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Premium Report Details
Base Year: 2024
Companies covered: 15
Tables & Figures: 180
Countries covered: 18
Pages: 220
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Writing Instruments Market
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Writing Instruments Market Size
The global writing instruments market was valued at USD 17.4 billion in 2024 and is projected to grow at a CAGR of 6.1% between 2025 and 2034.
The rising demand from education and professional sectors is fueling the growth in the global writing instruments market. The global literacy rate has significantly increased, boosting the demand of writing instruments. According to the data published by World Bank the literacy rate in 2023 was around 87% amongst people of age 15 and above. This shows the increase in literacy in the world boosting the education sectors around the world. To improve the literacy rate in developing countries, governments are increasing their investments in the educational sector, subsequently boosting the demand for writing instruments in the market.
According to the data published by the India Brand Equity Foundation, in 2020 the number of students enrolled in higher education in India was 40million, this number is expected to reach over 92 million by the year 2035. Also in 2024, number of higher education institutes in India was around 49,652. This shows significant growth in the education sector in India which is fueling the growth in the writing instruments market. The development of corporate sector has also contributed to the growth of the global market, as it remains integral part of many businesses.
The growth in the ecommerce platforms in recent years has opened faster and more convenient channels of reaching the customer. The online platforms allows customers to browse from variety of options in pens, pencils, and other accessories. Many brands have entered the market as it has become easier to reach the customer with convenience. The quick commerce apps like Swiggy Instamart and Blinkit, have started delivering not only groceries but also household items in 10mins or under. These apps have significantly boosted the writing instruments market by delivering required items in 10 mins with convenience and ease of use. This has led to consumers shifting towards ecommerce and quick commerce apps for purchasing writing instruments like pens and pencils. These apps also benefit from having variety of options which appeals to consumers looking for specific brands. Due to these factors, the market is growing.
Writing Instruments Market Trends
Writing Instruments Market Analysis
Based on the product type, the market is divided into pens, pencils, and others. In 2024, pens segment dominated the market generating revenue of USD 12.1 billion and expected to grow at a CAGR of over 6.1% during the forecast period.
Based on end use, the writing instruments market is segmented into students, professionals, and others. In 2024, students segment dominates the market with 50% market share and the segment is expected to grow at a CAGR of over 6.3% from 2025 to 2034.
In terms of country, the United States led the market with about 80% of the North American market share and estimated USD 4.1 billion in revenue during 2024.
The writing instruments market in Europe is expected to experience significant and promising growth from 2025 to 2034.
The writing instruments market in the Asia Pacific is expected to experience significant and promising growth from 2025 to 2034.
Writing Instruments Market Share
Writing Instruments Market Companies
Major players operating in the writing instruments industry are:
To improve the product and market share key players are constantly investing in technological activities and are also entering into partnerships to provide improved and better solutions for the customers. These investments are benefiting both companies and customers as they help develop and offer solutions as per the changing technological trends and thus the customer requirements.
In April 2021, BIC introduced a new product line called the ‘ReVolution’ which featured ball point pens made from 73% recycled ocean plastic, mechanical pencils made from 65% recycled plastic and permanent markets made from 51% recycled plastic. This new product line reflected upon BIC’c commitment to sustainability efforts.
Writing Instruments Industry News
The writing instruments market research report includes in-depth coverage of the industry with estimates & forecasts in terms of revenue (USD Billion) and volume (Million Units) from 2021 to 2034, for the following segments:
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Market, By Product Type
Market, By Price Range
Market, By End Use
Market, By Distribution Channel
The above information is provided for the following regions and countries: