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Tinted Moisturizer Cream Market - By Sune Protection (Up to SPF 25, SPF 25-35, and Above SPF 35), By Skin Type, By Coverage, By Age Group, By Packaging Type, By Price Range, By Consumer Group, By Distribution Channel & Forecast, 2024 – 2032

  • Report ID: GMI9945
  • Published Date: Jun 2024
  • Report Format: PDF

Tinted Moisturizer Cream Market Size

Tinted Moisturizer Cream Market was valued at around USD 1.89 billion in 2023 and is anticipated to register a CAGR of 7.3% between 2024 and 2032. Driven to several reasons, including rising consumer awareness about importance of skin health, rising demand for anti-ageing product, increasing acceptance of personalized skincare.

Tinted Moisturizer Cream Market

The demand for eco-friendly skincare products that are made with ingredients sourced sustainably, packaged in recyclable or biodegradable materials, and manufactured using environmentally friendly processes has increased due to growing concerns about climate change, deforestation, and plastic pollution. As a result of this, skincare companies are under increasing pressure to meet customer desires for more environmentally friendly and sustainable products.

The market for tinted moisturizer cream is also driven by the rising working women followed by increasing disposable income. According to the U.S. Bureau of Labor Statistics, the workforce participation rate for women in their prime working age hit an all-time high in June 2023, reaching 77.8%. As per the statistical office of the European Union, in 2022, the European Union employment rate for women at 69.3 %. Among the European Union Member States, the employment rate in 2022 ranged from 82.9 % in the Netherlands to 64.8 % in Italy. For instance, as per the Advanced Dermatology survey on average, Americans spend USD722 on their appearance, including skin care, each year.

Adverse reaction or side effects emerging as one of the major barriers for tinted moisturizer cream market. Beauty products such as skincare products, hair products, fragrances, oral hygiene, and nail products, which may contain toxic chemicals that can be harmful to health are used especially by women. Various toxic ingredients and hazardous chemicals used in cosmetics are incorporated in beyond acceptable limits. These chemicals may cause serious ill effects on skin and may also enter the skin and other organs causing carcinogenicity.

On the other hand, regulatory standards in the cosmetics industry can vary significantly across countries due to differences in laws, regulations, and cultural preferences. Appropriate knowledge of the regulations before manufacturing the product can impact the entire value chain. Regulatory Professionals with a proven track record who are aware of the Regulatory obligations and safety concerns associated with the chemicals can help to deliver safe and compliant products to the market.

Tinted Moisturizer Cream Market Trends

Several technologies are driving the trend of personalized skincare. For instance, machine learning technologies analyse vast amounts of data, including skin type, concerns, and environmental factors, to generate personalized recommendations for skincare products and routines. On the other hand, advanced devices such as skin scanners and digital dreamscapes provide detailed insights into skin health and condition, enabling brands to develop customized solutions. By investing resources into research and development, new companies may effectively utilize these technologies to produce unique customized skincare products. Utilizing the latest innovations, and digital platforms, emerging companies may stand out from the competition and deliver customers customized skincare experiences that cater to their specific requirements.

Tinted Moisturizer Cream Market Analysis

Tinted Moisturizer Cream Market, By Sun Protection, 2021 - 2032 (USD Million)

Based on sun protection, the market can be segmented into Up to SPF 25, SPF 25-35, and above SPF 35. In 2023, tinted moisturizer cream with the sun protection range between SPF 25-35 segment accounted for revenue of around USD 1.06 Billion in the year 2023 and expected to reach around USD 2.01 Billion by 2032. Products in the SPF 25-35 segment offer moderate sun protection suited for long outdoor activity under typical conditions. SPF 25-35 tinted moisturizer cream formulations typically incorporate extra skincare advantages like as antioxidants, anti-aging chemicals, or mattifying agents to cater to varied skin issues.

On the other hand, tinted moisturizer cream with sun protection up to SPF 25 usually provide basic sun protection that is appropriate for daily use and activities with little sun exposure. The emphasis on moisturizing characteristics, along with light coverage, appeals to consumers seeking simplicity and skin hydration without heavy makeup. Moreover, tinted moisturizer cream with sun protection above SPF 35 offer effective sun protection for prolonged sun exposure or sensitive skin. Ingredients such as zinc oxide or titanium dioxide are frequently used for broad-spectrum protection, catering to individuals with specific skin issues or those in sunnier climes.  

