Online Travel Market Size & Share 2026-2035

Online Travel Market Size

The online travel market was valued at USD 713 billion in 2025. From USD 761.5 billion in 2026, the market is projected to reach USD 1.4 trillion by 2035, expanding at a 7.4% CAGR.

The recovery phase has given way to a more structural expansion: international tourist arrivals reached 1.4 billion in 2024, or 99% of the 2019 level, while international tourism receipts reached USD 1.6 trillion. ^{[1]UN Tourism - untourism.int}

Digital travel platforms are benefiting from a larger addressable booking pool and a wider range of bookable inventory. Booking Holdings processed USD 165.6 billion in gross bookings and 1.14 billion room nights in 2024, while Expedia reported USD 110.9 billion in gross bookings. ^{[2]Booking Holdings - bookingholdings.com} Airbnb generated nearly USD 82 billion in gross booking value and recorded 491 million nights and experiences booked during the same year. These volumes illustrate the scale at which platforms can use inventory breadth, behavioral data, loyalty programs, and payments infrastructure to influence travel discovery and conversion.

Transportation remained the largest service category in 2025 at USD 303.0 billion, followed by accommodation at USD 271.6 billion and tour packages at USD 138.4 billion. Online travel agencies represented USD 399.1 billion of 2025 booking value, compared with USD 313.9 billion for direct travel suppliers. Mobile-based booking accounted for USD 505.8 billion, or 70.9% of market value, indicating that travel search, payment, itinerary management, and post-booking servicing are increasingly consolidated within app environments.

North America was the largest regional market in 2025 at USD 250.4 billion, followed by Europe at USD 198.4 billion and Asia Pacific at USD 178.7 billion. Asia Pacific is forecast to grow fastest at a 9.45% CAGR through 2035, reflecting the interaction of mobile-first travel behavior, expanding digital payments, recovering cross-border travel, and growing supplier participation across China, India, Japan, and Southeast Asia.

The central competitive tension remains the division between aggregation and supplier ownership. OTAs preserve their advantage when travelers need to compare multiple suppliers or construct complex trips; direct suppliers retain an advantage when loyalty, ancillary products, and proprietary inventory matter most. As generative and agentic AI tools move from search assistance toward itinerary execution, fulfillment access and reliable real-time inventory may become more strategically important than the consumer-facing discovery surface alone.

Key Drivers

Internet penetration and mobile app adoption

The addressable online travel audience is widening as internet access becomes more pervasive. Global internet use reached 5.5 billion people in 2024, equivalent to 68% of the world's population, while low-income economies continued to add users from a far lower penetration base. ^{[3]International Telecommunication Union - itu.int} At the same time, 5G connections exceeded 1.6 billion globally by the end of 2023, strengthening the ability of mobile applications to provide real-time availability, rich content, identity verification, and payment processing.

For travel platforms, mobile adoption changes more than screen size. A persistent user session enables fare alerts, loyalty prompts, disruption notifications, location-aware inventory, and installment-payment offers. This is particularly consequential in markets where smartphones are the primary means of internet access. MakeMyTrip reported FY2025 revenue of USD 978.3 million, supported by growth in air ticketing, hotels, and packages as India's travel ecosystem becomes more digitally integrated. Mobile distribution is therefore not merely a channel migration; it is an operating model that lowers friction across inspiration, booking, and servicing.

Digital payment solutions and seamless transactions

Travel transactions often involve multiple currencies, high ticket values, cancellation exposure, supplier-specific refund rules, and fragmented consumer payment preferences. Local payment methods, digital wallets, installment products, and fraud controls can therefore determine whether a traveler completes a booking rather than simply compares an itinerary.

Payment infrastructure is becoming embedded in travel distribution. PayPal, Sabre, and Mindtrip announced an agentic travel-commerce collaboration in February 2025 intended to connect conversational trip planning with payment and checkout functionality. ^{[4]PayPal - newsroom.paypal-corp.com} In Latin America, Despegar's 2024 gross bookings reached USD 5.6 billion, with its Koin fintech operation supporting payment options adapted to regional credit and installment dynamics. Platforms that cannot accommodate local rails risk losing demand in markets where card ownership is uneven, even when they have competitive inventory.

Consumer preference for real-time price comparisons

Price comparison remains a core reason travelers use digital intermediaries. Travelers can compare date flexibility, cancellation terms, bundles, review signals, and supplier availability without contacting multiple providers. That capability is particularly valuable for air travel and multi-component trips, where a lower headline fare can be offset by baggage, seat, transfer, or cancellation costs.

