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Portable Blender Market - By Material (Plastic, Glass, Steel), By Distribution Channel (Online, Offline), Forecast, 2023-2032

  • Report ID: GMI5910
  • Published Date: Jun 2023
  • Report Format: PDF

Portable Blender Industry Analysis

Portable Blender Market size was valued at over 245 million in 2022 with the volume of over 5.5 million units dispatched and is anticipated to grow at a CAGR of over 5% between 2023 and 2032. The convenience and portability offered by portable blenders are major factors driving business expansion. Portable blenders are small & light and eliminate the need for separate containers, thus providing convenient & hassle-free drinking while traveling, working, or participating in outdoor activities.

Portable Blender Market

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Portable blenders are battery-powered appliances that are small and designed for mobile use. They are usually smaller than traditional countertop blenders and are easy to use. Batteries used in these blenders can be charged using a USB cable with some models having the option of a power outlet or car charging port.

Many portable blenders use rechargeable batteries for cordless operation. However, battery life may vary by model and usage. Some portable devices may have a short battery life and need frequent charging. This can be a limiting factor for users who rely heavily on portable devices or who need to use these devices for extended durations without access to power. Such factors can limit market growth during the forecast period.

COVID-19 Impact

The COVID-19 pandemic impacted many markets including the portable blender market. As economies experienced a downturn, portable blender sales fell, leading to increased prices in the post-pandemic period. Lockdown measures and travel restrictions also created disruptions in the supply chains. This led to delays in the manufacturing, distribution, and availability of products, affecting both production capacity & consumer access. However, due to restrictions and increased time spent at home, many people turned to preparing meals at home. Portable blenders have become popular kitchen gadgets that allow people to easily mix ingredients and create various dishes & drinks, positively impacting market share.

Portable Blender Market Trends

The increasing awareness of health & wellness and the rising trend of on-the-go consumption among consumers are driving the global market statistics. Portable blenders provide a fast & efficient way to prepare drinks or food. They eliminate the need for traditional bench materials or preparation processes, which can be time-consuming. With a portable machine, users can mix the desired ingredients directly in the pot, saving the time required to wash dishes. Portable mixers are designed for easy handling with minimal set-up requirements. They include no tapping or mixing functionality, allowing easy operation for people with limited cooking skills. Also, many portable blenders are dishwasher-safe or have removable parts for easy cleaning and added convenience. Their use is not limited to making beverages and they allow users to make smoothies, baby food, salad dressings, and sauces. Their versatility is also increasing consumer demand, further boosting market growth.

Portable Blender Material Segmentation

Global Portable Blender Market Size, By Material,

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Based on material, the portable blender market is segmented into steel, plastic, and glass. Plastic portable segment was valued at over USD 100 million in 2022 as they are easy to handle and transport, increasing their appeal to customers who prefer convenience and portability in their busy lifestyles. Plastic is a light & cost-effective material compared to stainless steel or glass, making portable plastic mixers accessible and affordable for a wide range of consumers.  

Portable Blender Distribution Channel Segmentation

Global Portable Blender Market Volume Share, By Distribution Channel

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Based on the distribution channel, the portable blender market is bifurcated into offline and online. Offline distributed channel was valued at over USD 150 million in 2022. Growth in the offline segment is attributed to the benefits offered by offline stores such as providing customers with prior information about the product, enabling them to make better purchasing decisions based on quality and operating instructions offered. With the help of offline stores, brands can create unique experiences for customers. In addition, stores offer products from different brands and the ability to compare prices & features, thus enabling consumers to choose products based on their requirements.

Portable Blender Regional Analysis

U.S. Portable Blender Market Size

North America will dominate the global portable blender market with over 35% share during the forecast period. The regional market is driven by economic growth and increasing consumer demand for portable and convenient devices. The rising consumption of healthy food among the regional population has led to an increased awareness of portable devices. Consumers in the region seek sustainable, healthy, transparent, food-safe, and affordable food production options. Many manufacturers have begun to redefine products and accessories to offer consumers easy & healthy options. In addition, social media platforms, such as Instagram, YouTube, and Pinterest, play an important role in promoting these mobile devices. Influencers, health enthusiasts, and health professionals often share their unconventional recipes and demonstrate the benefits of using these tools. The convenience of mixing drinks has made portable blenders popular in the North American region.

Portable Blender Industry Leaders

Some of the major players operating in the portable blender market are BlendJet, NutriBullet, Ninja, Hamilton Beach, Bella Housewares Inc, Cuisinart, Breville, Oster, KitchenAid, Dash, Gourmia, PopBabies, Tribest, Jamba Appliances, and BLACK+DECKER. These players focus on strategic partnerships and new product launches & commercialization for market expansion. Furthermore, these players are heavily investing in research to introduce innovative products and garner maximum revenue in the market.

Portable Blender Industry News:

  • In April 2023, Blendtec, a leading manufacturer of high-quality blenders and kitchen appliances, launched an all-new immersion blender. The new Blendtec Immersion Blender is designed to provide versatility & convenience in blending, mixing, and pureeing.
  • In March 2022, Fresko launched KitchenHub, the world's first five-in-one food processor & blender. This smart processing station combines the features of various essential kitchen tools including a juicer, a grinder, a vegetable & fruit cleaner, and a meat mincer into one for fast, efficient food preparation.

The portable blender market research report includes in-depth coverage of the industry with estimates & forecast in terms of revenue (USD Million) and volume (Thousand Units) from 2018 to 2032, for the following segments:

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By Material

  • Steel
  • Plastic
  • Glass

By Distribution Channel

  • Offline
  • Online

The above information is provided for the following regions and countries:

  • North America
    • U.S.
    • Canada
  • Europe
    • Germany
    • UK
    • France
    • Italy
    • Spain
  • Asia Pacific
    • China
    • Japan
    • India
    • South Korea
    • ANZ
    • Singapore 
  • Latin America
    • Brazil
    • Mexico
  • MEA
    • UAE
    • Saudi Arabia
    • South Africa


Authors: Preeti Wadhwani

Frequently Asked Questions (FAQ) :

Market size for portable blender was over 245 million in 2022 and will record a 5% CAGR between 2023 and 2032.

Plastic portable blender market size was over USD 100 million in 2022 given to its benefits like easy to handle and transport which increases its appeal to customers who prefer convenience and portability.

BlendJet, Breville, Oster, KitchenAid, Dash, Hamilton Beach, PopBabies, Tribest, Bella Housewares Inc, NutriBullet, Ninja, Cuisinart, Gourmia, Jamba Appliances, and BLACK+DECKER.

North America portable blender industry share will be over 35% by 2032 driven by increasing consumer demand for convenient and portable devices.

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Premium Report Details

  • Base Year: 2022
  • Companies covered: 15
  • Tables & Figures: 310
  • Countries covered: 20
  • Pages: 150
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