Probiotic Food Market – By Product Type, By Probiotic Strain, By Form, By Distribution Channel – Global Forecast, 2025 to 2034

Probiotic Food Market Size

The global probiotic food market was valued at USD 75.5 billion in 2024, with expectations to reach USD 140.7 billion by 2034, growing at a CAGR of 6.5%. The market is witnessing strong growth due to increasing consumer knowledge regarding gut health and wellness. This is apparent with the increasing consumption of yogurt, kefir, kimchi and kombucha which are now considered part of everyday diets for their health benefits. Demand is also rising for plant-based and dairy-free probiotic products which appeal to vegan and lactose intolerant consumers.
 

Changes in product formulation such as the shelf-stable and easy-to-use capsules of probiotics or functional snack bars are increasing access for consumers. Also, the addition of probiotics into beauty and skincare stems from a broader health and wellness trend. With the supportive regulation and ongoing research on the benefits of probiotics, there is significant opportunity for development, especially in the Asia-Pacific region which is known for their consumption of fermented food products.
 

Probiotic Food Market Trends

The Probiotic Foods market is undergoing substantial change owing to a shift in consumer focus towards preventative health and functional wellness. One of the most notable tendencies is the increasing use of clean label, naturally fermented, and minimally processed probiotics. People are becoming more health conscious and looking for foods that aid caring for one’s mental health, immune function, and managing one’s digestive health.
 

Dairy based probiotics such as yogurt and kefir have maintained a stronghold on the market, but there is also a rapid growth in plant based probiotic alternatives which appeal to vegans and lactose intolerant individuals. Probiotics functional beverages such as kombucha, sparkling waters, and even probiotic juices, are gaining popularity because of their convenience and perceived health benefits.
 

 Also, advances in food science are making it possible to develop shelf-stable probiotic products which widens their distribution range beyond the refrigerated section. Market education and consumers’ access to the products have sped up through e-commerce and direct-to-consumer sales. There is also an increase in the use of probiotic foods across new categories such as cereals, nutrition bars, and baby food. In new markets, the combination of greater awareness of staying healthy and the increase in urbanization is driving the demand.
 

The market will most likely keep changing with new developments in methods of delivery and strains in relation to global trends such as personalized nutrition and dietary integration of gut health.
 

Probiotic Food Market Analysis

The market by type is dairy-based probiotic foods, non-dairy probiotic foods and probiotic-fortified foods. The dairy-based probiotic foods accounted for 59.1% of the market share in 2024 with a market size of USD 44.6 billion.
 

• Traditional yogurt-type products such as yogurt, kefir, and fermented milk continue to be the major types of probiotic foods due to their easy trust among the consumers and association with strong digestive health benefits. However, these are slowly being substituted with dairy-alternative products. With the increasing vegan population, lactose intolerant individuals, and the general move toward allergen-free foods, plant-based yogurts, kombucha, fermented soy and almond products are gaining traction.
   
• These products capture the attention of younger health-conscious consumers who pay for clean-label and eco-friendly products. At the same time, probiotic-added foods such as cereals, nutrition bars, snack foods, and even baby food are starting to emerge as new frontrunners in the market, thanks to technological innovations that keep live probiotics stable for non-traditional uses. These added options address shifted dietary patterns by supporting easy-to-eat options while expanding the consumption of probiotics beyond meals. A shift toward these trends shows the broadening need for convenience, product format innovations, customization, and personal health targets.
   

The probiotic food market is segmented into lactobacillus, bifidobacterium, streptococcus, bacillus, saccharomyces, multi-strain formulations and others based on probiotic strain. Lactobacillus made up 44.6% of the market in 2024 and expected to grow at a faster rate of 5.3% CAGR to reach a wider consumer base.
 

Probiotics' food market are sockets with well documented strains such as Lactobacillus and Bifidobacterium because of their gut health and immune support benefits. Lactobacillus is used because of its versatility and its ability to endure through multiple food processes, while Bifidobacterium is appreciated for its activities in colon, particularly in pediatric and geriatric nutrition. Streptococcus thermophilus is widely used in fermenting dairy products to improve the taste and all the probiotics in it. The dry form of Bacillus species is gaining attention because of its better shelf stability and durability ability.
 

