Baby Stroller and Pram Market Size - By Product Type, By Frame Material, By Age Group, By Price Range, By Distribution Channel, Global Forecast 2023 – 2032

Baby Stroller and Pram Market Size

Baby Stroller and Pram Market size was valued at USD 1.1 Billion in 2022 and is anticipated to register a CAGR of over 5.3% between 2023 and 2032. As the global population grows, the number of infants and young children increases, subsequently driving the demand for baby strollers and prams.
 

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With more people living in urban areas and leading busy lifestyles, the need for convenient and easily maneuverable baby transportation solutions becomes essential. Compact, lightweight strollers that are easy to fold and carry fit this requirement. Parents prioritize the safety and comfort of their children. The demand for strollers equipped with features like adjustable harness systems, comfortable padding, sun canopies, and shock-absorbing wheels is high. The aesthetic appeal of strollers and prams influences purchasing decisions. The availability of various colors, patterns, and designs that align with current fashion trends can significantly drive demand.
 

Adhering to stringent safety regulations and standards is crucial in the baby product types industry. Manufacturers need to ensure that their products comply with safety requirements, and any failure to do so can lead to legal issues and damage to the brand's reputation. Ensuring the quality and safety of the products is essential. Any defects or safety issues can lead to product recalls, legal problems, and damage to the brand's reputation.
 

Baby Stroller and Pram Market Trends

Integration of technology in strollers and prams, such as smart sensors for monitoring child safety, Bluetooth connectivity for music or alerts, and USB charging ports for parents' convenience.
 

Growing emphasis on sustainable and eco-friendly materials, including strollers made from recycled materials, organic fabrics, and non-toxic components, aligning with environmentally conscious consumer demands. Strollers and prams that offer multi-purpose functionalities, such as converting from a stroller to a car seat or a bassinet, to cater to different needs of parents on-the-go. Increasing demand for lightweight, easy-to-fold, and compact strollers that are travel-friendly and suitable for urban environments with limited space. Consumers seek personalization options, allowing them to choose colors, patterns, or add-on accessories to match their style preferences and specific needs.
 

Baby Stroller and Pram Market Analysis

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Based on product type, the market is divided into Lightweight strollers, Full-size strollers, Jogging strollers, Travel systems, Double strollers, Frame strollers, Others. Lightweight strollers held the dominant market share of USD 440 million in 2022. The lightweight and compact design of these strollers cater to parents looking for travel-friendly options that are easy to fold, carry, and store. Designed for maneuvering through city environments, these strollers attract parents living in urban areas where space is limited. Demand is driven by parents who lead active lifestyles and seek strollers specifically designed for jogging or off-road use, with features like enhanced suspension and all-terrain capabilities.
 

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Based on frame material, the market is categorized into Metallic, Non Metallic. Metallic accounted for over 60% industry share in 2022. Aluminum frames are popular for their durability and lightweight properties, attracting parents seeking sturdy yet easily maneuverable strollers. Steel frames offer a robust and stable structure, appealing to consumers looking for strollers known for their strength and ability to withstand wear and tear over time. Plastic frames are often used in budget-friendly strollers due to their cost-effectiveness and lightweight design, attracting price-conscious consumers. Titanium frames offer exceptional strength and durability, attracting consumers seeking top-tier strollers known for their resilience and longevity.
 

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North America dominated the baby stroller and pram market in 2022. Within North America, the U.S. generated a revenue of over USD 275 million in 2022. The growing emphasis on health and fitness has fostered a culture of active living across North America. North American consumers often value outdoor activities and fitness. Jogging strollers and all-terrain options are in demand among parents seeking strollers suitable for jogging or off-road use. Urban areas in North America often have bustling cities with limited space. Demand is high for compact, lightweight, and easily maneuverable strollers suitable for city living and navigating through crowded areas.
 

Baby Stroller and Pram Market Share

Major players operating in the baby stroller and pram industry include:

• Graco
• Chicco
• Baby Jogger
• Britax
• UPPAbaby
• Bugaboo
• Maclaren

Graco and Chicco are dominant players in the market due to their vast product portfolio. Graco’s ecosystem integration, along with consistent innovation, have attracted millions of customers. Their brand recognition and exclusive content deals solidify their leadership in the highly competitive business.
 

Baby Stroller and Pram Industry News

• In March 2022, Summer Infant announced that it would be acquired by Kids2 for US$ 12 per share in cash. With the acquisition, Kids2 will strengthen its brand platform and add new categories from SUMR’s portfolio to further scale globally. The transaction is likely to be concluded in Q2 of 2022.
   

The baby stroller and pram market research report includes in-depth coverage of the industry, with estimates & forecast in terms of revenue (USD Million) and volume (Thousand Units) from 2018 to 2032, for the following segments:

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By product type, 2018 – 2032

• Lightweight strollers
• Full-size strollers
• Jogging strollers
• Travel systems
• Double strollers
• Frame strollers
• Others (Travel strollers, Umbrella strollers)

By frame material, 2018 – 2032

• Metallic
• Nonmetallic (Plastic, Wooden)

By age group, 2018 – 2032

• 0-6 months
• 6-12 months
• 12-36 months
• 36 months and up

By price range, 2018 – 2032

• Low (>$50)
• Medium ($50-$200)
• High (<$200)

By distribution channel, 2018 – 2032

• Online channels
  • E-commerce
  • Company websites
• Offline channels
  • Specialty Stores
  • Mega retails stores
  • Others (Individual stores, Departmental stores)

The above information is provided for the following regions and countries:

• North America
  • U.S.
  • Canada
• Europe
  • UK
  • Germany
  • France
  • Italy
  • Spain
  • Russia
• Asia Pacific
  • China
  • Japan
  • India
  • South Korea
  • Australia
  • Malaysia       
  • Indonesia 
• Latin America
  • Brazil
  • Mexico
  • Argentina
• MEA
  • GCC
  • South Africa