Pressure Sensitive Tapes & Labels Market Size, By Backing Material (Polypropylene, Polyvinyl Chloride, Paper, Cloth), By Adhesion Type (Single Sided, Double Sided, Adhesive Transfer), By Product (Tapes, Labels [Linered {Barcode, Others}, Linerless {Barcode, Others}]), By End-user (Food & Beverage, Healthcare, Logistics, Automotive & Transportation, General Manufacturing), Industry Analysis Report, Regional Outlook, Application Potential, Competitive Market Share & Forecast, 2020 – 2026

Published Date: Nov 2020  |  Report ID: GMI383  |  Authors: Kiran Pulidindi, Akshay Prakash

Report Format: PDF   |   Pages: 420   |   Base Year: 2019

Summary Table of Contents Industry Coverage Methodology

Industry Trends

Pressure sensitive tapes & labels market size was USD 86.1 billion in 2019 and is projected to grow at a steady CAGR of 7.8% from 2020 to 2026. Increasing foreign direct investments and international trade will fuel the packaging industry, that will augment the product demand.

The proliferating packaging sector is one of the prime drivers facilitating the market growth on account of increased versatility in packaging techniques. The global packaging business was valued at around USD 915 billion in 2019 and is projected to reach approximately USD 1.3 trillion by 2028. Asia was the largest consumer of packaging products in 2018, accounting for more than 41% share in the global packaging market.

Pressure Sensitive Tapes & Labels Market Outlook
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The region is followed by North America with almost 23% share in the global packaging demand, ahead of Western Europe with around 20% share. Significant growth in the packaging sector will bolster the pressure sensitive tapes & labels market growth. Packaging products ensure safety, add value, provide barrier protection, marketability, strength, extended shelf life of the product, and convenience.

The rise in demand for packaging materials from the cosmetics, healthcare, toiletries, household products, and food & beverage industries will increase the consumption for pressure sensitive tapes & labels market. Significant technological developments, improving barrier properties, developing thin elastic materials, and innovation in high-speed filling equipment will further propel the packaging market.

Growth in the packaging market will result in the growing demand for pressure sensitive tapes & labels. The Asia Pacific food packaging business size was pegged at over USD 125 billion in 2018 and is likely to register more than 4.5% CAGR from 2019 to 2025 on account of the growing awareness and increasing adoption of packaged foods.

However, environmental concerns pertaining to pressure sensitive adhesives used in the manufacturing of tapes & labels are likely to hinder the pressure sensitive tapes & labels market expansion. Pressure sensitive adhesives are typically non-toxic & safe but its production process such as machining and grinding produces hazardous substances, which will affect human life and the environment.

VOCs and other wastes released during the manufacturing of adhesives will pollute the environment. In addition, the COVID-19 pandemic outbreak will adversely affect the pressure sensitive tapes & labels market proliferation as countries across the world have imposed strict lockdown measures. The shutdown of manufacturing facilities coupled with a limited workforce will affect the pressure sensitive tapes & labels production.

Pressure Sensitive Tapes & Labels Market Report Coverage
Report Coverage Details
Base Year:2019Historical Data for:2016 to 2019
Market Size in 2019:86,054.6 Million (USD)Forecast Period:2020 to 2026
Forecast Period 2020 to 2026 CAGR:7.8%No. of Pages:420
2026 Value Projection:123,398.6 Million (USD) Tables, Charts & Figures:458
Geographies covered (19):U.S., Canada, Germany, UK, France, Italy, Spain, Russia, China, India, Japan, Australia, Indonesia, Malaysia, South Korea, Brazil, Mexico, South Africa, and GCC
Segments covered:Backing Material, Adhesion Type, Product, End-user, Region
Growth Drivers:
  • Proliferation of the packaging industry
  • High growth in the food & beverage industry
  • Developments in the manufacturing sector
Pitfalls & Challenges:
  • Environmental concerns related to pressure sensitive adhesives

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Polypropylene as a backing material to hold sway in the coming years

Pressure Sensitive Tapes & Labels Market by Backing Material

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The polypropylene (PP) segment dominates pressure sensitive tapes & labels market size and will generate over USD 50 million in 2019. PP is a thermoplastic polymer that finds usage in medical, clothing, etc. The backing material holds the adhesive with the primer; thus, this material is equipped with excellent physical & chemical properties. PP exhibits strong fatigue resistance, chemical resistance, insulation, transmissivity, toughness, and elasticity. It is also very soft and flexible with a very low melting point. Strong dimensional stability, chemical stability, and translucent properties of PP make it suitable for use in pressure sensitive tapes & labels.

