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Base Year: 2024
Companies covered: 15
Tables & Figures: 49
Countries covered: 16
Pages: 225
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Toilet Bowl Brush Market
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Toilet Bowl Brush Market Size
The global toilet bowl brush market was valued at USD 7.5 billion in 2024 and is anticipated to register a CAGR of over 5.1% between 2025 and 2034.
Global growth in toilet bowl brush market is driven by increasing customers’ awareness on hygiene. Besides that, the Covid19 pandemic has also caused a revolution in toilet sanitization as people now pay more attention to cleanliness and hygiene. Well maintained restrooms call for superior and optimal toilet cleaning hygiene products. These trends can be supplemented with rapid urbanization and improving living standards in developing nations. The trends illustrate the trajectory in which the industry is growing, seemingly confirmed with ISSA data, which shows that the market for cleaning tools continues to grow in accordance with demand from the industry.
Moreover, market expansion has been fueled by the modernization of the technical characteristics and the material of the Product details. Eco-friendly consumers are found to prefer self-cleaning brushes, silicone bristles and other natural products. Furthermore, companies are expanding into the premium category through visually appealing, well-designed and multi-functional tools. Evidence from the World Cleaning Industry Association (WCIA) aligns with average consumers’ preference for high-end, innovative, eco-friendly and sustainable cleaning tools, thus promoting the existing innovation.
Toilet Bowl Brush Market Trends
Market predictions include an upsurge in market opportunities in the sustainable and innovative products arena. For example, the shift in customers’ wants toward more sustainable materials including bamboo and recycled plastics in the construction of toilet brushes has led to an increase in requirements. Indeed, brushes with silicone bristles dominate the scene as they tend to be hygienic and harder to wear. Self-cleaning brushes are also gaining more traction due to their convenience. In addition, the intelligent technologies in the bathroom accessories products and the advertisement through Internet have made the use of the product easier and effective due to the changing needs of the customers. According to research from the Global Cleaning Industry Association (GCIA), future cleaning industry will incorporate modern technologies together with developing ecofriendly products.
Toilet Bowl Brush Market Analysis
Competition in the market for toilet bowl brushes comes from a number of international and local companies. Given the range of competitors in prices, quality, innovations and sustainability, companies are under constant pressure to outperform their peers. Brands like Libman, OXO, and Simplehuman make easier and costlier toilet bowl brushes, however there are available low-end substitutes for cheaper clients. The use of various e-commerce platforms heightens the competition as the consumers are provided with a wider range of items and companies are consequently pushed to treat differentiation and price as more important. The IHA has observed that there is a growing retailing of home cleaning tools through online channels, which during the most recent years have penetrated the market.
On the basis of type, the toilet bowl brush market is classified into two categories such as manual brushes and electric brushes. In 2024, the market for manual toilet bowl brushes surpassed USD 6.1 billion and had a CAGR of 4.6% between 2025 and 2034. Low cost and easy utility helped keep manual toilet bowl brushes in the first place. These brushes target most customers in the underdeveloped areas as their accessibility and simplicity offers great value. Even when cutting-edge technology is available in the market and new cleaning devices are invented, manual brushes still seem to be the most used ones.
Based on material type, the market is segmented into Plastic, Wood, Stainless Steel, Silicone and Others (Bamboo, etc.). The market share of plastic brushes reached up to 63.6% in 2024 due to its versatile characteristics like cost effectiveness and durability. It had an estimated CAGR of up to 4.3% from 2025 up to 2034. These plastic brushes come in various designs making them easily accessible to a majority of the market. Plastic toilet brushes are cost effective and versatile, further encouraging their use over standard toilet brushes. Nonetheless, it cannot be ignored that demand for more sustainable goods has increased, but especially for mass market goods the lower cost and light weight of plastic brushes has made them the more ideal goods.
For the period between 2025 - 2034, the US market is expected to grow at a CAGR of 5%, making the market in the US worth an astounding USD 1.2 billion in 2025. Because of the increased emphasis placed on hygiene, the US remains one of the most dominant markets for toilet bowl brushes. Clearly, American households are maturing as there is an evident shift in demand towards new, innovative self-cleaning ergonomic products, that are premium in quality. Lately there has been greater emphasis placed on hygiene standards and ACI has made certain predictions, so the market for cleaning products like toilet bowl brushes may be of great interest.
North America: The toilet bowl brush market in the United States is largely motivated by the sanitary consciousness of the consumers. Our study shows that market growth is also fueled by further expansion of the retail and e-commerce channels of the brands Libman and OXO.
In Canada, the toilet bowl cleaning brush market is booming owing to the growing concern for hygiene and the inclination towards durable and high standard cleaning products. The urban migration as well as increasing living conditions have also created a healthy mix of demand for both inexpensive and luxurious items. The growth in the online selling has further increased the reach of Canadian customers to new and green products.
Europe: The Europe market with a market share of around 22.4% in 2024 and anticipated to grow with a CAGR of around 5% during the forecast period. Focus on Environmental regulations and sustainability policies has made manufacturers improve their products in such a way that cutting-edge green solutions are sought after in the market. The European Cleaning and Hygiene Association (ECHA) estimates that the cleaning tools market is changing under the influence of sustainability trends, especially the increasing consumption of cleaning tools that are environmentally friendly.
In terms of country, Germany market expressing notable growth rate of around 5.5% in 2024. Some major brands like Bürstenhaus Redecker sell hand crafted and eco–friendly brushes which is the preference of German consumers. This trend is further aided by the increased focus on efficient, durable and time-saving cleaning tools in both the residential and industrial markets.
Asia Pacific: The APAC toilet bowl brush market with a market share of around 35% in 2024 and anticipated to grow with a CAGR of around 5.5% during the forecast period. The market for toilet bowl brushes is expanding rapidly across Asia Pacific due to urbanization, growth in population and introduction of higher hygiene standards. E-commerce helps in broadening the scope of the market while also shifting towards greener and more sustainable products and designs which can also be seen in this region.
In terms of country, China market expressing notable growth rate of around 5.6% in 2024. The urbanized and ever-growing population in China has provided a great opportunity for brush exportation alongside satisfying its inherently high demand. Urbanization, opening up of the disposable income levels and a focus on hygiene are the main drivers behind such growth.
Toilet Bowl Brush Market Share
The global toilet bowl brush market is fragmented, with prominent players, such as Libman Company, OXO International, Simplehuman, Gala Brush, P&G and Clorox holding a market share of ~15-20%.
Toilet Bowl Brush Market Companies
Major players operating in the toilet bowl brush market are:
Toilet Bowl Brush Industry News
This toilet bowl brush market research report includes in-depth coverage of the industry, with estimates & forecast in terms of revenue (USD Billion) and volume (Million units) from 2021 to 2034, for the following segments:
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Market, By Type
Market, By Category
Market, By Material
Market, By Price
Market, By End Use
Market, by Distribution Channel
The above information is provided for the following regions and countries: