Online Travel Agency Market Size & Share 2025 – 2034

Online Travel Agency Market Size

The global online travel agency market was estimated at USD 253.2 billion in 2024. The market is expected to grow from USD 269.8 billion in 2025 to USD 533.7 billion in 2034, at a CAGR of 7.9%.

• The online travel agency (OTA) market is growing due to the increase in internet services, smartphone use, and shifting consumer preferences for convenient self-service travel booking. The online travel market has changed the way travelers plan and book trips and manage their travel experience as it has put end users in control of full market access to flights, hotels, car rentals, and tours in one place.
   
• The growth of travel trends, majorly as a result of the increasing travel demand from millennials and Gen Z travelers, and recovery of travel from the pandemic are all substantial growth drivers for the OTA industry. Booking.com, Expedia, Agoda and MakeMyTrip have all expanded their offerings with components such as user-generated reviews, live pricing, and loyalty programs, which drive attraction and retention of travelers to their offerings.
   
• In May 2024, Expedia Group launched AI tools such as Romie, a virtual travel assistant that helps users plan and manage trips with personalized recommendations. They also introduced hotel price tracking, using machine learning to alert users to the best booking times, making travel planning faster and smarter.
   
• Mobile bookings are a major driver where consumers are becoming increasingly comfortable with making their last-minute reservations on a mobile platform and utilizing their mobile device for travel planning. Around 68% of the online travel bookings were made using mobile phones due to the convenience provided in 2023 and it is expected that it will cross 75% by 2030.
   
• The OTA industry is also opening up new avenues for user engagement through technology with the use of virtual reality (VR), augmented reality (AR), and AI smartphone chatbots. The virtual hotel walkthroughs and destination previews to help travelers to make better booking choices. The AI driven chat systems have reduced the need for customer service agents and allow for customer assistance that is available 24/7 through chat and on-demand human assistance interventions.
   
• The trend in the online travel agency market looked very different during the pre- and post-pandemic periods. Before the pandemic people had shared using online ways only to check the venue or for window shopping. However, post pandemic, this trend has changed drastically as the number of users using online platforms has grown in large numbers.
   
• It is estimated that in 2024 as per the reports of Skift, 36% of travelers shared that they used OTA platforms booking their flights. Around 43% of the people had depended on these platforms to make hotel bookings, 28% for booking paid activities, and 38% for booking travel packages.
   
• Flight booking and airlines services hold a significant share due to various offers, discounts, and services such as flight and price comparison. Also, as it is the critical and most time sensitive part of travel bookings, many users prefer doing it by themselves as of their flight time, budget and service requirements.
   
• App-based bookings remain a preferred option as they usually offer exclusive discounts, personalized recommendations, and real-time updates, leading to user convenience. Statista stated that in the U.S. in 2023, the total number of travel apps downloads were 13.84 million of Airbnb and 12.62 million of Expedia.
   
• North America holds a significant share of this market due to high digital adoption and use of smartphones used for various activities including travel bookings. U.S. has high number of inbound tourists’ arrival and was ranked third after Spain and UK for highest international tourist receipts. This also results in high dependence and usage of online travel platforms for booking purposes.
   
• Asia Pacific is one of the fastest growing markets which is backed by the growing middle class, rising internet penetration and smartphones in many Asian countries, which is leading to more people choosing the comfort of doing their own bookings from their devices.

Online Travel Agency Market Trends

• Smartphones are now the primary device for travel planning and booking. Mobile apps offered by online travel agencies (OTAs) such as Booking.com, Expedia, and MakeMyTrip have experienced significant increases in traffic and transaction volume. Moreover, more than 60% of travel bookings globally are made on a mobile device.
   
• This trend is mostly attributed to the design of mobile apps with user-friendly interfaces, app-only deals, and push notifications for price drops or changes on itineraries. OTAs are now also ramping up their mobile UX design and adding new enhancements to their mobile apps as a way of keeping this increasing consumer base happy.
   