Tinted Moisturizer Cream Market Revenue Share, By Skin Type, (2023)

Based on skin type, the tinted moisturizer cream market is categorized into normal, oily, dry, combination, and sensitive. In 2023, tinted moisturizer cream for normal skin type segment accounted for revenue of around USD 1.21 billion in the year 2023 and expected to reach USD 2.28 billion by 2032. Normal skin feels balanced, neither too dry nor overly greasy. It does not cause breakouts, flakiness, or feel oily or tight. People with normal skin have tiny pores, a smooth skin texture, and are less prone to sensitivities and blemishes.

On the other hand, oily skin generates an excess of sebum, which causes the skin to seem oily and greasy, particularly in the T-zone (forehead, nose, and chin). According to the American Academy of Dermatology (AAD), those with oily skin may have fewer wrinkles, but they are more likely to have enlarged pores, acne breakouts, blackheads, and whiteheads. Moreover, dry skin often generates fewer natural oils than other types of skin. This may cause it to look dull and harsh, flaky, or even scaly. It frequently feels tight or less elastic, seems dehydrated, and may exhibit more obvious fine wrinkles. Additionally, it may become uncomfortable or sensitive. Additionally, combination skin has both dry and oily parts, with oily T-zones and dry or normal cheeks. This skin type can change with the seasons and owing to a variety of reasons, including stress and hormonal fluctuations. Effective washing and hydration are essential when caring for skin that is oily or normal in some areas but dry in others.

North America Tinted Moisturizer Cream Market Size, 2021 - 2032 (USD Million)

North America dominated the tinted moisturizer cream market with revenue of around USD 718 million in the year 2023 and expected to reach around USD 1.17 billion by 2032. Rising consumer spending on skincare and rising demand for anti-ageing product in the countries like US and Canada are the major contributor in the growth of market in North America.

For instance, according to the US Census and Simmons National Consumer Survey, the average American spends USD 322.88 every year on skin care that’s about USD 15,000 in someone’s lifetime. According to the survey, the average person will spend 46.5 years of their life in a “dedicated skin care” routine. North American customers frequently value convenience and multipurpose products that mix skincare advantages with cosmetics, such as tinted moisturizers. These products are appealing to consumers who want to simplify their skincare regimen without losing coverage or sun protection.

As a result, the factors such as rising consumer spending on skincare followed by rising demand for anti-ageing product and rising working women in countries like US and Canada are anticipated to boost the market in North America during forecast period.

North America: In terms of country, US is dominating the North America tinted moisturizer cream market with revenue of around USD 565 Million in the year 2023 and expected to reach around USD 919 Million by 2032. As per the Advanced Dermatology survey, average Americans spend USD 722 on their appearance, including skin care, each year.

On the other hand, market for tinted Moisturizer Cream in Canada is growing at a noticeable rate of 5.8% CAGR. This growth is driven by rising disposable and consumer spending on skin care product. As per the MoneySense survey, nearly half of Canadians spend between USD 100 and USD 499 on skincare per year, with the remaining 40 per cent or so spending less than USD 99.

Europe: The Europe market is expressing steadily growth with CAGR of 6.5% during 2023. The growing demand for personalized skincare is the primary factor contributing to the tinted moisturizer cream industry growth in Europe region.

In terms of country, Germany is dominating the Europe tinted moisturizer cream market with revenue of around USD 75 Million in the year 2023 and expected to reach around USD 138 Million by 2032. Rising disposable income and consumer spending on beauty and skincare product are the main factor driving the market growth in Germany.

On the other hand, France is experiencing robust growth in industry with the CAGR of around 6.8% during the forecast period. This growth is driven by rising disposable and consumer spending on skin care product.

Asia Pacific: The Asia Pacific market is growing at fastest growth rate of around 9.2% with the market share of around 32% in the global tinted moisturizer cream industry during 2023. Rising consumer awareness about importance of skin health and rising demand for anti-ageing product in countries like Japan, South Korea are the factor boosting the Asia Pacific industry growth.

In terms of country China dominating with the overall market share of around 32% in the Asia Pacific market. China's skincare industry has expanded rapidly in recent years, driven by rising disposable incomes, urbanization, and increased awareness among customers of skincare trends. Tinted moisturizer cream is becoming increasingly popular in China, particularly among younger customers who become attracted to treatments that promise to brighten, anti-age, and nourish their skin.

On the other hand, India expressing fastest growth in rate of around 9.7% in 2023. This rapid growth primarily driven by rising disposable income and rising focus on personal grooming and wellness.