Saccharomyces boulardii, a new name in the probiotic’s world, is well known for his unique hands in fighting gastrointestinal illnesses and diarrhoea related to using antibiotics. The combination of two or more probiotics to enhance health benefits through a synergistic effect is known as multi-strain formulation which is becoming popular among the consumers who are looking for convenient solutions to achieve total gut health. These blends of probiotics offer tailored nutrition which places them in them as a multi-strain serving of premium in the probiotic’s food market.
 

The probiotic food market by form is segmented into liquid, solid and semi-solid. The liquid form accounted for 53.8% of the market share in 2024 with a market size of USD 40.7 billion.
 

In the market, product forms are diversifying to meet varied consumer preferences and usage occasions. Liquid probiotics such as drinks and shots are gaining strong traction due to their convenience, quick absorption, and suitability for on-the-go consumption. They often appeal to younger, health-conscious consumers seeking instant probiotic benefits. Solid forms, including capsules, tablets, and probiotic-enriched snacks like granola bars, remain popular for their precise dosing and longer shelf life. These solid formats are favored by consumers looking for portability and ease of integration into daily routines without refrigeration concerns.
 

Semi-solid forms like yogurts, kefirs, and probiotic-rich spreads continue to dominate traditional probiotic food markets, combining familiar textures with health benefits. Innovations in semi-solid products focus on enhancing taste, texture, and strain viability. Overall, market trends show a growing preference for liquid and semi-solid forms for immediate health benefits, while solids offer convenience and stability, driving a balanced growth across all forms in the Probiotic Food sector.
 

The market is segmented into supermarkets and hypermarkets, convenience stores, specialty stores and online retail and based on distribution channel. Supermarkets and hypermarkets is expected to grow at a faster rate of 5.7% CAGR.
 

In the market, distribution channels are evolving to align with changing consumer shopping habits and preferences. Hypermarkets remain a key channel due to their wide product variety and competitive pricing, attracting bulk buyers and family shoppers seeking trusted probiotic brands. However, their growth is steady rather than rapid. Convenience stores are gaining importance for probiotics, especially in urban areas, due to easy accessibility and quick purchase options for on-the-go consumers. This channel caters to impulsive and immediate consumption needs.
 

Specialty stores, such as health food stores and organic markets, are increasingly popular among health-conscious consumers looking for premium, niche, and organic probiotic products, driving higher engagement and brand loyalty. Meanwhile, online retail is the fastest-growing distribution channel, fueled by rising digital penetration, e-commerce convenience, and the ability to access a broad range of probiotic products with detailed information. Online platforms also support direct-to-consumer models, personalized recommendations, and subscription services, making it a crucial channel for future market expansion.
 

The probiotic food market is dominated by Asia Pacific, accounting for 37.8% of total revenue in 2024.
 

• The market has different trends in particular regions because of consumers’ differing levels of awareness, eating patterns, and healthcare systems. In North America, growing concern towards health along with a well-established wellness culture has created great demand for probiotic foods, particularly in the development of functional beverages and dairy products.
   
• Europe tends to follow a similar pattern with increasing interest in natural and organic probiotics, as well as strict regulations concerning product safety, efficacy, and enforcement driving interest. The Asia-Pacific region is experiencing the most rapid growth due to rising disposable incomes, increased urbanization, and traditional acceptance of many probiotic-rich fermented foods such as yogurt and kimchi. With the increasing population of the middle-class in India, China, and Japan, there is heightened awareness towards health, making these countries potential key markets. Lower affordability but improving access to healthcare and retail infrastructure in Latin America is helping support growth in the market.
   
• Growth in the Middle East and Africa is still in its infancy; however, these nascent markets are sharply increasing due to the rising concern towards digestive health, alongside Western lifestyle influences. All in all, dynamics of specific regions influence innovations in products, marketing techniques, and participation of consumers regarding the market.
   

Probiotic Food Market Share

The Danone S.A., Yakult Honsha Co., Ltd., Nestlé S.A., General Mills, Inc. and Probi AB are significant 5 players in the global market with respect to innovation and distribution. Danone and Yakult are pioneers, offering widely consumed probiotic dairy drinks and yogurts. Nestlé leverages its global presence to introduce probiotic-enriched infant and functional foods. General Mills integrates probiotics into its cereal and snack brands to target health-conscious consumers. Probi AB specializes in clinically documented probiotic strains, collaborating with food manufacturers to develop innovative products. These companies drive market growth through R&D, strategic partnerships, and expanding product portfolios catering to digestive and immune health trends.
 

