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Swimwear Market - By Product Type (One-piece Swimsuit, Two-piece Swimsuit, Swimming Trunks, Bikini, Others), By Material (Polyester/Nylon, Spandex, Others), By End User (Men, Women, Kids), By Distribution Channel (Offline, Online), Forecast 2024 – 2032

  • Report ID: GMI8771
  • Published Date: Apr 2024
  • Report Format: PDF

Swimwear Market Size

Swimwear Market size was valued around USD 20.7 billion in 2023 and is anticipated to register a CAGR of 5.1% from 2024 to 2032. Swimwear has become an integral part of fashion and lifestyle choices, especially in regions with warm climates or popular tourist destinations. The changing swimwear trends and consumers' inclination to update their wardrobes will drive sales within the apparel market.

Swimwear Market

Many apparel brands expand their product lines to include swimwear, recognizing its importance as a revenue-generating category. By offering swimwear alongside other clothing items, brands can attract a broader customer base and increase overall sales. The growth of the travel and tourism industry will also directly impact the swimwear demand.

Additionally, there is a growing demand for swimwear that caters to diverse body types, skin tones, and cultural preferences. Brands that offer a wide range of sizes and styles to accommodate various body shapes are gaining popularity. The rise of e-commerce and digital marketing channels has expanded the reach of swimwear brands, targeting consumers globally. Online platforms provide opportunities for brands to showcase their swimwear collections, reach new customers, and drive sales, thereby contributing to the apparel market growth. The fusion of activewear and swimwear has resulted in the emergence of performance-oriented swimwear designed for activities such as surfing, paddleboarding, and beach yoga. This trend reflects the growing demand for versatile swimwear that can transition seamlessly from the beach to other outdoor activities.

Swimwear sales are heavily influenced by seasonal factors with peak demand occurring during warmer months. This seasonality can result in fluctuations in sales and revenue, making it challenging for businesses to maintain consistent profitability throughout the year. Additionally, the swimwear market is highly price-sensitive with consumers often seeking affordable options. Competition among brands to offer competitive prices while maintaining quality can put pressure on profit margins. Weather plays a significant role in driving the demand for swimwear. Unfavorable weather conditions such as cool or rainy summers can dampen consumer interest in purchasing swimwear, leading to decreased sales.

Swimwear Market Trends

As swimwear becomes increasingly fashionable and trend-driven, it intersects with broader apparel trends. Consumers often seek swimwear that reflects their personal style and follows fashion trends. This cross-pollination encourages consumers to view swimwear as part of their overall wardrobe, thereby expanding the market for swimwear as a category within the larger apparel market. Advancements in fabric technology, such as moisture-wicking materials, UV protection, and sustainable fabrics, not only enhance the swimwear performance but also attract consumers looking for functional & versatile apparel. These innovations broaden the appeal of swimwear beyond traditional beach or pool settings, driving sales and contributing to the overall apparel market growth.

Additionally, swimwear is closely tied to seasonal changes and lifestyle shifts. As people travel more frequently, engage in outdoor activities, or seek leisure experiences, the demand for swimwear rises. This encourages retailers to diversify their offerings and promote swimwear alongside other seasonal apparel, contributing to overall market growth. The proliferation of e-commerce platforms and digital marketing channels has transformed the way consumers shop for swimwear. Online retailers offer a vast selection, personalized recommendations, and convenient purchasing options, driving sales and expanding market reach. The seamless integration of swimwear into online apparel shopping experiences contributes to the overall apparel market progress.

Swimwear Market Analysis

Swimwear Market Size, By Product Type, 2021 - 2032 (USD Billion)

Based on product type, the market is divided into one-piece swimsuit, two-piece swimsuit, swimming trunks, bikini, and others. Bikini dominated the market, with revenue of USD 8.1 billion in 2023 which is expected to exceed USD 14.6 billion by 2032. Bikinis have become a staple in fashion trends worldwide. They are often featured prominently in fashion shows, magazines, and social media, influencing consumer preferences, and driving demand.

Additionally, Bikinis offer a wide range of styles, cuts, and designs, catering to diverse tastes and body types. Whether it is a string bikini, bandeau, triangle top, or high-waisted bottom, there is a bikini style for everyone, making it a versatile choice for consumers. Celebrities and influencers often wear bikinis, especially during vacations or beach outings, which further popularizes the garment. Their influence on fashion trends and consumer behavior contributes to the wide bikini adoption.

Swimwear Market Revenue Share, By Material, (2023)

Based on material, the swimwear market is categorized into polyester/nylon, spandex, and others. In 2023, the polyester/nylon segment accounted for a market share of about 66% and is expected to reach a market share of 69% by 2032. Polyester and nylon fabrics are known for their durability and resilience. Swimwear made from these materials can withstand exposure to chlorine, saltwater, sun exposure, and repeated washing without losing shape or color, making them ideal for frequent use in water.

