Probiotics Based Dietary Supplement Market Size - By Product Format, By Probiotic Strain, By CFU Count, By Consumer Demographics, By Distribution Channel, Forecast, 2025 - 2034

Probiotics Based Dietary Supplement Market Size

The global probiotics based dietary supplement market size was valued at USD 8.4 billion in 2024, with expectations to reach USD 17.4 billion by 2034, growing at a CAGR of 7.5%.
 

Probiotic based supplements are created with live microorganisms, mainly Lactobacillus, Bifidobacterium and Saccharomyces, to help keep the gut flora in balance and promote good health. The market for probiotic dietary supplements is growing rapidly because more people are aware of their digestive health, immune system and the gut-brain connection. Consumers are choosing these supplements more often for preventive health, especially if they are lactose-free or free from allergens.
 

Trends in the market suggest that people are looking for more high-CFU, multi-strain products, individual gut health solutions and formats like gummies and sachets. As more people of all ages, including infants and the elderly, use nutritional supplements and as their use expands in Asia-Pacific and North America, there are many opportunities for new ideas and investments in clinical research, delivery methods and clean-label products.
 

For instance, according to the national Institute of Health (NIH), about 68 percent of the world’s population has lactose malabsorption. This underlines the need for new strategies to reduce dairy induced lactose intolerance and enhance food safety using more sustainable practices, promoting probiotics based dietary supplement market. The market is showing shifting demand focused on dairy free clear label, health and wellness preventive nutritional products, highlighting a broad opportunity in probiotics based dietary supplement market, while considering the rising environmental and sustainability concerns.
 

Probiotics Based Dietary Supplement Market Trends

The market for dietary supplements based on probiotics is growing fast due to modern technologies and changing consumer preferences. Innovation in new microencapsulation and delayed-release methods, the strains Lactobacillus rhamnosus and Bifidobacterium lactis can now survive in the stomach and arrive at the intestine in good condition. As a result, products can now be made in various forms such as capsules, powders, and gummies, especially for people who avoid lactose and animal products.

Furthermore, studies are confirming that some strains can help manage IBS, IBD, diarrhoea caused by antibiotics and mental health issues due to the gut-brain connection. With these findings, along with digital wellness tools and direct-to-consumer sales, people are now able to choose supplements that are right for them. Therefore, there is an increasing demand for products with high CFU and multiple strains, mainly from young adults and elderly people who care about their health and immunity.

Even though the probiotics based dietary supplement market has expanded, it still encounters problems, for example, no worldwide regulations, challenges with keeping foods stable in hot areas and confusion among consumers about the benefits of various strains. Compliance with regulations can make it difficult to launch products and inadequate storage can cause the products to lose their effectiveness. In addition, misleading information about health and inconsistent CFU numbers have caused some consumers to doubt the products. However, top brands are dealing with these problems by conducting clinical trials, clearly labeling their products and ensuring high quality.

At the same time, more people having lactose intolerance and the worldwide move toward clean-label plant-based foods are making it possible for more consumers to buy these products, especially in Asia-Pacific, where people are becoming more aware and have more money to spend. With the rise of personalized health and microbiome science, the probiotic supplement market is set to keep growing, emphasizing innovative ideas, inclusion and worldwide health.
 

Probiotics Based Dietary Supplement Market Analysis

The probiotics based dietary supplement market by product format is segmented into capsules, tablets, powders, liquids, gummies, and others. Capsules accounted for 35.7% of the market share in 2024 with a market size of USD 3 billion.
 

• Capsules emerged as the dominant product format in the probiotic based dietary supplement market, this is due to their convenient usage, accurate dosage delivery, and extended shelf-life. This is mainly because they are easy to use, give the right amount of medicine and last a long time. There are several types of capsules, including vegetarian capsules for vegans and those who cannot have gelatin, gelatin capsules found in most supplements and delayed-release capsules that help probiotics reach the intestine safely.
   
• Because of this variety, manufacturers can create formulas that address different gut health problems and fit what consumers prefer. The popularity of personalized health supplements has increased the demand for capsule-based probiotics that have high-CFU count probiotics for immunity, digestion and mental health.
   
• Besides capsules, other ways of taking supplements are becoming popular. Chewable and enteric-coated tablets are popular among children and the elderly because they are simple to swallow. Powders are chosen by many, as they come in small sachets or big containers and are easily mixed into drinks and smoothies. There is a rise in popularity for liquid probiotics such as shots and drops, mainly in the areas of infant and clinical nutrition. Gummies, made from both gelatin and pectin, are becoming more popular with both millennials and children because they taste good.
   

