Transportation Analytics Market - By Component (Solution, Services), By Type (Descriptive Analytics, Predictive Analytics, Prescriptive Analytics), By Deployment Model (On-premises, Cloud), By Mode of Transport, By Application & Forecast, 2024 – 2032

Transportation Analytics Market Size

Transportation Analytics Market was valued at USD 12.2 billion in 2023 and is estimated to register a CAGR of over 18% between 2024 and 2032. With the increasing congestion in urban areas and the need for efficient transportation systems, analytics plays a crucial role in traffic management and optimization. Transportation analytics helps monitor and analyze traffic patterns, identify bottlenecks, and suggest optimal routes, which is essential for improving the overall traffic flow, reducing congestion, and minimizing travel times. These benefits have encouraged both established and new players in this space to introduce cutting-edge technologies, thus helping the evolution of the transportation sector.
 

For instance, in January 2023, GoodVision Ltd, a London-based startup committed to advancing the transportation industry through cutting-edge technology and AI, successfully secured approximately USD 2.9 million investment to accelerate its global growth. The company's flagship product, "GoodVision Video Insights," is a highly scalable Software as a Service (SaaS) solution with a global reach. Currently, it is actively monitoring traffic conditions in the Czech Republic, identifying traffic violations in Brazil, analyzing freeway traffic in Minnesota, and providing coverage for the Danish stage of the Tour de France.
 

Increased emphasis on data-driven decision-making will play a key role in shaping the transportation analytics market outlook. Transportation analytics leverages big data and advanced analytics to process and analyze vast amounts of data generated by transportation systems. This allows organizations to make informed and data-driven decisions. As the transportation industry seeks to optimize routes, reduce delays, and enhance overall efficiency, the demand for analytics tools that can process and interpret this data continues to grow.
 

Quoting an instance, in August 2023, Cambridge Systematics (CS) joined forces with Geotab ITS, a business unit of Geotab focused on providing practical insights for enhancing transportation networks. This collaboration aims to integrate CS' industry-leading big data platform, LOCUS, with Geotab ITS' extensive dataset derived from commercial vehicles to create a novel freight planning and analytics tool known as LOCUS Truck. Already adopted by over 40 agencies across the United States, the LOCUS platform is versatile, serving various applications in passenger transportation, performance evaluation, electric vehicle charging, and safety. By harnessing anonymized location data from connected vehicles and smartphones, LOCUS transforms this information into actionable insights, offering detailed analyses of movement trends.

However, concerns about the privacy and security of this data have been a significant restraint. Analyzing transportation data often involves handling sensitive information, such as location details and travel patterns. Ensuring the privacy of individuals and protecting against potential cyber threats becomes a critical challenge, and the industry must navigate these concerns to gain public trust and comply with regulations.
 

Transportation Analytics Market Trends

The integration of AI and ML technologies is expected to play a pivotal role in shaping the future of transportation analytics. These advanced technologies can analyze vast datasets to identify patterns, optimize routing, predict traffic congestion, and enhance decision-making processes. As the transportation industry continues to embrace automation, AI and ML applications are likely to become increasingly integral for achieving efficiency and responsiveness in real-time transportation analytics. Citing an example, in June 2023, NEC Corporation of America (NEC), a prominent provider and integrator of advanced IT, communications, and networking solutions, partnered with the Virginia Tech Transportation Institute (VTTI), a renowned leader in transportation research. Together, they have integrated private 5G and artificial intelligence (AI) technologies to develop an innovative roadway warning system with the potential to enhance safety and save lives. This solution combines private 5G infrastructure, state-of-the-art AI-driven video analytics, and Cellular Vehicle-to-Everything (C-V2X) technology to create a system that contributes to the safety and security of vehicles and pedestrians near intersections.
 

Transportation Analytics Market Analysis

Based on component, the market is divided into solutions and services. The solution segment accounted for over 60% of the market share in 2023. The adoption of transportation analytics solutions is propelled by the increasing need for data-driven insights to optimize and streamline transportation systems. As cities grapple with urbanization and traffic congestion, analytics provides a means to enhance traffic management, reduce commute times, and improve overall efficiency. The integration of Internet of Things (IoT) devices, connected vehicles, and advanced sensors contributes to the wealth of data available for analysis. Additionally, the growing emphasis on sustainability and the demand for intelligent transportation solutions further drive the adoption of analytics to support informed decision-making and create more resilient and responsive transportation networks.
 

