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Baby & Toddlers Carriers & Accessories Market Size - By Product Type, By Material, By Age, By Carry Positions, By Price, By Distribution Channel Growth Forecast, 2026 - 2035
Report ID: GMI12377
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Published Date: December 2025
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Report Format: PDF
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Authors: Avinash Singh, Sunita Singh
Premium Report Details
Base Year: 2025
Companies covered: 15
Tables & Figures: 210
Countries covered: 18
Pages: 250
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Baby & Toddlers Carriers & Accessories Market
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Baby & Toddlers Carriers & Accessories Market Size
The global baby & toddlers carriers & accessories market size was estimated at USD 2 billion in 2025. The market is expected to grow from USD 2.1 billion in 2026 to USD 3.3 billion in 2035, at a CAGR of 5.2% according to latest report published by Global Market Insights Inc.
The rise of the dual-income family and urban living have created an environment for parents' choice of parenting products. As a result of the large number of working parents, many have been looking for solutions that allow them to have daycare facilities and balance their childcare duties with their work and personal commitments. The use of baby carriers gives parents the ability to carry their children in a hands-free manner while being able to engage in other tasks while maintaining contact with their children. The carriers have also become more practical than strollers in urban areas, where crowded streets, public transportation, and limited housing are more common. Thus, it is easier for urban parents to use these baby carriers for both convenience and mobility than to use strollers.
8% market share
The trend towards urban living has emphasized efficiency and portability. Additionally, urban living has created a demand for parent products that fulfill the needs of todayโs modern parents. Due to this demand, companies have developed a wide range of carriers that fit the aesthetic preferences of those parents who are fashionable, but also value functionality. Social media and e-commerce have also played a role in increasing demand for baby carriers among urban parents, as those parents frequently share stories and experiences with one another, leading to greater interest in carriers that support urban lifestyles and busy city routines.
Parents of newborns have developed new ways to raise their children through the understanding of how carrying babies can also be beneficial to their overall health and well-being as well as promote bonding with their child. Professional organizations have promoted the use of baby carriers for infant bonding and reducing infant stress. In addition, studies support the correct use of a baby carrier as being good for developing infants' hips properly.
With an increase in the trend toward holistic parenting and using natural care practices for their child, parents are becoming more aware of how using a baby carrier may be helpful for helping their baby with soothing and relaxing, sleeping patterns, and as an aid to breastfeeding. As this information becomes available, from, among many other places, the Internet, social networking sites, and parenting forums, there is a continuing demand for baby carriers that are designed to be comfortable and safe, providing brands with more opportunities to create innovative baby carriers and keep customers informed about their products.
Baby & Toddlers Carriers & Accessories Market Trends
The emergence of both parents as major users of carrier systems and accessories is fostering a rapid evolution in the market for baby and toddler carriers and accessories. Modern parents use new types of products that include greater conveniences, options to be safer and have good design aesthetics. Innovations by manufacturers include enhanced ergonomic designs for comfort, eco-friendly materials, and smart technology. As e-commerce and celebrity influencers continue to build consumer interest & awareness, the demand for carriers will continue to increase dramatically.
Baby & Toddlers Carriers & Accessories Market Analysis
Based on product type, the market is divided into carrier and accessories. In 2025, carrier held the major market share, generating a revenue of USD 1.8 billion.
Based on age, the baby & toddlers carriers & accessories market is segmented into newborns (0m-5m), infants (5m-2y) and toddler (2y-4y). The infants segment held the largest share, accounting for 49.4% of the global market in 2025.
Based on distribution channel, the baby & toddlers carriers & accessories market is segmented into online and offline. In 2025, offline segment held a major market share, generating a revenue of USD 1.3 billion.
North America Baby & Toddlers Carriers & Accessories Market
In 2025, the U.S dominated the North America market, accounting for around 78.6% and generating around USD 500 million revenue in the same year.
Europe Baby & Toddlers Carriers & Accessories Market
Europe market held 29.2% share in 2025 and is expected to grow at 5% during the forecast period.
Asia Pacific Baby & Toddlers Carriers & Accessories Market
The Asia Pacific held market share of around 24.9% in 2025 and is anticipated to grow with a CAGR of around 5.5% from 2026 to 2035.
Latin America Baby & Toddlers Carriers & Accessories Market
Latin America market is growing at a CAGR of 4.6% during the forecast period.
Baby & Toddlers Carriers & Accessories Market Share
Chicco is leading with 8% market share. Chicco, Boba, Baby Tula, Infantino, and Ergobaby collectively hold around 25%, indicating moderately fragmented market concentration. These prominent players are proactively involved in strategic endeavors, such as mergers & acquisitions, facility expansions & collaborations, to expand their product portfolios, extend their reach to a broad customer base, and strengthen their market position.
Chicco is an internationally recognized brand for the manufacture of childcare products. Their baby carriers are produced in a variety of styles with an emphasis on comfort, safety & price, Chicco baby carriers feature many innovative designs including padded shoulder straps, breathable material for everyday use, and most Chicco products have multiple positions available for use. Chicco's product offerings are aimed at a broad audience of consumers and therefore provide an excellent alternative for parents looking for style & quality.
Baby Tula is a leading manufacturer of baby carriers with a focus on function and aesthetics. Baby Tula's popular models include the Explore & Free-To-Grow baby carrier series these models allow multiple carrying positions as well as being adjustable to fit any size baby. The Baby Tula brand has an appeal to the modern family seeking to purchase premium quality products that promote healthy hip development while maintaining fashion.
Baby & Toddlers Carriers & Accessories Market Companies
Major players operating in the market are:
LennyLamb brand is a European company that specializes in woven wraps, ring sling carriers, and structured carriers made from the highest quality materials. Artisanal craftsmanship as a primary focus of the brand means that they create their products using a variety of techniques to ensure that their woven wraps are comfortable and visually appealing to parents who practice traditional forms of babywearing along with baby carriers with modern ergonomic features.
Fidella's baby carriers offer a premium quality with adjustment features to be used over an extended period. Types of Fidella baby carriers include buckle carriers, hybrid baby wraps and baby wraps with many ways to carry. All Fidella baby carrier products have elegant styling, soft-to-the-touch fabrics, and comply with ergonomic guidelines to provide all parents with an opportunity to wear their babies in an elegant and comfortable manner.
Baby & Toddlers Carriers & Accessories Industry News
The baby & toddlers carriers & accessories market research report includes in-depth coverage of the industry with estimates & forecasts in terms of revenue (USD Billion) & volume (Thousand Units) from 2022 to 2035, for the following segments:
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Market, By Product Type
Market, By Material
Market, By Age
Market, By Carry Positions
Market, By Price
Market, By Distribution Channel
The above information is provided for the following regions and countries: