Wrapping and Bundling Machines Market Size - By machine Type, By Mode of Operation, By Material, By Packaging Type, By End Use Industry, By Distribution Channel, Forecast 2025 - 2034

Wrapping and Bundling Machines Market Size

The global wrapping and bundling machines market was estimated at USD 7.9 billion in 2024 and is projected to grow at a CAGR of 4.7% between 2025 and 2034.
 

Increased need for automation in packaging is one of the key growth impellers for the wrapping and bundling machines industry, as manufacturers of all industries attempt to achieve efficiency, prevent labor dependency, and ensure uniform packaging quality. With the increasing production volumes, especially among industries such as food & beverages, pharmaceuticals, logistics, and e-commerce, automated wrapping and bundling machines are becoming inevitable to achieve output levels and offer operational reliability.
 

Machine automation provides increased packaging speed, lower downtime, and lower error rates than manual or semi-automatic systems. Not only does this increase throughput but also generate dramatic cost savings over the long term. Furthermore, automation allows firms to offset shortages of labor and increase wage pressures by minimizing the necessity of heavy manual labor.
 

In addition, automated bundling and wrapping machines are becoming more HP-fitted with smart technologies like sensors, real-time monitoring, and interface with MES and ERP. Such features enable predictive maintenance, quality inspection, and process optimization based on data, improving productivity and machine life.
 

With businesses forced to match a rapidly changing market environment and adhere to more stringent packaging and sanitation laws, the adoption of automation is viewed as an investment prospect. It's most common in developed economies but is soon being embraced in emerging economies where the modernization of manufacturing is a strategic priority, thus further driving global market growth.
 

Wrapping and Bundling Machines Market Trends

• Wrapping and bundling machine manufacturers now increasingly manufacture machines compatible with biodegradable, recyclable, or compostable material. Equipment for waste saving by proper management of the material and employing energy-efficient design for minimization of electricity consumption is in higher demand. Stretch and shrink wrapping technology is developed with thinner but stronger films, conserving material without compromising performance.
   
• Smart packaging technologies are also being implemented to maximize the utilization of resources, track material consumption, and eliminate excessive over-packaging by automating and tracking in real-time. In 2021, the U.S. Environmental Protection Agency (EPA) estimated recycling packaging and containers at 53.9%, a reflection of the increasing emphasis on sustainability. Likewise, the European Commission Green Deal will guarantee climate-neutrality in Europe by 2050, promoting environmentally sustainable packaging solutions across the region.
   
• Sustainability has become a major force that is influencing product innovation, purchasing, and business strategy for the wrapping and bundling machines sector. Those firms that are adopting such green movements are emerging as competition leaders and becoming more competitive in the global market.
   

Wrapping and Bundling Machines Market Analysis

Based on machine type, the market of wrapping and bundling machines is categorized into wrapping machine and bundling machine. The wrapping machine segment accounted for revenue of around USD 5.09 billion in the year 2024 and is estimated to grow at a CAGR of 5.4% from 2025 to 2034. 
 

• Wrappers are gaining popularity over bundling machines due to their wider applications, higher automatability, and strong demand from industries like food & beverage, logistics, pharmaceuticals, and e-commerce.
   
• These are an essential component of packaging since they contain and preserve products in their original state, without damage. It is particularly vital for perishable products as well as bulk distribution. As per the U.S. Census Bureau, America's online sales in 2022 were worth USD 1.03 trillion, reflecting the increased need for secure packaging to store and transport goods. Stretch and shrink wrapping are right at the forefront of fulfilling this need.
• Wrapping machines come in automatic, semi-automatic, and manual models and can be used by companies of all sizes, such as small production plants and factories. They can wrap products of all shapes and sizes and can be used with various types of films and packaging materials, and that enhances their market position.
   
• Also, the development in automatic pallet wrapping and intelligent packaging technologies has boosted the demand for these machines. In warehousing and logistics, productivity, speed, and reduced labor expense are crucial, and therefore wrapping machines are becoming more popular. All these aspects cumulatively make wrapping machines the market-leading segment.

The mode of operation of wrapping and bundling machines market consists of automatic and semi-automatic. The semi-automatic segment emerged as leader and held 57.2% of the total market share in 2024 and is anticipated to grow at a CAGR of 5.8% from 2025 to 2034.
 

• Semi-automatic machines dominate the wrapping and bundling machines industry because they have a balance of cost, flexibility, and efficiency. They are ideal for small and medium-sized companies and institutions with moderate production requirements. Semi-automatic machines have more control and precision compared to manual machines and are also less expensive and simpler to install compared to automatic systems.
   
• Most manufacturers adopt semi-automatic machines because they are less expensive to buy in the first place, need minimal or no operator training, and simply change packaging sizes and formats. This is advantageous for companies that have various items or fluctuating demands. The machines are also a sensible steppingstone for companies that wish to introduce automation gradually but still depend on available manpower.
   
