Personal Care Wipes Market Size, Analysis, Regional Outlook, Application Development Potential, Technological Trends, Competitive Market Share & Forecast, 2024 – 2032

Personal Care Wipes Market Size

Personal Care Wipes Market size is projected to record substantial growth from 2024-2032 due to an increase in consumer spending on personal care and hygiene products, particularly by women worldwide. Personal care wipes are commonly used for cleaning the skin of both infants and adults to maintain proper hygiene and the overall well-being. Of late, the popularity of flushable, intimate, and scented wipes has grown largely to provide features like ease of use, safety, hygiene, disposability, and consumer-friendly aesthetics across a variety of applications.
 

The growing rate of urbanization and the rapidly rising infant population have led to the jump in hygiene awareness and consciousness. Appealing packaging of personal care products and material innovations, as well as the introduction of specialized personal care wipes. However, the increasing cost of personal care wipes and the rise in skin issues caused by chemical ingredients may limit the product uptake to some extent.
 

Personal Care Wipes Market Trends

The ongoing innovations in materials and formulations are likely to propel the industry progression. Companies are increasingly introducing wipes made from plant-based fibers and biodegradable materials or infused with natural ingredients for gentle and skin-friendly options to align with the surging consumer preference for eco-friendly and sustainable products. Reputed firms are foraying into the market with advanced formulations and product ranges. For instance, in May 2023, Victoria's Secret introduced its intimate care line which includes intimate wipes, intimate wash, and intimate cream to powder, marking its new category. The growing expertise in consumer products combined with innovative R&D efforts will augment the industry outlook.
 

Personal Care Wipes Market Analysis

In terms of type, the baby personal care wipes industry is anticipated to experience massive development through 2032, driven by the increase in birth rate across developing economies. Due to their disposable and soft nature, baby wipes are becoming more popular than cloth and soap for preventing skin irritation and rashes. They also offer good absorbency and are used for patient cleansing as well as face cleaning while traveling.
 

In terms of distribution channel, the personal care wipes industry from the e-commerce segment is expected to generate significant revenue by the end of 2032 supported by the increasing internet penetration. The convenience of online purchasing, particularly in India, China, and Germany, has led to the rapid online sales of personal care wipes. Additionally, the expanding popularity of e-commerce and the thriving retail business are contributing to increased product sales.
 

The Asia Pacific personal care wipes market is set to exhibit robust progression between 2024 and 2032, due to the increasing manufacturing activities and improved healthcare practices. The growing incidence of skin problems and infectious diseases, as well as the booming female population, particularly in China and India is leading to increasing consumer purchasing power. The rising spending on baby care products has made way for the higher sales of baby personal care wipes in the region. Furthermore, the increasing consumer awareness of personal care and the growing internet penetration will also propel the industry expansion in APAC.
 

Personal Care Wipes Market Share

Major manufacturers operating in the personal care wipes industry include-

• Honest Company
• Edana
• Diamond Wipes
• Procter & Gamble
• Kimberly-Clark
• Pluswipes
• Edgewell
   

Several reputed personal care companies are focusing on expanding their production capacities, investing in new projects, and forming partnerships to widen their business portfolio and geographical reach. They are also introducing new products to meet the various consumer needs.
 

Personal Care Wipes Industry News

• In March 2023, Luna Daily, an intimate care brand, announced an exclusive partnership with beauty store Sephora for its U.S. debut, making it the first U.K. intimate care brand to be launched at the store.