifying staples such as wheat, maize, and rice flour with iron, zinc, folic acid, vitamin B12, and vitamin A to reduce global micronutrient deficiencies directly boosting the demand for customized premixes. Similarly, the U.S. FDA allows voluntary food fortification under 21 CFR 104.20, encouraging manufacturers to use standardized vitamin and mineral premixes for regulatory compliance and nutritional enhancement.
 

Additionally, India’s FSSAI mandates fortification of flour, milk, oil, and rice using vitamin and mineral premixes, backed by strict lab standards. These global health initiatives and regulatory frameworks collectively create a strong foundation for the expansion of the Global Customized Premixes Market. Together with rising consumer interest towards functional foods, preventive healthcare, changing regulatory mandates and continuous technological innovation are fuelling growth in the market.
 

Customized Premixes Market Trends

the global customized premixes industry is also experiencing a dynamic transformation as food processing and encapsulation processing technologies are improving the stability, flavour and the bioavailability of the ingredients. Such innovations facilitate the accurate administration of nutrients in functional foods, dietary supplements and medical nutrition products. With personalized health and wellness gathering pace, consumers are also demanding customized solutions and therefore makes consumption of digital formulation tool and AI to develop nutrient blends based on age, lifestyle, and health conditions. The market is also gaining out of the increasing usage of clean-label, organic, as well as plant-based premix.
 

Also, as the demand for functional foods and preventive healthcare solutions increase, consumers across age groups are turning to fortified products such as cereals, beverages, infant food, and supplements to address specific health needs like immunity, bone health, or energy enhancement. Additionally, the rising aging population, along with the prevalence of lifestyle disorders such as obesity, diabetes, and cardiovascular diseases, is driving demand for premixes tailored to therapeutic and daily nutritional needs. This trend is further supported by government-led food fortification programs and expanding health-conscious middle-class populations worldwide.
 

Along with this advancement, there are major challenges in the market. Customized formulations are too expensive and thus, less available to small- to mid-sized companies especially in price-sensitive markets. The availability of specialty ingredients are impacted by the disruption in supply chain with compounding effects by global events.
 

In addition, regulatory complexities across regions as there are variable standards (such as the U.S., EU, and Asia) regarding health claims and nutrient limits that necessitate a high rate of compliance. Nonetheless, continued investment in R&D, higher collaborations between premix suppliers and their manufacturing counterparts, and the attitude of consumers towards preventive healthcare create a favourable future. In the light of the current innovative environment and familiarity, the market will be front and centre in determining the future of global nutrition.
 

Customized Premixes Market Analysis

The customized premixes market by application is segmented into food and beverage, pharmaceutical and healthcare, animal nutrition, personal care and cosmetics and industrial applications. Food and beverage segment accounted for 34.1 % of the market share in 2024 with a market size of USD 783.8 million.
 

• In the customized premixes market, the food and beverage segment dominate, accounting for majority of the market share. Several factors contribute to this growth, including the rising consumer demand for functional foods, dietary supplementation, fortified food, infant nutrition and sport nutrition.
   
• The increase in health awareness, the popularity of preventive nutrition, and the clean label requirement has filtered into the fact that manufacturers incorporate specific nutrient combinations in an wide range of products. The specially formulated premixes enable the manufacturers of the brands to increase their nutritional value without affecting the flavor and texture and thus can be applied in fortified cereals, beverages, energy bars, and infant formulations.
   
• Other notable market segments are pharmaceutical and healthcare, which encompass pharmaceutical formulations, nutraceuticals, and medical nutrition due to aging population and control over chronic disease management. The animal nutrition division is also increasing under the influence of increased demand of improved poultry, swine, and ruminant, as well as pet food premixes. Meanwhile, personal care and cosmetics involve the use of premixes in skincare, haircare and color cosmetics and industrial use is through the chemical industry, agricultural industry and other technical industries.
   