The probiotics based dietary supplement market by probiotic strain is segmented into lactobacillus, bifidobacterium, streptococcus, bacillus, saccharomyces, multi-strain formulations and others. The lactobacillus probiotics strain accounted for 30.4% of the market share in 2024 with a market size of USD 2.6 billion.
 

Lactobacillus emerged as the leading probiotic strain in the probiotic based dietary supplement market. It is mainly popular because it has been proved clinically to improve gut bacteria, strengthen the immune system and help with lactose intolerance. L. acidophilus, L. rhamnosus, L. plantarum, L. casei and L. reuteri are among the main strains in this group. Many people use these strains in capsules, tablets and functional beverages to help their digestion, vaginal health and immunity.
 

Lactobacillus strains are ideal for lactose-free and vegan dairy products which is why they are popular in Asian and North American regions. Since they can survive stomach acid and settle in the gut, probiotics are useful in both single and multi-strain supplements.
 

Among other strains, Bifidobacterium, especially B. bifidum, B. longum and B. lactis, are necessary for the gut health of infants and elderly people. Streptococcus thermophilus which is often used in dairy fermentation, is now being recognized for its helpful effects in multi-strain products.
 

Bacillus strains, for example B. coagulans and B. subtilis, are preferred due to their ability to form spores which helps with keeping products stable and safe from heat. Increasingly, Saccharomyces boulardii is used to treat antibiotic-related diarrhea and various digestive issues. Multi-strain formulations that contain several of these strains are becoming more popular because they offer a wide range of benefits.
 

The probiotics based dietary supplement market is segmented into below 1 billion CFU, 1-10 billion CFU, 10-50 billion CFU and above 50 billion CFU based on the CFU count. 10-50 billion CFU count made up 41.1% of the market in 2024 and expected to grow at a faster rate of 8.4% CAGR to reach a wider consumer base.
 

The 10–50 billion CFU probiotic segment dominated the dietary supplement market, driven by its optimal balance between efficacy and consumer safety. This range is commonly used in both prescription and non-prescription drugs because it helps the body without causing too much strain on the digestive tract. It provides high-performance supplements in the forms of capsules, sachets and gummies that help with gut health, immunity and metabolism. The segment is expected to become more popular among people who care about their health, athletes, and those with digestive problems.
 

Other CFU segments are evolving too. The 1–10 billion CFU range, often found in gummies, chewables, and infant drops, is popular for daily preventive use. Above 50 billion CFU products cater to advanced therapeutic needs and are used under medical guidance.
 

The probiotics based dietary supplement market by consumer demographic is segmented into adults and children. Adults accounted for 79.5% of the market share in 2024 with a market size of USD 6.7 billion.
 

Adults formed the dominant consumer demographic segment of the global probiotic based dietary supplement market. This growth in adult segment is due to their rising awareness of gut health, immunity, and metabolic wellness. The 18–34 age group is strongly affected by health and lifestyle trends, choosing probiotic gummies and capsules that are free from lactose. People aged 35–54 are concerned with their immune system and digestive health, while those 55 and overlook for probiotics to support their gut and bones, usually choosing capsules or powders that release probiotics slowly.
 

At the same time, the children’s market is growing, mainly with infants (0–2 years) and children (3–12 years), since parents prefer safe, non-dairy probiotic products to help their kids’ immune and digestive systems. Chewable probiotics and gummies are becoming more popular among adolescents (13–17 years) because they fit their needs.
 

The probiotics based dietary supplement market by health application is segmented into digestive health, immune health, weight management, women's health, brain health, oral health and others. Application for digestive health accounted for 39.5% of the market share in 2024 with a market size of USD 3.3 billion.
 

Digestive health emerged as the largest health application segment in the probiotics based dietary supplement market, the growth is driven by rising gastrointestinal disorders and demand for natural gut support. Probiotics are commonly used for irritable bowel syndrome (IBS), Inflammatory Bowel Disease (IBD) and Antibiotic-Associated Diarrhea and L. plantarum and S. boulardii have been proven to help in these conditions. Many people now prefer non-medical ways to treat chronic gut problems which has led to more demand for high-CFU, lactose-free capsules, powders, and sachets.
 

Other health applications are also becoming more popular. Many gummies and functional drinks contain L. rhamnosus and B. lactis which help support a healthy immune system. Women’s health deals with the health of vaginal flora and support for the urinary tract, whereas weight management and brain health are influenced by new research on the microbiome. S. salivarius and similar bacteria are being used in more oral health products, like chewables and lozenges.
 

