China Orange Juice Market Size By Product (Juice {Concentrate, Not From Concentrate}, Nectar, Still Drinks), By Storage Requirement (Normal Temperature, Chilled), By Distribution Channel (Supermarkets And Hypermarkets, Convenience Stores, Specialty Food Stores, Online Retail), By Region, Industry Analysis Report, Growth Potential, Price Trends, Competitive Market Share & Forecast, 2019 – 2026

Published Date: Feb 2020  |  Report ID: GMI4581  |  Authors: Kunal Ahuja, Amit Rawat

Report Format: PDF   |   Pages: 140   |   Base Year: 2019




Summary Table of Contents Industry Coverage Methodology

Easy availability of high quality and cost-effective packaged orange juice solutions to boost product demand

China Orange Juice Market size exceeded USD 655 million, in 2019 and is estimated to register over 5.5% CAGR between 2020 and 2026. Rapid adoption of orange juice in daily dietary routine owing to increasing inclination towards western consumption patterns and rising awareness on nutritional benefits of orange juice to boost the global market growth.
 

China Orange Juice Market

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Orange juice is unfermented liquid obtained from different varieties of oranges such as tangerine, clementine, and valencia. It is obtained by either squeezing oranges by hand or with the help of specifically designed machines. It has to be consumed instantly and is processed & packaged by manufactures to increase its shelf life. Altering dietary patterns coupled with changing lifestyles has resulted in increased intake of affordable and healthy beverages consumption which is likely to boost China orange juice market demand.
 

Easy availability of raw materials in China, rapid investment in R&D coupled with changing consumer perceptions towards nutrition is likely to encourage consumption. Industry players are utilizing high quality tetra packaging solutions to increase shelf life and gain customer attention. Additionally, manufactures are sourcing locally grown oranges to gain unique selling point in market which should boost China orange juice industry outlook.
 

Industry players in China are developing novel techniques to extract pure orange juice by investing in cold press extraction technology along with designing attractive packaging solutions. China orange juice demand is likely to boost as manufactures are adopting innovative marketing initiatives such as advertisements on social media platforms and free product distribution to increase product penetration.
 

Increasing competition in China orange juice industry is changing market scenario as manufactures are innovating with new product lines. They are adopting new juice extraction and manufacturing technologies without the use of additives to capitalize on emerging health and fitness trends. Rapid penetration of low calorie, preservative and sugar free orange juice alternatives is likely to augment market demand.
 

Article two of China Sanitation Standard for Microorganism in Beverage regulation instructs manufactures of fruit juice on total aerobic plate count & maximum level of Coliform, E. Coli, and Salmonella concentration. This regulation has helped to maintain high standards of orange juice manufacturing in industry and meet international standards which is likely to propel China orange juice market trends.
 

China Orange Juice Market Report Coverage
Report Coverage Details
Base Year: 2019 Market Size in 2019: 657.09 Million (USD)
Historical Data for: 2015 to 2019 Forecast Period: 2020 to 2026
Pages: 140 Tables, Charts & Figures: 133
Geographies covered (5): Region 1 [Heilongjiang, Jilin, Liaoning, Hebei, Shanxi, Henan, Shandong], Region 2 [Jiangsu, Shanghai, Anhui, Zhejiang], Region 3 [Hubei, Jiangxi, Fujian, Guangxi, Guangdong, Hainan, Hunan], Region 4 [Neimongol, Gansu, Ningxia, Shaanxi, Sichuan, Chongqing, Guizhou, Yunnan], Region 5 [Xinjiang, Qinghai, Xizang]
Segments covered: Product, Storage Requirements, Distribution Channel, Region
Companies covered (15): Nongfu Spring, Summi (Group) Holdings Limited, China Huiyuan Juice Group, Citrus World, RITA Beverages, NAWON F&B, TAN DO REFRESHING WATER CO., LTD, WANA Beverage, Louis Drefus Company, Uni-President, Coca Cola, Pepsi Co, Suntory, Malee Group, and Dole Food Company
Growth Drivers:
  • Growing orange production along with increasing health consciousness among the consumers
  • Rise in number of restaurants and retail chains
    Pitfalls & Challenges:
    • Availability of varied alternatives such as sports and energy drinks

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    Rapid adoption of orange juice in daily breakfast routine to boost the market demand

    China orange juice market size

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    China orange juice market share is segmented by product into juice, still drinks, and nectar. Increasing consumer inclination towards overall wellbeing is inkling them towards consumption of pure orange juice in breakfast routines. It is naturally fortified with antioxidants, vitamins, minerals and is easy to digest which is likely to encourage consumption and boost the industry statistics.
     

    Increasing prevalence of digestive problems, obesity, cardiovascular diseases and rising awareness towards nutritional benefits of pure orange juice is likely boost market share. Pure orange juice is rich in potassium citrate & vitamin C that aids in boosting basic metabolic rate and fast burning efficacy. Additionally, increasing prevalence among millennials to opt for healthy beverages as an alternative to fizzy drinks should boost China orange juice industry trends.
     

