Personal Care Wipes Market Size, Analysis, Regional Outlook, Application Development Potential, Technological Trends, Competitive Market Share & Forecast, 2025 – 2034

Report ID: GMI3940

Download Free PDF

Personal Care Wipes Market Size

The global personal care wipes market generated significant revenues in 2024 and is projected to grow at a decent CAGR during 2025-2034, owing to increasing consumer demand for convenient, on-the-go hygiene and an increase in consumer awareness related to cleanliness and skin care. The increase in things like disposable income, urbanization, and lifestyle changes, particularly with younger populations have led to a surge in convenient, multipurpose wipes that offer instant hygiene anywhere, anytime without having to use water or soap.  
 

As per UN.org, currently, 55% of the global population resides in urban areas, and this share is projected to rise to 68% by 2050. Also, there has been increased concern about infection control even prior to the COVID-19 pandemic, and consumers have used disposable wipes for cleaning and disinfecting their hands. Due to increasing innovation in the industry related to biodegradable formulations and formulations that are safer for the skin, many consumer-facing brands are appealing to more health-conscious and environmentally friendly consumers.
 

The wide array of categories associated with personal care wipes expands the potential uses and applications of these products. The increased global geriatric and infant populations (for example in high-growth regions such as Asia Pacific and North America) are likely to support long-term revenues and demand. While continuing challenges exist relating to consumer education and concerns related to the disposal of non-biodegradable wipes and overly inflated inputs, the market's continued innovation with sustainable development is anticipated to limit this as a barrier in the future and spur long-term growth for the market.
 

Personal Care Wipes Market Trends

The market is undergoing several key trends that will enable growth and transformation in the coming years. One clear trend is the demand for more environmentally friendly and biodegradable wipes, as consumers are more conscious of their impact on the environment and governments are tightening regulations in the face of increased consumer awareness of the dangers of single-use plastics. Several brands are moving towards sustainably sourced raw materials such as bamboo fibers, cotton blends, and compostable packaging for wipes that are biodegradable or recyclable.
 

Second, or in tandem, there has been a rise of multi-functional wipes that offer more than a basic cleansing function, with many of them also offering skin-care benefits including hydration, anti-aging, and even acne treatments. Many wipes now have skin-care actives, including vitamin E, hyaluronic acid, and natural extracts, and products including skin-care actives are marketed at an added value to consumers. "Clean-label" products are also trending, as a new generation of health-focused consumers enters in, including a trend toward personalized wipes and even gender-based wipes, that proportionately suit the needs of men, women.
 

Advances in mass manufacturing have improved wipes' surface texture, moisture-retention characteristics, and even resealable packaging to maintain freshness. The rise of retail tech in brands that utilize AI and software analytics dependent on consumer purchase behavior, allows brands to inventory more informed categories in retail, and improve management of inventory with suppliers and transportation options. With these larger trends taking place as challenges arise from the positive side, growth, and the personal care wipes space will likely involve much greater transformative innovation.
 

Personal Care Wipes Market Analysis

The baby personal care wipes segment accounted for the largest share in 2024 and is also forecasted to account for the largest share by 2034. Infant wipes are being increasingly used to change diapers and for daily cleaning, representing a safe, hypoallergenic, gentle way to protect newborns and toddlers. With birth rates within developing economies globally rising and growing awareness of few parents about infant hygiene standards, the demand for baby wipes is steadily increasing. Many parents buying wipes continue to prefer dermatologically tested and alcohol-free on the label enriched with moisturizing agents like aloe vera and chamomile.
 

Top selling baby wipes are now using verified safe product materials that help babies to stay safe and comfortable on sensitive skin. The increased demand for biodegradable and flushable alternative baby wipes is also rising due to the demand for awareness building on a global sustainability trend. The leading manufacturers, consumers, and healthcare segments have been developing baby wipes free from harmful chemicals such as parabens, phthalates, and synthetic fragrances. There has also been an increase in dual-income households, and fast-paced life within urban populations raised the demand for baby wipes as an effective hygiene solution.
 

The e-commerce segment accounted for the largest share in 2024 and is predicted to show the highest CAGR through 2034. Consumers have continued to gravitate to online shopping due to the convenience of product variety, competitive pricing, item delivery to their doorstep, and access to brands around the globe. This trend is especially relevant with younger consumers and in urban centers, where the value and efficiency of time supersedes traditional shopping experiences. Accordingly, e-commerce platforms like Amazon, Alibaba, Flipkart, and branded websites are typically the most relied-upon sources for personal care wipes.
 

These online purchasing platforms usually have additional sales incentives such as subscription, bundled, and promotional sales which encourage consumers to retain and continue to patronize the brand and brand impact. As seen during the COVID-19 pandemic, e-commerce retail emerged at times as the only form of retail available, and its understanding as a safe and convenient channel was established in the mind of the consumer. Enhanced e-commerce technology and platforms also encouraged conversations in the area of influencer marketing and social media sales for premium, eco-friendly, and/or dermatologically safe wipe brands.
 

Asia Pacific personal care wipes market generated notable revenues in 2024. Rapid urbanization, rising disposable incomes, and increased awareness and knowledge regarding hygiene and personal care are driving growth in the region. Countries such as China, India, Japan, South Korea, and Indonesia are experiencing increased demand for personal care wipes due to continually?? increasing middle-class populations and family unit care needs (infant and elderly care), and the rising female workforce engagement.
 

The growth of e-commerce as systems and channels matured, improved internet access, and the penetration of smartphones made buying personal care wipes easier and more available to consumers, particularly within urban and semi-urban areas. Also, consumers in Asia Pacific have also positively adjusted from being less concerned with personal care brands to being more brand conscious. They are looking for quality, dermatologically safe, and sustainable products. Local and international personal care brands are using regionally focused marketing strategies to develop products such as herbal personal wipes, biodegradable personal care wipes, and fragrance-free wipes.
 

Personal Care Wipes Market Share

Major manufacturers operating in the personal care wipes industry include:

  • Pluswipes
  • Kimberly-Clark
  • Honest Company
  • Edgewell
  • Procter & Gamble
  • Diamond Wipes
  • Edana
     

Industry leaders in the personal care wipes segment are utilizing several approaches to increase market share while adapting in response to evolving consumer needs. As with other personal care categories, product innovation is a key focus area for firms operating in the personal care wipes segment, specifically the development of eco-friendly wipes, hypoallergenic skin care wipes, and multipurpose wipes. Firms dedicate a substantial amount of resources to improve the quality of personal care wipes, provide better skincare benefits, or utilize sustainable materials. A closer look at personal care wipes companies highlights how often, firms seek to enter partnerships with other firms or acquire other firms to facilitate geographical expansion and scope.
 

Personal Care Wipes Industry News

  • In May 2025 Andrex launched the new “Ultimate Fresh Hygiene Wipes” as part of an upgraded product range. They provided a superior clean and a longer-lasting freshness, giving customers more confidence than ever before.
     
  • In June 2023, Hygiene Plus, a personal care brand under the Kanodia Group introduced a much-awaited product range. The new line of sanitary napkins and baby wipes was created to offer maximum comfort, reliable protection, and excellent hygiene for women during their periods and for infants during diaper changes.

 

Authors: Avinash Singh
Personal Care Wipes Market Scope
  • Personal Care Wipes Market Size
  • Personal Care Wipes Market Trends
  • Personal Care Wipes Market Analysis
  • Personal Care Wipes Market Share
Related Reports
    Pre Book Now
    $4,123 $4,850
    15% off
    $4,840 $6,050
    20% off
    $5,845 $8,350
    30% off
    Pre Book Now
    Top