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Pet Dental Health Market - By Type {Product [Product Type (Dental Chews, Oral Care Solution) Distribution Channel], Service [Service Type (Diagnosis, Treatment (Dental cleaning, Surgery), End-user (Veterinary Hospitals)], Global Forecast (2023-2032)

  • Report ID: GMI7107
  • Published Date: Oct 2023
  • Report Format: PDF

Pet Dental Health Market Size

Pet Dental Health Market size recorder nearly USD 6.2 billion in 2022 and is estimated to register 6.5% CAGR from 2023-2032 to reach USD 11.9 billion. The growth of this market is driven by increasing pet ownerships, growing awareness related to animal healthcare, product innovation, rising prevalence of veterinary dental problems and availability of pet dental health products.

Pet Dental Health Market

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For instance, according to Advanced Animal Dentistry, up to 85% of dogs and cats aged 3 years and more suffer from periodontal diseases. Therefore, usage of dental products such as chews and oral care solution among others will augment the market development.

Pet dental health refers to the maintenance of oral hygiene particularly domestic pets such as dogs and cats. It encompasses various measures, items, and professional assistance focused on the prevention, identification, and management of dental problems in pets. Pet dental health involves various activities, including regular brushing, dental check-ups, professional cleanings, and the use of dental products such as toothbrushes, toothpaste, dental chews, oral care solutions, and dental sprays.

COVID-19 Impact

The COVID-19 pandemic had a moderate positive impact on the pet dental health market. As people around the world spent more time at home due to lockdowns and restrictions, their interactions with their pets increased significantly. This heightened bond between owners and their furry companions led to greater attention to pet health, including dental care. However, the pandemic also posed challenges to the market. Veterinary clinics and pet service providers faced operational disruptions due to lockdowns, social distancing measures, and safety concerns. This affected the accessibility of in-person dental check-ups and professional dental cleanings for pets.

Pet Dental Health Market Trends

The market is experiencing several notable trends driven by evolving consumer awareness, advancements in pet care, and a growing focus on overall pet well-being.

  • The fundamental driver of the market is the growing number of pet owners. As more people adopt pets and consider them as part of their families, the focus on pet health, including oral health is expected to intensify. Pet owners are increasingly investing in the well-being of their animals, leading to higher demand for dental care products and services.
  • Also, the market is witnessing the introduction of innovative dental care products for pets. These include dental chews, oral rinses, water additives, and even toothbrushes designed specifically for pets. These products are becoming more effective, convenient, and attractive to pet owners.
  • Further, the pet insurance plans that cover dental care are gaining popularity. As more pet owners seek to manage the costs associated with pet healthcare, dental insurance plans are becoming an integral part of their financial planning, thereby fostering the market growth.

Pet Dental Health Market Analysis

 Pet Dental Health Market Size, By Type, 2021 – 2032 (USD Billion)

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Based on type, the global market is segmented into product and services. In 2022, the service segment accounted for significant revenue of USD 3.7 billion in 2022.

  • The increasing prevalence of dental diseases among pets, coupled with a rising trend in animal healthcare spending, has driven the demand for veterinary services.
  • Pet dental health services focus on preventive care, aiming to sustain oral hygiene and proactively manage dental conditions. These services comprises routine dental examinations, professional dental cleanings, and the diagnosis of various dental ailments.
  • Also, dental health services play a crucial role in the early identification of dental issues through the use of specialized veterinary dental equipment. This early detection is a fundamental aspect that allows for prompt intervention and treatment Thus, widespread usage of dental services for early detection will spur the segment progress.
Pet Dental Health Market Share, By Animal Type (2022)

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Based on animal type, the global pet dental health market is categorized into dogs, cats and other animal types. The dogs segment is expected to reach USD 6.5 billion by 2032.

  • The growth of the segment can be attributed to increasing number of dogs as pet, growing animal healthcare expenditure, increased human-animal bonding, and rising prevalence of dental diseases.
  • Dogs are prone to various dental problems, including plaque buildup, tartar, gum disease, and tooth decay. Thus, dental products and services are used to prevent these issues by maintaining oral hygiene, thereby supplementing the segment expansion.
U.S. Pet Dental Health Market Size, 2020 – 2032 (USD Billion)

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The North America pet dental health market was valued at USD 2.8 billion in 2022 and is expected to show lucrative growth of 5.3% during the analysis period.