The same transparency that drives OTA demand also places pressure on platform economics. Booking Holdings and Expedia continue to deploy significant marketing resources to defend visibility in search-led travel discovery, while product strategy increasingly focuses on keeping customers within proprietary ecosystems after the initial comparison event. Loyalty programs, cross-brand credits, and bundled post-booking services are attempts to reduce the risk that a traveler uses a platform solely as a price-comparison utility.

AI-driven personalized recommendations

Artificial intelligence is moving from recommendation ranking and customer-service automation into itinerary design, supplier matching, and travel servicing. McKinsey reported that the share of large public travel companies referring to AI in annual reports increased from about 4% in 2022 to 35% in 2024, indicating that AI has become a material management priority across the sector. Amadeus found that 65% of surveyed travelers were interested or extremely interested in completing bookings and payments directly through an AI assistant interface.

The near-term commercial benefit is not autonomous booking at scale; it is more precise matching of traveler intent to inventory, policies, and ancillary products. The more consequential medium-term issue is whether AI interfaces direct users toward a small number of platforms with reliable supplier APIs and integrated payment capability. Providers that can return accurate availability, explain trade-offs, and resolve itinerary changes may capture a larger share of conversion even if discovery shifts away from traditional search pages.

Social media and influencer-driven travel trends

Social platforms increasingly influence the early stages of travel demand, especially for experiences, destination-led trips, and short-break travel. Amadeus found that 34% of U.S. travelers identified social media as a travel-inspiration source in 2025, exceeding family-and-friends recommendations in its survey. Expedia Group reported that 61% of surveyed travelers found trip ideas on social platforms and that influencer recommendations affected booking decisions for 73% of respondents.

This development has a different commercial effect from conventional performance marketing. Social content can create demand for inventory that is not easily compared through standard flight-and-hotel searches, including activities, local experiences, and themed packages. It may lower dependence on generic search advertising for some suppliers, but it also creates new commission, attribution, brand-safety, and conversion-measurement requirements for travel platforms.

Key Restraints

Technology fragmentation and integration complexity

Travel distribution depends on a large installed base of airline passenger-service systems, global distribution systems, hotel property-management systems, payment gateways, and agency booking tools. These systems were developed at different times and use inconsistent data models, creating friction when a platform attempts to display comparable offers across airlines, fares, ancillaries, and refund conditions.

The industry's shift toward New Distribution Capability is intended to enable richer airline offers through modern APIs, but scaling remains difficult. More than 77 airlines were registered on the IATA NDC Maturity Index in 2024, while 29 distributed NDC content through the Amadeus Travel Platform. The issue is not the existence of a standard alone; it is the cost of implementing different airline connections, servicing workflows, and offer schemas at scale. Large platforms can absorb this engineering burden more easily than regional agencies and smaller OTAs.

Cybersecurity risks and data privacy

Online travel platforms hold valuable combinations of payment credentials, passports, loyalty accounts, itinerary data, and personal identifiers. A breach can create financial losses and operational disruption, but the more durable commercial impact is a loss of consumer trust at the point where customers must provide sensitive information to complete a high-value purchase.

The U.S. Federal Trade Commission finalized an order against Marriott International and Starwood in December 2024 requiring a comprehensive information-security program following breaches affecting more than 344 million customers. ^{[5]U.S. Federal Trade Commission - ftc.gov} Regulatory obligations are also increasing in Europe. Booking.com was designated a Very Large Online Platform under the EU Digital Services Act, while Booking Holdings was required to comply with the Digital Markets Act following its gatekeeper designation. ^{[6]European Commission - digital-strategy.ec.europa.eu} For travel platforms, compliance is not limited to data retention; it increasingly includes algorithmic transparency, marketplace governance, and auditable processes for handling consumer information.

Inflexible legacy systems limiting innovation

Legacy systems constrain the speed at which travel platforms can introduce personalized offers, payment options, and AI-native servicing. The problem is particularly evident where a platform has grown through acquisitions or where its business model depends on connecting inventory from multiple suppliers with different servicing rules.

Sabre has acknowledged the need to transform legacy distribution and technology infrastructure as direct connections and cloud-native alternatives alter the economics of travel distribution. American Airlines' reversal of elements of its direct-distribution strategy in 2024 also demonstrated that channel modernization can damage revenue when implementation disrupts agency access or fails to preserve servicing quality. Innovation in travel must therefore be evaluated against operational resilience: a sophisticated front-end recommendation is commercially weak if the underlying system cannot process exchanges, refunds, schedule changes, or ancillary services reliably.