The global customized premixes market by product type is segmented into vitamin premixes, mineral premixes, amino acid premixes and functional premixes. The vitamin premixes accounted for 38.8 % of the market share in 2024 with a market size of USD 893.5 million.
 

Vitamin premixes dominate the customized premixes market. These premixes are widely used in food, beverage and health formulation applications to include substantial nutritional value in a variety of premixes. They include fat-soluble vitamins (A, D, E, K) and water-soluble vitamins (B-complex, C), along with specially designed vitamin combinations for immunity, energy, and wellness. Rising consumer demand for preventive health, immunity support, and fortified products drives this segment’s rapid adoption, especially in emerging economies and functional product lines.
 

Other segments such as mineral premixes which contains macro minerals (e.g. calcium, phosphorus, magnesium), trace elements (e.g. iron, zinc), and chelated minerals play key roles in human and animal nutrition. Amino acid premixes present speciality, essential, and non-essential blends that use amino acids to repair muscle, metabolism, and performance. Meanwhile, functional premixes such as antioxidant blends, probiotic and pre-biotic combinations, enzyme formulas, specialty ingredients are growing in popularity due to their specific health benefits in terms of gut-health, aging and energy.
 

The customized premixes market is segmented into food and beverage manufacturers, pharmaceutical companies, feed manufacturers, personal care companies and industrial manufacturers based on end user. The food and beverage manufacture account for 36 % of the market in 2024 and expected to grow at a rate of 6.6 % CAGR to reach a wider consumer base. 
 

In the customized premixes market, food and beverage manufacturers represent the leading end-user segment. This category will include large scale food processors, speciality food producers and supplement manufacturers all of whom incorporate tailored premixes to add nutritional value to their products. Adoption is encouraged by the increasing demand in fortified foods, clean label foods, and health supplements preferred by consumers. The premixes assure manufacturers of streamlined formulation and consistency by allowing the creation of product blends that meet specific consumer populations with specialized interests in vitamins, minerals, amino acids, healthy ingredients, and nutritive foods.
 

Beyond food and beverages, pharmaceutical companies including multinational pharma firms, generic drug producers, and contract manufacturing organizations (CMOs) rely on customized premixes for nutraceuticals and medical nutrition. Feed manufacturers, such as commercial feed producers and livestock integrators, utilize nutrient-rich blends for animal health and performance. Additionally, personal care companies and industrial manufacturers leverage premixes for cosmetic formulations and specialty chemical applications, respectively.
 

The customized premixes market is dominated by North America, accounting for 35.4% of total revenue in 2024.
 

• In the customized premixes industry, North America leads with majority share. This growth has been fuelled largely by the presence of high demand of both functional and fortified foods, a high level of awareness on the need of personalized nutrition as well as a well-developed food & beverage processing industry.
   
• The United States is a market leader in this industry as the market value is growing because of the growing trend in consumption of nutrient-rich premix worldwide in sports nutrition, medical foods, and dietary supplements. High quality healthcare infrastructure, strong regulatory framework (e.g. FDA guidelines) and venture into R&D is another contributor to growth. Moreover, the regional presence of large global players such as DSM, ADM, and Cargill also has well-developed activities in the region which improves the supply side of the products and innovation.
   
• Asia Pacific and Europe are also experiencing a high momentum. Asia Pacific market is driven due to increased health awareness, increased middle-class purchasing power, and urbanisation within countries such as China, India and Japan. The growth is also being catalysed by government-launched food fortification programs and the broadening of functional beverage markets. In the meantime, Europe, has been enjoying the added demand in clean-label and organic products, particularly in Germany, France, and the UK. European food safety regulations and interest in micronutrient deficiencies is driving manufacturers to invest in continuous product development leading to high quality and regionally specific premixes.
   

