Complementary and Alternative Medicine for Anti-Aging and Longevity Market - By Intervention Type, By End Use - Global Forecast 2025 - 2034

 Complementary and Alternative Medicine for Anti-Aging and Longevity Market Size

The global complementary and alternative medicine for anti-aging and longevity market was estimated at USD 77.3 billion in 2024. The market is expected to grow from USD 93.2 billion in 2025 to USD 537.6 billion in 2034, at a CAGR of 21.5% during the forecast period. The anti-aging and longevity industry is growing rapidly due to increasing consumer demand for natural and non-invasive methods aimed at slowing the aging process and improving overall health.
 

Herbal therapies, bioidentical hormone replacement, and mind-body techniques are becoming increasingly popular because of their perceived safety and effectiveness. The rising use of adaptogenic herbs such as ashwagandha and rhodiola is positively impacting stress management and cellular health, both of which are critical for longevity. According to the U.S. Census Bureau, by 2030, 20% of the American population will be over the age of 65, further driving the demand for effective complementary and alternative medicine (CAM) tools to support health and wellness in the aging population.
 

In addition, innovations such as precision herbal blend design using AI and genetic profiling are personalizing CAM approaches to better meet individual aging needs. The growing focus on gut health as a key factor in aging has increased interest in probiotics and functional foods as potential anti-aging interventions.
 

Moreover, the integration of Traditional Chinese Medicine (TCM) and ayurveda into modern practices highlights the global recognition of ancient healing systems and their relevance to age-related health concerns. This clear trend toward integrative approaches combining CAM with conventional medicine reflects the rising acceptance of comprehensive strategies aimed at extending lifespan and enhancing quality of life, thereby supporting continued market growth.
 

The market includes non-conventional non-surgical therapies encompassing herbals, acupuncture, dietary supplements, and mind-body practices and holistic approaches, designed to counteract the evidence of aging, increase vitality, and support long-term health and.
 

Complementary and Alternative Medicine for Anti-Aging and Longevity Market Trends

• The increasing aging population is a major driver of growth in the complementary and alternative medicine (CAM) market for anti-aging and longevity products. According to the World Health Organization, the global population aged 60 years and older is projected to reach 2.1 billion by 2050.
   
• This demographic shift, coupled with a rising desire for youthful appearance and enhanced vitality, is fueling demand for CAM solutions such as herbal therapies, acupuncture, and dietary supplements.
   
• According to the National Institute on Aging, a large number of older adults are increasingly turning to non-invasive approaches to improve vitality and manage age-related issues, indicating strong opportunities for ongoing growth and innovation within the market.
   
• Additionally, herbal medicines and ayurveda are gaining momentum, further propelling the growth of the CAM industry. As interest shifts toward natural therapies, the use of bioactive compounds from traditional medicine is on the rise for managing conditions such as cognitive decline, arthritis, and metabolic syndrome fueled by growing concerns about the long-term effects of conventional pharmaceuticals.
   
• A substantial rise in out-of-pocket expenditure on wellness and anti-aging therapies is further driving this trend. According to the Global Wellness Institute, consumers spent more than 6.3 trillion dollars on wellness-related services in 2023, with a considerable amount allocating towards CAM interventions designed to extend lifespan and enhance vitality.
   
• The shift toward alternative strategies for managing chronic age-related conditions—such as cardiovascular disease, neurodegenerative disorders, and osteoporosis—is becoming increasingly important. According to the National Center for Complementary and Integrative Health (NCCIH), approximately 30% of American adults aged 50 and older use some form of complementary and alternative medicine (CAM) each year.
   
• Research from the National Center for Complementary and Integrative Health (NCCIH) shows a growing number of clinical trials focusing on the role of plant-derived antioxidants, adaptogens, and traditional medicine in cellular aging and immune system reinforcement.
   
