Home > Chemicals & Materials > Paints and Coatings > Paper Pigments Market

Paper Pigments Market - By Type (Calcium Carbonate, Kaolin, Titanium Dioxide, Others), By Application (Coated Paper, Uncoated Paper) & Forecast, 2024 – 2032

  • Report ID: GMI8815
  • Published Date: Apr 2024
  • Report Format: PDF

Paper Pigments Market Size

Paper Pigments Market was valued at around USD 17.9 billion in 2023 and is anticipated to register a CAGR of over 5.5% between 2024 and 2032.

Paper Pigments Market

Paper pigments are minerals such as kaolin, calcium carbonate, and talc, incorporated into paper production to boost color, brightness, and opacity. Their presence elevates print quality and readability, enriching the visual appeal and functionality of different paper varieties. Paper producers are increasingly utilizing mineral stabilizers like talc, kaolin, and calcium carbonate to enhance paper brightness, whiteness, and opacity. This is especially vital for high-quality products like printed materials, books, and packaging. The market for these paper pigments is expected to grow and adapt as demand for premium papers persists.

The paper pigment industry is being propelled by two main factors such as thriving packaging sector and the enduring preference for uncoated paper. Firstly, the packaging industry is experiencing a surge due to online shopping, shifting consumer behaviors, and a shift away from plastic. As a result, paper manufacturers are required to produce visually appealing and high-quality packaging materials. Paper pigments play a crucial role in achieving this by enhancing the paper's brightness, whiteness, and opacity. Also, uncoated paper remains widely utilized for various purposes such as books, office supplies, and printing. Quality is paramount in these applications, and paper pigments ensure that the paper is easy to read, prints well, and has an overall appealing appearance.

With both the packaging and uncoated paper sectors maintaining their strength, the demand for paper pigments is expected to continue growing as manufacturers strive to meet the requirements of these essential industries.

Green concerns and unstable prices pose a double threat to the paper pigment sector.  The most important factor is the sector depends heavily on raw materials whose costs might fluctuate greatly, such as kaolin and calcium carbonate. This may complicate planning for manufacturers and may cause supply chain disruptions.  Moreover, there is an increasing push for environmentally friendly methods, and some individuals are concerned about how these minerals are mined and processed in terms of the environment.  The industry may face increased manufacturing costs, reduced competitiveness, and reputational harm if these issues are not resolved.

Paper Pigments Market Trends

The paper pigment industry is getting a makeover and is rapidly growing. There is a big push for eco-friendly options, so natural and biodegradable pigments are becoming increasingly popular.  On the other hand, new production techniques are making pigments more effective and higher quality overall.  The demand for paper is also growing worldwide in industries like printing, packaging, and more. This creates exciting opportunities, especially in developing markets, as manufacturers look for ways to meet these changing needs.  With all this innovation and growth, the future looks bright for the paper pigment market.

Paper Pigments Market Analysis

Paper Pigments Market Size, By Type, 2021 - 2032 (USD Billion)

Based on the type, the market is segmented into calcium carbonate, kaolin, titanium dioxide, and others. Calcium carbonate stands out in the paper pigments industry with a market size of USD 8.8 billion in 2023 and is expected surpass USD 13.9 billion by 2032. Calcium carbonate is a star player in the paper pigment world, and its importance is only growing. It is a popular choice because it makes paper brighter, less see-through, and improves how printing looks.  As the demand for high-quality paper for packaging, printing, and publishing keeps rising, the calcium carbonate segment is set for steady growth.  New production methods and its eco-friendly qualities are making it an even more attractive option.  Overall, the future looks bright for calcium carbonate in the paper pigment industry.

Paper Pigments Market Revenue Share, By Application, (2023)

Based on application, the market can be further segmented into coated paper, uncoated paper. In the realm of paper pigments, coated paper is emerging as a standout performer with a market share of about 59.6% in 2023 and is expected to register a market share of about 59% by 2032.This type of paper undergoes a special treatment that enhances its ink absorption and provides it with a smoother, glossy finish. As a result, it is well-suited for premium printing projects such as brochures, magazines, and upscale packaging. The demand for coated paper is expected to rise as more businesses seek ways to create visually striking and durable printed materials for packaging, publishing, and advertising purposes. Coated paper is increasingly attractive due to advancements in coating technologies and the availability of environmentally friendly alternatives. In conclusion, coated paper appears to have a promising future within the paper pigment industry.