    Increasing demand for chilled orange juice and rapid shift from frizzy cold drinks to boost product demand

    China chilled orange juice market

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    China orange juice market is segmented by storage requirements into chilled and normal temperature. Easy availability of refrigerating solutions and increasing demand for healthy & chilled beverages to boost product demand. Additionally, manufactures are investing in innovative packaging solutions, where the beverage remains cool even without refrigeration should further boost the Chinese market demand.
     

    The market is also gaining strength owing to increasing consumption of healthy fruit juices and rapid shift from sugar concentrated sodas. Chilled orange juices are widely available in local shops, schools & university canteens, supermarkets, and offices which is likely to boost product demand. Furthermore, rising trends in bars and restaurants to utilize chilled orange juice to prepare cocktails is likely to stimulate market growth.
     

    Rapid penetration of packaged orange juice products in online retail to augment industry growth

    China orange juice from online retail

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    China orange juice business is bifurcated by distribution network into supermarket & hypermarkets, convenience stores, specialty food stores, online stores, and others. Rapid penetration of orange juice in online retail owing to facilities like easy payment and delivery services is likely to boost market demand.  
     

    Manufactures are rapidly investing in online retail portals to reach wider consumer base and boost market share. Also, online retail portals not only provide a platform for easy purchase but also marketing which is encouraging consumers to opt for online solutions.
     

    Easy availability of oranges & consumer inclination towards nutrient rich diets may foster market statistics

    China orange juice market demand

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    China orange juice market will register over 5% CAGR up to 2026. Changing consumer perceptions on nutrition along with rising demand for high quality products should boost market outlook. Industry players in the region are developing new technologies and packaging solutions to gain competitive advantage in market which should boost the China industry outlook.
     

    Increasing demand for high quality juice without adulterations and contamination is likely to boost market demand for orange juice. Oranges are easily available in China at economic rates plus are rich in Vitamin E, minerals, and vitamins which is likely to boost product demand. Furthermore, rising cases of obesity and heart diseases along with rapid shift towards adopting American eating habits is likely to foster the China market statistics.
     

    Acquisition & partnerships among industry players to capitalize on emerging health trends remains pivotal growth strategy

    China orange juice market is competitive and major players include Citrus World, RITA Beverages, Nongfu Spring, Summi (Group) Holdings Limited, NAWSON F&B, TAN DO REFRESHING WATER, WANA Beverage, Louis Dreyfus Company, Coca Cola, Uni-President, PepsiCo, Suntory, China Huiyuan Juice Group, Citrosuco, Malee Group Public Company Limited, and Dole Food Company. Industry players are rapidly investing in R&D to capitalize on emerging trends towards low additive, sugar, and cold pressed extracted juice products.
     

    In December 2018, Uni-President Enterprises Corp agreed to acquire a majority stake in a South Korean food company Woongjin Foods for USD 229 million. Woongjin Foods, a food company  in Seoul is engaged in the production of shelf-stable drinks such as juices and teas. This initiative allows the company to strengthen its customer base and market presence.
     

    In May 2018, Summi (Group) Holdings Limited announced a strategic alliance with Hema supermarket for sales of its “Summi” Fresh Orange juice product. This initiative allows the company to further strengthen the competitive positioning of its brand in the domestic market.
     

    In December 2016, Nongfu Spring launched 17.5° orange juice at its state-of-the-art processing plant in China’s Orange Town Ganzhou. This new product launch has helped the company to meet a growing demand for fresh fruit juices.
     

    China orange juice market research report includes in-depth coverage of the industry, with estimates & forecast in terms of volume in Tons and revenue in USD from 2015 to 2026, for the following segments:
     

    By Product

    • Juice
      • Concentrate
      • Not from Concentrate
    • Nectar
    • Still Drinks
    • Others

     

    By Storage Requirements

    • Normal Temperature
    • Chilled

    By Distribution Channel

    • Supermarkets and Hypermarkets
    • Convenience Stores
    • Speciality Food Stores
    • Online Retail
    • Other Retailers

    The above information has been provided for the following regions:

    • Region 1
      • Heilongjiang
      • Jilin
      • Liaoning
      • Hebei
      • Shanxi
      • Henan
      • Shandong
    • Region 2
      • Jiangsu
      • Shanghai
      • Anhui
      • Zhejiang
    • Region 3
      • Hubei
      • Jiangxi
      • Fujian
      • Guangxi
      • Guangdong
      • Hainan
      • Hunan
    • Region 4
      • Neimongol
      • Gansu
      • Ningxia
      • Shaanxi
      • Sichuan
      • Chongqing
      • Guizhou
      • Yunnan
    • Region 5
      • Xinjiang
      • Qinghai
      • Xizang
         

    Frequently Asked Questions (FAQ) :

    Increasing disposable income, rising young population and increasing demand for healthy beverages are fuelling the Chinese industry growth.
    Major challenge likely to impact the China market size is availability of varied alternatives such as sports and energy drinks.
    Nongfu Spring, Summi (Group) Holdings Limited, China Huiyuan Juice Group, Citrus World, RITA Beverages, NAWON F&B, TAN DO REFRESHING WATER CO., LTD, WANA Beverage, Louis Drefus Company, Uni-President, Coca Cola, Pepsi Co, Suntory, Malee Group, and Dole Food Company are the major players operating in the China market for orange juice.

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