• AI is becoming a game-changer for OTAs by making personalization and operational automation more easily attainable. AI solutions use user data, such as search history, location, travel habits, and when they travel, to provide personal hotel, flight, and activity suggestions to the user.
   
• Chatbots are also being deployed for higher levels of customer support through 24/7 availability, helping travelers make changes to a booking, answer questions, or provide status updates instantaneously. These tools further increase overall customer satisfaction and lower operational costs for service.
   
• In October 2024, Booking.com introduced a new set of AI solutions as part of their existing Travel AI roadmap by launching features such as Smart Filter, Property Q&A, and Review Summaries powered by Generative AI (GenAI). These new features enrich the trip planning journey to help users easily identify the right places to stay, to help evaluate the value of reviews, and to help them book faster and with confidence.
   
• OTAs have increased the adoption of subscription-based services to build customer loyalty and ensure repeat business. For instance, in February 2025, eDreams Prime now has over 7 million subscribers, offering members exclusive discounts, priority customer service, and flexible cancellations. They are attractive to travelers who are budget-conscious users. In a competitive space where price sensitivity is high, loyalty and subscription programs help OTAs differentiate themselves and secure recurring revenue streams.
   
• Sustainability is becoming an increasingly significant factor amongst travelers when making travel decisions. More and more travelers chose OTAs that promote eco-friendly stays, low-carbon transport options, and experiences that benefit local communities, mostly younger travelers. OTAs have helped create a space for “green” hotels, carbon off-sets options, and sustainable travel tips. OTAs have even begun to offer experiences-based curated packages and combinations, meaning travelers can create a delivery package that includes more than just flights and accommodation.
   
• In April 2022, Expedia Group joined the sustainable travel coalition Travalyst committing to integrate carbon emissions data on flights, as well as eco-labels on its platform, using Travalyst's model for sustainable travel, which helps customers make sustainable booking decisions.
   

Online Travel Agency Market Analysis

Based on service, the online travel agency market includes accommodation booking services, flight booking and airline services, ground transportation and car rental, activities, experiences and tours, and travel packages and bundles. The flight booking and airline services held over 30% of the market share in online travel agency market and generated revenue of over USD 80 billion in 2024.
 

• Domestic and international airline services and flight bookings make up a large part of the global online travel agency, with airlines expanding their routes domestically and internationally, and travelers are adopting more digital solutions for flight comparisons and reservations.
   
• Flights are typically the first product sold to consumers when they book travel, which is the first manner in which OTAs engage travel customers. Online platforms offered users access to search for fares in real-time, run flexible ticket searches, provide dynamic pricing, and offer promotional airfare in the process, which facilitated a direct means of purchasers to use OTAs directly for airline tickets.
   
• Airlines are also embracing New Distribution Capability (NDC) technology, which enable OTAs to build out rich content that included seat maps, personalized fare options, and any add-on services available, dramatically improving the user experience leading to higher conversion rates. The growth of low-cost carriers provided a beachhead for greater low-cost air booking via OTAs.
   
• In March 2025, Expedia launched Flights Sponsored Listings. In testing with lead partner airlines like Hawaiian, Avianca and Turkish Airlines, the product helped improve flights ticket bookings by 8-12% and booking values by 10% to a better placed search result even in the highest traffic travel periods.
   
• The travel package and bundle segment is expected to observe a significant growth of around 9% during the forecast period. This is because these services include bundled deals that include options of customized travel, which is growing at a significant rate and also because it combines travel, hotel, and activity prices, making it attractive for first time or busy buyers.
   

Learn more about the key segments shaping this market

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Based on the mode of booking, the online travel agency market is categorized into app-based, web-based, voice and conversational booking, and social media and emerging channels. The app-based segment held a market share of around 45% in 2024 and the segment is expected to grow at CAGR of 8.5% from 2025 to 2034.
 

