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Pressure Sensitive Tapes & Labels Market Size, Share and Industry Analysis Report by Backing Material (Polypropylene, Polyvinyl Chloride, Paper, Cloth), By Adhesion Type (Single Sided, Double Sided, Adhesive Transfer), Product (Tapes, Labels [Linered {Barcode, Others}, Linerless {Barcode, Others}]) and End-user (Food & Beverages, Healthcare, Logistics, Automotive & Transportation, General Manufacturing), Regional Outlook, Competitive Market Share & Forecast, 2021 – 2027

  • Report ID: GMI383
  • Published Date: Sep 2021
  • Report Format: PDF

Industry Overview

Pressure Sensitive Tapes & Labels Market size was around USD 78 billion in 2020 and will grow at a CAGR of 7.3% from 2021 to 2027 due to significant developments in the manufacturing sector  owing to the growing usage of pressure sensitive tapes & labels to replace screws, rivets, and glues.

Pressure sensitive tapes and labels are extensively used in different industrial applications including food & beverages, healthcare, automotive, construction, electronic goods, general manufacturing, logistics, etc. The key driving factor of the market growth is the surging packaging industry growth owing to strong demand from e-commerce goods and food packaging.

Pressure Sensitive Tapes & Labels Market Outlook

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The positive outlook for rigid and flexible packaging will substantially spur the product demand. In addition, robust growth in the food & beverages industry due to rapid urbanization, increasing population, changing lifestyles, and rising need for packed food will propel the need for pressure sensitive tapes & labels.

The pressure sensitive tapes & labels are primarily used for bonding, packaging, sealing, masking, and labeling in end-user applications. The increasing level of international trading will further augment the need for packaging materials during the forecast timeframe. However, the key factors hindering the market growth are environmental concerns related to pressure sensitive adhesives, which can be reduced by improving the production process and reducing the release of VOCs to make them eco-friendly.

Polypropylene to gain attention from industry players

  Pressure Sensitive Tapes & Labels Market by Backing Materials

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The polypropylene segment will witness over 7.6% CAGR over the projected period. Polypropylene is a thermoplastic polymer, which is utilized in various applications such as clothing, medical, and other types of niche applications including pulse applications for metal foil manufacturing. The backing material used in pressure sensitive tapes & labels holds the adhesive with the primer; hence, the backing material should be equipped with excellent chemical & physical properties.

Some of the excellent properties of polypropylene are elasticity, toughness, chemical resistance, transmissivity, fatigue resistance, insulations, etc. It is a very flexible & soft material with a relatively low melting point. There are primarily two types of polypropylene available, homopolymers and copolymers. Polypropylene is widely used in application industries such as packaging, electrical & electronic equipment manufacturing, automotive, etc.

The single-sided segment to remain the dominant force

  Pressure Sensitive Tapes & Labels Market by Adhesive

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The single-sided segment will witness over 7% CAGR over the projected period. Single-sided adhesive type held more than 80% share in the pressure sensitive tapes & labels market in 2020. The adhesive is applied to the backing material but on only one side in the single-sided adhesive tape. The adhesive can be made of different flat web-based materials such as foam, film, fabrics, paper, etc. Single-sided adhesive tapes find uses in many industrial applications such as electrical, carton sealing, masking, and medical tapes. The segment is expected to have a larger share during the forecast period and the demand for the product will also rise substantially in the coming years.

The tapes segment to follow an upward trajectory

The tapes segment will hold over 75% share in 2027 in the pressure sensitive tapes & labels market. The usage of pressure sensitive adhesives will continue to grow in tapes as a solution to fasten and join due to developments in adhesive technology, ease-of-use, and its low cost compared to conventional fastening systems. These tapes eliminate visible mechanical fasteners for cosmetic superiority, eliminate the need for a surface refinishing, and offer uniform thickness & gap filling properties. The product is extensively used in food & beverage applications by offering safe & convenient packaging solutions. High growth in the food & beverages industry in emerging economies, such as Brazil, India, China, etc., will drive the demand for pressure sensitive tapes.

The logistics sector to drive the pressure sensitive tapes & labels market demand

The logistics segment accounted for more than USD 30 billion in 2020 and witnessed a significant share in the overall market. Logistics uses pressure sensitive tapes and labels during packaging consumer goods, household items, storing of materials or chemicals, furniture, transportation, etc. The major driving factors of this segment are growth in the packaging industry and the rising e-commerce industry in Asia Pacific. Furthermore, the strong growth of flexible packaging will further drive product penetration in the logistics sector. The segment will increase its share significantly during the forecast period, propelling the pressure sensitive tapes & labels market share.

