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Broadcasting & Cable TV Market, By Technology (Cable TV, Satellite TV, Internet Protocol TV, Digital Terrain TV), By Application (TV Advertising, Subscriptions, Public Funds), & Global Forecast, 2023 – 2032

  • Report ID: GMI5502

Broadcasting & Cable TV Market size was valued at USD 300 billion in 2022. It is projected to grow at a Compound Annual Growth Rate (CAGR) of 3% from 2023 to 2032 owing to the continued digitization of distribution infrastructure and the demand for regional & niche content. The convergence of entertainment, information, and telecommunication is having significant impacts on the broadcasting & cable TV industry. As a result, there is an increased demand for various television broadcasting options including pay-TV, portable-TV broadcasting, digital broadcasting, and satellite-TV broadcasting. These advancements are expected to promote rapid expansion in the broadcasting & cable TV market. Moreover, market growth can be attributed to the increasing popularity of regional & niche content. Consumers are seeking personalized content that caters to their individual interests & preferences.

Additionally, the broadcasting & cable TV market is experiencing an increase in competition among service providers, prompting them to expand their service offerings by integrating Over-The-Top (OTT) media services. This allows providers to offer a wider variety of movies and historical content through content libraries, creating numerous growth opportunities for the industry. The integration of predictive analytics models by cable TV operators into their platforms is enabling them to provide highly customized content to consumers, further enhancing user experience & loyalty. This trend of personalized content delivery is expected to continue owing to the increasing demand from consumers for more control of their viewing experiences.

The strict government laws against piracy, which are intended to promote real content and protect TV broadcaster rights, are among the major obstacles facing the sector. These regulations are critical to ensure that content creators receive appropriate compensation for their work and prevent the unauthorized distribution of copyrighted material. Moreover, the emergence of internet streaming has added a layer of complexity to the regulatory landscape as broadcasters must ensure that their content is protected from unauthorized rebroadcasting through standard protocols. This can be a challenging task, particularly in regions where the enforcement of these protocols is weak.

The satellite TV segment held the largest share in the broadcasting & cable TV market in 2022. This can primarily be attributed to the rising consumer trend of bundled packages that include both pay-TV and Over-The-Top (OTT) services; this is responsible for high adoption rates. As compared to other transmission systems, satellite TV can produce extremely high picture quality with relative ease. This is a significant factor driving widespread adoption. Additionally, the portability & flexibility of satellite TV in terms of installation contributes to market growth by enabling the live streaming of activities such as sports and news from multiple locations. Between 2018 and 2022, the consumer price index for satellite and live streaming in the U.S. has exhibited a persistent upward trend.

 Consumer Price Index for Urban Consumers: Satellite, and Live Streaming Television Service in U.S. City

The advertising segment is poised for significant growth during the forecast period owing to the growing penetration of satellite & cable TV networks in rural areas as well as the increasing need among marketers to broaden their customer base. These factors are expected to propel market expansion, with the European TV sector alone generating an annual turnover of USD 127.6 billion and reinvesting USD 21.4 billion in content by its largest commercial broadcaster. This is creating a lucrative opportunity for the advertising segment.

Advertising revenue for local TV in U.S. (In Billion)

Asia Pacific region dominates the global broadcasting & cable TV market, holding a significant share in 2022. The region's market growth can be attributed to increased customization possibilities and the rising trend of subscription video-on-demand in China. This trend has led to a surge in demand for broadcasting & cable TV services, particularly among the younger demographic; this is expected to drive market growth further in the coming years. The availability of low-price internet plans and a surge in IPTV usage are also contributing to the region's growth. This has made broadcasting & cable TV services more accessible to a wider audience, particularly in emerging markets. The existence of a significant number of households in India's rural areas and the availability of stable internet connections in these areas present significant growth opportunities for the regional industry.

Broadcasting & cable TV market is highly competitive, with key players including Comcast Corporation, DISH Network L.L.C., FOX and Discovery Communication, Inc. leading the market. To get deep market penetration, service providers are offering language-specific packages tailored to the needs of their customers. Strategic partnerships & collaborations have become a key focus for broadcasting & cable TV service providers as they aim to enable continuous business growth and explore new revenue channels.

The broadcasting & cable TV market research report includes in-depth coverage of the industry with estimates & forecast in terms of revenue in USD from 2018 to 2032 for the following segments:

By Technology

  • Cable TV
  • Satellite TV
  • Internet Protocol TV (IPTV)
  • Digital Terrain TV (DTT)

By Application

  • TV advertising
  • Subscriptions
  • Public funds

The above information has been provided for the following regions and countries:

  • North America
    • U.S.
    • Canada
  • Europe
    • UK
    • Germany
    • France
    • Italy
    • Spain
  • Asia Pacific
    • China
    • India
    • Japan
    • South Korea
  • Latin America
    • Brazil
    • Mexico
  • MEA
    • South Africa
    • UAE
    • Saudi Arabia

What Information does this report contain?

Historical data coverage: 2018 to 2022; Growth Projections: 2023 to 2032.
Expert analysis: industry, governing, innovation and technological trends; factors impacting development; drawbacks, SWOT.
6-7 year performance forecasts: major segments covering applications, top products and geographies.
Competitive landscape reporting: market leaders and important players, competencies and capacities of these companies in terms of production as well as sustainability and prospects.

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Our Market Research Reports Include:

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