• With more than 7 billion users accessing smartphones around the globe, users are increasingly expected to make use of mobile applications to plan their trips from start to finish. They are leveraging mobile applications to research destinations, to check prices, to book flights, accommodations, excursions, and increasingly to address refunds or other changes to their itinerary on the fly.
   
• Travel applications have additional advantages compared to web portals as they allow the travel agent to curate a customer experience with tailored experiences such as push notifications when prices drop, geo-targeted offers, offline access to bookings, and tailored incentives and recognition in loyalty programs.
   
• The applications are becoming increasingly sophisticated with AI-assisted virtual assistants, options for multiple languages, and one-tap rebooking. Mobile applications have become desirable for last-minute travel same-day hotel bookings and flash deals especially amongst millennial and Gen Z travelers.
   
• Larger OTAs are also developing additional capabilities on their mobile applications including functionalities for secure mobile wallets, QR-code-based check-ins, and trip-sharing. Some OTAs suggest that app-based mobile platforms create improvements in "brand stickiness" as user remains logged into an application where they may receive more personalized offers and content.
   
• The web-based bookings segment is also expected to observe a substantial growth of around 7.5% between 2025 and 2034. Many corporate and long-term planners use this method of booking as it offers a better view for navigation, comparison and analysis of the travel plans.
   

Based on age group, the online travel agency market is segmented as up to 29 years, 30-44 years, 45-59 years, 60 years and above. The age group of 30-44 years segment dominated the market accounting for around USD 120 billion in 2024.  
 

• The demographic usually includes mid-career professionals and younger families, who constantly travel for business and leisure. They are also extremely tech-savvy, meaning they are more likely to use mobile apps and tech-based approaches for planning and booking trips. Their need for personalized, flexible, and value-based travel experiences all align with the parameters that modern OTAs offer, as they provide real-time comparisons, bundling of services, loyalty programs, and AI-based recommendations.
   
• This age group often looks for time-saving or efficient responses and are therefore more likely to use these platforms that embrace end-to-end trip planning, including flights, accommodation, local tours, and transportation.
   
• Many in this group travel with children or partners, increasing not only their average booking value but also significantly contributing to the online travel agency market revenues. Their increasing appetite for international travel, wellness retreats, cultural experiences, and workations continues to increase their use of OTAs.
   
• The segment of up to 29 years is expected to observe a major growth of around 9% through 2034. Due to factors such as social media, trend of valuing experiences over possessions, and flexible travel patterns, people between 20 to 29 years are becoming the highest number of spenders on traveling. It is estimated that younger Gen Zs and millennials spend over USD 3,500 per trip on an average, of which maximum budget is allocated for flight travel alone.
   

Based on end use segment, the online travel agency market is categorized into individual travelers and corporate travelers. The individual travelers segment dominated the market accounting for approximately USD 185 billion in 2024.
 

• Individual travelers are quickly embracing OTAs for the flexibility, price transparency, and customizable options they offer. The shift toward revenge travel, workations, and bleisure (business + leisure) travel post-pandemic has driven this growth as consumers travel solo, with their partner, and with their families, using them to build a highly personalized experience.
   
• OTAs continue to build user-friendly mobile apps, loyalty rewards, and direct price discounts to appeal directly to an individual or customer base that has consistently prioritized self-service to plan travel over traditional travel agencies.
   
• Features such as instant booking, on-demand customer reviews, AI-based trip suggestions, and bundling for hotels, flights, and activities fundamentally contribute to empowering individual travelers with a level of control over their travel planning that has never been available before.
   
• The democratizing travel content democratization on social media has also influenced the millennial and Gen Z travel generations to chase curated unique travel experiences, therefore forwarding the implementation of OTAs for leisure travel.
   
• In February 2024, Booking.com's "Booking.yeah" advertisement campaign starring Tina Fey, Glenn Close, and others exemplified its focus on personal, vacation-type experiences. The advertising campaign encouraged travelers to "book whoever you want to be," and precisely aligned with the desire of the longer-form, individualistic traveler and market for self-expression and spontaneity as travelers.
   
• Business travel also accounted for a significant share of over 25%. Many corporates use OTAs for purposes such as travel and accommodation bookings. Since many OTAs provide the option of corporate discounts and specialized offers for corporate travel, business users use this mode of booking option very often.
   

US accounted for over 75% share in North America online travel agency market, generating revenue of USD 67.7 billion in 2024.
 

• The US has a highly advanced and digital-savvy population with easily accessible Internet, high adoption and use of sophisticated smartphones, and are also comfortable with e-commerce channels. The country’s digital maturity has given consumers an early adoption culture, being early adopters of online travel booking tools such as mobile apps, AI recommendation tools, and travel dashboards with useful metrics and features.
   
• The US is home to some of the largest and most influential OTA companies in the world, including Expedia Group and Booking Holdings. These groups influence market trends around the world with their technology investment, marketing spending, and strategic partnerships.
   
• The US travel market is massive and mature, particularly with high volumes of domestic and international travelers. In 2023, it had one of the highest average travel spend levels per person with a strong leisure and business travel emphasis. The demand for travel is influenced by its large, diverse set of geographic conditions, from national parks to metropolitan cities, which creates ongoing demand for air transport, accommodation, and rental travel services across the country, much of which is booked through OTAs.
   
• In May 2025, Expedia introduced Trip Matching in US, an AI-driven product which converts Instagram Reels into personalized travel itineraries. Travelers can send a Reel to Expedia to get curated destination tips, experience ideas, and booking options all powered by AI and launched at their EXPLORE event.
   
• Canada is expected to grow at a rate of more than 8% in the coming years. This growth is backed by factors such as well-developed travel ecosystems and higher internet penetration rate, which results in more people adopting to travel and OTAs for their booking purposes.
   

The online travel agency market in the UK is expected to observe rapid growth during the forecast period.
 

• Europe is expected to grow at a rate of more than 8% from 2025-2034 and held around 27.5% of the share in 2024. With countries such as Switzerland, France, UK, Europe remains of the highly visited region, with a total of 747 million internation travelers in 2024, as stated by UN Tourism.
   
• With accelerating digital adoption, growing outbound travel demand, and the shift of consumer preference toward self-service and personalized travel booking, the UK is anticipated to grow.
   
• The key driver is the use of smartphones, high-speed internet use and the increased opportunity for British consumers to self-research, compare and book a travel package via a mobile app or website. The UK has a high outbound travel market rate, with millions of residents each year travel on holiday abroad, more often to Europe, North America and Asia. These are met through OTAs that offer convenience, dynamic pricing and a better deal.
   
• Large players such as Booking.com and Expedia are investing heavily in AI personalized experiences and better fulfilment services through mobile first design and sustainability filters, as are local players like On the Beach and LoveHolidays. UK-based OTA On the Beach (OTB) experienced a growth rate of 10%, summer 2025 bookings, and an 18% growth in transactions for winter 2024-25, based on its asset-light model and pricing perspective.
   
• Germany and France hold substantial share in the European region as both these countries are visited for both leisure and business purposes. Also, since these countries are well connected by internet and have various travel options, OTAs play a major role for providing booking and comparison options, thus leading to its high adoption rate.
   
• It provides real-time information on travel restrictions; visa requirements and insurance need to help travelers navigate a more cumbersome international travel arena. There is a rising interest in more personalized and experiential types of travel such as wellness retreats, gastronomic holidays, eco-tourism that OTAs can now curate through AI recommendation engines and collection of customer data.
   

The online travel agency market in China is expected to experience a steady growth during the estimated period from 2025 to 2034.
 

• Asia Pacific accounted for more than 20% of the market and is estimated to register a CAGR of 9.5% during 2025 and 2034. Major factor contributing to the rising OTA demand is growing internet penetration, rising comfort with smartphones are booking and payment purposes and government push for tourism, especially in countries such as Japan, Australia, South Korea, and Southeast Asian countries.
   
• China’s growing middle class and disposable income are driving growth in both domestic and outbound travel, as millions of travelers want to visit destinations at home and abroad. The younger travelers are experienced, tech-savvy and prefer more flexible travel. GenZ travelers are actively engaging with OTA applications to curate travel content and personalized itineraries.
   
• OTAs are aware that millennials use apps heavily when it comes to making travel arrangements, and they are actively creating AI recommendation engines for travelers, live-streaming apps for promotions and social commerce as travel strategies.
   
• In April 2025, Alibaba-owned OTA Fliggy launched "AskMe," its new AI travel assistant that uses multi-agent systems and Alibaba Cloud's Qwen model. AskMe serves as a virtual travel consultant, from booking flights and hotels to planning itineraries and adjusting budgets. It accepts both text and voice commands (including local dialects) and generates rich itineraries including pictures and maps that can be shared.
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• Singapore, Thailand, Indonesia, Sri Lanka are among major countries that are major travel and vacation hubs in Aia Pacific. Thailand and Indonesia attract millions of international travelers with their numbers being 39.55 million and 13.9 million respectively in 2024. Such high tourist footfall also creates tremendous demand for OTAs, especially among tourists, who prefer checking the stays and surroundings beforehand.
   
• The Ministry of Tourism of India stated that the country recorded a 19.6% of increase in the number of tourists in 2024. The country has noted a significant rise in disposable income and growing number of young travelers, for both international and domestic destinations. This is turn is contributing to the demand for OTAs as they offer attractive offers and cheaper booking options.
   

The online travel agency market in Brazil will is expected to experience a tremendous growth during the forecast period from 2025 to 2034.
 

• Latin America is expected to observe a growth of around 6% during the forecast period and holds a significant share in the market due to developing tourism market and travel options to exotic tourist destinations.
   
• Brazil is projected to see strong growth as a result of increased internet use, increased levels of digital literacy, and a growing middle class who want to partake in domestic and international travel. Brazil is seeing steady growth in mobile use and mobile payments, allowing digital travel entities to facilitate booking travel on different online platforms from both urban and semi-urban locations.
   
• With the post pandemic reaction, the interest in travel is renewed, domestic tourism has successfully boomed, as Brazil has some of the largest and broadest spaces in the world. The government’s backing of digital tourism funds, an increase in air connectivity, and more regional airports, is resulting in OTAs being able to connect to new travelers.
   
• In April 2025, Spreedly teamed up with EBANX to allow major global merchants, including travel platforms like Busbud and Rocket Travel by Agoda, to accept Pix (Brazil's instant payment service), e-wallets, and local cards across Latin America and greatly improve the checkout experience for users in Brazil. Pix has already claimed 33% of online payments in in Brazil for travel, while providing fast, secure, and low-cost transaction processing.
   
• Mexico holds a significant share of the OTA market due to growing domestic tourism market. The country is known for its beaches and historical sites and attracts people looking for quiet and off-beat gateways. This thus creates a need for good OTA systems to help people discover and book their vacations to such places.
   

The UAE online travel agency market is expected to experience significant growth between 2025 and 2034.
 

• Middle east and Africa is expected to grow at a rate of more than 7% during the forecast period. The UN Tourism reported that the Middle East region is expected to grow at a faster rate due to infrastructural development and growing promotion of tourism by the governments in the region.
   
• The UAE has one of the highest smartphone penetrations in the world and an internet penetration rate of over 99%, making it an excellent environment for digital travel platforms to thrive. Consumers, especially younger generations, are increasingly using OTAs for real-time booking, price comparison, and customized travel packages that include flights, hotels, and experiences.
   
• The UAE is a primary international transit and tourism hub with national carriers such as Emirates and Etihad flying travelers from all parts of the world that increase inbound and outbound travel demand. The involvement of competitor 'ultra'-low-cost carriers, expanding low-cost carrier networks, visa-on-arrival policies, and verticalized airport infrastructure also support overall demand.
   
