Veterinary Digital Pathology Market – By Product, By Animal Type, By Application, By End Use - Global Forecast, 2025 – 2034

Veterinary Digital Pathology Market Size

The global veterinary digital pathology market size was valued at USD 426.1 million in 2024. The market is expected to grow from USD 486.9 million in 2025 to USD 1.7 billion in 2034, growing at a CAGR of 15.2%. The market is expanding substantially because of the need for accurate, effective, and rapid diagnosis and disease detection in animals. As chronic diseases, such as cancers, and infectious conditions increase in both, companion and livestock animals, veterinary professionals are utilizing more sophisticated diagnostic tools to improve clinical outcomes and support accurate diagnosis.
 

As compared to traditional diagnostic methods, digital pathology is more efficient, as it uses high-resolution image analysis that allows for rapid analysis of pathology images, with minimal errors, allowing veterinary professionals to provide accurate diagnoses in minimal time. Factors such as rapid turnaround times, accuracy, and minimal human interaction have increased the adoption of veterinary digital pathology systems, thereby fostering the market growth.  
 

Furthermore, the adoption of digital pathology is strongly supported by increasing pet adoption rates and higher animal health expenditures in emerging and developed economies. As per the World Animal Foundation estimates, the companion animal population reached approximately 967 million worldwide, of which 522 million were dogs and 445 million were cats.  According to FAO, the global ruminant livestock population is roughly 3.6 billion, of which approximately 2 billion represents the total number of livestock animals used for meat and dairy products. Similarly, the global poultry population has reached an astounding 26 billion. Such a high volume of animals increases the demand for various animal health products, including digital pathology systems, thereby boosting market growth.
 

The integration of artificial intelligence (AI) and machine learning (ML) technologies into digital pathology systems is also one of the most important factors fostering growth. They enable the automation of imaging, as well as the analysis, pattern recognition, and predictive diagnostics with minimal human input. There is also an increased demand for scalable, cloud-based systems that can store a large volume of pathology data, which is further increasing the adoption of digital pathology systems in the veterinary field. In addition, the growing network of veterinary diagnostic laboratories, together with partnerships between veterinary clinics and technology companies, is further propelling the innovation and implementation of complex digital pathology systems.
 

Veterinary digital pathology is defined as the process of diagnosing animal diseases by using the digital scanning and analysis of tissue samples using high-resolution imaging technologies. Instead of using traditional microscopes and glass slides, veterinary professionals use digitized slides to examine cellular structures and enhanced image analysis, and integration with artificial intelligence for more accurate, efficient, and scalable diagnostic workflows and data storage. This supports faster diagnosis, improved collaboration and better treatments in veterinary field.
 

Veterinary Digital Pathology Market Trends

• The market is growing primarily due to the increasing adoption of whole slide imaging (WSI) technology. WSI has changed the use of traditional glass slide examination to digitization of tissues into high-resolution images, improving the diagnostic accuracy, reproducibility, and storage capabilities.
• WSI helps increase image clarity and significantly supports teleconsultation, making it indispensable in modern veterinary diagnostics.
   
• In addition, the increasing prevalence of chronic conditions and infectious diseases in animals and the rising demand for rapid and accurate diagnostics have led veterinary clinics and diagnostic laboratories to invest in new and innovative digital solutions.
   
• The increasing use of artificial intelligence and machine learning within veterinary digital pathology is rapidly advancing. AI-driven platforms are increasingly used to automate repetitive diagnostic tasks that include cell counting and tissue segmentation, helping reduce human error and standardize the diagnostic analysis across veterinary care.
   
• With veterinary pathology facing challenges such as opinion variability and complex casework, AI is used to deliver measurable improvements in diagnostic speed and consistency.
   
• Furthermore, the shift toward telepathology and remote consultations is gaining strong grip in the veterinary sector, especially due to geographical inconsistency in the availability of expert pathologists. The ability to transfer digital slides in real time is improving diagnostic results and allowing collaborative evaluations of complex cases. This shift is valuable in remote areas, where veterinary specialists may not be available.
   