High customer acquisition costs and price sensitivity

The travel market combines high search intensity with limited initial loyalty. Consumers often compare multiple platforms before booking, while suppliers and OTAs compete for the same paid-search and metasearch traffic. This creates a structural customer-acquisition burden, especially for companies that lack a large repeat-user base or a differentiated source of direct demand.

PhocusWire reported that travel-sector customer-acquisition costs increased about 35% between 2022 and 2025, while customer lifetime value rose by only 4.5% over the same period. The financial impact is clearest for platforms that must repeatedly purchase visibility for customers already enrolled in their loyalty programs. Subscription models, proprietary loyalty currencies, supplier partnerships, and product bundles can improve retention, but they do not eliminate price sensitivity when comparable inventory remains widely available.

This environment favors platforms that can combine broad inventory access with dependable post-booking service. AI may reduce the cost of search and itinerary construction, but it will not remove the need for clean airline, hotel, rail, and payment integrations. Smaller platforms can compete through regional specialization, local payment knowledge, or customer-service quality; however, they face a widening technology-investment burden where AI, NDC, cybersecurity, and regulatory compliance must be funded simultaneously.

Online Travel Market Segment Analysis

By Service

Transportation generated USD 303.0 billion in 2025 and is forecast to expand at a 7.11% CAGR. Airline ticketing remains the largest transportation use case, but car rental, rail, cruise, and bus services offer additional online-penetration potential. Booking Holdings processed 49 million airline tickets and 83 million rental-car days in 2024, showing that major accommodation-led platforms are extending their role across trip components. Transportation distribution is commercially demanding because travelers compare prices intensely and service failures, such as schedule changes or cancellations, require coordinated supplier support.

Accommodation accounted for USD 271.6 billion in 2025 and is forecast to grow at a 7.28% CAGR. It remains the primary arena for competition between hotel-direct channels, OTAs, and alternative-accommodation marketplaces. Booking Holdings' room-night volume and Airbnb's global host network demonstrate the scale of the two principal accommodation models: aggregated conventional lodging and peer-to-peer or professionally managed alternative stays. Growth will increasingly depend on the ability to distinguish inventory through flexible terms, property content, loyalty benefits, and localized supply rather than through headline pricing alone.

Tour packages represented USD 138.4 billion in 2025 and are forecast to record the highest service CAGR at 8.02%. Dynamic packaging allows platforms to combine transport, stays, transfers, and activities into a product with higher potential take rates than a standalone ticket. Trip.com reported 38% growth in packaged-tour revenue during 2024, while lastminute.com reported 25% growth in Dynamic Holiday Packages. ^{[7]Trip.com Group - prnewswire.com} The segment benefits when travelers value convenience, destination expertise, and disruption support more than the ability to book each component separately.

By Mode of Booking

Online travel agencies accounted for USD 399.1 billion in 2025 and are forecast to grow at a 7.57% CAGR. Their advantage is strongest when travelers must compare fragmented supply across airlines, accommodation providers, and ancillary services. Scale also supports loyalty rewards, mobile-product development, and localized payment acceptance. eDreams ODIGEO's Prime membership base reached 7.26 million subscribers by the end of fiscal 2025, illustrating how subscription models can turn occasional booking behavior into recurring customer relationships.

Direct travel suppliers generated USD 313.9 billion in 2025 and are projected to expand at a 7.07% CAGR. Airlines and hotel groups use direct channels to protect customer ownership, distribute personalized offers, and avoid commissions. However, direct platforms generally cannot replicate the multi-supplier comparison convenience of an OTA. The resulting channel balance is likely to persist: direct booking is strongest for loyal customers and branded inventory, while intermediaries retain relevance for cross-supplier discovery and complex itinerary construction.

By Platform

Mobile-based platforms represented USD 505.8 billion in 2025 and are forecast to grow at a 7.66% CAGR. Their lead reflects the consolidation of travel inspiration, search, booking, identity management, payment, and itinerary notifications within smartphone applications. Mobile also allows platforms to integrate geographically relevant offers and real-time alerts, which are especially valuable for last-minute travel and disrupted journeys.