The probiotics based dietary supplement market by distribution channel is segmented into retail pharmacies, health & wellness stores, supermarkets & hypermarkets, online retail, direct selling, and others. Retail pharmacies accounted for 33.8% of the market share in 2024 with a market size of USD 2.9 billion.
 

Retail pharmacies led the probiotics based dietary supplement market by distribution channel. The reason they are so popular is that people trust the products recommended by pharmacists, they are easy to get, and OTC probiotics are available in many formats like capsules, sachets, and chewable tablets. People with chronic gut or immune issues and older adults, often prefer to buy clinically backed, lactose-free probiotics from their local retail pharmacy. Their products being available on shelves and the support they give to customers help them become more influential in both urban and semi-urban areas.
 

There are also other major channels that are growing. Online shopping, including on e-commerce sites, brand sites and pharmacies, has become more popular because it is convenient and offers a wider range of products. Health & wellness stores are visited by people who care about their lifestyle, but supermarkets & hypermarkets offer bundled items that appeal to most consumers. Regional direct selling is still happening, but it is slowly decreasing as digital platforms become more popular. As these channels change, it shows that accessibility and personalization matter more to people buying probiotic supplements.
 

The probiotics based dietary supplement market is dominated by Asia Pacific, accounting for 38.6% of total revenue in 2024.
 

• The Asia Pacific region dominates the probiotic based dietary supplement market, this growth in the region is driven by rising consumer awareness for digestive and immune health in countries like China, Japan, India, and South Korea. Increasing lactose intolerance rates, urbanization, and the growing preference for functional foods and supplements have accelerated the demand for dairy-free, plant-based probiotic formulations.
   
• In addition, both regional brands and multinational companies are increasing their research and expanding into retail to serve cultural dietary needs and promote probiotics without lactose. Wellness campaigns supported by the government, the growth of the middle class and the popularity of kimchi and kefir are helping more people in Asia Pacific accept probiotics.
   
• Closely following Asia-Pacific, North America and Europe are quickly becoming important players in the probiotics based dietary supplement market. There is strong demand in North America for clean-label, vegan and allergen-free supplements, mainly from millennials and the elderly looking to maintain good health.
   
• In the U.S., the rise in lactose-free products is due to the popularity of functional gummies, high-CFU capsules and clinical-grade probiotic blends. At the same time, European markets are supported by consumers who care about what they eat, especially in Germany, Italy and Scandinavia, where gut health is well-known and probiotic claims are supported by regulations. The EU’s efforts in food safety and clear labeling of probiotics increase the trust of consumers.
   

Probiotics Based Dietary Supplement Market Share

The Nestle S.A., Danone S.A., Yakult Honsha Co., Ltd., Chr. Hansen Holding A/S and BioGaia AB are significant 5 players in the probiotics based dietary supplement industry with respect to innovation and distribution. These are prominent companies within the probiotics based dietary supplement industry operating in their respective regions. These companies hold strong positions globally due to their extensive experience in probiotics based dietary supplement market. Their diverse product portfolios, backed by robust production capabilities and distribution networks, enable them to meet the rising demand across various regions.
 

Probiotics Based Dietary Supplement Market Companies

Nestle S.A.: Nestlé, as the maker of Garden of Life, is a key player in the worldwide probiotic supplement industry, focusing on organic, plant-based and lactose-free products. The company has met the growing need for clean-label and allergen-free supplements by making high-potency probiotics that do not contain dairy, soy or gluten. Because of its focus on gut health and microbiome research, Nestlé is a top player in the field of functional wellness. Their products are designed to serve vegans, people with lactose intolerance and those who care about their health.
 

Danone S.A.: Danone which sells Activia and Actimel, has now launched probiotic supplements that are made from plants and are free of lactose. As more people became lactose intolerant, Danone launched dairy-free Activia products using soy, almonds and oats, still keeping the live cultures needed for gut health. It also focuses on the synbiotic blend of prebiotics and probiotics in a lactose-free format.
 

Yakult Honsha Co., Ltd.: Yakult is famous worldwide for its fermented dairy-based probiotic drink which it introduced as the first of its kind. To meet the needs of lactose-intolerant people, the company is introducing more non-dairy and lactose-free probiotic products, mainly in Asia-Pacific and Western countries. Yakult is able to remain credible in the medical field by using its own strain, Lactobacillus casei Shirota and is gradually expanding into lactose-free products with supplements and plant-based beverages.
 

