Body Shapewear Market Size - By Gender (Women, Men), By Fabric (Cotton, Microfiber, Spandex, Nylon, Polyester, Mix), By Product Type, By Distribution Channel, by Control Type, By Price Range, By Control Area & Forecast, 2024 – 2032

Body Shapewear Market Size

Body Shapewear Market size was valued at USD 4.21 billion in 2023 and is anticipated to grow at a 9.28% CAGR from 2024 to 2032. Body Shapewear is a business division of the apparel industry. Body shapers function as underwear or outerwear, providing contour and shape to the key areas such as hips, waist, buttocks, thighs, etc.
 

The growth of the market is driven by key factors such as rising footfall in gym and fitness centers, rising penetration of e-commerce websites, and providing ease to consumers. The product has been altered with technologies such as laser cutting, and bonding, creating more joints, stitches, and heavy coupling to the shapewear. Also, the continuous innovation in fabric such as moisture-wicking properties, and antibacterial treatment, offer superior quality, comfort flexibility, and appearance.
 

Social media influencers and gym freak celebrities are widely influencing the shaping of consumer preferences creating trends and accelerating awareness. The social media platform is making shapewear products more accessible. Moreover, shapewear provides instant results by giving a solid and straight posture to the body, creating more demand in the women's segment.
 

Rising environmental concerns, stimulus market players to explore more sustainable materials and production techniques. With this, rising awareness among the young generation for greenhouse gas emissions from the textile industry accelerates the growth of sustainable fabric. Furthermore, the use of shapewear among women is driven by changing lifestyles, and rising awareness about body fitting and comfort.
 

Also, the increasing women's footfall in the gym and training centers boosts the demand for body shapewear. Many countries like China, and South Korea always lean towards slim and well-defined body shapes, and contours and to align with this trend, consumers are adopting body shapewear under various clothing styles, driving the market growth.
 

Body Shapewear Market Trends

Fast fashion trends create a wide range of designs and styles in shapewear, available for consumers at affordable prices. This trend stimulates consumers to try more shapewear as fashion accessories rather than undergarments. On the other side, social media and celebrity culture are driving aesthetic desire, creating high demand among the young generation.
 

Body Shapewear Market Analysis

Based on the Product Type in market is segmented into Shaping Bodysuits, Shaping Bra, Shaping Leggings, Shaping Briefs and Panties, Waist Cinchers, Thigh Shapers, Shaping Camisoles, and others (back support shapers, shaping skirt, etc.). The Waist Cinchers segment accounts for revenue of around USD 973.53 million in the year 2023 and is expected to reach USD 2.15 billion by 2032. Waist Cincher is designed to shape and slim the waistline. Mostly, Women use waist cinchers to enhance their body confidence and feel comfortable under clothing.
 

Also, the Waist Cincher is notable among women postpartum or recovering from abdominal surgery. It provides ease in the recovery process, supports the abdominal muscles, and reduces swelling. Waist cinchers are now trendy accessories that go well with any kind of outfit; they can fit both casual and formal clothes; making their modern use end far beyond simply shaping a woman’s body.
 

Based on Distribution Channel the body shapewear market is segmented into Online and Offline. The Offline segment held a significant market share of around 52.44% in the year 2023. The offline segment is leading the distribution channel at present. However, in the upcoming years, the online segment is expected to lead the market owing to several supporting factors such as the growing proliferation of E-commerce platforms and increasing digitalization. Online retailers often provide a broad range of products.
 

Also, online purchasing is very convenient for consumers, along with the ability to compare prices. Moreover, the social media influencers and celebrities influence the demand of Body Shapewear by endorsing these products on their social media channels.
 

North America dominated the Body Shapewear market with a significant market share of around 30.28% in 2023 and is predicted to grow over 9.9% during the forecast period 2024-2032. In the region's expanding economy, particularly in the United States, the demand is driven by rising awareness among consumers about body shapewear. Also, influencers are setting new trends globally, driving popularity among people.
 

In the United States, Control Briefs and panties are highly popular among women to provide smoothing and shape for the hips and buttocks. Also, Waist Cinchers are used by females in the US for creating hourglass shapes and curves, making them popular for special occasions and parties.
 

Body Shapewear Market Share

With several key players competing for market share. Companies such as SPANX LLC, Puma, Nike, Yitty, Skims, Maidenform, and Jockey International were among the prominent players in this market. They are expected to hold a market share of around 12-15% in 2023 in the global market. There are many players operating in the market.
 

Body Shapewear Market Companies

Some of the key players profiled in the body shapewear industry report include:

• Nike
• Puma
• Jockey International
• Under Armour
• SPANX LLC
• Shapermint
• Belly Bandit
• Skims
• Wacoal
• Yitty
• Miraclesuit
• Knix
• Bali
• Yummie
• Marena
• Insta Slim
• Sculptees
• Rago Shapewear
• Annette International
• Maidenform
   

Body Shapewear Industry News

• On 19 July 2023, Popilush LLC launched a new denim series in the shapewear segment. The Built-in Shapewear Denim Bustier Mini Dress and the Denim Tummy Control Bodysuit are designed to provide comfort and style for women. The products are designed to provide better coverage and support to the lower back, hips, and stomach, creating a flattering shape.
   
• In October 2023, SKIMS, a body shapewear company recently launched a line of accessible men’s shapewear products, available in different sizes, colors, and skin tones.
   
• In March 2023, Lizzo Launched gender-affirming shapewear under the brand name Yitty. These products can be used by trans or gender diverse people allowing visible flat contour to the crotch area and chest.
   

The body shapewear market research report includes in-depth coverage of the industry with estimates & forecasts in terms of revenue (USD Million) from 2018 to 2032, for the following segments:

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 Market, By Gender

• Men
• Women

Market, By Fabric

• Cotton
• Microfiber
• Spandex
• Nylon
• Polyester
• Mix

Market, By Product Type

• Shaping Bodysuits
• Shaping Bra
• Shaping Leggings
• Shaping Briefs and Panties
• Waist Cinchers
• Thigh Shapers
• Shaping Camisoles
• Other (back support shaper, shaping skirt, etc.)

Market, By Distribution Channel

• Online Channel
• Offline Channel

Market, By Control Type

• Smooth Level
• Medium Level
• High Level

Market, By Price Range

• Low
• Medium
• High

Market, By Control Area

• Abdomen
• Waist
• Torso
• Thighs
• Legs
• Hips
• Others

The above information is provided for the following regions and countries:

• North America
  • U.S.
  • Canada 
• Europe
  • UK
  • Germany
  • France
  • Italy
  • Spain
  • Rest of Europe
• Asia Pacific
  • China
  • Japan
  • India
  • South Korea
  • Australia
  • Malaysia
  • Indonesia
  • Rest of Asia Pacific
• Latin America
  • Brazil
  • Mexico
  • Rest of Latin America
• MEA
  • Saudi Arabia
  • UAE
  • South Africa
  • Rest of MEA