• Food, beverages, medication, and delivery firms typically adopt semi-automatic machines. These are sectors where spatial constraints or batch manufacturing processes render full automation unnecessary. Small and medium-sized enterprises (SMEs) constitute close to 99.9% of all the business firms in the United States, as estimated by the U.S. Bureau of Labor Statistics, an indicator of the sheer need for cost-effective and versatile solutions such as semi-automatic machines. This blend of affordability, flexibility, and efficiency in the workplace is a driving force behind their very high market demand and market penetration.
   

The distribution channel in wrapping and bundling machines market consists of direct and indirect. The direct segment emerged as leader and held 51.8% of the total market share in 2024 and is anticipated to grow at a CAGR of 4.1% from 2025 to 2034.
 

• The wrapping and bundling machines industry is controlled by manufacturers through direct sales due to the ability of manufacturers to provide customized solutions and technical assistance for high-end and specialized equipment. Food & beverage, pharmaceuticals, logistics, and industrial manufacturing sectors often need machines that are specifically custom-made for their production lines, so direct access to manufacturers is necessary.
   
• Direct sales also allow manufacturers to set prices, maintain brand integrity, and provide feedback to customers for quick product development. For bulk purchasers, direct selling enhances the purchasing process, saves costs by eliminating middlemen, and is more open. It also promotes long-term relationships, thus being the choice of this segment.

The U.S. dominates an overall North America wrapping and bundling machines market and valued at USD 1.7 billion in 2024 and is estimated to grow at a CAGR of 6.1% from 2025 to 2034.
 

• In North America, the market for wrapping and bundling machines is growing with the increasing adoption of automation in food & beverage, pharma, and e-commerce sectors. Firms are replacing old systems with faster and smarter packaging units to enhance efficiency and comply with safety standards. The U.S. is leading the way in the region, thanks to its robust manufacturing base, embracement of Industry 4.0 technologies, and presence of top packaging equipment manufacturers. Based on the U.S. Bureau of Economic Analysis figures, the manufacturing industry added USD 2.3 trillion to the U.S. GDP in 2022, testifying to the industrial prowess of the region. Besides, strict product safety and traceability laws fuel the need for sophisticated packaging systems.
   

The market in the Germany is expected to experience significant and promising growth from 2025 to 2034.
 

• The European market for wrapping and bundling machinery is expanding based on regulations and an interest in sustainable packing. Advanced technology is employed by German, Italian, and French producers to comply with EU standards of energy efficiency and recyclable material content. Germany is the leading nation in Europe from the point of view of engineering expertise and innovative packing equipment. Germany accounted for 28% of the EU's total manufacturing production in 2022, an indication of its domination in the industry, based on Eurostat. The need for clean packaging among food and pharmaceutical companies and the adoption of smart factory solutions also propel the market in Europe.
   

The wrapping and bundling machines market in the China held 29.2% market share in 2024 and is anticipated to grow at a CAGR of 6.2% from 2025 to 2034.
 

• The Asia-Pacific region is also developing rapidly in the wrapping and bundling machines industry because of the industrialization process, urbanization, and increasing demand for consumer products. China, India, and Indonesia are experiencing an increase in demand for packaged foodstuffs, personal care items, and pharmaceuticals and thus creating demand for cost-effective and efficient packaging solutions. China leads the region, supported by its huge production base and official schemes like the "Made in China 2025" initiative, which encourages automation. Industrial production grew by 4.5% during 2023, according to China's National Bureau of Statistics, and shows the increasing production base of the region. Foreign investment and expansions in the retail sector through e-commerce are also supporting the market.
   

The Middle East and Africa wrapping and bundling machines market, Saudi Arabia is expected to experience significant and promising growth from 2025 to 2034.
 

• The Middle East and Africa are experiencing steady growth in wrapping and bundling machines industry as a result of increasing demand for processed foods, pharmaceuticals, and consumer packaged goods. Retail growth and urbanization are also fueling demand for efficient and robust packaging solutions. UAE is the top-performing region in the region owing to the fact that it is a logistics and trade hub. UAE Federal Competitiveness and Statistics Centre cites that the manufacturing sector accounted for 8.4% of UAE's GDP during 2022, indicating the country's increasing industrial base. Import of sophisticated packaging machines from overseas and development of local manufacturing units also contribute to market development.
   

Wrapping and Bundling Machines Market Share

• Leading players in the wrapping and bundling machines industry stay competitive through a combination of innovation, geographic growth, and customer focus. Continuous product innovation is one such strategy—companies such as Robopac, Lantech, and Krones spend heavily on R&D to launch innovative products with automation, energy efficiency, and intelligent controls as part of Industry 4.0 trend. In addition, technological innovation via integration of predictive analytics, machine learning, and IoT supports companies such as Optima and Syntegon in providing intelligent packaging solutions. Finally, the companies focus on intuitive design with user-friendly machines that allow quick changeovers and easy operation, generating customer value and efficiency. Overall, the initiatives guarantee long-term competitiveness in an evolving world economy.
   