• As veterinary organizations expand geographical reach, the ability to store and share diagnostic images in real time has become a strategic advantage, a core technology stimulating market growth.
   

Veterinary Digital Pathology Market Analysis

In 2021, the global market was valued at USD 271.6 million. The following year, it saw a slight increase to USD 315.1 million, and by 2023, the market further climbed to USD 366.2 million.
 

Based on the product, the global market is segmented into whole slide imaging systems, image analysis software and storage and communication systems. The whole slide imaging systems segment accounted for the highest market share and was valued at USD 199 million in 2024.
 

• The increasing diagnostic cases in veterinary clinics and pathology labs is a stimulating factor for the rising adoption of whole slide imaging systems. The whole slide imaging systems are used to digitize glass slides into high-resolution digital files, which enables faster and more efficient case reviews without compromising quality.
   
• Whole slide imaging systems are used to allow immediate access to digital slides, allowing rapid and accurate evaluations. These systems support batch processing and automated scanning, which reduces manual workloads and operational crises. This helps to manage rising pressure to deliver faster reports, especially for immediate and critical cases.
   
• Additionally, whole slide imaging systems are integrated with practice management software and laboratory information systems, resulting in a connected diagnostic workflow that smoothens data flow and enhances decision-making.
   
• Technological innovations have further advanced the market by making WSI systems more efficient and affordable. Enhanced image sensors, faster processing units, and intelligent image algorithms have improved scan speeds and storage efficiency.
   
• Moreover, the segment benefits from rising investments in veterinary healthcare infrastructure and the global trend toward digitization of medical records. As veterinary hospitals and specialty clinics aim to enhance workflow efficiency and data management, the demand for comprehensive imaging solutions like WSI continues to rise.
   

Based on the animal type, the global veterinary digital pathology market is categorized into companion animals, livestock animals, and wildlife and exotic animals. The companion animals’ segment is further bifurcated into dogs, cats, horses, and other companion animals. The companion animals segment dominated the market with 60.2% market share in 2024.
 

• This substantial market share is attributed to the rising adoption rate of animals such as dogs, cats, birds, and horses as pets.
   
• More than half of the global population is estimated to have a pet at home. Globally, dogs are the most popular pet, present in around one in three homes. Almost a quarter of pet owners have a cat. Thus, the sheer number of companion animals along with increased spending is expected to propel the segmental growth.
   
• Additionally, there has been a significant increase in the incidence of various diseases among the companion animals. For instance, as per the American Veterinary Medical Association, approximately 1 in 4 dogs will, at some stage in their life, develop neoplasia. Almost half of dogs over the age of 10 will develop cancer. This rising burden of chronic diseases in pets translates to greater demand for accurate diagnosis, thereby increasing the adoption of veterinary digital pathology systems.
   
• Also, the increasing pet owner’s consciousness regarding their pet’s health and willingness to spend on their furry companions further contributes to the market growth.
   

Based on the application, the global veterinary digital pathology market is categorized into diagnosis and research. The diagnosis segment dominated the market in 2024 and is anticipated to witness growth at a CAGR of 15% between 2025 - 2034.
 

• The rising prevalence of zoonotic diseases, metabolic disorders, and complex pathological conditions in animals is increasing the demand for various diagnostic modalities.
   
• Instead of utilisation of traditional methods that require manual interpretation, veterinary digital pathology in diagnostics helps in automated workflows that reduce subjectivity, standardize interpretation, and enable high-throughput analysis of biopsy and cytology samples.
   
• The rising veterinary practices scales diagnostic operations and increase the demand for digital tools that enhance clarity and consistency.
   
• In addition, rising cases of tumour and cancer in companion animals increase the utilization of veterinary pathology. For instance, according to CancerQuest, more than 50% of deaths in pets are due to cancer over the age 10.
   