Probiotic Food Market Companies

Danone S.A.: Danone actively invests in innovation through partnerships with biotech firms and startups. It collaborates on microbiome research and has launched personalized nutrition initiatives. New probiotic product lines, including plant-based options, reflect its commitment to health-focused innovation and expanding global market reach.
 

Yakult Honsha Co., Ltd.: Yakult focuses on R&D and global expansion through partnerships with academic institutions. It emphasizes strain-specific benefits of Lactobacillus casei Shirota, integrating innovation into new functional beverage formulations. Yakult also collaborates with health organizations to promote probiotics' health benefits, reinforcing consumer trust and expanding product accessibility.
 

Nestlé S.A.: Nestlé emphasizes innovation through partnerships with research institutes and startups to enhance probiotic delivery systems. Its Garden of Life brand launched new probiotic products in Asia. It develops tailored probiotic solutions for infants and adults, combining clinical research with product development to expand its functional nutrition portfolio.
 

General Mills, Inc.: General Mills integrates probiotics into mainstream food products like cereals and snacks. It collaborates with health experts to explore gut health benefits and invests in R&D for consumer-friendly delivery formats. Its focus on functional food innovation helps increase probiotic accessibility in everyday diets for a broad consumer base.
 

Probi AB: Probi AB forms strategic alliances with food and supplement companies to co-develop probiotic-enriched products. It emphasizes clinically backed strains and personalized health solutions. Through innovation in probiotic stability and application in foods, Probi expands its presence in functional nutrition, focusing on gut health, immunity, and women's health.
 

Probiotic Food Industry News:

• In January 2023, KeVita, a brand under Tropicana, expanded its Sparkling Probiotic Lemonade lineup by introducing a new mango flavor, joining the existing classic and peach variants. These beverages are available at major U.S. retailers, including Kroger and Walmart.
   
• In September 2022, Nestlé’s Garden of Life brand launched its first probiotic product in the Chinese market, designed for use in infant nutrition. Within the baby food category, baby cereal holds a significant market share, driven by ongoing product innovations.
   

The probiotic food market research report includes an in-depth coverage of the industry with estimates and forecast in terms of revenue in USD Billion from 2021 – 2034 for the following segments:

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Market, By Product Type

• Dairy-based probiotic foods
  • Yogurt
  • Kefir
  • Cheese
  • Buttermilk
  • Others
• Non-dairy probiotic foods
  • Plant-based yogurt alternatives
    • Soy-based
    • Almond-based
    • Coconut-based
    • Oat-based
    • Other plant-based alternatives
  • Fermented vegetables
    • Kimchi
    • Sauerkraut
    • Pickles
    • Other fermented vegetables
  • Fermented soy products
    • Tempeh
    • Miso
    • Natto
  • Kombucha
  • Other non-dairy products
• Probiotic-fortified foods
  • Cereals & snacks
  • Bakery
  • Confectionery
  • Nutrition bars
  • Others

Market, By Probiotic Strain

• Lactobacillus
  • L. acidophilus
  • L. rhamnosus
  • L. casei
  • L. plantarum
  • Others
• Bifidobacterium
  • B. bifidum
  • B. longum
  • B. lactis
  • B. breve
  • Others
• Streptococcus
  • S. thermophilus
  • Others
• Bacillus
  • B. coagulans
  • B. subtilis
  • Others
• Saccharomyces
  • S. boulardii
  • Others
• Multi-strain formulations
• Other probiotic strains

Market, By Form

• Liquid
• Solid
• Semi-solid

Market, By Distribution Channel

• Supermarkets & Hypermarkets
• Convenience stores
• Specialty stores
• Online retail
• Others

The above information is provided for the following regions and countries:

• North America 
  • U.S.
  • Canada
• Europe 
  • Germany
  • UK
  • France
  • Spain
  • Italy
  • Netherlands
• Asia Pacific 
  • China
  • India
  • Japan
  • Australia
  • South Korea
• Latin America 
  • Brazil
  • Mexico
  • Argentina
• Middle East and Africa 
  • Saudi Arabia
  • South Africa
  • UAE