Additionally, both polyester and nylon are quick-drying materials, offering a significant advantage for swimwear as it allows users to transition comfortably from water activities to land without feeling damp or uncomfortable. Polyester and nylon are relatively cost-effective compared to some other materials used in swimwear production. This affordability makes swimwear made from these materials accessible to a broader range of consumers, contributing to their popularity in the market.

North America Swimwear Market Size, 2021 - 2032 (USD Billion)

North America dominated the global swimwear market, generating USD 6.8 billion in 2023. North America, particularly the U.S., significantly influences global fashion trends. The vibrant beach culture, coupled with the influence of celebrities and social media, drives the demand for trendy swimwear styles, boosting market growth. In addition, many North Americans lead active lifestyles, participating in activities such as swimming, surfing, beach volleyball, and other water sports.

This creates a continuous demand for swimwear that is not only fashionable but also functional and durable. North America has a well-established retail infrastructure including department stores, specialty boutiques, online retailers, and chain stores. These channels provide extensive distribution networks for swimwear brands, making it easier for consumers to access wide options. North America attracts millions of tourists annually to its coastal destinations, including popular beach destinations in the U.S., Mexico, and the Caribbean. Tourists contribute significantly to the demand for swimwear, further boosting the market in the region.

Swimwear Market Share

Global Company Market Share Analysis, 2023

These prominent companies are proactively involved in strategic endeavors including mergers & acquisitions, facility expansion, and partnerships to diversify their product offerings, expand their customer reach, and solidify their market position. Together, the top five mentioned companies collectively occupied around 10% to 15% of the global market share in 2023. They consistently allocate resources to research & development, enhancing their products and integrating innovative technologies to maintain a competitive edge.

Swimwear Market Companies

Major players operating in the swimwear industry include:

  • Adidas AG
  • American Apparel Inc.
  • Arena SpA (Berkshire Hathaway)
  • La Jolla Group
  • LVMH Moet Hennessy Louis Vuitton
  • Marysia LLC
  • Nike Inc.
  • Pentland Group
  • Pentland Group PLC
  • Perry Ellis International
  • PVH Corp.
  • Quiksilver Inc.
  • Swimwear Anywhere Inc. (TYR Sports Inc.)
  • Tennor Holding BV (La Perla)
  • TJ Swim

Swimwear Industry News

  • In March 2023, JCPenney and Sports Illustrated collaboratively introduced a fresh swimwear line accessible throughout North America. This collection features swimwear for both men & women, incorporating adaptable "beach-to-street" designs to meet the needs of customers desiring fashion and versatility in their swimwear selections.
  • In June 2022, H&M from Sweden introduced a fresh line of swimwear, showcasing vibrant one-piece suits and bikini tops. Featuring prints in bright green, purple, white, and dark chocolate brown, the collection also includes multicolor artistic designs, with some items boasting adjustable straps.

The swimwear market research report includes in-depth coverage of the industry, with estimates & forecast in terms of revenue (USD Billion) and volume (Million Units) from 2021 to 2032, for the following segments:

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Market, By Product Type

  • One-piece swimsuit
  • Two-piece swimsuit
  • Swimming trunks
  • Bikini
  • Others

Market, By Material

  • Polyester/Nylon
  • Spandex
  • Others

Market, By End User

  • Men
  • Women
  • Kids

Market, By Distribution Channel

  • Offline
  • Online

The above information is provided for the following regions and countries:

  • North America
    • U.S.
    • Canada
  • Europe
    • UK
    • Germany
    • France
    • Italy
    • Spain
    • Rest of Europe
  • Asia Pacific
    • China
    • Japan
    • India
    • South Korea
    • Australia
    • Malaysia
    • Indonesia
    • Rest of Asia Pacific
  • Latin America
    • Brazil
    • Mexico
    • Rest of Latin America
  • MEA
    • Saudi Arabia
    • UAE
    • South Africa
    • Rest of MEA


Authors: Avinash Singh, Sunita Singh

Frequently Asked Questions (FAQ) :

Swimwear market size was USD 21 billion in 2023 and is expected to register 5.1% CAGR from 2024-2032 owing to the growth of the travel and tourism along with rising demand for swimwear that caters to diverse body types, skin tones, and cultural preferences worldwide.

The bikini segment recorded USD 8.1 billion in 2023 and is expected to register an appreciable CAGR from 2024-2032 due to being featured prominently in fashion shows, magazines, and social media, influencing consumer preferences.

North America swimwear industry reached USD 6.8 billion in 2023 and is expected to register a commendable CAGR from 2024-2032 due to the vibrant beach culture, coupled with the influence of celebrities and social media in the region.

LVMH Moet Hennessy Louis Vuitton, Marysia LLC, Nike Inc., Pentland Group, Pentland Group PLC, Perry Ellis International, PVH Corp., Quiksilver Inc., Swimwear Anywhere Inc. (TYR Sports Inc.), Tennor Holding BV (La Perla), and TJ Swim, are some of the major swimwear companies worldwide.

Swimwear Market Scope

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Premium Report Details

  • Base Year: 2023
  • Companies covered: 15
  • Tables & Figures: 212
  • Countries covered: 23
  • Pages: 161
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