• Therefore, the use of digital pathology in cancer diagnostics facilitates early tumour grading and cancer detection, which is important in improving survival rates and treatment outcomes.
   
• Furthermore, digital pathology is now being used by veterinarians not only to speed up the processes but also to improve interaction with other specialists, enabling remote consultations. This has improved speed in clinical decision-making, resulting in a shorter time from diagnosis to treatment.
   

Based on the end use, the global veterinary digital pathology market is divided into veterinary hospitals and clinics, veterinary diagnostic labs, academic and research institutes, and other end users. The veterinary hospitals and clinics segment dominated the market in 2024 and is expected to reach USD 690.7 million by 2034.

• The segment of veterinary hospitals and clinics captures a major portion of the market due to the growing need for sophisticated diagnostic modalities in the animal health care sector.
   
• Also, these facilities are the first point of contact for pet owners with large volume of animal visits, contributing to the high demand for veterinary digital pathology systems in these settings.
   
• The presence of skilled veterinary professionals in veterinary hospitals and clinics increases the preference among pet owners.
   
• The growing trend of digitization of healthcare services in veterinary hospitals and clinics, further cements its dominant position in the market.
   

The North America veterinary digital pathology market dominated the global market with a market share of 41.9% in 2024.
 

The U.S. market was valued at USD 48 million and USD 55.6 million in 2021 and 2022, respectively. The market size reached USD 74.8 million in 2024, growing from USD 64.5 million in 2023.
 

• The increasing government funding and investment for enhancing animal health and diagnostic infrastructure is stimulating the market growth. Government agencies such as the USDA and the National Institutes of Health (NIH), prioritize research and development in veterinary diagnostics.
   
• For instance, in recent years, the USDA has allocated funds for animal disease detection and prevention with initiatives that support the adoption of advanced diagnostic technologies such as digital pathology and spreading awareness about its importance. This initiative fosters innovation and ensures that veterinary practices have access to diagnostic tools, thus strengthening the country’s market position.
   
• Similarly, high rates of pet ownerships in the country, coupled with availability of advanced pet care services drives the market growth. For instance, as of 2023, over 66% of Americans, that translates to about 87 million homes owned at least one pet. Also, the region has a strong livestock industry, which further increases the demand for veterinary diagnostics such as digital pathology.
   
• Further, rising expenditure on animal care and strong veterinary infrastructure increases the adoption of veterinary digital pathology systems.
   
• The increasing prevalence of chronic diseases and the rising demand for advanced diagnostics among pets and livestock are stimulating the market growth. The shift towards demand for precise, early, and accurate diagnosis of animal diseases has led to increasing adoption of digital pathology tools.
   

Europe veterinary digital pathology market accounted for USD 118 million in 2024 and is anticipated to show considerable growth over the forecast period.
 

• Rising pet adoption in the region, coupled with increasing initiatives by the government to improve animal healthcare, is anticipated to spur growth in the market.
   
• Also, advancements in digital pathology systems and imaging software, along with the frequent introduction of innovative diagnostic technologies for precise veterinary evaluations, will boost the market in the Europe region.
   
• The presence of key market players in the region reinforces Europe’s strength in the market. These companies are actively participating in innovation through the development of AI-integrated pathology platforms, remote diagnostic tools, and cloud-based image analysis solutions, thereby aiding market growth.
   

Germany veterinary digital pathology market is anticipated to witness considerable growth over the analysis period.
 

• The country’s well-established veterinary practices and research institutions, along with its emphasis on high-quality medical equipment, contribute to the widespread adoption of veterinary digital pathology technology.
   
• The rising adoption of pet and livestock animals coupled with surging expenditure on veterinary care is also set to augment the market in Germany.
   
• For example, as of 2023, 45% of German households have a pet and 14% of households have two pets or more. This totals approximately 34.3 million pets. Cats and dogs are the most popular house pets, with 25% of German households owning cats and 21% of households owning dogs.
   
