Sodium Reduction Ingredients Market size is set to witness substantial growth from 2021 to 2027 owing to the rising health concerns among consumers and the higher consumption of healthy and nutritive food products. The surging consumer spending abilities has led to the paradigm shift towards changed consumption patterns, boosting the adoption of healthier options. Increasing awareness regarding excessive sodium intake will also add a positive edge to the market expansion.
Although sodium plays a vital role in the healthy functioning of the body, its extra consumption can pose harmful effects. The rise in the number of efforts undertaken by the government as well as private companies to amplify public awareness is another promising factor driving the product demand boost.
Based on form, the sodium reduction ingredients market is segmented into mineral salts, amino acids & glutamates, yeast extracts, and others. The mineral salts segment is further bifurcated into potassium chloride, potassium lactate, calcium chloride, and magnesium sulfate. The demand for mineral salts is anticipated to see robust growth on account of their health benefits and increasing preference over regular table salts to offer superior taste. Mineral salts are also low-priced and are abundantly available.
With regards to application, the sodium reduction ingredients industry size from the food & beverage sector may grow at a robust pace over 2021-2027 due to the rising penetration in confectionaries, meat products, dairy, and seasonings. The product is also excessively used to eliminate the bitterness in food products. It is an important part of food flavoring essentials like sauces. The increase in the number of R&D activities to come up with better ingredients is another prominent prospect supporting the business growth.
In terms of regional landscape, North America is anticipated to emerge as a promising market for sodium reduction ingredients. This is mainly ascribing to the increasing intake of processed food and the growing instances of heart strokes in the region. Continuous advancements in the fast-food sector will also play an ideal role in the regional market progression.
Europe will witness optimum consumption of sodium reduction ingredients considering the rapidly growing health-conscious population and the surging consumer awareness pertaining to salt substitutes.
Carbery Group, Kudos Blends, Associated British Foods (Wittington Investments), Sensient Technologies Corporation, DuPont de Nemours, and ICL Performance Products, are some of the major suppliers of sodium reduction ingredients.
These industry participants are actively turning to marketing strategies, including capacity expansions and new product launches along with acquisitions, investments, and partnerships to proliferate their offerings whilst sustaining the escalating market competition.
In another instance, in August 2017, the Kudos Blends extended its distribution agreement with Univar to tap into the European Union (EU) beyond the U.K. to meet the rising requirement for sodium reduction ingredients in the bakery and snack-based products.
The ongoing COVID-19 pandemic brought major ructions in the global economy while taking a toll on the operations of numerous industry verticals. The dearth of raw materials and labor owing to the regulation of lockdowns and social distancing norms posed a challenge to the production of sodium reduction ingredients. However, the increasing demand for processed food amidst the outbreak contributed to considerable market growth.