Personal care wipes market size will witness substantial expansion from 2021-2027 due to the hiking disposable incomes, especially of female consumers across the world. The surging urbanization rate and rapidly expanding infant population has stirred the rise in hygiene awareness and consciousness. The continuous need for attractive packaging of personal care products with fragrances and material innovations along with the influx of specialized personal care wipes will impact the product demand.
Personal care wipes are widely used for cleansing the skin of both adults and babies to offer proper hygiene and well-being. There is increasing adoption of intimate, flushable, wet, and scented wipes to offer ease of use, hygiene, disposability, safety, and consumer-centric aesthetics across diversified applications. However, the soaring product costs and rise in skin problems arising from chemical contents may restrain the market progression.
Based on product, the baby personal care wipes market will gain notable proceeds through 2027 owing to the rise in birth rates and expanding infant population. Given their soft and disposable nature, baby wipes are increasingly preferred over soap and cloth to limit skin irritation and rashes. For instance, dry baby wipes offer superior absorbency and are utilized for patient cleansing as well as face cleaning during traveling. The paradigm shift towards hygienic biodegradable materials and fragrances, along with growing number of potential buyers notably in India will favor the market outlook.
The personal care wipes market size from the e-commerce segment, with respect to distribution channels, will rise with the growing internet penetration. Benefits, like easy accessibility, have led to the rapid growth of online purchasing in India, China, and Germany. The growing popularity of e-commerce and flourishing retail business resulting in increased total sales will also drive the segment growth.
Geographically, Asia Pacific is likely to emerge as a lucrative revenue hub for personal care wipes on account of the increasing manufacturing activities and improving healthcare practices. The rising expenditure on baby care products in the region has stirred higher sales of baby personal care wipes. The growing prevalence of skin problems and infectious diseases along with the booming female population count specifically in China and India has given way for enhanced purchasing powers. The surging consumer awareness of personal care and the intensifying internet penetration will drive the regional market expansion.
North America personal care wipes market will flourish with higher need for cleaning-efficient, convenient, and timesaving products mainly by the U.S population. The rising cost of baby care has increased the adoption of baby diapers and wipes in the country. Factors like the rise in the number of hygiene and household activities coupled with water scarcity will also lead to market progression.
In terms of competitive landscape, the leading personal care wipes manufacturers are placing their efforts on capacity expansion, investments, and partnerships for business portfolio and geographical expansion. They are also working on new product launches to cater to various requirements.
For instance, in January 2021, Rockline Industries announced its $18 million investment towards the installation of additional production lines across three Arkansas-located wet wipes manufacturing facilities.
Diamond Wipes, Honest Company, Procter & Gamble Company, Medline Industries, Kimberly-Clark Corporation, Edgewell Personal Care Company, Pluswipes, and Edana are some other notable personal care wipes market players.
In response to the COVID-19 outbreak, the demand for personal hygiene wipes significantly rocketed with excessive adoption driven by wider product access and higher disposable incomes of consumers. The rise in enhanced at-home hygiene routines made way for increased penetration of moist toilet wipes and baby wipes in households.
There was a stronger need for general purpose wipes and disinfecting wipes for surfaces to cater to the hand and body cleansing requirements. For instance, in August 2020, Rockline Industries nearly doubled its production capacity by investing over $20 million in its disinfecting wipe production line to match the escalating consumer demand for the wipes.