• Similarly, in 2024, the cattle population in Germany was 10.63 million. Such a high volume of pets and livestock animals increases the demand for effective diagnostic solutions, thus boosting market growth.
   
• Further, Germany’s role as a hub for innovation in veterinary diagnostics solidifies its position as a leader in the market, catering to both domestic and international demand for reliable and efficient veterinary diagnostic solutions.
   

The Asia Pacific veterinary digital pathology market is anticipated to grow at the highest CAGR of 15.6% during the analysis timeframe.
 

• The market in the Asia Pacific region is growing rapidly due to the rise in pet ownership, advancements in animal health awareness, and the improvement of digital diagnostic infrastructure in veterinary care.
   
• Countries such as China, India, and Japan are adopting veterinary digital pathology technology at a faster rate, owing to the enhanced demand for better veterinary services and an increase in data-driven livestock diagnostics and management practices.
   
• Additionally, the rapid rise in the number of veterinary clinics and hospitals, coupled with government policies aimed at improving diagnostic capabilities and digital health integration in animal care, contributes to the rapid growth of the market in the region.
   

China veterinary digital pathology market is predicted to grow significantly over the forecast period.
 

• China has the highest market share in the region due to increasing prevalence of diseases in animals, increasing pet ownership, and increasing demand for accurate diagnostics in veterinary practices.
   

• The increasing use of telepathology services in China has played a crucial role in the development of the market.
   
• The expanding veterinary healthcare infrastructure in the country is aiding the market growth. The country is seeing an increase in the number of specialized veterinary hospitals, clinics, and research institutions investing in advanced digital pathology solutions. 
   
• Furthermore, government-driven animal healthcare programs, along with the collaborations with veterinary research institutes, are additionally aiding market growth.
   

Brazil veterinary digital pathology market is experiencing significant growth in the overall Latin America market.
 

• Brazil has the third-largest pet population in the world with 160 million pets, of which 60 million are dogs, 30 million cats, and 32 million pet-owning households.
   
• The country is also home to a large livestock population, with Brazil being the third-largest cattle producer and second-largest beef exporter in the world.
   
• Such high animal volume increases the demand for effective diagnostic solutions, thereby supplementing the market growth.
   
• Further, the presence of several international as well as local veterinary companies in the country further aid in the market growth.
   

South Africa veterinary digital pathology industry is poised to witness substantial growth in Middle East and Africa market during the forecast period.
 

• About 45% of adults in South Africa are pet owners, showcasing the country’s love for animals. Among these, 78% are dog owners, while only 36% own cats.
   
• The increasing pet ownership in the country, rising disposable income coupled with a rapidly expanding veterinary infrastructure will offer considerable market growth opportunity in the country.
   
• In addition, rising government initiatives to boost animal welfare and support businesses in veterinary industry aid in the market growth.
   

Veterinary Digital Pathology Market Share

Competition in the veterinary digital pathology industry is marked by well-established companies, emerging firms, and local players fighting to capture a larger share of the market. The top 5 players such as IDEXX Laboratories, Zoetis, Leica Biosystems (Danaher), Hamamatsu Photonics, and Antech Diagnostics, account for approximately 40% - 45% of the global market. These key players focus on various strategies such as acquisitions, business expansion, and novel product launches to consolidate their market presence.
 

For instance, in March 2023, Zoetis collaborated with Techcyte to launch an AI-based dermatology analysis tool integrated into the VETSCAN IMAGYST platform, aimed at veterinary clinics. This innovative tool automatically identifies dermatological conditions in pets by analyzing digital slide scans such as skin impression smears, ear swabs, and skin swabs. The development expanded Zoetis diagnostic offerings across veterinary clinics.
 

