Pet Services Market – By Service Type, By Pet Type, By Age Group, By End Use - Global Forecast, 2025 – 2034

Pet Services Market Size

The pet services market was valued at USD 89 billion in 2024. The market is expected to grow from USD 95 billion in 2025 to USD 179.8 billion in 2034 at a CAGR of 7.3%. The rising cases of chronic conditions such as obesity, diabetes, and arthritis in pets have increased the need for regular health check-ups, rehabilitation, and specialized treatments, fueling the demand for services.

In addition, the rising pet humanization trend seeing pets as family members has supported the high spending in companion animal healthcare solutions, preventive treatments, diagnostics, and wellness services. The American Pet Products Association (APPA) estimates the pet spending to reach USD 152 billion in 2024 from USD 147 billion on pets in 2023 in U.S. This substantial investment in pet care, veterinary services, and medicines reflected pet owners increased consideration of companion animal health issues, better access to advanced medical treatments, and shifting approaches towards pet health.
 

Pet owners are increasingly emphasizing pet health and hygiene has increased the demand for veterinary visits, pet insurance, and professional grooming services. In addition, the shifting trend towards digital platforms such as online bookings and virtual veterinary consultations has increased access to pet care services. These factors contribute to the ongoing expansion of the global pet services market.

Pet services refer to specialized care solutions addressing the comprehensive needs of companion animals including medical and non-medical services. The services include pet grooming, boarding facilities and daycare centers, training, veterinary medical care services and other services. The expanding favorable pet insurance coverage has further expanded the access to advanced services bolstering market growth.
 

Pet Services Market Trends

• The advancement in veterinary services is primarily fueled by the burgeoning adoption of digital solutions, including remote veterinary consultations, digital health monitoring devices, and integrated clinical management systems, enhancing the quality and accessibility of pet healthcare services.
   
• The evolution in veterinary diagnostics has strengthened disease detection capabilities, treatment protocols, and health monitoring systems, resulting in better health outcomes and increased pet owner investment in specialized care services. Modern diagnostic equipment enables veterinarians to evaluate comprehensive medical data, leading to precise diagnoses and targeted treatment strategies.
   
• In addition, virtual veterinary consultations have enabled veterinarians to be more accessible, especially for pet owners in remote and developing regions.
   
• This enhanced accessibility has enabled veterinary practices to offer comprehensive preventive care and premium services, supporting the continued expansion of the global market.
   

Pet Services Market Analysis

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In 2021, the global market was valued at USD 72.6 billion. The following year, it saw a slight increase to USD 83.1 billion in 2023, the market further climbed to USD 89 billion by 2024.
 

Based on service type, the global market is segmented into pet grooming, pet boarding and daycare, pet training services, pet insurance, veterinary medical services, and other service types. The veterinary medical services segment dominated the market and was valued at USD 26.4 billion in 2024 and is poised to reach USD 50.8 billion by 2034 at a CAGR of 6.8%.
 

• The veterinary medical services are further categorized into general services, specialty services, and emergency services.
   
• The increasing pet ownership rate coupled with the rising prevalence of chronic and infectious diseases in companion animals is likely to spur demand for veterinary services.
   
• In addition, the growing pet humanization, particularly in urban households are likely to spend more on pets including pet products and services.
   
• Furthermore, the growing advancement are tend to improved healthcare accessibility for pet owners. This evolving relationship between owners and pets, coupled with increased spending on animal wellness, has positioned veterinary medical services as an integral part of the pet services industry.

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Based on pet type, the global pet services market is categorized into dogs, cats, birds, fishes, horses, and other pet types. The dogs segment accounted for the highest market share of 55.9% in 2024 and is poised to grow at a substantial rate during the analysis period.
 

• The dominance of dog-related services stems from the increasing adoption of dogs as companion animals, particularly in urban households where they are considered family members.
   
• The increasing focus on pet owners towards their dogs welfare has resulted in substantial investments across various services, including grooming, walking, boarding, and daycare facilities.
   
• For instance, according to World Population Review, dog-owning households in the U.S. increased from 53.4 million in 2023 to 59.8 million in 2024 indicating a broader global trend in dog adoption. Thus, the increased dog adoption rates across developed and developing countries, combined with higher disposable incomes and pet owners willingness to invest in premium services.
   
• In addition, the comprehensive range of required services for dogs, from grooming and training to boarding and healthcare, including breed-specific grooming and wellness programs has strengthened this market position.
   
• Furthermore, the expansion of commercial pet care facilities and online platforms has enhanced service accessibility, further solidifying the market position of dog-related services.
   

Based on the delivery mode, the global pet services market is categorized by online services and offline services. In 2024, the offline services segment accounted for the largest share and is poised to grow at a significant growth with a CAGR of 7.2%.
 

• As pet owners seek personalized, hands-on care service demand has driven the preference for offline pet services.
   
• The offline or on-site services encompasses grooming, boarding, training, veterinary consultations, and daycare, reflecting owners preference for direct, attentive pet care.
   
• In addition, the high-end service establishments, including specialized wellness centers and premium boarding facilities, report increased customer engagement, particularly in urban areas.
   
• These physical locations provide essential services such as health assessments, behavioral training, and personalized care programs that require direct professional intervention.
   
• The growth of pet-friendly infrastructure and increasing preference for on-site pet services further expands the service demand. Thus, the market adapts to shift in consumer preferences, reinforcing the importance of physical service locations in the pet care industry.

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In 2024, North America accounted for the largest revenue of USD 35.7 billion and is projected to generate revenue of USD 69.4 billion by 2034 at a CAGR of 6.9% during the analysis period.
 

• North America prominence is attributed to its well-developed animal healthcare infrastructure, pet care facilities and substantial pet ownership levels.
   
• The U.S. and Canada show strong market growth due to pet humanization and increased demand for high-quality pet care services.
   
• In addition, the region benefits from extensive networks of veterinary clinics, professional grooming establishments, and modern pet care solutions.
   
• Furthermore, the presence of leading  companies in the region continues to expand their service offerings, while pet owners increasingly use digital platforms to access various pet care services strengthening their position in the market.
   

In 2024, U.S. pet services market accounted for USD 33.8 billion revenue from USD 31.7 billion in 2023 and is anticipated to grow at a CAGR of 6.8% between the 2025 to 2034 period.
 

• The U.S. has witnessed substantial growth in pet ownership, reaching 94 million households with pets in 2024, an increase from 82 million in 2023 with highest dog population. In U.S. nearly 68 million households are having at least one dog, while cat ownership extends to 49 million households.
   
• As reported by the APPA, the Millennials constitute the largest segment of pet owners at 33%, followed by Generation X at 25% and baby boomers at 24%. These demographic groups demonstrated the increased spending on premium services and digital solutions, supporting the expansion of integrated service delivery models.
   
• Additionally, the trend of pet ownership continues to influence employee benefits packages attracting the petowners. Currently, 13% of U.S. employers offering favorable pet insurance benefits, with companies such as United Airlines and Verizon implementing these programs. This change reflects the growing recognition and supports their employees responsibilities towards pet owners. In addition, the organizations have begun offering pet bereavement leave, providing employees time to cope with the loss of their pets. Some companies now include "pawternity leave," allowing staff members to pay time off to bond with new pets or care for sick ones. Thus, this inclusion of pet-related benefits has gained more popularity in U.S. industry, benefiting the employers as well as the pet owners highlighting spending towards pet health.
   
• Moreover, the U.S. market maintains a robust infrastructure of pet care service providers and business partnerships. For example, in February 2022, the collaboration between Petco and Rover exemplified this trend, enhancing consumer access to essential services including pet sitting, walking and boarding services. This partnership aimed to expand the accessibility to pet health and wellness services to the pet owners on Rover through the Petco website.
   
• Thus, the aforementioned factors collectively reinforced U.S. leadership in the North America market.
   

Germany is poised to achieve significant growth in the Europe pet services market.
 

• Germany’s growth is stemming from the its high pet population and evolving consumer behavior towards pet health.
   
• The Germany owns over 34 million pets experiencing sustained demand for essential services, including grooming, boarding, training, and wellness offerings.
   
• In addition, the German consumers focus on animal welfare and responsible pet ownership has resulted in increased expenditure on high-quality and customized pet care services.
   
• The increasing urbanization and lifestyle changes, leading to higher demand for professional pet sitting and mobile grooming services has contributed to the premium service demand.
   
• Additionally, the integration of online platforms enabled service accessibility, particularly in urban regions enhancing the adoption.
   
• Thus, the comprehensive animal welfare regulations and robust service delivery infrastructure strengthens Germany’s position in the European market.
   

Asia Pacific is poised to grow at a significant growth rate in the global pet services market over the next few years.
 

• The Asia Pacific market continues to expand due to fundamental shifts in pet owners preference, increasing urbanization, and rising disposable incomes.
   
• Pet owners across the region are increasingly seeking premium services including grooming, training, boarding, and wellness care driven by the growing awareness among owners.
   
• Countries such as China, Japan, and Australia demonstrate strong demand for premium and customized pet care services, reflecting evolving consumer preferences and spending patterns.
   
• Moreover, the market growth continues to expand as consumers gain easier access to services through digital platforms. For instance, India's pet care industry exemplifies this trend, recording 95% year-over-year growth in 2025. This expansion results from increased consumer spending on pet care products and services, higher pet ownership rates, and broader e-commerce availability. Pet owners now have convenient access to essential services like grooming, training, and veterinary consultations through subscription-based programs and mobile solutions mounting its demand.
   
• Thus, the development of comprehensive pet care infrastructure, combined with strengthened animal welfare regulations, continues to enhance market opportunities across the region.
   

China is anticipated to grow significantly within the Asia Pacific pet services market.
 

• China’s robust expansion was propelled by increased pet ownership rates, ongoing urbanization, and evolving social perspectives.
   
• The growing adolescent population particularly Millennials and Gen Z has primarily driven a fundamental shift in perceiving pets as integral family members and more likely to spend on pet health. China recorded a substantial pet ownership with dog and cats population exceeding 121 million in 2023, predominantly in urban cities. This demographic trend fuels the demand for pet companionship.
   
• Furthermore, China’s evolving pet-friendly infrastructure, including grooming centers, recreational spaces, and hospitality services, reflect the growing emphasis on pet humanization.
   
• Thus, the aforementioned factors witnessed the China’s prominence in the Asia Pacific pet service industry.
   

Brazil is projected to witness significant growth in Latin America pet services market in coming years.
 

• Brazil's market demonstrates robust growth within Latin America, driven by deep-rooted cultural connections between owners and their pets, alongside increased consumer spending on pet wellness. The country's pet ownership rates continue to rise, with owners prioritizing their pets' health and grooming needs, maintaining these commitments despite economic fluctuations. Urban middle-class households, benefiting from higher disposable incomes, are investing in premium pet care services, including natural nutrition options, specialized treats, veterinary services, and professional grooming. The expansion of digital retail platforms and subscription-based services has enhanced market accessibility, enabling broader distribution of premium products and convenient delivery options. Brazil maintains its position as the key growth driver in the region, establishing trends that influence the broader Latin American pet care industry.
   

Saudi Arabia is anticipated to grow in the Middle East and African pet services market.
 

• The pet services market in the Middle East and Africa continues to expand, with Saudi Arabia establishing itself as a significant market force. The transformation in consumer behavior, urban development, and government regulations has created a robust environment for market development. Saudi Arabia's younger demographic shows increased pet ownership, driving demand for professional veterinary services, specialized grooming facilities, and quality boarding accommodations.
   
• Government initiatives under Vision 2030, particularly SME funding programs and regulatory improvements, have encouraged the development of veterinary practices and pet food production facilities. Urban centers across the Gulf region have experienced growth in pet care providers and distribution networks, improving service accessibility. The market demonstrates evolving consumer preferences through new business models, including dedicated pet cafés, professional grooming establishments, and industry events. These fundamental changes in consumer behavior, economic policies, and business infrastructure have positioned Saudi Arabia as a key influence in the regional market development.
   