Asia Pacific to be the most lucrative region

 Pressure Sensitive Tapes & Labels Market by Region

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Asia Pacific is expected to exceed USD 62 billion by 2027 owing to the growing packaging industry along with the rising demand for food & beverages, surging automobiles, and increasing industrial manufacturing activities in the region. China is the largest manufacturing hub across the globe due to its low labor costs. Manufacturing is responsible for around 30% of China’s economic output. Shutdowns in the country as a result of the coronavirus crisis can have knock-on effects across the globe.

Apart from these, the growing e-commerce industry in the region is responsible for driving the growth of the packaging industry in countries such as China, Japan, India, Indonesia, Thailand, Vietnam, the Philippines, etc. Due to these factors, Asia Pacific will witness substantial growth in the pressure sensitive tapes & labels market during the forecast period.

Mergers & acquisitions activities will drive the competitive advantage

The pressure sensitive tapes & labels industry is fragmented owing to the presence of various pressure sensitive tapes & labels manufacturers globally. The rising logistics sector along with increasing manufacturing activities across the globe is helping industry players to capture new opportunities in the pressure sensitive tapes & labels industry.

Market participants are working on product portfolio expansion, mergers & acquisitions, and expansion of their existing manufacturing capabilities to increase their market share in the pressure sensitive tapes & labels industry. For instance, in June 2021, Avery Dennison Performance Tapes started expanding its Painesville, Ohio-based manufacturing unit by adding more than 32,000 square feet. This will help the company to support the new and existing pressure sensitive specialty tape customers in the packaging, automotive, general manufacturing, building, and construction industries.

Various companies in the market are also working on launching new products. For instance, in September 2019, 3M launched the Scotch High Tack Box Sealing Tape 375+, which is used as an industrial packaging tape for splicing, box sealing, recuperate, and other related applications.

Various industry players in the pressure sensitive tapes & labels market include Avery Dennison Corporation, The 3M Company, Constantia Flexibles, Berry Global Inc., American Biltrite Inc., Gaska Tapes Inc., LINTEC Corporation, Mactac Americas, LLC, CCL Industries, Coveris, Inland, Scapa Group Plc, Fuji Seal International, Inc., Dewal Industries LLC, and UPM-Kymmene Oyj (UPM Raflatac).


The pressure sensitive tapes & labels market report includes in-depth coverage of the industry with estimates & forecast in terms of volume in Million Square Meter & revenue in USD Million from 2017 to 2027 for the following segments:

By Backing Material

  • Polypropylene (PP)
  • Polyvinyl chloride (PVC)
  • Paper
  • Cloth
  • Others

By Adhesion Type

  • Single Sided
  • Double Sided
  • Adhesion transfer type

By Product

  • Tapes
  • Labels
    • Liner
      • Barcode
      • Others
    • Linerless
      • Barcode
      • Others

By End-user

  • Food & beverages
  • Healthcare
  • Logistics
  • Automotive & transportation
  • General manufacturing
  • Others

The above information is provided on a regional and country basis for the following:

By Region

  • North America
    • U.S.
    • Canada 
  •  Europe
    • Germany
    • UK
    • France
    • Spain
    • Italy
    • Russia
  • Asia Pacific
    • China
    • India
    • Japan
    • Australia
    • Indonesia
    • Malaysia
    • South Korea
  • Latin America
    • Brazil
    • Mexico
  • Middle East & Africa
    • South Africa
    • GCC


Authors: Kiran Pulidindi, Saurabh Bhalerao

Frequently Asked Questions (FAQ) :

The pressure sensitive tapes & labels market size was valued at USD 78 billion in 2020 and will expand at a CAGR of 7.3% between 2021 and 2027.

Pressure sensitive labels and tapes are utilized in a range of industrial applications comprising automotive, logistics, food & beverages, electronic goods, healthcare, general manufacturing, and others.

The polypropylene application will register a CAGR of 7.6% by 2027 driven by the surging product usage in medical, clothing, and other sectors.

The Asia Pacific pressure sensitive tapes & labels market value will surpass USD 62 billion by 2027 propelled by the expanding packaging industry and the soaring demand for food & beverages in the region.

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Premium Report Details

  • Base Year: 2020
  • Companies covered: 15
  • Tables & Figures: 427
  • Countries covered: 19
  • Pages: 360

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