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Activewear Market Size - By Product, By Price Range, By Consumer Group, By Usage, By Distribution Channel (Online channel {E-commerce, Company websites}, Offline channel {Specialty stores, Mega retail stores, Others}), Global Forecast 2023 – 2032

  • Report ID: GMI7357
  • Published Date: Nov 2023
  • Report Format: PDF

Activewear Market Size

Activewear Market size was valued at USD 357.2 billion in 2022 and is anticipated to register a CAGR of over 6.8% between 2023 and 2032. Increased awareness of health and fitness has led to a growing population that participates in various physical activities. As people prioritize healthier lifestyles, the demand for suitable activewear for exercise and sports has surged.

Activewear Market

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Activewear has transcended its traditional use and has become a fashion statement. Athleisure wear, which seamlessly combines athletic and casual wear, is in high demand. Consumers seek versatile clothing that can be worn both for workouts and daily activities. Advances in fabric technology have led to the development of high-performance materials that offer moisture-wicking properties, breathability, flexibility, and durability. Consumers seek activewear that not only looks good but also offers functional benefits.

The industry is highly competitive with numerous brands and products available. This leads to saturation and makes it challenging for newer or smaller brands to stand out and gain market share. Consumer demand for eco-friendly and sustainable products has put pressure on activewear companies to adopt environmentally friendly practices. Meeting these demands while maintaining cost efficiency can be a challenge. Disruptions in the supply chain, such as material shortages, transportation issues, or labor problems, can significantly impact production and delivery timelines, leading to increased costs and customer dissatisfaction.

Activewear Market Trends

Consumers increasingly prioritize environmentally friendly and sustainable products. Activewear brands started utilizing recycled materials, eco-friendly fabrics, and sustainable manufacturing practices to meet this demand.

Activewear brands began focusing on inclusive sizing, catering to diverse body types and sizes. This inclusivity aimed to provide options for a broader range of consumers, acknowledging that fitness enthusiasts come in all shapes and sizes. Customization options became popular, allowing customers to personalize their activewear in terms of colors, designs, and even fit.

Activewear Market Analysis

Activewear Market Size, By Product, 2021 - 2032 (USD Billion)

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Based on product, the market is divided into Apparel {Top [T-Shirts, Tank tops, Sports bras, Jackets, Sweat shirts, Others], Bottom [Leggings, Shorts, Sweatpants, Track pants, Others]}, Footwear, Accessories { Headwear, Gloves, Others}. Apparel held the dominant market share of USD 232.9 billion in 2022. Tops suitable for both workouts and casual wear have become popular, driven by the athleisure trend. Demand for tops with features like moisture-wicking, breathability, and flexibility has increased. Advances in shoe technology, cushioning, support, and lightweight materials significantly impact demand. Demand for sweat-wicking properties, comfort, and durability drives the demand for activewear accessories.


Activewear Market Revenue Share, By Price Range, (2022)

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Based on price range, the activewear market is categorized into Low [Below $ 50], Medium [$50-100], High [Above $100]. The medium category accounted for over 50% market share in 2022. Consumers in this range seek a balance between quality and affordability, looking for durable materials and decent functionality without the high-end price tag. Products in this range often offer decent performance features, catering to individuals seeking functionality without a steep price. Consumers in the premium price range often seek high-quality materials, superior craftsmanship, and exclusive brand names that signify luxury.

 U.S. Activewear Market Size, 2020- 2032 (USD Billion)

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North America dominated the Activewear market in 2022. Within North America, the U.S. generated a revenue of over USD 89.3 billion in 2022. The growing emphasis on health and fitness has fostered a culture of active living across North America. This cultural shift toward healthier lifestyles has significantly boosted the demand for activewear as individuals engage in various sports, fitness activities, and workouts. The blending of athletic wear with casual fashion (athleisure) has become a dominant trend in North America. Consumers seek versatile activewear that can be worn not only during workouts but also for everyday activities, contributing to increased demand.