Single sided adhesive is mostly preferred in pressure sensitive tapes & labels

The single sided segment held over 60% share in 2019 in terms of revenue and will continue its dominance over the forecast timeframe. In this type of tape, the adhesive is applied on one side of the backing material. In most applications, the backing is provided with a release coating to enable stable unwinding forces or with a primer to ensure the stickiness of the adhesive on one side of the backing material. Single-sided adhesive tapes are mainly used in a wide range of applications such as carton sealing, medical tapes, electrical, and masking.

Tapes to be the major product segment

Pressure Sensitive Tapes & Labels Market by Product

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The tapes product segment accounted for the highest market share of around 65% in 2019. Pressure sensitive adhesives use will continue to grow in tapes for joining and fastening applications. The growth is attributed to developments in adhesive technology, its low-cost, and easy application compared to conventional fastening systems.

Tapes eliminate the need for surface refinishing, removes visible mechanical fasteners for cosmetic superiority, and provides gap-filling & uniform thickness features. They are used extensively in food & beverage applications by providing safe & convenient packaging solutions.

Logistics to be the most popular end-use industry

The logistics segment held the lion share of over 35% in 2019. Logistics use pressure sensitive tapes & labels during the packaging of household items, furniture, consumer goods, etc. The proliferating packaging industry coupled with the rising e-commerce industry in the Asia Pacific region will bolster pressure sensitive tapes & labels consumption in logistics. In addition, a positive outlook for flexible packaging will further drive the adoption of pressure sensitive tapes & labels market in the logistics industry.

Asia Pacific to dominate the pressure sensitive tapes & labels consumption

  Pressure Sensitive Tapes & Labels Market by Region

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The Asia Pacific held a substantial share of over 45% in 2019 owing to the growing packaging sector coupled with the surging demand for food & beverage and increasing automobile sales. China is the key player in the region and is the largest hub for manufacturing in the world, accounting for almost 30% of China’s economic output. The growing e-commerce industry in the region is responsible for the pressure sensitive tapes & labels market demand in the packaging of consumer goods.

Acquisitions and product launches to increase industry rivalry

Pressure sensitive tapes & labels industry participants are adopting various strategies, such as capacity expansions and acquisitions, to improve their market position and gain a competitive edge. In September 2019, 3M launched Scotch High Tack Box Sealing Tape 375+, which is used as an industrial packaging tape for splicing, box sealing, recouperage, and other related applications. Major players operating in the pressure sensitive tapes & labels market are Avery Dennison Corporation, Scapa Group Plc, Gaska Tape, Inc., etc.

The pressure sensitive tapes & labels market report includes in-depth coverage of the industry with estimates & forecast in terms of revenue in USD million and volume in million meter square from 2016 to 2026 for the following segments:

By Backing Material

  • Polypropylene (PP)
  • Polyvinyl chloride (PVC)
  • Paper
  • Cloth
  • Others

By Adhesion Type

  • Single sided
  • Double sided
  • Adhesive transfer type

By Product

  • Tapes
  • Labels
    • Linered
      • Barcode
      • Others
    • Linerless
      • Barcode
      • Others

By End-user

  • Food & beverage
  • Healthcare
  • Logistics
  • Automotive & transportation
  • General manufacturing
  • Others

The above information is provided on a regional and country basis for the following:

By Region

  • North America
    • U.S.
    • Canada
  • Europe
    • Germany
    • UK
    • France
    • Spain
    • Italy
    • Russia
  • Asia Pacific
    • China
    • India
    • Japan
    • Australia
    • Indonesia
    • Malaysia
    • South Korea
  • Latin America
    • Brazil
    • Mexico
  • Middle East & Africa
    • South Africa
    • GCC


Frequently Asked Questions (FAQ) :

The global pressure sensitive tapes & labels industry size was recorded as USD 86.1 billion in 2019 and is poised to expand at 7.8% CAGR through 2026 driven by rising foreign direct investments and international trade which is fueling the packaging industry.
The single-sided adhesive segment held more than 60% of global market share and will continue dominating the market through 2026 due to its use in a broad range of applications like medical tapes, carton sealing, electrical, and masking.
The logistics held a major share of over 35% in 2019 and continue expanding in the coming years owing to the flourishing packaging industry along with the rising e-commerce industry in APAC.
In 2019, the global pressure sensitive tapes & labels market held more than 45% share in the Asia Pacific region due to the rising packaging sector along with the rising demand for food & beverage and mounting automobile sales.

Premium Report Details

  • Published Date: Nov 2020
  • Pages: 420
  • Tables: 404
  • Charts / Figures: 54
  • Companies covered: 31
  • Countries covered: 19

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