Personal Care Wipes Market Size, Industry Analysis Report, Regional Outlook, Application Development Potential, Price Trends, Competitive Market Share & Forecast, 2021 – 2027

Report ID: GMI3940

Summary Methodology

Personal Care Wipes Market size is likely to witness a significant growth owing to increase in hygiene awareness among consumers. Wipes are single-use hygiene products, mostly used for personal cleansing and hygiene. They are specifically utilized for maintaining hygiene, when access to water is limited. Increase in purchase ability and rapid urbanization is anticipated to positively drive the market.     

Growing usage of personal care wipes over traditional cleansing means owing to its effectiveness and convenience will favour industry growth. Ease of availability and portability allows consumer to effortlessly maintain personal as well as environmental hygiene standards, thus eliminating cross contamination risk will promote product demand.

Baby wipes segment is projected to witness steady growth owing to rise in baby care industry supported by increasing consumer awareness towards hygiene and growing infant population. Baby wipes are a portable, convenient and hygienic means to keep the babies clean. Available substitutes including cloth and soap causes skin irritation and leads to rashes. Baby wipes are soft, disposable and suitable for all skin type which is likely to further propel personal care wipes   demand.  

Flushable wipes are anticipated to register significant gains in the projected timeframe. These wipes combine convenience of disposal with the hygienic elimination of the soiled wipe instantly from the household, which will play a significant role in industry growth. Growing consumer inclination towards eco-friendly products is anticipated to drive personal care wipes demand over the forecast period. 

Personal care wipes market size from convenience stores is likely to observe substantial growth over the projected timeframe owing to their small size and easy accessibility across every corner around the globe. Consumers find supermarket and convenience stores as the best suitable channel to buy personal care wipes as a part of their daily goods purchases. In addition, specialty stores propel demand for cosmetics wipes segment due to skilled staff having detailed knowledge about various skin types and products compatibility.

E-commerce is likely to be the fastest growing segment on account of rapidly increasing internet penetration. Easy accessibility of online shopping supported by product variability driving consumer’s awareness towards e-commerce which may fuel personal care wipes demand.

North America, led by Mexico, Canada and the U.S. personal care wipes market share is projected to grow substantially in the predicted time frame. The substantial demand for the product can be attributed to the rising demand from the U.S. population for the products that offers convenience, performance, cost, save time and still give the same cleaning results. Growing baby care industry in the U.S. due to increase in infant population is anticipated to escalate the baby wipes demand, thus driving industry growth.    

Europe, driven by UK, Spain Italy, France and Germany personal care wipes market may witness steady growth owing to already increasing personal care and cosmetics industry supported by favourable government policies and innovative product launch. Rapid increase in air pollution in raising concerns over skin problem generating need for keeping skin clean along with maintaining hygienic routine, thus driving product demand.

Asia pacific, led by Australia, South Korea, Japan, China and India personal care wipes market size is anticipated to witness significant growth in personal and baby care industry. Increase in awareness among consumers to use personal care products to avoid infectious disease and skin problem will favour product demand. Moreover, growing number of potential buyers supported by adoption of modern hygiene care practices are anticipated to propel product demand.

Global personal care wipes market is highly consolidated. The Key players in the industry includes Diamond Wipes, Edana, Medline Industries, Edgewell Personal Care Company, and Procter & Gamble Company. Other major players include Kimberly-Clark Corporation, Rockline Industries, Pluswipes, and Honest Company.

Major players in the industry focus on mergers & acquisition, expansion and R&D activities to introduce innovative and sustainable product in the market. Companies are expanding their geographical presence to attain maximum market share. Increasing demand for chemical free and organic based product with no side effects on skin is likely boost personal care wipes market growth.

In Nov 2018, Diamond wipes acquired Ode to clean, which is a company to manufacture cleaning wipes made with 100% plant-based materials. In Nov 2018, Diamond Wipes launched an upgraded version of Ode to Clean wipes with a biodegradable substrate and an improved formulation of Bioperoxide for more effective cleaning performance.

Personal Care Wipes Market, By Product, 2014-2025, (USD Million)

  • Baby wipes
  • Facial & cosmetic wipes
  • Intimate wipes
  • Flushable wipes
  • Hand & body wipes
  • Others

Personal Care Wipes Market, By Distribution Channel, 2014-2025, (USD Million)

  • Supermarket/hypermarket
  • Convenience store
  • Pharmacy
  • E-commerce
  • Others

The above information is provided for the following regions and countries:

  • North America
    • U.S.
    • Canada
    • Mexico
  • Europe
    • Germany
    • UK
    • France
    • Italy
    • Spain
  • Asia Pacific
    • China
    • Japan
    • India
    • South Korea
    • Malaysia
    • Australia
    • Indonesia
    • Thailand
  • Latin America
    • Brazil
  • Middle East & Africa
    • South Africa
    • Saudi Arabia
    • UAE

Company Profiles:

  • Diamond Wipes
  • Johnson & Johnson
  • Medline Industries, Inc.
  • Edgewell Personal Care Company
  • Procter & Gamble Company
  • Rockline Industries
  • Kimberly-Clark Corporation
  • Meridian Industries, Inc.
  • Unicharm Corporation
  • Nice-Pak Products, Inc.
  • Gaba Care Pvt Ltd
  • LA Fresh Group
  • Procotech Ltd
  • Nox Bellow Cosmetics Co., Ltd.
  • Suominen Corporation

What Information does this report contain?

Historical data coverage: 2016 to 2020; Growth Projections: 2021 to 2027.
Expert analysis: industry, governing, innovation and technological trends; factors impacting development; drawbacks, SWOT.
6-7 year performance forecasts: major segments covering applications, top products and geographies.
Competitive landscape reporting: market leaders and important players, competencies and capacities of these companies in terms of production as well as sustainability and prospects.

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