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Activewear Market size was valued at USD 357.2 billion in 2022 and is anticipated to register a CAGR of over 6.8% between 2023 and 2032. Increased awareness of health and fitness has led to a growing population that participates in various physical activities. As people prioritize healthier lifestyles, the demand for suitable activewear for exercise and sports has surged.
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Activewear has transcended its traditional use and has become a fashion statement. Athleisure wear, which seamlessly combines athletic and casual wear, is in high demand. Consumers seek versatile clothing that can be worn both for workouts and daily activities. Advances in fabric technology have led to the development of high-performance materials that offer moisture-wicking properties, breathability, flexibility, and durability. Consumers seek activewear that not only looks good but also offers functional benefits.
Report Attribute | Details |
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Base Year: | 2022 |
Activewear Market Size in 2022: | USD 357.2 billion |
Forecast Period: | 2023 to 2032 |
Forecast Period 2023 to 2032 CAGR: | 6.8% |
2032 Value Projection: | USD 686.4 billion |
Historical Data for: | 2018 to 2022 |
No. of Pages: | 300 |
Tables, Charts & Figures: | 298 |
Segments covered: | Product, Price range, Consumer group, Usage, Distribution channel, Region |
Growth Drivers: |
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Pitfalls & Challenges: |
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The industry is highly competitive with numerous brands and products available. This leads to saturation and makes it challenging for newer or smaller brands to stand out and gain market share. Consumer demand for eco-friendly and sustainable products has put pressure on activewear companies to adopt environmentally friendly practices. Meeting these demands while maintaining cost efficiency can be a challenge. Disruptions in the supply chain, such as material shortages, transportation issues, or labor problems, can significantly impact production and delivery timelines, leading to increased costs and customer dissatisfaction.
Consumers increasingly prioritize environmentally friendly and sustainable products. Activewear brands started utilizing recycled materials, eco-friendly fabrics, and sustainable manufacturing practices to meet this demand.
Activewear brands began focusing on inclusive sizing, catering to diverse body types and sizes. This inclusivity aimed to provide options for a broader range of consumers, acknowledging that fitness enthusiasts come in all shapes and sizes. Customization options became popular, allowing customers to personalize their activewear in terms of colors, designs, and even fit.
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Based on product, the market is divided into Apparel {Top [T-Shirts, Tank tops, Sports bras, Jackets, Sweat shirts, Others], Bottom [Leggings, Shorts, Sweatpants, Track pants, Others]}, Footwear, Accessories { Headwear, Gloves, Others}. Apparel held the dominant market share of USD 232.9 billion in 2022. Tops suitable for both workouts and casual wear have become popular, driven by the athleisure trend. Demand for tops with features like moisture-wicking, breathability, and flexibility has increased. Advances in shoe technology, cushioning, support, and lightweight materials significantly impact demand. Demand for sweat-wicking properties, comfort, and durability drives the demand for activewear accessories.
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Based on price range, the activewear market is categorized into Low [Below $ 50], Medium [$50-100], High [Above $100]. The medium category accounted for over 50% market share in 2022. Consumers in this range seek a balance between quality and affordability, looking for durable materials and decent functionality without the high-end price tag. Products in this range often offer decent performance features, catering to individuals seeking functionality without a steep price. Consumers in the premium price range often seek high-quality materials, superior craftsmanship, and exclusive brand names that signify luxury.
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North America dominated the Activewear market in 2022. Within North America, the U.S. generated a revenue of over USD 89.3 billion in 2022. The growing emphasis on health and fitness has fostered a culture of active living across North America. This cultural shift toward healthier lifestyles has significantly boosted the demand for activewear as individuals engage in various sports, fitness activities, and workouts. The blending of athletic wear with casual fashion (athleisure) has become a dominant trend in North America. Consumers seek versatile activewear that can be worn not only during workouts but also for everyday activities, contributing to increased demand.
Major players operating in the Activewear industry include:
The North Face and Nike are dominant players in the industry due to their vast product portfolio. Nike’s ecosystem integration, along with consistent innovation, have attracted millions of customers. Their brand recognition and exclusive content deals solidify their leadership in the highly competitive market.
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By product, 2018 – 2032
By price range, 2018 – 2032
By consumer group, 2018 – 2032
By usage, 2018 – 2032
By distribution channel, 2018 – 2032
The above information is provided for the following regions and countries: