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The refrigerator market is moderately consolidated and is witnessing a high demand owing to the increasing population & urbanization. The rising demand has encouraged various market players to launch new models and expand their product portfolios. Key players in the market include:
For instance, in January 2023, Samsung Electronics Co., Ltd. announced its plans to launch the Bespoke Infinite Line Refrigerator in five European countries. The new refrigerator is available with various options including fridge, freezer or wine cellar and has a modular design. It also has simple lines as well as high-quality materials & features to increase convenience and food storage.