Tinted Moisturizer Cream Market Share

Tinted Moisturizer Cream Market Company Share Analysis, (2023)

Key players involve in the market are Bobbi Brown Professional Cosmetics, Inc. Comprof Milano S.r.l, Dolce Gabbana, Maybelline New York, and NARS Cosmetics accounting market share of 15-18% in 2023. Leading companies have made significant investments in research and development to produce formulas that treat certain skin issues, including as aging, dryness, and hypersensitivity. This not only aligns with the global push towards sustainability but also helps manufacturers differentiate themselves from their competitors.

Tinted Moisturizer Cream Market Companies

Major companies operating in the tinted moisturizer cream industry include:

  • Amorepacific US, Inc.
  • bareMinerals
  • Bobbi Brown Professional Cosmetics, Inc.
  • Comprof Milano S.r.l
  • Dolce Gabbana
  • Dr Irena Eris
  • Faces Canada
  • Kate Somerville US
  • Maybelline New York
  • NARS Cosmetics
  • Natura Bissé
  • Smashbox Cosmetics
  • Tarte Inc.
  • Urban Decay
  • ZARA  

Tinted Moisturizer Cream Industry News

  • In January 2024, Kosas launches BB burst tinted gel cream to its tinted skincare lineup. The hydrating BB Burst delivers light, buildable coverage, as well as a blurring effect. The light, airy formula aims to release some serious skincare ingredients upon application to help keep the skin hydrated and support moisture retention in the skin barrier.
  • In February 2022, Italian luxury group Dolce Gabbana has set up a new company to directly manage the development, production and sale of its perfumes and cosmetics. The move to bring in-house a multi-million business, which is key for many fashion houses but often managed through licensing, is the first by an Italian luxury group.

The tinted moisturizer cream market research report includes in-depth coverage of the industry, with estimates & forecasts in terms of revenue (USD Million) and volume (Thousand Units) from 2021 to 2032, for the following segments:

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Market, By Sun Protection  

  • Up to SPF 25
  • SPF 25-35
  • Above SPF 35

Market, By Skin Type  

  • Normal
  • Oily
  • Dry
  • Combination
  • Sensitive

Market, By Coverage  

  • Medium
  • Full
  • Light

Market, By Age Group  

  • Below 25 Yrs.
  • 25-35 Yrs.
  • 35-45 Yrs.
  • 45-55 Yrs.
  • Above 55 Yrs.

Market, By Packaging Type  

  • Bottle
  • Jar
  • Tube

Market, By Price Range  

  • Low (Below $25)
  • Medium ($25-100)
  • Above $100

Market, By Consumer Group  

  • Men
  • Women

Market, By Distribution Channel  

  • Online
    • E-Commerce Sites
    • Company Websites 
  • Offline
    • Specialty Stores
    • Mega Retail Stores
    • Others (Individual Stores, etc.)

The above information is provided for the following regions and countries:

  • North America
    • U.S.
    • Canada 
  • Europe
    • Germany
    • UK
    • France
    • Italy
    • Spain
    • Rest of Europe
  • Asia Pacific
    • China
    • Japan
    • India
    • South Korea
    • Australia
    • Rest of Asia Pacific 
  • Latin America
    • Brazil
    • Mexico
    • Argentina
    • Rest of Latin America 
  • MEA
    • Saudi Arabia
    • UAE
    • South Africa
    • Rest of MEA


Authors: Avinash Singh, Sunita Singh

Frequently Asked Questions (FAQ) :

The market size for tinted moisturizer cream was valued at USD 1.89 billion in 2023 and is anticipated to register 7.3% CAGR between 2024 and 2032, driven by rising consumer awareness about importance of skin health.

SPF 25-35 tinted moisturizer cream market accounted for revenue of USD 1.06 billion in 2023 and will reach USD 2,016 million by 2032, as it offers moderate sun protection suited for long outdoor activity under typical conditions.

North America market size was USD 718 million in 2023 and is expected to reach USD 1,172 million by 2032, driven by rising consumer spending on skincare and strong demand for anti-ageing product.

Dolce Gabbana, Dr Irena Eris, Faces Canada, Kate Somerville US, Maybelline New York, NARS Cosmetics, Natura Bissé, and Smashbox Cosmetics among others.

Tinted Moisturizer Cream Market Scope

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Premium Report Details

  • Base Year: 2023
  • Companies covered: 15
  • Tables & Figures: 171
  • Countries covered: 22
  • Pages: 290
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