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Air Humidifier Market - By Product (Portable {Ultrasonic, Cool Mist, Warm Mist}, Whole House {Bypass, Fan-Powered, Steam}), By Sales Channel (Online, Offline), By Application (Residential, Commercial/Industrial) & Forecast, 2021-2027

  • Report ID: GMI620
  • Published Date: Jul 2021
  • Report Format: PDF

Industry Trends

Air Humidifier Market size surpassed USD 4 billion in 2020 and is anticipated to grow at 6% CAGR between 2021 and 2027. Rising respiratory and other health problems due to constant exposure to dry air, especially during the winter months are propelling the adoption of air humidifiers.

Air Humidifier Market

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Shift in consumer preference towards advanced healthcare devices owing to rising pollution level is driving the market growth. Irregular temperature fluctuations coupled with changing lifestyles will increase the demand for residential humidifiers. Growing consumer spending on smart home technologies to promote a healthy lifestyle in Europe and North America is providing lucrative market opportunities.

Several government authorities are raising awareness related to the maintenance of indoor air quality level to reduce health ailments, influencing the adoption of air humidifiers. According to U.S Environmental Protection Agency (EPA), 90% of Americans spend time indoors, where the concentration of some pollutants are two to five times higher than outdoor pollution level. To improve air quality, government organizations have set standards for humidity and temperature control. The U.S. EPA recommends setting indoor relative humidity between 30 and 50%.

Frequent maintenance of air humidifiers is one of the major market factors limiting the usage in residential & commercial applications. These devices are integrated with sensors and sensitive electrical components, making it difficult to clean them. Regular cleaning and replacing of filters at least once in humidifiers are pivotal to prevent the dispersion of germs in indoor air. Furthermore, the operational cost of distilled or demineralized water usage in humidifiers as a pre-requisite may challenge the developing market trend.

The COVID-19 pandemic affected the air humidifier market growth on account of global lockdown and shutdown of manufacturing facilities. Shortage of raw materials & labor and supply chain disruption led to delay in the production process and new product launches. However, heightened consumer awareness about virus spread through air and the need to maintain hygienic environment in the wake of pandemic are resulting in higher demand for air purifiers and humidifiers.

Increasing demand for portable air humidifiers due to their mobility and ease of installation

The portable air humidifier market captured over 85% of the revenue share in 2020 driven by the convenience of operation, high mobility, and ease of installation. These humidifiers are ideal for small rooms and consume less energy, positively influencing the market statistics.

The ultrasonic humidifiers demand is expected to register 8% growth rate through 2027. Ultrasonic humidifiers use high frequency vibrations to send moisture into the air and have no filter, saving operational cost. Key features including cost-effectiveness, compact size, and energy-efficient will fuel segment growth. Market players are introducing smart innovative portable humidifiers with advanced features. For instance, in March 2021, Xiaomi Corporation, introduced MIJIA Pure Smart Humidifier to deliver sterile humid air.

Growing adoption of air humidifiers in the residential segment

Air Humidifierss Market Size, By Application

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The residential air humidifier market is projected to witness around 7% CAGR till 2027. Residential air humidifiers provide several benefits such as reduction in the spread of germs, prevention of dry skin problems & allergy issues. Changing lifestyle and growing adoption of smart homes are encouraging manufacturers to develop smart features in household application. The high demand for smart connected and sophisticated devices in residential spaces is poised to boost the industry statistics.

Increasing penetration of internet and smartphones will enhance the online sales channel progression

The online sales channel exceeded USD 1 billion in revenue in 2020. The rising internet penetration and smartphones is likely to augment the market growth. Moreover, e-commerce platforms offer several product options at discounted prices. The drastic rise in e-commerce amid lockdown induced by COVID-19 has increased the online retail sales. According to United Nations Conference on Trade and Development (UNCTAD), online sales increased from 16% in 2019 to 19% in 2020.