• Further, regulatory support for the safe use of CAM products is enhancing market credibility. Agencies such as the U.S. Food and Drug Administration (FDA) and the European Medicines Agency (EMA) have introduced updated guidelines for the registration and quality assurance of herbal and traditional medicines. These efforts have boosted public confidence and expanded the therapeutic potential of CAM in addressing age-related health concerns.
   
• Lastly, the formation of international alliances such as the World Naturopathic Federation and The International Alliance of Dietary/Food Supplement Associations is working towards the creation of international standards and scientific evidence for the use of CAM for longevity. This is expected to enhance market competition and accelerate the provision of proven CAM therapies tailored for healthy aging.
   

Trump Administration Tariffs

• Tariffs imposed during the Trump administration are expected to continue influencing the CAM market for anti-aging and longevity. Many CAM herbal extracts and nutraceutical products are likely to depend on Chinese imports, which may become more expensive due to ongoing or future tariff policies.
   
• These measures are projected to raise production costs, disrupt supply chains, and increase prices for consumers. In response, U.S. manufacturers are anticipated to diversify suppliers primarily shifting toward India and Southeast Asia though such moves may involve notable delays and added costs.
   
• Restrictions on technological components are also expected to affect wellness devices associated with CAM. To mitigate these risks, U.S. firms are preparing to boost investment in domestic control and production facilities to ensure supply stability.
   
• Despite these potential setbacks, the CAM sector is poised to adapt strategically, positioning itself for steady growth in a shifting global trade landscape increasingly focused on health and wellness solutions.
   

Complementary and Alternative Medicine for Anti-Aging and Longevity Market Analysis

In 2021, the global market was valued at USD 44.1 billion. The following year, it saw a slight increase to USD 53.1 billion, and by 2023, the market further climbed to USD 64 billion.
 

Based on the intervention type, the market is segmented into herbal products, mind-body intervention, external energy healing, and sensory healing. The herbal products segment further divided into ayurveda, naturopathic medicine, traditional Chinese medicine, Zang fu theory, and other herbal products. The herbal products segment dominated the market with USD 27.8 billion in 2024.  
 

• The herbal products segment is a cornerstone of the complementary and alternative medicine market for anti-aging and longevity. Changing consumer attitudes towards natural remedies have increased the demand for herbs such as ashwagandha, ginseng extract, and turmeric, which are known for their anti-inflammatory and antioxidant activity.
   
• According to data from the National Center for Complementary and Integrative Health (NCCIH), approximately 12% of the pediatric population uses supplements. This widespread adoption highlights the growing importance of herbal products not only in general wellness but also in addressing aging-related concerns, positioning them as a key segment within the anti-aging and longevity market.
   
• Moreover, advancements in herbal extraction methods and precision formulations are enhancing the efficacy of these products, further solidifying their place in longevity-focused healthcare solutions.

Based on end use, the complementary and alternative medicine for anti-aging and longevity market is divided into consumers, healthcare practitioners, corporate wellness programs, and other end users. The consumers segment accounted for a significant market share of 51.1% in 2024.  
 

• The consumer segment in the CAM market for anti-aging and longevity is increasingly driven by health-conscious individuals seeking natural, holistic solutions.
   
• This includes middle-aged and elderly consumers who are increasingly focused on health management, while also prioritizing youthfulness, vitality, and overall well-being.
   
• At the same time, there is a noticeable shift among younger populations who are actively turning to CAM treatments such as phytotherapy, acupuncture, and dietary supplements to slow the aging process and support longevity.
   
• Contributing factors include heightened wellness awareness, a growing preference for non-invasive therapies, and the influence of social media and wellness-driven lifestyle trends all of which fuel demand in this expanding market segment.

The North America complementary and alternative medicine for anti-aging and longevity market held the market share of 31.3% in 2024 in the global market, and it is anticipated to expand at 21.3% CAGR over the forecast period. The U.S. market was valued at USD 22.2 billion in 2024.
 

• In the U.S., the complementary and alternative medicine market for anti-aging and longevity has grown immensely due to increasing preference for natural and holistic approaches.
   
