Smart Baby Monitor Market - By Product Type (Standalone Monitors, Smartphone/App-Enabled Monitors, Wearable Monitors), By Technology (Audio Monitoring, Audio & Video Monitoring), By Distribution Channel, By Connectivity & Forecast, 2023 – 2032

Smart Baby Monitor Industry Analysis

Smart Baby Monitor Market size was valued at USD 1.2 billion in 2022 and is estimated to register a CAGR of over 9.5% between 2023 and 2032. With advancements in camera technology, artificial intelligence, and machine learning, smart baby monitors can now offer more sophisticated features like facial recognition, cry detection, and even sleep pattern analysis.
 

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For instance, Nanit Pro, a smart baby monitor launched in January 2023, features a number of advanced capabilities, including a built-in breathing sensor, a 1080p HD camera, and night vision. It also has a sleep-tracking feature helping parents track their baby's sleeping patterns. These attributes will favor product adoption rate in the long run, which will help stimulate industry revenue streams.
 

Smart baby monitors with health monitoring features such as heart rate and breathing rate tracking are becoming more popular as parents become more health conscious. The rise in income levels is also playing a key role in defining the smart baby monitor market outlook. According to estimates released by the Bureau of Economic Analysis, personal income in the US increased USD 69.5 billion in June 2023, while Disposable Personal Income (DPI) grew USD 67.5 billion. As disposable incomes rise in many regions, parents are more willing to invest in advanced baby monitoring systems, further contributing to industry growth.
 

However, some parents still prefer using traditional audio-only or video baby monitors without smart features due to concerns about over-reliance on technology or a lack of trust in AI-powered devices. Furthermore, connected smart baby monitors raise concerns about data privacy and security. Any breach in the system could compromise the safety and privacy of the baby and the family, making some parents hesitant to use such devices.
 

COVID-19 Impact

The COVID-19 pandemic significantly impacted the demand for smart baby monitors as parents sought remote monitoring solutions during lockdowns and social distancing measures. With many parents working from home and unable to rely on external help, the need for constant surveillance of infants grew. Instances of increased demand for smart baby monitors were reported in various regions, with manufacturers experiencing a surge in sales. The pandemic highlighted the convenience and peace of mind offered by these devices, accelerating their adoption among tech-savvy parents seeking to balance childcare and remote work responsibilities.
 

Smart Baby Monitor Market Trends

Rising internet penetration, backed by the surge in smartphone users and the emergence of affordable telecom and Internet services, will positively influence the industry landscape. According to the International Telecommunication Union, an estimated 66% or nearly two-thirds of the worlds population, equivalent to 5.3 billion people, use the Internet. As internet connectivity becomes more widespread, the adoption of smart baby monitors is also likely to increase, significantly driving market growth.
 

Smart Baby Monitor Distribution Channel Segmentation

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Based on distribution channel, the smart baby monitor market is bifurcated into online and offline. The offline segment was valued at over USD 880 million in 2022. Smart baby monitors are experiencing high sales growth through offline distribution channels due to several factors. Many parents prefer to see and interact with the product physically before making a purchase, which offline stores allow. Additionally, offline retailers often provide demonstrations and expert advice, instilling confidence in buyers. Moreover, some customers may not have access to reliable internet connectivity, making offline stores a more accessible option. Relevant instances include major baby stores and electronic retailers stocking a wide range of smart baby monitors and witnessing increased foot traffic from concerned parents seeking the best product for their infants.
 

Smart Baby Monitor Connectivity Segmentation

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Based on connectivity, the smart baby monitor market is segmented into wired and wireless. The wireless smart baby monitor segment captured a significant market share in 2022 and is estimated to exhibit a growth of over 8.5% CAGR during the forecast period. Wireless smart baby monitors are becoming popular due to their convenience and ease of use. Unlike traditional baby monitors that require complex wiring, wireless smart monitors offer hassle-free setup and greater mobility. Parents can monitor their babies from smartphones and tablets, allowing them to keep an eye on their little ones while on the go or from another room. Additionally, these monitors often come with advanced features such as two-way audio, night vision, and integration with smart home automation systems. The increasing popularity of wireless smart baby monitors is evident from the growing number of market players and positive consumer reviews praising their functionality and user-friendliness.
 

Smart Baby Monitor Regional Analysis

North America held a dominant smart baby monitor market share of over 45% in 2022. The region has a high level of technological adoption and internet penetration, making smart home devices more prevalent. Additionally, North American parents prioritize safety and convenience, driving the demand for advanced baby monitoring solutions. The presence of major players in the smart baby monitor industry, along with effective marketing strategies, further boosts sales. Relevant instances include the increasing popularity of brands like Nanit, Owlet, and Infant Optics, which have gained significant market share in North America by offering innovative and reliable smart baby monitoring solutions.
 

Smart Baby Monitor Industry Leaders

Major companies operating in the smart baby monitor market include Angelcare Monitor Inc., Arlo Technologies (Netgear), Eufy (Anker), iBaby Labs, Infant Optics, Lollipop Baby Camera, Lorex Technology Inc., Motorola, Nanit, Owlet Baby Care, Philips, Safety 1st, Samsung Electronics Co., Summer Infant, and Vtech.
 

Smart Baby Monitor Industry News

• In June 2022, VTech Communications released its new VTech DM221 Audio Baby Monitor, which features a long-range audio range and a nightlight.
   
• In January 2022, Samsung Electronics launched the Samsung SmartThing Cam Plus, a smart baby monitor with AI-powered features.
   

The smart baby monitor market research report includes in-depth coverage of the industry with estimates & forecast in terms of revenue (USD Billion) and volume (Units) from 2018 to 2032, for the following segments:

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By Product Type

• Standalone monitors
• Smartphone/app-enabled monitors
• Wearable Monitors

By Technology

• Audio monitoring
• Audio & video monitoring

By Distribution Channel

• Online
• Offline

By Connectivity

• Wired
• Wireless

The above information is provided for the following regions and countries:

• North America
  • U.S.
  • Canada
• Europe
  • UK
  • Germany
  • France
  • Italy
  • Spain
• Asia Pacific
  • China
  • India
  • Japan
  • Australia
  • South Korea
• Latin America
  • Brazil
  • Mexico
  • Argentina
• MEA
  • GCC
  • South Africa