• As travelers want greater convenience, OTAs are increasingly responding with mobile-first platforms, AI-powered itinerary software/technology, and increasingly flexible payment options such as Buy Now Pay Later payment plans and digital built-in wallets like Apple Pay and PayBy.
   
• The government primarily through Dubai and Abu Dhabi are implementing travel policies under the initiatives “Dubai Tourism Vision 2031,” and the “Abu Dhabi 2030 Plan” respectively, that aim to double tourism GDP contributions within the next 10 years through investments in smart tourism.
   
• Saudi Arabia is also expected to observe a significant growth in the online travel agency market as the company is now shifting its focus from religion tourism to broader tourism scope which includes cultural, entertainment, and exploring natural habitats in the country.
   
• In April 2025, the Arabian Travel Market 2025, Musafir.com unveiled musafirtag, a next generation booking platform built for travel agents and resellers. The platform gives real-time access to flights, hotels, transfers, visas, and activities in one system. Features such as live dashboarding, custom branding, and CRM integration elevate Musafir.com to leading innovator in the digital transformation of the UAE OTA ecosystem.
   

Online Travel Agency Market Share

• The top 7 companies in the market are Booking Holdings, Expedia, Trip.com, Airbnb, MakeMyTrip, TripAdvisor, and Despegar.com. These companies hold over 20% of the market share in 2024.
   
• Booking Holdings is the world's leading OTA with brands such as Booking.com, Priceline, Agoda, Kayak, Rental cars.com etc. Its flagship platform Booking.com has the largest hotel inventory available online, global reach, mobile first strategy and personalization driven by AI. Booking Holdings's future growth will be driven by continued investment Individual's focus on accommodations and packaged trip business and making investments in technology that connects these trips.
   
• Expedia Group has a number of well-known brands, such as Expedia.com, Hotels.com, Vrbo, Orbitz and Travelocity. Expedia Group serves individuals and business travelers with established loyalty programs and strong market share in North America and Europe. The company is a leader in dynamic packaging and in new innovations with AI and mobile booking.
   
• Trip.com Group is the largest OTA in China but it is also an international player with a number of, Trip.com, Skyscanner and Qunar international brands under its umbrella. The company boasts one of the strongest international OTA offers in the Asia Pacific region for hotels, flights, rail and group tours as well as focusing on establishing their digital infrastructure and providing cross-border travel solutions.
   
• Airbnb started as a vacation rental company but has transformed into one of the largest OTA competitors in that it provides lodging (for entire places and single private rooms), experiences and boutique stays. Airbnb is attractive to younger travelers or families involved in leisure travel looking for unique, local experiences. It has over 7 million active listings in over 220 countries and regions worldwide.
   
• MakeMyTrip is the leading OTA in India and offers its services across all forms of travel such as flights, buses, trains, hotels, and holiday packages. It also operates Goibibo and RedBus giving the company a large multimodal travel footprint. The company has had strong growth on mobile and is targeting increased travel demand in Tier 2 and Tier 3 cities.
   
• Tripadvisor started out as a review platform and developed its way to be a full-service OTA through the Tripadvisor Plus subscription, tours, hotel bookings, and restaurant reservations. It is still one of the leading sources of travel inspiration and planning alongside a major source of decision-making for activities and experiences, with everyone having hundreds of millions of users monthly.
   
• Despegar is Latin America's leading OTA with operations in more than 20 countries including Brazil, Mexico, and Colombia. Despegar works well in funds, including flights, hotel, vacation packages, and financial services like paying in installments. The company is focused on localization, flexibility in payments, and emerging market demand in Latin America.
   

