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Baby Sling Market - By Type (Stretchy Wraps, Hybrid Wraps, Woven Wraps, Ring slings, Others), By Material (Cotton, Linen, Silk, Blends, Others), By Age Group, By Price Range, By Distribution Channel & Forecast, 2024 - 2032

  • Report ID: GMI10099
  • Published Date: Jul 2024
  • Report Format: PDF

Baby Sling Market Size

Baby Sling Market was valued at USD 2.2 million in 2023 and is estimated to grow at a CAGR of 6% during the forecast period. Modern parents often lead active lives and seek products that allow them to maintain their routines. Baby slings enable caregivers to move freely and engage in activities such as shopping, walking, and traveling.

Baby Sling Market

In urban settings, where space may be limited, baby slings offer a practical solution for transporting babies without the bulk of strollers. Babywearing promotes physical closeness between the baby and the caregiver, enhancing bonding and emotional attachment. Proper use of baby slings supports healthy hip development and can help reduce colic and reflux by keeping the baby in an upright position. Baby slings are often more affordable compared to strollers and other baby carriers, making them an attractive option for budget-conscious families.

The market is crowded with numerous brands and products, making it difficult for new entrants to establish a foothold and for existing companies to maintain market share. Intense competition can lead to price wars, which may erode profit margins for manufacturers and retailers. Improper use of baby slings can lead to accidents and injuries, such as falls or suffocation, which can deter potential buyers. Ensuring that all products meet stringent safety standards and regulations can be challenging and costly for manufacturers.

Baby Sling Market Trends

There is a growing cultural acceptance and preference for babywearing as a convenient and bonding experience between caregivers and infants. Consumers are increasingly seeking baby slings with ergonomic designs that support the baby's natural hip and spine development and distribute weight evenly for the caregiver. Versatile slings with adjustable straps, padding, and positions (front, back, hip) are in demand to accommodate babies as they grow and caregivers of varying sizes. There is a growing preference for baby slings made from natural and organic materials like cotton, linen, and bamboo, which are perceived as safer and more sustainable. Baby slings are becoming more fashionable with a variety of colors, patterns, and styles that appeal to diverse consumer tastes and allow for personal expression. Collaborations between baby sling brands and fashion designers are becoming more common, enhancing the aesthetic appeal and exclusivity of products.

Baby Sling Market Analysis

Baby Sling Market Size, By Type, 2021 - 2032 (USD Billion)

Based on type, the market is divided into stretchy wraps, hybrid wraps, woven wraps, ring slings and others. In 2023, stretchy wraps held the dominant market of USD 900 million and is expected to reach USD 1.5 billion by 2032. Stretchy wraps are popular for their simplicity and ease of use, particularly for newborns. They provide a snug fit and are pre-tied, making them convenient for parents new to babywearing. These wraps offer gentle support and are often made from soft, stretchable fabrics like jersey knit or bamboo blends, providing comfort for both baby and caregiver. Stretchy wraps are versatile, allowing for different carrying positions such as front, hip, and sometimes back carries as the baby grows.

Baby Sling Market Revenue Share, By Material, (2023)

Based on material, the baby sling market is categorized into cotton, linen, silk, blends, others. In 2023, linen held the dominant market share of 41% and is anticipated to grow through 2032. Linen is known for its excellent breathability and moisture-wicking properties, making it ideal for warmer climates. It keeps the baby cool and comfortable during hot weather. Linen slings are durable and become softer with use, providing long-term comfort and support. They are suitable for carrying babies of various weights and sizes. Linen is a natural fiber that is biodegradable and produced with less environmental impact compared to synthetic materials, appealing to eco-conscious consumers.

U.S. Baby Sling Market Size, 2021 - 2032 (USD Million)

North America held a market of around USD 500 million in 2023 and is expected to reach USD 1 billion by 2032. Millennial parents, known for valuing experiences over material possessions, are driving demand for products that enhance parenting experiences and facilitate active lifestyles. Despite fluctuations, overall birth rates contribute to the continuous demand for baby products, including baby slings, in North America.

The market in U.S. is set to grow at a CAGR of 6.4% through the forecast time period. Consumers in the U.S. seek slings that reflect their personal style, with options ranging from classic solids to trendy patterns and designer collaborations. There is a growing cultural acceptance and adoption of babywearing practices, influenced by trends towards natural parenting and attachment parenting philosophies.