Chr. Hansen Holding A/S: Chr. Hansen is a Danish company that offers probiotic strains and cultures to dietary supplement makers worldwide. It is a major player in the lactose-free probiotic market since it offers vegan-friendly and dairy-free strains such as Lactobacillus rhamnosus and Bifidobacterium animalis for tablets, capsules and non-dairy beverages. The company’s expertise in microbial solutions helps it address the technical issues involved in making stable lactose-free products.
 

BioGaia AB: BioGaia, a Swedish biotechnology company, produces probiotic supplements to support gut health, immunity and children’s health. Among its products, Lactobacillus reuteri is featured in lactose-free drops, chewable tablets and capsules for use by infants, children and adults. Because BioGaia’s products are oil-based and dairy-free, they are made for people who cannot tolerate lactose. The company gives importance to clinical research and focuses on specific health problems like colic, constipation and infections of the digestive tract, for which dairy-free products are necessary.
 

Probiotics Based Dietary Supplement Industry News:

• In January 2024, Chr. Hansen merged with Novozymes to form a new entity called Novonesis. The strategic merger aims to accelerate innovation in probiotics, enzymes, and microbial solutions, particularly for lactose-free supplements, functional foods, and sustainable biosolutions.
   
• In March 2024, BioGaia launched Gastrus PURE ACTION, a double-strength, clean-label probiotic product designed for individuals with sensitive stomachs and those following a FODMAP diet. The launch strengthens BioGaia’s commitment to providing targeted, lactose-free digestive health solutions with clinically validated strains.
   
• In April 2024, Nestlé Health Science launched a new line of Garden of Life microbiome supplements in the UK and Ireland. The products, containing up to 50 billion CFU per serving, became available in over 600 Holland & Barrett stores, strengthening Nestlé's position in the premium, high-potency, dairy-free probiotic category across Europe.
   
• In October 2024, Danone introduced Actimel+ Triple Action in 20 European markets. The fortified yogurt shot includes vitamins B6, C, D, and magnesium, addressing common nutritional deficiencies while promoting immunity and gut health. This launch expanded Danone’s functional probiotic product line in the lactose-free and wellness space.
   

The probiotics based dietary supplement market research report includes an in-depth coverage of the industry with estimates and forecast in terms of revenue in USD Billion from 2021 - 2034 for the following segments:

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Market, By Product Format

• Capsules
  • Vegetarian capsules
  • Gelatin capsules
  • Delayed-release capsules
  • Others
• Tablets
  • Chewable tablets
  • Enteric-coated tablets
  • Others
• Powders
  • Single-serve sachets
  • Bulk containers
  • Others
• Liquids
  • Shots
  • Drops
  • Others
• Gummies
  • Gelatin-based
  • Pectin-bzased
  • Others
• Others

Market, By Probiotic Strain

• Lactobacillus
  • L. acidophilus
  • L. rhamnosus
  • L. plantarum
  • L. casei
  • L. reuteri
  • Others
• Bifidobacterium
  • B. bifidum
  • B. longum
  • B. lactis
  • B. breve
  • Others
• Streptococcus
  • S. thermophilus
  • Others
• Bacillus
  • B. coagulans
  • B. subtilis
  • Others
• Saccharomyces
  • S. boulardii
  • Others
• Multi-strain formulations
• Others

Market, By CFU Count

• Below 1 billion CFU
• 1-10 billion CFU
• 10-50 billion CFU
• Above 50 billion CFU  

Market, By Consumer Demographics

• Adults
  • 18-34 Years
  • 35-54 Years
  • 55+ Years
• Children
  • Infants (0-2 Years)
  • Children (3-12 Years)
  • Adolescents (13-17 Years)

Market, By Health Application

• Digestive health
  • Irritable bowel syndrome (IBS)
  • Inflammatory bowel disease (IBD)
  • Antibiotic-associated diarrhea
  • Others
• Immune health
• Women's health
• Weight management
• Brain health
• Oral health
• Others

Market, By Distribution Channel

• Retail pharmacies
• Health & wellness stores
• Supermarkets & hypermarkets
• Online retail
  • E-commerce platforms
  • Brand websites
  • Online pharmacies
• Direct selling
• Others

The above information is provided for the following regions and countries:

• North America 
  • U.S.
  • Canada
• Europe 
  • Germany
  • UK
  • France
  • Spain
  • Italy
  • Netherlands
• Asia Pacific 
  • China
  • India
  • Japan
  • Australia
  • South Korea
• Latin America 
  • Brazil
  • Mexico
  • Argentina
• Middle East and Africa 
  • Saudi Arabia
  • South Africa
  • UAE