Activewear Market Share

Major players operating in the Activewear industry include:

  • The North Face
  • Nike
  • Adidas
  • Under Armour
  • Lululemon Athletica
  • Puma
  • Columbia Sportswear

The North Face and Nike are dominant players in the industry due to their vast product portfolio. Nike’s ecosystem integration, along with consistent innovation, have attracted millions of customers. Their brand recognition and exclusive content deals solidify their leadership in the highly competitive market.

Activewear Industry News

  • In March 2023, Puma SE established Puma Nitro lab athlete testing facility in Frankfurt, Germany, developed in partnership with Hartmann Orthopedics & Sports. This will enable the company to develop customized products for its customers.
  • In January 2023, Adidas AG opened its concept store in Bengaluru, India. With this expansion it will strengthen its retail presence in the country.
  • In November 2021, ASICS corporation acquired Registration Logic Pty Ltd, a race registration which operates register now, a race register site. This will help in expanding consumer reach in the market.
  • In February 2021, Nike, Inc. acquired Datalogue to integrate data from all sources including the company's app ecosystem, supply chain, and enterprise data in a fast, seamless, easily accessible and standardized platform for their products.

The Activewear market research report includes in-depth coverage of the industry, with estimates & forecast in terms of revenue and volume (USD Billion) (Million Units) from 2018 to 2032, for the following segments:

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By product, 2018 – 2032

  • Apparel
    • Top
      • T-Shirts
      • Tank tops
      • Sports bras
      • Jackets
      • Sweatshirts
      • Others (Track suits, Swimmer suits)
    • Bottom
      • Leggings
      • Shorts
      • Sweatpants
      • Track pants
      • Others(Yoga pants, Skirts)
  • Footwear
  • Accessories
    • Headwear
    • Gloves
    • Others (Wrist bands, Waist Band)

By price range, 2018 – 2032

  • Low (Below $ 50)
  • Medium ($50-100)
  • High (Above $100)

By consumer group, 2018 – 2032

  • Male
  • Female
  • Kids

By usage, 2018 – 2032

  • Running
  • Outdoor Sports
  • Yoga & Pilates
  • Gym & Fitness Training
  • Recreational activities
  • Other (Swimming, Skating)

By distribution channel, 2018 – 2032

  • Online channels
    • E-commerce
    • Company websites
  • Offline channels
    • Specialty Stores
    • Mega retails stores
    • Others (Individual stores, Departmental stores)

The above information is provided for the following regions and countries:

  • North America
    • U.S.
    • Canada
  • Europe
    • UK
    • Germany
    • France
    • Italy
    • Spain
    • Russia
  • Asia Pacific
    • China
    • Japan
    • India
    • South Korea
    • Australia
    • Malaysia       
    • Indonesia 
  • Latin America
    • Brazil
    • Mexico
    • Argentina
  • MEA
    • GCC
    • South Africa


Authors: Preeti Wadhwani, Avinash Singh

Frequently Asked Questions (FAQ) :

Global market size for activewear was USD 357.2 billion in 2022 and is expected to reach USD 686.4 billion by 2032 due to the increasing awareness about health and fitness, encouraging populations to participate in various physical activities worldwide.

The apparel product segment recorded USD 232.9 billion in 2022 and is expected to register appreciable CAGR from 2023-2032 due to the rising demand for tops that are suitable for both workouts and casual wear.

North America industry size reached over USD 89.3 billion in 2022 and is expected to register commendable CAGR from 2023-2032 due to the growing emphasis on health and fitness, fostering a culture of active living in the region.

The North Face, Nike, Adidas, Under Armour, Lululemon Athletica, Puma, Columbia Sportswear, are some of the major activewear companies worldwide.

Activewear Market Scope

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Premium Report Details

  • Base Year: 2022
  • Companies covered: 15
  • Tables & Figures: 298
  • Countries covered: 21
  • Pages: 300
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