• Moreover, with increasing consumer awareness of wellness combined with an aging population, consumers are turning to therapies such as acupuncture and regenerative treatments.
   
• Additionally, the growing need for non-prescription medications to address chronic age-related problems drives the growth of the market, especially within wellness centers, spas, and clinics that offer alternative medicine aimed at revitalization and skin care.
   

Europe complementary and alternative medicine for anti-aging and longevity market accounted for USD 26.3 billion in 2024 and is anticipated to show lucrative growth over the forecast period.
 

• The CAM market in Europe is growing rapidly, primarily due to increasing consumer attention towards preventive health and holistic wellness. Aging consumers are turning to therapies such as herbal supplements, and naturopathy to extend their vitality span and manage age-associated challenges.
   
• Growing disposable income and the rise of wellness tourism in countries such as France, Germany, and Italy along with supportive government policies are further driving market adoption.
   
• Moreover, the integration of CAM into conventional healthcare systems, coupled with increasing awareness of healthy aging, continues to fuel steady demand and positions Europe as a key region in the global longevity market.
   

The Germany complementary and alternative medicine for anti-aging and longevity market is experiencing robust growth in Europe market.  
 

• Germany's CAM market for anti-aging and longevity is considerable due to the preference for alternative therapies such as mind-body intervention, and herbal medicine. The strong aging population in Germany increases the demand for maintaining health through natural therapies.
   
• In addition, the market is supported by a developed healthcare industry that uses CAM in conjunction with conventional medicine, which makes alternative anti-aging therapies more readily available. Preventive health is one of the fastest growing industries due to the increased demand for natural anti-aging solutions.
   

The Asia Pacific complementary and alternative medicine for anti-aging and longevity market witnessed substantial growth of 21.8% during the analysis period.
 

• In China, the complementary and alternative medicine market for anti-aging is deeply rooted in Traditional Chinese Medicine (TCM), due to its unique focus on balance and longevity. Herbal medicine, qigong and other modalities of TCM are rigorously practiced as part of anti-aging strategies.
   
• The existence of a wellness-centered culture, combined with rapid demographic aging, is fueling the growth of CAM anti-aging therapies. In addition, the expansion of wellness tourism and the growing consumer preference for natural plant-based products further enhance market growth, establishing China as a leader in global anti-aging markets.
   

The Brazil complementary and alternative medicine for anti-aging and longevity market is experiencing robust growth in Latin America market.
 

• There is a growing interest in the use of CAM for anti-aging and longevity in Brazil. There is an increasing focus on natural beauty resulting to a shift among Brazilian consumers towards herbal medicine, external energy healing, and other CAM for vibrant youthful appearance.
   
• Further, the market benefits from a cultural inclination towards holistic health and the use of these services in combination with beauty and wellness treatments. With the increasing population’s diversity, Brazil is expected to maintain a heightened demand in the wellness sector for readily available, effective solutions to combat aging fatigue.
   

The Saudi Arabia complementary and alternative medicine for anti-aging and longevity market is witnessing substantial growth during the analysis period.
 

• As interest in natural treatment options for aging-related issues grows, the CAM market for anti-aging in Saudi Arabia is experiencing steady growth. Popular holistic techniques such as herbal medicine, cupping therapy, and massage are among the most widely adopted practices.
   
• Saudi Arabia’s CAM for anti-aging market is poised for growth with an increase in wellness providers offering such services and strong focus on health-management activities. The self-care and wellness craze that has recently emerged is also contributing to greater care about maintaining attractiveness, youthfulness, and vitality.
   

