Touchable Holography Market Size, Industry Analysis Report, Regional Outlook, Application Development Potential, Price Trend, Competitive Market Share & Forecast, 2023– 2032

Touchable Holography Market size will see noticeable growth over 2023-2032, due to the increasing application scope in medical, retail, and other end-use industries. The evolving retail industry has been seeking ways to make businesses more customer-centric and profitable. Since shoppers expect a level of personalization and convenience, holographic technology is likely to gain further momentum across the retail sector.
 

A key factor influencing the global touchable holography market trends is the burgeoning acceptance of IoT technologies. As per a Microsoft IoT Signals study conducted among 3,000 developers and business and internet technology decision-makers in 10 countries including China and Australia, IoT continues to gain widespread acceptance and is seen as critical to business growth. These trends will proliferate the demand for IoT-powered interactive display modules and consequently boost touchable hologram adoption. Since the onset of the COVID-19 pandemic, contactless displays have also made headway across the industrial workplace, asserting a positive impact on the market outlook.
 

The digital signage segment will account for an appreciable share of the touchable holography market by 2032, on account of the mounting investment in advertising. As per Magna’s advertising report, ad sales are set to cross USD 300 billion in the U.S., despite economic uncertainty and rising inflation. With the growing acceptance of dynamic digital content, businesses are also embracing interactive technologies, thereby propelling holographic digital signage usage.
 

With regard to the application, the touchable holography market value from the medical segment will rise up to 2032, owing to the gradual recovery in surgery demand. Based on survey data from the American Society of Plastic Surgeons, in the U.S., around three-quarters of plastic surgeons are witnessing higher demand as compared to pre-pandemic levels.
 

The rise in surgery rate will escalate the deployment of holographic 3D technology for surgical planning and to improve the efficiency of complex surgeries. This breakthrough technology can also help address the requirement for a 3D visualization solution to match the performance of medical scanning devices, further hastening tech developments for medical applications.
 

Asia Pacific touchable holography market size is slated to garner commendable profits from 2023 to 2032. This growth can be credited to technological innovations and the advancement of the consumer electronics sector.
 

In January 2022, the Korea Institute of Science and Technology and the Department of Physics at Yonsei University developed a photodiode that can detect light polarization in the near-infrared region without polarization filters. This research led to the realization of a miniaturized image sensor for 3D digital holograms, enabling the acquisition of holograms on smartphones and other mobile devices. Moreover, the strong focus on retail chain expansion projects will escalate the usage of touchable hologram technology in the region.
 

Prominent key players functioning in the touchable holography market include RealView Imaging, Holoxica Ltd., Displair, and AV Concepts LLC. Strategic product launches, mergers, collaborations, and acquisitions are some of the key initiatives being undertaken by these market participants to reinforce their presence in the global industry.
 

Healthcare costs continue to skyrocket as a result of the economic impacts of the coronavirus pandemic. The spiraling financial woes have caused a delay in elective surgical procedures. According to a Navia Life Care survey, 60% of elective surgeries are being postponed in India due to financial concerns. Medical inflation and the reduction in surgeries may limit the deployment of touchable holographic displays across the medical sector in the upcoming years.
 

This touchable holography market research report includes in-depth coverage of the industry with estimates & forecast in terms of revenue in USD million from 2018 to 2032, for the following segments:

Market, By Type

• Digital Signage
• Touchable Hologram Kiosks
• Medical Scanners
• Holographic Projection Notebooks

Market, By Application

• Medical
• Defense
• Consumer Electronics
• Commercial

The above information has been provided for the following regions and countries:

• North America
  • U.S.
  • Canada
• Europe
  • UK
  • Germany
  • France
  • Italy
  • Spain
• Asia Pacific
  • China
  • India
  • Japan
  • South Korea
• Latin America
  • Brazil
  • Mexico
• Middle East & Africa (MEA)
  • GCC
  • South Africa

What Information does this report contain?