Asia Pacific Paper Pigments Market Size, 2021- 2032 (USD Billion)

Asia Pacific had a significant position in the global paper pigments market with a market share of USD 6.1 billion in 2023 and is expected to cross USD 9.3 billion by 2032. Asia Pacific’s paper pigment market is rapidly growing.  Paper is in high demand for packaging, printing, and publishing due to fast industrialization, expanding urbanization, and an increasing population.  There is a growing demand for better packing materials because of the boom in e-commerce.  Furthermore, eco-friendly products are being promoted by the regional governments, which is good news for paper pigments.  Asia has a great opportunity for paper pigment manufacturers to boost their business and satisfy the rising demand for premium paper due to its large population and dynamic market.

Paper Pigments Market Share

Paper Pigments Market Company Share, (2023)

Companies in the paper pigment market are implementing various strategies to boost their market share and profits. These include investing in research and development to create innovative pigment compositions and improve product performance. To effectively enter new markets, they are also prioritizing the expansion of their distribution networks and the establishment of strategic partnerships. Moreover, their advertising efforts highlight the advantages of their pigments, such as enhanced print quality and eco-friendliness. Additionally, building lasting client relationships and ensuring repeat business relies heavily on offering tailored solutions and delivering exceptional customer service. In conclusion, driving growth in the paper pigment sector requires a combination of customer-centric initiatives, strategic partnerships, and innovation.

Ashland Global is all about innovation. They constantly invest in research and development to create better performing pigment formulas. They also go the extra mile for their customers by offering custom solutions to meet specific needs. BASF SE, on the other hand, focuses heavily on sustainability. They are developing eco-friendly pigment alternatives to attract consumers who care about the environment. Both companies are good at reaching new customers by working with other businesses and having efficient delivery networks to get their pigments everywhere they need to be.

Paper Pigments Market Companies

Major players operating in the market include:

  • Ashland Global
  • Cabot Corporation
  • Clariant AG
  • Dow Chemical Company
  • Ecolab Inc.
  • Flint Group
  • Huntsman Corporation
  • Imerys SA
  • Kemira Oyj
  • Solvay SA
  • Wacker Chemie AG

Paper Pigments Industry News

  • In September 2022, Imerys, a minerals company, was in talks to sell its paper-related business to Syntagma Capital for €390 million. This business unit makes kaolin, ground calcium carbonate, precipitated calcium carbonate, and talc, all of which are important for paper production. The final sale price could be even higher depending on how well the business performs in the future.

The paper pigments market research report includes in-depth coverage of the industry, with estimates & forecast in terms of revenue and volume (USD Billion) (Kilo Tons) from 2018 to 2032, for the following segments:

Click here to Buy Section of this Report

Market, By Type

  • Calcium Carbonate
  • Kaolin
  • Titanium Dioxide
  • Others

Market, By Application

  • Coated Paper
  • Uncoated Paper

The above information is provided for the following regions and countries:

  • North America
    • U.S.
    • Canada
  • Europe
    • Germany
    • UK
    • France
    • Italy
    • Spain
    • Rest of Europe
  • Asia Pacific
    • China
    • India
    • Japan
    • South Korea
    • Australia
    • Rest of Asia Pacific
  • Latin America
    • Brazil
    • Mexico
    • Argentina
    • Rest of Latin America
  • MEA
    • Saudi Arabia
    • UAE
    • South Africa
    • Rest of MEA


Authors: Kiran Pulidindi, Kunal Ahuja

Frequently Asked Questions (FAQ) :

Industry size for paper pigments recorded USD 17.9 billion in 2023 and is expected to register over 5.5% CAGR from 2024 to 2032, due to the increasing demand for high-quality printing and packaging materials in sectors, such as publishing, packaging, and advertising.

Calcium carbonate paper pigments industry size was USD 8.8 billion in 2023 and is expected to depict substantial growth from 2024 to 2032, owing to the surging demand for high-quality paper for packaging, printing, and publishing.

Asia Pacific industry size was USD 6.1 billion in 2023 and is expected to expand at notable CAGR from 2024 to 2032, on account of the growing demand for better packing materials owing to e-commerce boom.

Ashland Global, BASF SE, Cabot Corporation, Clariant AG, Dow Chemical Company, Ecolab Inc., Flint Group, Huntsman Corporation, Imerys SA, Kemira Oyj, Solvay SA, Wacker Chemie AG are some of the major paper pigments companies worldwide.

Paper Pigments Market Scope

Buy Now

Premium Report Details

  • Base Year: 2023
  • Companies covered: 12
  • Tables & Figures: 530
  • Countries covered: 22
  • Pages: 350
 Download Free Sample