Pet Services Market Share

The top 5 players in the global market accounted for ~15%-20% of the share. The market consists of established corporations, innovative companies, and specialized service providers competing for market share. The key players include Mars, IDEXX Laboratories, PetIQ, PetSmart, and Rover leading the market through comprehensive offering veterinary care services, grooming, boarding, insurance, and digital solutions. For example, Mars operates its veterinary services division through Banfield Pet Hospital and VCA, offering integrated clinical care, diagnostics, and pet nutrition services. In addition, IDEXX Laboratories maintains market leadership in veterinary diagnostics and practice management software, while companies such as Rover and Wagmo have introduced mobile-based service platforms to enhance customer convenience.
 

Companies are forming partnerships, enhancing their digital capabilities, and developing services that address specific customer needs. The growing number of pet owners and their preference for premium services has prompted businesses to broaden their geographical presence and diversify their service offerings, which supports market development.
 

Pet Services Market Companies

Few of the prominent players operating in the pet services industry include:

• Anicom Holding
• Dogtopia
• DogVacay
• Ethos Veterinary Health
• Figo Pet Insurance
• Hartville Group
• Hollard
• IDEXX Laboratories
• K9 Resorts
• Mars
• Petfirst Healthcare
• PetIQ
• PetSmart
• Rover
• The Barkley Pet Hotel & Day Spa
• Vetcor
• VIP Petcare
   
• Mars maintains a strong market presence through its established veterinary care networks, Banfield and VCA. The company delivers comprehensive pet healthcare solutions, including medical services, diagnostics, and nutritional products. Its broad market reach and proven expertise in pet wellness continue to drive its growth in the industry.
   
• IDEXX Laboratories provides essential diagnostic tools and solutions to veterinary practices worldwide. The company's diagnostic equipment and practice management systems help veterinarians deliver timely and accurate medical care, improving operational efficiency in clinics across global markets.
   
• Rover has developed a successful marketplace for pet care services, facilitating connections between pet owners and professional caregivers. The company's service offerings include pet sitting, dog walking, and boarding, supported by a thorough verification process and widespread market coverage..
   

Pet Services Industry News

• In February 2025, Supertails, a well-known tech-enabled Indian pet care brand, opened its first physical clinic in Bengaluru with an all-Fear Free Certified staff. In two years, this integrated expansion, along with its online consultations and digital pharmacy, aimed to serve one million pets and pet parents. By enhancing accessibility and comprehensive care in India's developing pet services ecosystem, this strategic expansion aimed to boosts market growth.
   
• In October 2024, Walmart expanded it comprehensive pet care centers in Georgia and Arizona, building on its successful Dallas pilot. The new locations in Cumming, Alpharetta, Glendale, Chandler, and Mesa will provide veterinary care, prescription delivery, grooming services, and pet supplies. This expansion signifies enhanced the convenience and accessibility of pet services across the country.
   
• In May 2024, Wagmo and Rover formed a strategic partnership to offer discounted access to Rover’s premium pet care services for employees of select Wagmo partner companies. This collaboration enhances service accessibility, supporting the growing demand for employee-focused pet benefits in the expanding market.
   

The pet services market research report includes in-depth coverage of the industry with estimates and forecast in terms of revenue in USD Million from 2021 – 2034 for the following segments:

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Market, By Service Type

• Pet grooming
• Pet boarding and daycare
• Pet training services
• Pet insurance
• Veterinary medical services
  • General services
  • Specialty services
  • Emergency services
• Other service types  

Market, By Pet Type

• Dogs
• Cats
• Birds
• Fishes
• Horses
• Other pet types

Market, By Delivery Mode

• Online services
• Offline services

The above information is provided for the following regions and countries:

• North America
  • U.S.
  • Canada
• Europe
  • Germany
  • UK
  • France
  • Spain
  • Italy
  • Netherlands
• Asia Pacific
  • China
  • India
  • Japan
  • Australia
  • South Korea 
• Latin America
  • Brazil
  • Mexico
  • Argentina 
• Middle East and Africa
  • South Africa
  • Saudi Arabia
  • UAE