• The companies listed provide a wide variety of wrapping and bundling equipment for different industrial and packaging applications. Adelphi Group has primary applications in filling and sealing, and significant applications in wrapping or bundling. Coesia provides flow wrapping equipment and complete packaging lines, which could include varying levels of bundling. Ishida includes tray wrapping equipment such as the WM-AI series applied in packaging in food, among other applications. Krones provides next generation wrapping technology like shrink wrapping in addition to bundling machines like the Variopac Pro for packaging consumer and beverage items.
   
• Lantech is renowned for its heavy-duty pallet load stretch wrapping machines, and Multivac is best known for thermoforming and flow packing technology for food industries. Nichrome Packaging Solutions sells flow wrap, shrink wrap machines, and pouch bundling systems. nVenia sells high-speed shrink bundlers and multipackers under the brand ARPAC for food as well as non-food industries.
   
• Omori Machinery is a market leader in horizontal flow wrappers, but Optima Packaging Group provides wrapping and bundling as part of its high-performance integrated packaging lines. Robopac is a market leader in pallet stretch wrapping across the globe and is an agent for shrink bundling machines. Signode Industrial Group offers a plethora of wrapping and strapping systems, including automatic bundling equipment.
   
• Syntegon Technology (formerly Bosch Packaging) provides flexible flow wrappers and bundling machines, specifically for food, pharma, and cosmetics. Tetra Laval Group, via Tetra Pak, incorporates wrapping and bundling with its full food packaging solutions. Finally, Wulftec International provides heavy-duty stretch wrappers and bundling machines for high-throughput industrial use.
   

Wrapping and Bundling Machines Market Companies

Major players operating in the wrapping and bundling machines industry include:

• Adelphi Group
• Coesia
• Ishida
• Krones
• Lantech
• Multivac
• Nichrome Packaging Solutions
• nVenia
• Omori Machinery
• Optima Packaging Group
• Robopac
• Signode Industrial Group
• Syntegon Technology
• Tetra Laval Group
• Wulftec International
   

Wrapping and Bundling Machines Industry News

• In January 2025, HiFlow Solutions, a packaging industry software specialist, launched an advanced AI-driven module for the purchase order (PO) management process to improve handling workflows with added efficiency, accuracy, and scalability.
   
• Orion Packaging Systems launched its redesigned MA Series, a fully automatic rotary stretches wrapping machine, in August 2023 at PACK EXPO 2023. The redesigned wrapping machine is ideal for high volume end-of-line applications and is applicable for wrapping any type of load. Four-leg base stability, safety features, and user-friendly control system are the salient features of the updated wrapping machine. MA Series minimizes installation time and ensures extra load protection on shipping.
   
• In April 2020, VELTEKO launched two new vertical wrapping machines, namely - DOYPACK-360 and PRIME-360. DOYPACK-360 is a bag packing system for high-quality items developed by DOYPACK. DOYPACK-360 is the highest-performing DOYPACK bag shaping, packing, and closing machinery on the market. It has a sturdy body made of the finest quality materials and components, resulting in a high look and the smoothest DOYPACK bags on the market.
   

The wrapping and bundling machines market research report includes in-depth coverage of the industry, with estimates & forecast in terms of revenue (USD Billion) and volume (Thousand Units) from 2021 to 2034, for the following segments:

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Market, By Machine Type

• Wrapping machine
  • Stretch wrapping
  • Shrink wrapping
  • Other machines 
• Bundling machine
  • Shrink bundling machines
  • Film bundling machines
  • Strap bundling machines
  • Sleeve bundling machines

Market, By Mode of Operation

• Automatic
• Semi-automatic

Market, By Material

• Plastic films
• Biodegradable films
• Paper-based wraps
• Corrugated cardboard

Market, By Packaging Type

• Primary packaging
• Secondary packaging
• Tertiary packaging

Market, By End Use Industry

• Food & beverage
• Pharmaceuticals
• Personal care & cosmetics
• Consumer electronics
• Textiles
• Logistics & warehousing
• Chemicals
• Industrial goods
• Others

Market, By Distribution Channel

• Direct
• Indirect

The above information is provided for the following regions and countries:

• North America
  • U.S.
  • Canada 
• Europe
  • Germany
  • UK
  • France
  • Italy
  • Spain
• Asia Pacific
  • China
  • Japan
  • India
  • South Korea
  • Australia 
• Latin America
  • Brazil
  • Mexico 
• MEA
  • Saudi Arabia
  • UAE
  • South Africa