  • North America has one of the highest rates of pet ownership globally. The region's large population of pet owners, particularly dogs and cats, drives the demand for pet dental health products and services. Also, pet owners have easy access to a wide range of dental health products, including dental chews, toothpaste, oral care solutions, and dental spray owing to their well-established sector.
  • Furthermore, pet owners in this region are increasingly aware of the importance of oral health for their pets. This awareness leads to a greater willingness to invest in preventive dental care and regular check-ups, thereby enhancing the market demand.

Pet Dental Health Market Share

The prominent players operating in this market have been actively developing and offering innovative solutions to address the specific needs of pets' oral hygiene. Colgate-Palmolive Company (Hills Pet Nutrition Inc.), Mars Incorporated, and Virbac are significant players in this market. The players opt for several inorganic and organic strategies to sustain the industry competition.

Market players operating in the pet dental health industry is as mentioned below:

  • Mars, Incorporated
  • Purina PetCare (Nestlé)
  • Virbac
  • Ceva Sante Animale
  • Colgate-Palmolive Company (Hills Pet Nutrition Inc.)
  • Vetoquinol SA
  • BarkBox
  • TropiClean Pet Products
  • Petzlife Products Inc.
  • imRex Inc.

Pet Dental Health Industry News:

  • In August 2022, Colgate-Palmolive Company invested and made an agreement to purchase three manufacturing plants from Red Collar Pet Foods in order to support the growth of its Hill’s Pet Nutrition business. This strategic investment has helped the company to boost their production and ultimately increase the revenue.
  • In June 2020, a subsidiary of Mars Incorporated, Pedigree expanded its pet oral care category by launching Pedigree Dentastix Chewy Chunx that helps prevent plaque in dogs. This launch has helped the company to enhance its product portfolio as well as its revenue.

The global pet dental health market research report includes an in-depth coverage of the industry with estimates & forecast in terms of revenue in USD Million from 2018 to 2032 for the following segments:

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By Type, 2018 – 2032 (USD Million)

  • Service
  • By Service type
    • Treatment
      • Dental cleaning
      • Surgery
      • Root canal therapy
      • Other treatments
    • Diagnosis
  • By End-user
    • Veterinary clinics
    • Veterinary hospitals
  • Product
  • By Product type
    • Dental chews
    • Oral care solutions
    • Toothpastes & brushes
    • Dental spray
    • Other product types
  • By Distribution channel
    • Retail pharmacies
    • Online pharmacies
    • Hospital pharmacies
    • Other distribution channels

By Animal Type, 2018 – 2032 (USD Million)

  • Dogs
  • Cats
  • Other animal types

The above information is provided for the following regions and countries:

  • North America
    • U.S.
    • Canada 
  • Europe
    • Germany
    • UK
    • France
    • Spain
    • Italy
    • Rest of Europe
  • Asia Pacific
    • China
    • Japan
    • India
    • Australia
    • Rest of Asia Pacific
  • Latin America
    • Brazil
    • Mexico
    • Rest of Latin America
  • Middle East & Africa
    • South Africa
    • Saudi Arabia
    • Rest of Middle East & Africa


Authors: Mariam Faizullabhoy, Gauri Wani

Frequently Asked Questions (FAQ) :

Pet dental health industry size recorded nearly USD 6.2 billion in 2022 and is estimated to reach USD 11.9 billion owing to the increasing pet ownership and growing awareness related to animal healthcare worldwide

Pet dental health market size from the dogs animal type segment is expected to reach USD 6.5 billion by the end 2032 attributed to increasing animal healthcare expenditure and the rising prevalence of dental diseases.

North America pet dental health industry size reached USD 2.8 billion in 2022 and is expected to show lucrative growth of 5.3% up to 2032 owing to the easy access to wide range of dental health products, including dental chews, toothpaste, and oral care solutions

Mars, Incorporated, Purina PetCare (Nestlé), Virbac, Ceva Sante Animale, Colgate-Palmolive Company, Vetoquinol SA, BarkBox, Petzlife Products Inc., and imRex Inc. are some of the prominent pet dental health firms

Pet Dental Health Market Scope

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Premium Report Details

  • Base Year: 2022
  • Companies covered: 10
  • Tables & Figures: 504
  • Countries covered: 19
  • Pages: 300
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