Customized Premixes Market Share

The DSM Nutritional Products, Glanbia Nutritionals, Cargill Incorporated, Archer Daniels Midland (ADM) and BASF SE are significant 5 players in the customized premixes industry with respect to innovation and distribution. These are prominent companies within the customized premixes industry operating in their respective regions. These companies hold strong positions globally due to their extensive experience in customized premixes market. Their diverse product portfolios, backed by robust production capabilities and distribution networks, enable them to meet the rising demand across various regions.
 

Customized Premixes Market Companies

DSM Nutritional Products: DSM Nutritional Products, a division of dsm-firmenich, is the global leader in the customized premixes industry, holding the largest market share. The company specializes in vitamin, mineral, and functional ingredient blends tailored for food, beverage, dietary supplements, and pharmaceutical applications. With robust R&D capabilities, global manufacturing networks, and a focus on health and sustainability, DSM delivers science-backed, high-performance solutions.
 

It plays a crucial role in enabling personalized nutrition and fortification programs worldwide. Its consistent innovation, strong regulatory expertise, and partnerships with leading F&B brands have positioned DSM as the go-to provider for premium custom nutrient premix solutions.
 

Glanbia Nutritionals: Glanbia Nutritionals is a major force in the customized premixes market, known for its expansive portfolio of micronutrient blends, proteins, amino acids, botanicals, and functional ingredients. With operations spanning across North America, Europe, and Asia, Glanbia delivers tailored premix solutions to food, beverage, sports nutrition, and supplement manufacturers.
 

The company’s strategic acquisitions, such as Watson and Foodarom, have strengthened its technical expertise and market penetration. Glanbia stands out for its clean-label focus, personalized formulation capabilities, and integrated value chain from ingredients to finished solutions, making it a preferred partner for brands seeking innovation, consistency, and high-quality nutrient delivery systems.
 

Cargill, Incorporated: Cargill, Incorporated is a global agribusiness giant and a significant player in the customized premixes market, particularly in the food and feed industries. The company provides tailored vitamin, mineral, and amino acid premixes to support fortification, performance, and animal health.
 

With advanced R&D centers, digital formulation platforms, and regulatory expertise, Cargill delivers highly targeted solutions to customers across 70 countries. Its commitment to sustainability, traceability, and precision nutrition enables it to meet evolving consumer and industry demands. By integrating its global sourcing capabilities and nutritional science, Cargill plays a pivotal role in advancing fortified, functional, and efficient premix formulations.
 

Archer Daniels Midland (ADM): ADM is a leading global player in food and nutrition, offering a wide array of customized premixes for human and animal consumption. Through its ADM Human Nutrition and Animal Nutrition divisions, the company provides science-based formulations enriched with vitamins, minerals, probiotics, and specialty ingredients.
 

ADM’s expansive global footprint and integrated supply chain allow it to deliver personalized premix solutions with speed, safety, and scalability. Its acquisition of companies like WILD Flavors and Deerland Probiotics has enhanced its functional ingredient capabilities. ADM’s focus on wellness, clean-label nutrition, and turnkey solutions makes it a strategic partner in the evolving premixes landscape.
 

BASF SE: BASF SE is a globally recognized chemical and nutrition innovator, contributing significantly to the customized premixes market, especially in the pharmaceutical, infant nutrition, and animal health sectors. Leveraging its strong life sciences division, BASF formulates highly stable and bioavailable vitamin and mineral premixes. The company’s focus on quality assurance, sustainability, and clinical-backed health benefits ensures its ingredients meet stringent global standards.
 

Through partnerships and a comprehensive product pipeline, BASF supports tailored nutrition for immunity, metabolism, and development. Its technological advancements in microencapsulation and stability enhancement have positioned BASF as a trusted supplier of precision-formulated premix solutions across diverse industries.
 

Customized Premixes Industry News:

• In January 2023, BASF and Cargill (Provimi) extended their enzyme-enhanced feed premix partnership to the U.S., forming a joint pipeline for high-performance animal nutrition premixes.
   