Complementary and Alternative Medicine for Anti-Aging and Longevity Market Share

The top 5 companies in the complementary and alternative medicine (CAM) for anti-aging and longevity market, such as Dabur India, Patanjali Ayurved, Sulwhasoo, iHerb, and Mountain Rose Herbs, account for approximately 60% of the market share. These companies maintain their dominance through innovation in herbal formulations, holistic skincare, and integrative wellness programs. Industry leaders are expanding their portfolios to include adaptogenic blends, anti-inflammatory botanicals, and ancient traditional remedies targeting age-related conditions. For instance, Sulwhasoo and Wei Beauty specialize in anti-aging skincare using traditional Asian medicinal herbs, while Dabur India and Patanjali focus on Ayurveda-based nutraceuticals. Firms are also investing in clean-label products, personalized wellness kits, and digital platforms offering tele-wellness and guided therapy programs. These strategic moves, along with rising consumer demand for natural longevity solutions, are fueling robust growth and global competition across the CAM landscape.
 

Complementary and Alternative Medicine for Anti-Aging and Longevity Market Companies

Major players operating in the complementary and alternative medicine for anti-aging and longevity industry are:

• Dabur India
• First Natural Brands
• Herb Pharm
• Herbivore Botanicals
• iHerb
• Kama Ayurveda
• Maya Reiki School
• Mountain Rose Herbs
• Patanjali Ayurved
• Rocky Mountain Oils
• SEVA Experience
• Sulwhasoo
• Wei Beauty

• Dabur India stands out with its ayurvedic legacy and science-backed formulations. Its Chyawanprash and Dabur Amla Juice combine traditional immunity-boosting herbs with modern quality control, promoting vitality and cellular health as part of anti-aging routines.
   
• Patanjali Ayurved leverages its strong brand trust and affordability, offering accessible wellness products such as Divya Shilajeet and Amla Capsules, which support metabolic health and rejuvenation. Their emphasis on indigenous herbs and sustainable sourcing resonates with mass-market consumers.
   
• Sulwhasoo fuses traditional Korean herbal medicine with luxury skincare innovation. Its concentrated ginseng renewing cream uses ginsenoside-rich extracts to reduce fine lines and improve skin elasticity, targeting visible signs of aging with premium elegance.
   

Complementary and Alternative Medicine for Anti-Aging and Longevity Industry News

• In July 2024, iHerb expanded its global wellness offerings by launching Martha Stewart Wellness products on its platform. This partnership enhances iHerb’s presence in the complementary and alternative medicine for anti-aging and longevity market with trusted, lifestyle-focused health supplements.
   
• In February 2023, SEVA Experience partnered with The Standard, Huruvalhi Maldives, to offer a wellness program focused on anti-aging and longevity. The program integrates meditation, yoga, and holistic practices, promoting complementary and alternative medicine for overall well-being and longevity.
   
• In February 2022, Herbivore Botanicals launched the Nova Brightening Serum, formulated with vitamin C and natural ingredients to enhance skin radiance. This product supports the complementary and alternative medicine market focused on anti-aging and longevity through plant-based skincare solutions.
   

The complementary and alternative medicine for anti-aging and longevity market research report includes in-depth coverage of the industry with estimates and forecast in terms of revenue in USD Million from 2021 - 2034 for the following segments:

Click here to Buy Section of this Report

Market, By Intervention Type

• Herbal products       
  • Ayurveda
  • Naturopathic medicine
  • Traditional chinese medicine
  • Zang fu theory
  • Other herbal products 
• Mind-body intervention       
  • Yoga
  • Acupuncture and massage
  • Chiropractic
  • Qigong and tai chi
  • Meditation and mindfulness
  • Other mind-body intervention
• External energy healing      
  • Magnetic and electromagnetic therapy
  • Chakra healing
  • Reiki
  • Other external energy healing
• Sensory healing       
  • Aromatherapy
  • Sound healing

Market, By End Use

• Consumers
• Healthcare practitioners
• Corporate wellness programs
• Other end use

The above information is provided for the following regions and countries:

• North America
  • U.S.
  • Canada
• Europe
  • Germany
  • UK
  • France
  • Spain
  • Italy
  • Netherlands 
• Asia Pacific
  • China
  • Japan
  • India
  • Australia
  • South Korea 
• Latin America
  • Brazil
  • Mexico
  • Argentina 
• Middle East and Africa
  • South Africa
  • Saudi Arabia
  • UAE