Online Travel Agency Market Companies

Major players operating in the online travel agency industry include:

• Agoda Company
• Airbnb
• Almosafer
• Booking Holding
• Cleartrip
• Despegar.com
• Expedia
• MakeMyTrip
• Trip.com
• Tripadvisor
   
• The major players in the online travel agency (OTA) market such as Bookings.com, Airbnb, Expedia and other players are strategically pursuing opportunities to increase their digital footprint, improve user experience and create differentiators for service offerings. Enhanced strategies to meet these objectives include developing technology partnerships, acquiring travel-tech startups, expanding globally with localized platforms, and developing strategies with airlines, hotels, and payment providers.
   
• Another central theme in the OTA industry is embedded advanced technologies. Companies such as Agoda and Tripadvisor are using AI personalized features, real-time dynamic pricing engines, mobile-first experience, voice-assisted booking features, and multilingual chatbot features for the new generation of tech-savvy travelers.
• The business functions that are being improved through research and development are trip personalization, security improvements on the OTA platform, mobile application engagement, and bundling flights, accommodations, and local experiences seamlessly.
   
• In addition to addressing changing consumer behavior, OTAs are also making investments for tools that recommend eco-friendly accommodations, low-emission transportation, and cross-cultural activities due to the growing demand for travel experiences and sustainable tourism.
   

Online Travel Agency Industry News

• In May 2025, Trip.com was named the official travel partner for ITB China 2025, bringing together an end-to-end AI-powered travel planning experience for popup event attendees and exhibitors, as it takes further steps in its global expansion and AI innovation strategy.
   
• In February 2025, EaseMyTrip and Sabah Tourism entered into a partnership with an aim to reach more Indian customers. The partnership will focus not just on the travel bookings but will also cover niche tourism activities such as MICE tourism, destination weddings, and wellness tourism.
   
• In September 2024, Expedia Group bolsters its Travel Shops platform by adding partnerships with brands, celebrities and media companies. The company has launched more than 100 shoppable storefronts and expanded reach and engagement from partnerships with media companies, established brands and influencers.
   
• In April 2024, online travel agency MakeMyTrip launched a new exclusive charter service connecting Mumbai and Bhutan and included it as part of its holiday packages, the private charter will operate once a week. This service was launched due to the rising popularity of Bhutan among Indian tourists.
   

The online travel agency market research report include in-depth coverage of the industry with estimates & forecast in terms of revenue (USD Million) from 2021 to 2034, for the following segments:

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Market, By Service

• Accommodation booking services 
  • Hotel booking platforms
  • Alternative accommodation platform
  • Extended stay and corporate housing
• Flight booking and airline services 
  • Domestic flight booking
  • International flight booking
  • Ancillary services and add-ons
• Ground transportation and car rental 
  • Car rental services
  • Alternative transportation
  • Multi modal transportation
• Activities, experiences and tours 
  • Tours and sightseeing
  • Entertainment and events
  • Food and dining experiences
• Travel packages and bundles 
  • Flight and hostel packages
  • All-inclusive vacation packages
  • Custom and personalized packages

Market, By Mode of Booking

• App-based
• Web-based
• Voice and conversational booking
• Social media and emerging channels

Market, By Age Group

• Up to 29 years
• 30 to 44 years
• 45 to 59 years
• 60 years and above

Market, By Traveler

• Leisure travelers
• Business travelers
• Entertainment, sports, and event travelers
• Educational travelers
• Others

Market, By Business Model

• Commission-based models
• Merchant models
• Advertising and marketing revenue
• Subscription and membership models

Market, By End Use

• Individual travellers
• Corporate travellers

The above information is provided for the following regions and countries:

• North America
  • U.S.
  • Canada
• Europe
  • UK
  • Germany
  • France
  • Italy
  • Spain
  • Russia
  • Nordics
• Asia Pacific
  • China
  • India
  • Japan
  • South Korea
  • Australia
  • Southeast Asia
• Latin America
  • Brazil
  • Mexico
  • Argentina
• MEA
  • UAE
  • Saudi Arabia
  • South Africa