Additionally, there are several local and regional players operating in the market who are boosting competition by providing affordable options at lower costs. These players are also involved in several strategies such as mergers, acquisitions, and novel product launches to expand their product offerings.
 

Veterinary Digital Pathology Market Companies

Few prominent players operating in the veterinary digital pathology industry includes:

• 3DHistech
• Agfa-Gevaert
• Aiforia Technologies
• Antech Diagnostics
• Hamamatsu Photonics
• IDEXX Laboratories
• Indica Labs
• Leica Biosystems (Danaher)
• Motic
• Proscia
• Sakura Finetek USA 
• Scopio Labs
• VCA
• Zoetis
   
• IDEXX Laboratories is a key player in the market, offering advanced diagnostic solutions that enhance accuracy and workflow efficiency for veterinary professionals. The company provides AI-powered digital cytology and pathology services, enabling rapid review and consultation with pathologists. IDEXX's integrated platforms support seamless sample submission and data sharing, improving diagnostic turnaround times and clinical decision-making. Their innovations contribute significantly to the digitization and modernization of veterinary diagnostic practices.
   
• 3DHistech is engage in offering veterinary digital holography solutions. The panoramic slide scanners along with AI algorithms result in precise image inspection and enhancement in veterinary clinics. The company’s products allow veterinary specialists to scan archive and distribute, digital photographs expeditiously, stimulating collaboration between professionals and care to the patients.
   

Veterinary Digital Pathology Industry News

• In February 2025, Torigen Pharmaceuticals partnered with Proscia for implementation of Concentriq platform for digital pathology in veterinary oncology. The system helps faster and more precise diagnoses for pets, supporting personalized immunotherapy development. This helped Proscia expand its footprint in the veterinary digital pathology sector.
   
• In December 2024, Zoetis launched new diagnostic tool, Vetscan OptiCell, a cartridge-based, AI-powered hematology analyzer designed to deliver advanced Complete Blood Count (CBC) analysis. This launch strategy enhanced its value in its existing business portfolio.
   
• In September 2024, IDEXX Laboratories used Philips digital pathology solution, named as “IntelliSite” to digitize veterinary slide analysis across its global network. The system enabled faster second opinions and real-time collaboration among pathologists. This saved time and streamlined pathology workflows for the company.
   
• In January 2024, Idexx Laboratories launched its innovative slide-free cellular analyser named the IDEXX Invue Dx. This technology aims to eliminate the traditional slide use with a rapid and high-quality diagnosis. By utilising AI knowledge, the product examines cells in their natural state in ten minutes. This helped the company expand its product offerings.
   
• In September 2022, the American Animal Hospital Association and Petabyte Technology launched AAHA Benchmarking, which is a real-time analytics platform for veterinary practices. The system standardized and streamlined business and medical data across varied practice systems. This helped Petabyte expand its role in data-driven veterinary service optimization.
   

The veterinary digital pathology market research report includes an in-depth coverage of the industry with estimates and forecast in terms of revenue in USD Million from 2021 - 2034 for the following segments:

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Market, By Product

• Whole slide imaging systems
• Image analysis software
• Storage and communication systems

Market, By Animal Type

• Companion animals  
  • Dogs
  • Cats
  • Horses
  • Other companion animals 
• Livestock animals    
  • Cattle
  • Swine
  • Poultry
  • Other livestock animals
• Wildlife and exotic animals

Market, By Application

• Diagnosis
• Research

Market, By End Use

• Veterinary hospitals and clinics
• Veterinary diagnostic labs
• Academic and research institute
• Other end use

The above information is provided for the following regions and countries:

• North America
  • U.S.
  • Canada
• Europe
  • Germany
  • UK
  • France
  • Italy
  • Spain
  • Netherlands
• Asia Pacific
  • China
  • Japan
  • India
  • Australia
  • South Korea
• Latin America
  • Brazil
  • Mexico
  • Argentina
• Middle East and Africa
  • South Africa
  • Saudia Arabia
  • UAE