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U.S. Portable Generators Market - By Product (Conventional Portable, Inverter Portable), By Fuel & Power Rating (Diesel, Gasoline), By Phase (Single Phase, Three Phase), By End-Use (Residential, Commercial, Construction) & Global Forecast, 2024 – 2032

  • Report ID: GMI2485
  • Published Date: May 2023
  • Report Format: PDF

U.S. Portable Generators Market Size

U.S. Portable Generators Market size in 2023 was valued at USD 3.7 billion and is estimated to record over 4.1% CAGR from 2024 to 2032. A portable generator is a mobile device that generates electrical power when grid power is unavailable. It consists of an engine that runs on various fuel sand an alternator that converts mechanical energy into electrical energy. The engine drives the alternator, which produces electricity that can be used to power various appliances and devices.

U.S. Portable Generators Market

The U.S. portable generators market is poised to observe substantial growth owing to the escalating frequency and severity of weather-related disasters in the country. For instance, as per Edison Electric Institute, approximately 70% of electrical outages in the nation are a consequence of weather-related incidents. Natural calamities including hurricanes, floods, windstorms, tsunamis, and earthquakes severely damage critical power infrastructure, leading to prolonged power disruptions, which in turn will drive the product demand.

COVID– 19 Impact

The COVID- 19 had no impact on the U.S. portable generators market. The industry is set to grow at a rapid pace on the account of increasing work from home concept and rising consumer concern toward continuous electricity supply. Moreover, the rising need for emergency electricity backup to respond to the emerged crisis along with development of specialized healthcare establishments has positively impacted the industry landscape.

U.S. Portable Generators Market Analysis

U.S. Portable Generators Market Size, By Product,

Based on product, the U.S. portable generators market is segmented as conventional portable and inverter portable generator. The conventional portable generator valuation is crossed USD 2 billion in 2022. These generators are known for their robust power output and affordability, making them suitable for a wide range of applications. The demand for these units is led by various factors, including their reliability during power outages, versatility in powering different appliances, and their utilization across construction sites.

Portable inverter generator industry will see noticeable growth on account of its key advantages including quieter operation, fuel efficiency, and clean power output. They are well-suited for sensitive electronic devices, making them popular among homeowners, outdoor enthusiasts, and professionals who require stable and clean power. However, the growing trend of camping, tailgating, and outdoor recreational activities coupled with the increasing adoption of electronic devices will favor the business scenario.

Based on fuel & power rating, the U.S. portable generators market is segmented as diesel, gasoline and others. The gasoline gensets market will observe growth rate of 3.9% by 2032. It continues to be the predominant fuel choice for gensets due to its widespread availability and affordability. It is particularly well-suited for air-cooled backup generators, which boast user-friendly control panels, simplifying operation. Wide scale deployment of these units across residential buildings and small commercial facilities will escalate the business growth.

< 20 kW gasoline portable generators industry will witness a significant growth on account of aging electrical infrastructure and declining resilience of the grid. Increasing focus toward backup power solutions, coupled with rising disposable income, will further bolster the U.S. portable generators market. The system offers key features quick start-up, competitive pricing, operational reliability, and durability, accelerating the business potential.

- U.S. Portable Generators Market Revenue Share, By End Use

Based on end use, the market is segmented as residential, commercial and construction. The residential application holds a market share of 35% in 2022. Growing need for consistent & dependable power supply and the increasing reliance on backup power units will foster the product demand. The product offers a convenient and temporary solution for powering essential appliances, electronics, and related devices, which in turn will augment the business landscape.

Commercial gensets market size will experience a dynamic growth on account of its wide scale applicability across construction sites, outdoor events, and related facilities. Increasing demand for uninterrupted power supply coupled with surging infrastructure development projects will support the U.S. portable generators market growth. The growing demand for reliable power supply from various end-users including healthcare facilities, data centers, and others will stimulate the product adoption.

U.S. Portable Generators Market Size,

Based on phase, the market is segmented as single phase and three phase. The single phase portable generators industry is forecast to surpass USD 3 billion by 2032. The development of small commercial establishments and businesses, such as retail shops, restaurants, and offices, will fuel the product demand. These establishments often require a reliable backup power source to continue their operations during power disruptions, ensuring uninterrupted service to customers and minimizing revenue losses.

U.S. Portable Generators Market Share

The major players operating in the U.S. portable generators market includes

  • Generac Power Systems
  • American Honda Motor
  • Briggs & Stratton
  • Champion Power Equipment
  • Westinghouse Electric Corporation
  • Yamaha Motor Corporation
  • WEN Products
  • DuroMax Power Equipment
  • Caterpillar
  • Kohler
  • FIRMAN Power Equipment
  • All-Power America
  • Pulsar Products
  • Powermate
  • Industrial Power Products of America
  • Green Power America
  • Xtremepower
  • Lifan Power USA
  • Energizer

U.S. Portable Generators Industry News

  • In November 2022, Kohler Co. inaugurated its new manufacturing unit in Mosel, Wisconsin. The production facility includes a warehousing & testing space built across an area of 155,000 square feet. In addition, it includes a 10,000 sq.-feet customer support center. This new production plant aided Kohler's ongoing expansion in key strategic markets such as mission-critical sectors including power data centers and healthcare.
  • In November 2022, Caterpillar introduced the Cat XQP115 generator set with a power output of 115 kVA. This modern mobile power application meets the EU stage V emission standards. The product is designed & tested by the company to achieve a 90% reduction in NO2 compared to the standard of Stage IIIA. Moreover, this genset provides an average of 20% high peak power in prime operations.

This U.S. portable generators market research report includes in-depth coverage of the industry with estimates & forecast in terms of “Units” & “USD” from 2019 to 2032, for the following segments:

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By Product

  • Conventional Portable
  • Inverter Portable

By Fuel & Power Rating

  • Diesel
    • < 20 kW
    • 20 - 50 kW
    • > 50 - 100 kW
  • Gasoline
    • < 2 kW
    • 2 kW - 5 kW
    • 6 kW - 8 kW
    • > 8 kW - 15 kW
  • Others

By Phase

  • Single Phase
  • Three Phase

By End Use

  • Residential
  • Commercial
  • Construction


Authors: Ankit Gupta, Shubham Chaudhary

Frequently Asked Questions (FAQ) :

The market for portable generators in the U.S. was worth over USD 3.7 billion in 2023 and will surpass USD 5.3 billion by 2032 due to the surging need to power various appliances and devices.

U.S. conventional portable generator industry size reached over USD 2 billion in 2022 driven by benefits, such as robust power output and affordability.

The residential application segment held 35% of the U.S. portable generators industry share in 2022 owing to the increasing reliance on backup power units.

Generac Power Systems, American Honda Motor, Briggs & Stratton, Champion Power Equipment, Westinghouse Electric Corporation, WEN Products, DuroMax Power Equipment, Caterpillar, and Kohler are some of the renowned portable generator manufacturers in the U.S.

U.S. Portable Generators Market Scope

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Premium Report Details

  • Base Year: 2023
  • Companies covered: 20
  • Tables & Figures: 178
  • Countries covered: 50
  • Pages: 70
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