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Premium Report Details
Base Year: 2023
Companies covered: 14
Tables & Figures: 49
Countries covered: 19
Pages: 135
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Post Shave Care Products Market
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Post Shave Care Products Market Size
The global post shave care products market size was valued at USD 3.3 billion in 2023 and is anticipated to register a CAGR of 5.7% between 2024 and 2032. As people globally are becoming more conscious about their physical and mental health, people are showing a greater interest towards high quality grooming and self-care products and thus, expand the post-shave care industry. It is no secret that these days, men and women alike, are becoming more and more cognizant about their overall image as well as the skin and hair care products that they use.
This growing tendency amongst the society to adopt a better image is evidence by the more and more people wanting to switch to organic facial grooming tools. And this is further advancing due to the growth in the disposable income of people across developing nations which allows people to spend more on self-care products. There is a tangible shift in focus towards garnishing one’s physical traits.
This change in the general society’s view and self-admiration is best captured by the Bureau of Labor Statistics’ survey according to which, the average annual spent on shaving stood at $12.95 in 2021 while jumping to $17.68 in nudging closer to the assessment given that Americans are showing more interest towards looks and self-care.
The failure to adjust to the expanding market for organic grooming products may prove disastrous for companies. The emerging requirements for eco friendly and sustainable formulations pose a threat since they require significant investment in research and production. Companies need to modify their formulas to be in line with the above trends. But this trend has its shortcomings too such as, rise in cost of production and issues in acquiring raw materials.
Post Shave Care Products Market Trends
Divulging from the traditional practices, consumers now prefer natural and organic post-shave care products, completely devoid of harmful chemicals. This has encouraged brands to manufacture products that include plant based products, essential oils as well as botanical extracts. This trust rejuvenating formulations are advertised as safer for one’s health and the environment: ideas which appeal to the health and environmentally aware people.
Sustainability has also become a growing trend in the post-shave lotions market. Brands are abandoning the use of plastic in favor of biodegradable containers and other green alternatives. Besides that, there is a strong focus on sourcing ingredients from responsible suppliers in order to be able to preserve the environment. This shift indicates a stronger movement across the grooming sector in regard to the conservation of the environment. To illustrate, the skin care brand Gillette – a subsidiary of Procter and Gamble – has released Planet KIND. It is a new line of shaving and skin care products that has recyclable packaging made of 85% recycled paper, 85% recycled plastic as well as infinitely recyclable aluminium.
Post Shave Care Products Market Analysis
Based on product type, the market is segmented into lotion, gel, cream, balm and others (oil, spray). The lotion segment dominated the market in 2023, generating a revenue of USD 1 billion, and is expected to grow at a CAGR of 6.1% during the forecast period from 2024-2032 due to its versatile formulation, which offers a balance between moisturizing and soothing the skin after shaving.
Lotion appeals to consumers as it is lightweight and easy to put on making it suitable for different skin types and is also suitable as it is non greasy. They tend to contain hydrating ingredients that are ideal for use after one shaves which makes it suitable for daily wear. Moreover, lotions dry quickly making them a great option to ease irritation or dryness more quickly. Owing to their diverse application and skin kind characteristics, lotion has gained a solid market share.
Based on distribution channel, the post shave care products market is classified into online and offline. The offline distribution channel dominated the market in 2023, acquiring a market share of 65.5% and is expected to grow at a CAGR of 4.3% during the forecast period from 2024-2032. Pharmacies, supermarkets and specialized grooming business allow their customers to touch and test their items prior to making a purchase.
This feeling in the customers is very much appreciated when it comes to personal care products such as post shave care items where there is a convincing need to try out the texture, odor and effectiveness of the product. These stores also provide immediate gratification since one can purchase the products and take them home rather than waiting for an online order delivery. Such stores reinforce customer’s trust and satisfaction owing to the personalized service and professional guidance provided.
Revenue of USD 1 billion enabled Asia Pacific to rule the post shave care products market in 2023 and it is also expected to breach the compound annual growth rate of 5.8 percent mark between the year range of 2024 and 2032. The yearly growth during this time frame can be credited to the growing population in the Asia Pacific market along with the increased education revolving around these products. The awareness regarding personal care cosmetics coupled with the increase consumer purchasing power has also complemented the growth. Modern males have been more proactive in maintaining their hygiene standards and adopting strict grooming routines which in turn has proved beneficial for the market.
With a 87.4 percent market share, the United States controlled the North American post shave care products market and it is predicted to reach an annual compound growth rate of 5.9 percent within the years of 2024 to 2032. The trend residing in the US has had a large effect in their economy as there is a lot of focus on self grooming, this together with higher then average incomes have coupled to form a large consumer base.
The country of Germany was the leader in the Europe market during 2023 with a market share of 14.6% and is projected to grow at a CAGR of 6.2% during 2024-2032. Appreciable growth in consumer spending in Germany and strong preference for high-quality skin care products seems to be the guiding forces of the country’s market expansion.
Post Shave Care Products Market Share
Among the participants, an outstanding participant is Procter & Gamble Co. (P&G), Unilever, L’Oréal Group, Beiersdorf AG and colgate-palmolive company who in total share 15% ~20% of the market. There has been a rise in demand of consumers and to satisfy that need, manufacturers are incorporating strategic efforts such as mergers and acquisitions into the market.
Post Shave Care Products Market Companies
Major players operating in the post shave care products industry include:
Post Shave Care Products Industry News
The post shave care products market research report includes in-depth coverage of the industry, with estimates & forecast in terms of revenue (USD Billion) and volume (Million Units) from 2018 to 2032, for the following segments:
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Market, By Product Type
Market, By End User
Market, By Consumer Group
Market, By Price Range
Market, By Distribution Channel
The above information is provided for the following regions and countries: