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Water Bottle Market Size - By Material (Plastic, Stainless Steel, Glass, Others), By Capacity (Less than 500 ml, 500 ml - 1 L, More than 1 L), By Distribution Channel, Global Forecast 2023 - 2032

  • Report ID: GMI6938
  • Published Date: Oct 2023
  • Report Format: PDF

Water Bottle Market Size

Water Bottle Market size was valued at USD 8.2 billion in 2022 and is anticipated to register a CAGR of over 4.5% between 2023 and 2032 due to the increasing health awareness. With a growing focus on personal well-being, consumers are increasingly choosing water as a healthier beverage option over sugary alternatives. This trend has led to a heightened demand for convenient & portable hydration solutions such as water bottles. As people prioritize their health and hydration needs, the industry responds with a variety of bottle designs and features to cater to the health-conscious consumer base.

Water Bottle Market

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As modern lifestyles become increasingly mobile, people require convenient ways to stay hydrated while on the go. Water bottles provide a practical & accessible means to meet this need. Whether at work, in the gym, or during outdoor activities, consumers seek portable & reusable options, leading to increased market demand. Manufacturers respond with diverse designs and materials.

Health-related challenges may hinder the water bottle industry gains. Concerns regarding the safety of materials used in water bottles such as Bisphenol A (BPA) in plastics have emerged. They can erode consumer trust in certain products, leading to a shift toward alternative materials and causing market fragmentation. To overcome this challenge, manufacturers are increasingly using BPA-free plastics, glass, stainless steel, and other materials that are perceived as safer as well as providing clear product labeling to address health-related apprehensions.

COVID-19 Impact

The COVID-19 pandemic initially had mixed effects on the water bottle industry. While there was a surge in the demand for bottled water due to hygiene concerns and a shift toward individual servings, the overall business was hampered due to supply chain disruptions and retail restrictions. The pandemic also emphasized the importance of sustainable & eco-friendly packaging, influencing consumer choices.

Water Bottle Market Trends

The introduction of water bottles featuring reminder functionalities is providing a lucrative expansion opportunity for the market. Such innovative products, equipped with reminders in the form of alerts and LED indicators, are capitalizing on consumer desire for improved hydration habits. For instance, in August 2023, AQUAMINDER introduced its most recent product, an innovative water bottle aimed at serving as a continuous prompt for users to maintain their hydration. This groundbreaking bottle utilizes LED lights and audible alerts to send reminders, guaranteeing that individuals maintain regular water intake throughout the day. By addressing a fundamental health concern and offering a practical solution, companies are driving demand.

Water Bottle Market Analysis

Water Bottle Market Size, By Material, 2021 – 2032, (USD Billion)

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Based on material, the market is divided into plastic, stainless steel, glass, and others. The plastic segment held around 34% market share in 2022.. These bottles, often made from materials including recycled Polyethylene Terephthalate (rPET) resonate with eco-conscious consumers. Their recyclability reduces environmental concerns and fosters sustainability. For instance, in March 2023, Al Ain introduced a novel water bottle crafted from rPET. PET, known for its excellent recyclability, is transformed into rPET after recycling, resulting in a sturdy, enduring, and endlessly recyclable material widely employed in the packaging of food & beverage products.

Water Bottle Market Revenue Share (%), By Distribution Channel, 2022

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Based on distribution channel, the water bottle market is categorized into online and offline. The offline segment held around USD 2.7 billion in market revenue in 2022 and is projected to grow by 2032. Supermarkets, convenience stores, and specialty retailers strategically place water bottles for easy access, making them a common sight during in-store shopping trips. The inherent advantage of these channels lies in the power of in-person exposure, enabling consumers to examine water bottles closely, assess their design, quality & size firsthand, and make informed purchase decisions. Retailers also leverage attractive displays and promotions to drive impulse purchases, enhancing the visibility & desirability of water bottles in physical stores.

U.S. Water Bottle Market Size, 2021 -2032, (USD Billion)

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North America dominated the global water bottle market with a major share of over 30% in 2022. Companies adopting eco-friendly materials, such as recycled plastics and biodegradable options, are resonating with environmentally conscious consumers. For instance, in December 2022, Cove, a California-based material innovation firm, collaborated with Erewhon, a Los Angeles-based premium organic grocer, to unveil Cove’s inaugural line of biodegradable water bottles. Cove’s environmental-friendly water bottles can be found in Erewhon's Los Angeles stores and are available for purchase online at cove.co.

Water Bottle Market Share

Major players operating in the water bottle industry are:

  • Contigo
  • S'well
  • Klean Kanteen
  • Hydro Flask
  • CamelBak
  • Nalgene
  • Thermos

The major players such as Contigo and S’well held around 10% industry share in 2022. The competitive landscape of this market is characterized by intense competition among major players. These players are focused on product innovation, sustainable materials, branding, and distribution strategies to meet consumer preferences & capture market share.

Water Bottle Industry News

  • In October 2022, ImpacX, a company specializing in intelligent packaging solutions, collaborated with Gatorade to introduce an innovative smart water bottle. Leveraging ImpacX's patented smart cap technology, reusable bottles were transformed into digital devices capable of monitoring & recording hydration data for users. When paired with the Gx app, this smart technology calculates beverage consumption based on the user's profile and physical activity, offering a comprehensive hydration tracking experience.
  • In June 2021, Nestlé introduced two pioneering packaging advancements for its Vittel natural mineral water containers. These innovative water bottles are engineered to perform like conventional plastic bottles while using significantly less plastic material.

The water bottle market research report includes in-depth coverage of the industry with estimates & forecast in terms of revenue (USD Million) and shipment (Units) from 2018 to 2032, for the following segments:

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By Material, 2018 – 2032

  • Plastic
  • Stainless Steel
  • Glass
  • Others

By Capacity, 2018 – 2032

  • Less than 500ml
  • 500 ml - 1 L
  • More than 1 L

By Distribution Channel, 2018 – 2032

  • Online
  • Offline

The above information is provided for the following regions and countries:

  • North America
    • U.S.
    • Canada
  • Europe
    • UK
    • Germany
    • France
    • Italy
    • Spain
    • Russia
    • Nordics
  • Asia Pacific
    • China
    • India
    • Japan
    • South Korea
    • Australia
    • Southeast Asia 
  • Latin America
    • Brazil
    • Mexico
    • Argentina
  • MEA
    • UAE
    • South Africa
    • Saudi Arabia


Authors: Avinash Singh

Frequently Asked Questions (FAQ) :

Water bottle market size was USD 8.2 billion in 2022 and is anticipated to witness over 4.5% CAGR between 2023 and 2032 due to the growing focus on personal well-being and healthier beverage options over sugary alternatives

The plastic material segment held 34% share of the industry in 2022 owing to benefits, such as recyclability, reduced environmental concerns and sustainability

North America garnered over 30% share of the water bottle industry in 2022 due to growing adoption of eco-friendly materials, such as recycled plastics and biodegradable options

Some of the prominent market players include Contigo, S'well, Klean Kanteen, Hydro Flask, CamelBak, Nalgene, and Thermos

Water Bottle Market Scope

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Premium Report Details

  • Base Year: 2022
  • Companies covered: 19
  • Tables & Figures: 513
  • Countries covered: 20
  • Pages: 250
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