Presence of prominent players supporting the market growth in North America

North America Air Humidifiers Market Share, By Region

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The North America air humidifier market size accounted for more than USD 2 billion in 2020. The rising adoption of humidifiers across hospitals, manufacturing industries, and homecare facilities will propel the market growth in the U.S. and Canada. Increasing construction of residential and commercial buildings have led to rise in pollution level. Government organizations including the U.S. EPA, U.S Consumer Protect and Safety Commission (CPSC), American Society for heating, Refrigerating and Air Conditioning Engineers (ASHRAE), and WHO are promoting the use of air humidifiers to increase consumer awareness about the ill effects of dry air, accelerating the market revenue.

The presence of prominent market players including Armstrong International, Honeywell International Inc., Procter and Gamble, VOCOlinc, and Vornado supported the industry. These players are launching new products with advanced features to capture a high market share. For instance, in January 2021, VOCOlinc launched Cool Mist HomeKit humidifier in the U.S. Cool Mist is a smart humidifier that is connected via Wi-Fi and works with Apple HomeKit.

High focus of manufacturers on development of advanced air humidifiers

Companies are adopting various strategies such as new product launches, diversification of operations, and acquisitions. For instance, in April 2020, Dyson launched a three-in-one humidifying fan, Dyson Pure Humidify + Cool, to purify and humidify the whole room. The device features high power UV-C light and biostatic silver threaded evaporator to kill waterborne bacteria, delivering purified air and hygienically humidified air to the room.


The prominent air humidifier market players include Procter & Gamble, Condair, Dyson, Carel Industries, Winix, Pure, Honeywell International, Inc., Armstrong International, Vornado Air, Stadler Form, Neptronic, Philips, Boneco AG, Carrier, and DriSteem.

This market research report on air humidifier includes in-depth coverage of the industry with estimates & forecast in terms of revenue in USD and shipments in units from 2016 to 2027 for the following segments:

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Market, By Product

  • Portable Humidifier
    • Ultrasonic Humidifier
    • Cool Mist Humidifier
    • Warm Mist Humidifier
  • Whole House Humidifier
    • Bypass Humidifier
    • Fan-Powered Humidifier
    • Steam/Evaporative Humidifier

Market, By Sales Channel

  • Online
  • Offline

Market, By Application

  • Residential
  • Commercial/Industrial

The above information has been provided for the following regions and countries:

  • North America
    • U.S.
    • Canada
  • Europe
    • UK
    • Spain
    • Germany
    • France
    • Italy
    • Russia
    • Netherlands
    • Spain
    • Turkey
    • Sweden
  • Asia Pacific
    • China
    • India
    • Japan
    • South Korea
    • Indonesia
    • Australia
    • Vietnam
    • Thailand
    • Malaysia
  • Latin America
    • Brazil
    • Mexico
    • Argentina
  • MEA
    • Saudi Arabia
    • UAE
    • South Africa
Authors: Preeti Wadhwani, Prasenjit Saha

Frequently Asked Questions (FAQ) :

The global industry share of air humidifiers had reached over USD 4 billion in 2020 and is poised to record a CAGR of 6% up to 2027.

Portable air humidifiers market held close to 85% of the total market revenue share in 2020 and will grow with the increasing need for convenience of operation, high mobility, and ease of installation.

The industry size from residential applications will grow at a CAGR of over 7% through 2027 with the higher demand for limiting the spread of germs, as well as prevent dry skin problems & allergy issues.

The air humidifier market share from online sales channels was valued at over USD 1 billion in 2020 and will grow commendably with the growing adoption of smartphones and higher internet penetration.

The air humidifier industry in North America had crossed USD 2 billion in 2020 and will grow with increasing penetration in hospitals, manufacturing industries, and homecare facilities.

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Premium Report Details

  • Base Year: 2020
  • Companies covered: 13
  • Tables & Figures: 824
  • Countries covered: 27
  • Pages: 350
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