The German Baby Sling market maintained a considerable position in Europe. German consumers prioritize baby slings that offer ergonomic support, promoting healthy hip and spine development in infants. Products that meet safety standards and guidelines are highly valued. In cities like Berlin and Munich, where space is limited and public transportation is common, baby slings provide a practical solution for navigating crowded areas and promoting mobility.

China is supposed to grow at the highest rate of 7.1% between 2024 and 2032. Historically, Chinese culture values close physical contact between parent and child. Baby slings align with these cultural values by promoting bonding and nurturing. Rapid urbanization in major Chinese cities has led to increased demand for products that facilitate mobility and ease of transportation, such as baby slings.

Baby Sling Market Share

Baby Sling Market Share Analysis, 2023

Baby sling industry seem to be consolidated in nature due to presence of local and global players across the globe. In 2023, the market players such as Ergobaby, BabyBjörn, Boba, Moby, Tula, Infantino, Lillebaby, Sakura Bloom collectively held around 10%-15% market share. These prominent players are proactively involved in strategic endeavors, such as mergers & acquisitions, facility expansions & collaborations, to expand their product portfolios, extend their reach to a broader customer base, and strengthen their market position.

Baby Sling Market Companies

Major players operating in the baby sling industry are:

  • BabyBjorn
  • Boba
  • Chimparoo
  • Didymos
  • Ergobaby
  • Hip Baby Wrap
  • Infantino
  • Lenny Lamb
  • Lillebaby
  • Moby
  • Nalakai
  • Onya Baby
  • Sakura Bloom
  • Solly Baby
  • Tula

Baby Sling Market Industry News

  • In March 2023, BabyBjörn announced the launch of two of its most popular products in dark purple color. The new dark purple color product offerings include Baby Carrier Mini and Bouncer Bliss in cotton. The company claims that BabyBjörn Baby Carrier Mini is a compact and easy-to-use baby carrier for newborns up to a year. Further, its features include two front-carrying positions.

The baby sling market research report includes in-depth coverage of the industry with estimates & forecast in terms of revenue (USD Million)(Thousand Units) from 2021 to 2032, for the following segments:

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Market, By Type

  • Stretchy Wraps
  • Hybrid Wraps
  • Woven Wraps
  • Ring slings
  • Others

Market, By Material

  • Cotton
  • Linen
  • Silk
  • Blends
  • Others

Market, By Age Group

  • Newborn (0-3months old)
  • Infant (3-10 months old)
  • Toddler (above 10 months old)

Market, By Price Range

  • Low
  • Mid
  • High

Market, By Distribution Channel

  • Online
  • Offline

The above information is provided for the following regions and countries:

  • North America
    • U.S.
    • Canada
  • Europe
    • UK
    • Germany
    • France
    • Italy
    • Spain
    • Russia
    • Rest of Europe
  • Asia Pacific
    • China
    • India
    • Japan
    • South Korea
    • Australia
    • Rest of Asia Pacific 
  • Latin America
    • Brazil
    • Mexico
    • Rest of Latin America 
  • MEA
    • UAE
    • Saudi Arabia
    • South Africa
    • Rest of MEA


Authors: Avinash Singh, Sunita Singh

Frequently Asked Questions (FAQ) :

Industry size for baby sling was worth USD 2.2 million in 2023 and will demonstrate 6% CAGR between 2024 and 2032 due to the growing awareness of the benefits of babywearing, such as enhanced bonding and convenience for parents.

Baby sling industry from the stretchy wraps segment will surpass USD 1.5 billion by 2032, driven by their comfort, ease of use, affordability, and adaptability for newborns and infants.

North America industry size will record USD 1 billion by 2032, attributed to the region's advanced retail infrastructure, both online and offline, high consumer awareness and preference for ergonomic babywearing solutions.

BabyBjörn, Boba, Chimparoo, Didymos, Ergobaby, Hip Baby Wrap, Infantino, Nalakai, Onya Baby, Sakura Bloom, Solly Baby, Tula, Lenny Lamb, Lillebaby, and Moby, among others.

Baby Sling Market Scope

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Premium Report Details

  • Base Year: 2023
  • Companies covered: 15
  • Tables & Figures: 428
  • Countries covered: 22
  • Pages: 487
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