Based on the deployment model, the market is categorized into on-premises and cloud. The cloud segment accounted for a market share of over 30% in 2023. Cloud computing is widely perceived as the preferred deployment mode for transportation analytics due to its inherent advantages. The cloud offers scalability, allowing transportation agencies to handle large volumes of data efficiently. It provides real-time accessibility, enabling stakeholders to access analytics insights from anywhere. Cost-effectiveness is another key factor, as it eliminates the need for significant upfront investments in infrastructure. Moreover, the cloud facilitates seamless collaboration and integration of data from diverse sources, fostering a more connected and interoperable transportation ecosystem. This makes cloud deployment an optimal choice for enhancing the agility, flexibility, and overall performance of transportation analytics solutions.
 

North America is experiencing growth in the transportation analytics market. The region accounted for a market share of around 35% in 2023 and is slated to register significant growth over the forecast period. North America transportation analytics industry is flourishing due to the region's substantial investment in smart infrastructure, advanced technology adoption, and robust data collection mechanisms. North American governments and businesses prioritize transportation efficiency, safety, and sustainability, driving the demand for analytics solutions. Additionally, the prevalence of well-established transportation networks, the integration of IoT technologies, and a proactive approach to addressing traffic congestion and urban mobility challenges further support the thriving ecosystem for transportation analytics in North America.
 

Transportation analytics Market Share

Siemens Mobility and IBM Corporation dominate the transportation analytics industry. Companies in the transportation analytics industry employ various strategies to fortify their presence, including leveraging advanced technologies, forming strategic partnerships, and investing in research and development. Emphasis on data security, interoperability, and providing scalable solutions are also key components to enhance market competitiveness and meet evolving industry demands.
 

Many companies recognize the value of forming strategic alliances with technology providers, data aggregators, and other stakeholders to enhance their analytics capabilities. Such collaborations allow them to access diverse datasets, integrate complementary technologies, and broaden their market reach. Moreover, there is a growing emphasis on developing user-friendly and scalable analytics platforms. Companies are investing in intuitive interfaces and tools that enable easy interpretation of complex data, making it accessible to a broader range of users within the organization.
 

Transportation analytics Market Companies

Major players operating in the transportation analytics industry are:

• Siemens Mobility
• IBM Corporation
• SAP SE
• Trimble Inc.
• SAS Institute Inc.
• Cubic Corporation (Veritas Capital Fund Management, L.L.C.)
• TomTom NV
• PTV group
• Inrix Inc.
• Conduent Incorporated
   

Transportation analytics Industry News

• In September 2023, 3SC Solutions launched intelligent transport management solution. iTMS is an integrated transportation management solution that uses artificial intelligence and data analytics.
   
• In October 2023, IBM achieved a 100% order fulfillment rate and slashed supply chain costs by USD 160 million during the recent period of extraordinary disruption by implementing a cognitive supply chain.
   

The transportation analytics market research report includes in-depth coverage of the industry with estimates & forecast in terms of revenue (USD Billion) from 2018 to 2032, for the following segments:

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Market, By Component

• Solutions
• Services

Market, By Type

• Descriptive Analytics
• Predictive Analytics
• Prescriptive Analytics

Market, By Deployment Model

• On-premises
• Cloud

Market, By Mode of Transport

• Roadways
• Railways
• Airways
• Waterways

Market, By Application

• Traffic Management
• Logistic Management
• Safety and Risk Management
• Others

The above information is provided for the following regions and countries:

• North America
  • U.S.
  • Canada
• Europe
  • UK
  • Germany
  • France
  • Italy
  • Spain
  • Russia
• Asia Pacific
  • China
  • India
  • Japan
  • South Korea
  • Southeast Asia
  • ANZ 
• Latin America
  • Brazil
  • Mexico
  • Argentina 
• MEA
  • UAE
  • Saudi Arabia
  • South Africa