• In March 2023, BASF and Cargill (Provimi) expanded their enzyme premix collaboration into South Korea, launching Enzae Manno feed enzymes and broadening co₂development of customized premix solutions.
   
• In September 2024, DSM-firmenich inaugurated an animal nutrition and health premix facility in Sadat City, Egypt-its 50th global plant-expanding capacity to supply regional animal premix and additives.
   
• In March 2025, ADM Animal Nutrition introduced “Smart Trace,” a cloud-based premix tracking system for traceability in feed ingredient sourcing and delivery, targeting transparency in animal feed premixes.
   
• In June 2025, DSM-firmenich and the UN World Food Programme renewed their partnership doubling reach to 32 countries providing customized nutrient premixes and technical input to combat malnutrition through 2027.
   
• In June 2025, DSM-firmenich showcased algae-based omega-3 and functional premixes at Petfood Forum 2025, alongside unveiling a new renewable-energy pet food premix plant in Kansas.
   
• In June 2025, DSM-firmenich completed the USD 1.5 bn sale of its stake in Feed Enzymes Alliance, while securing long-term enzyme distribution through its animal nutrition premix network.
   

The customized premixes market research report includes an in-depth coverage of the industry with estimates and forecast in terms of revenue in USD Billion from 2021 – 2034 for the following segments:

Click here to Buy Section of this Report

Market, By Application

• Food and beverage
  • Functional foods 
  • Dietary supplements 
  • Fortified products 
  • Infant and sports nutrition  
• Pharmaceutical and healthcare 
  • Pharmaceutical formulations 
  • Nutraceuticals 
  • Medical nutrition  
• Animal nutrition 
  • Poultry feed 
  • Swine feed 
  • Ruminant feed 
  • Aquaculture and pet food  
• Personal care and cosmetics 
  • Skincare 
  • Haircare 
  • Colour cosmetics  
• Industrial applications 
  • Chemical industry 
  • Agricultural applications 
  • Other industrial uses

Market, By Product Type

• Vitamin premixes 
  • Fat-soluble vitamins (A, D, E, K) 
  • Water-soluble vitamins (B-Complex, C) 
  • Vitamin combinations  
• Mineral premixes 
  • Macro Minerals (Calcium, Phosphorus, Magnesium) 
  • Trace Minerals (Iron, Zinc, Copper, Selenium) 
  • Chelated Minerals  
• Amino acid premixes 
  • Essential amino acids 
  • Non-essential amino acids 
  • Specialty amino acid blends  
• Functional premixes 
  • Antioxidant blends 
  • Probiotic and prebiotic mixes 
  • Enzyme formulations 
  • Specialty functional ingredients

Market, By End Use

• Food and beverage manufacturers 
  • Large-scale food processors 
  • Specialty food companies 
  • Supplement manufacturers  
• Pharmaceutical companies 
  • Multinational pharmaceutical companies 
  • Generic drug manufacturers 
  • Contract manufacturing organizations  
• Feed manufacturers 
  • Commercial feed producers 
  • Integrated livestock companies 
  • Specialty feed manufacturers  
• Personal care companies 
  • Multinational beauty companies 
  • Regional cosmetic manufacturers 
  • Private label manufacturers  
• Industrial manufacturers 
  • Chemical companies 
  • Agricultural input suppliers 
  • Specialty chemical manufacturers

The above information is provided for the following regions and countries:

• North America 
  • U.S.
  • Canada
• Europe 
  • Germany
  • UK
  • France
  • Spain
  • Italy
  • Netherlands
  • Rest of Europe
• Asia Pacific 
  • China
  • India
  • Japan
  • Australia
  • South Korea
  • Rest of Asia Pacific
• Latin America 
  • Brazil
  • Mexico
  • Argentina
  • Rest of Latin America
• Middle East and Africa 
  • Saudi Arabia
  • South Africa
  • UAE
  • Rest of Middle East and Africa