Web-based channels accounted for USD 207.2 billion in 2025 and are projected to grow at a 6.57% CAGR. Desktop and browser-based booking remain relevant for multi-leg trips, group travel, detailed corporate itineraries, and complex comparison tasks. The segment is therefore likely to remain economically important even as its share of booking sessions declines, because higher-value or higher-complexity purchases often require a larger interface and more deliberate decision process.

By Travelers

Leisure travelers generated USD 470.8 billion in 2025 and are forecast to expand at a 7.56% CAGR. Leisure demand benefits from social-media discovery, flexible work patterns, experience-led travel, and continued demand for alternative accommodation and curated packages. Sustainability is becoming a more visible consideration: Booking.com reported that 93% of surveyed travelers wanted to make more sustainable travel choices. Platforms can convert this interest into commercial differentiation only when sustainability information is specific, comparable, and connected to bookable choices rather than presented as generic marketing content.

Business travelers accounted for USD 242.2 billion in 2025 and are forecast to expand at a 6.94% CAGR. Corporate travel growth is moderated by the continued substitution of some routine meetings with digital collaboration tools. The opportunity lies in managed travel products that combine policy compliance, expense control, duty of care, and servicing. Wego's launch of WegoPro in 2024 illustrates how travel platforms are expanding into corporate workflow tools rather than relying solely on consumer transactions.

By Age Group

Travelers aged 22–31 years represented USD 169.8 billion in 2025 and are forecast to grow at a 7.84% CAGR, the highest rate among age groups. Their demand is shaped by app-first booking behavior, social-media discovery, flexible payment preferences, and high interest in experiences and short stays.

The 32–43-year group was the largest age cohort at USD 247.6 billion in 2025 and is forecast to grow at a 7.48% CAGR. This cohort combines digital familiarity with spending on family travel, premium accommodation, and multi-component holidays, making it strategically important for loyalty, packaging, and cross-sell initiatives.

The 44–56-year group accounted for USD 160.6 billion in 2025 and is forecast to grow at a 7.16% CAGR. It remains an important market for long-haul leisure, premium accommodation, and organized travel products. Travelers above 56 years represented USD 135.0 billion and are forecast to grow at a 6.71% CAGR. Digital adoption in this segment broadens the market for cruise, guided tours, and all-inclusive products, although service clarity and post-booking support remain especially important.

The mobile shift has a similarly uneven effect. It increases transaction frequency and expands access in mobile-first markets, but it raises the importance of localized payment methods, app retention, and customer-service automation. Platforms that treat mobile as a compressed version of a web site may preserve reach but lose the opportunity to build repeat behavior through alerts, loyalty, wallets, and itinerary management.

Online Travel Market Regional Analysis

North America

North America generated USD 250.4 billion in 2025 and is forecast to expand at a 5.84% CAGR. The U.S. accounted for USD 203.2 billion and is projected to grow at a 4.94% CAGR, reflecting mature online penetration, established loyalty programs, and intense OTA and supplier competition. Canada represented USD 47.2 billion and is projected to expand at a faster 9.01% CAGR, supported by a smaller base and strong cross-border travel links.

The region remains important for AI product development, travel-fintech innovation, and loyalty-led distribution. Hopper's AI-native model, which includes price prediction and flexible-booking tools, reflects the commercial appeal of using data to address travelers' uncertainty around timing and price. Regulatory scrutiny of data security and consumer protection will remain material, particularly as platforms deepen their use of customer profiles and payment credentials.

Europe

Europe accounted for USD 198.4 billion in 2025 and is forecast to grow at a 7.42% CAGR. Germany represented USD 56.2 billion and is projected to grow at a 6.64% CAGR, while the rest of Europe accounted for USD 142.1 billion and is forecast to grow at 7.72%. The regional opportunity is supported by dense cross-border travel, a large base of short-haul leisure journeys, and continuing development of online accommodation and package markets.

The United Kingdom, France, Italy, Spain, Russia, the Netherlands, Sweden, Denmark, and Poland each have distinct travel patterns, but European platforms operate within a demanding regulatory framework. The Digital Services Act and Digital Markets Act create higher compliance expectations around marketplace practices, transparency, and platform conduct. This may raise operating costs, but it can also favor well-capitalized companies capable of converting compliance into a trust and supplier-governance advantage.

Asia Pacific

Asia Pacific generated USD 178.7 billion in 2025 and is projected to record the fastest regional CAGR at 9.45%. China accounted for USD 73.6 billion and is forecast to grow at a 9.61% CAGR, while Japan represented USD 27.3 billion and is forecast to grow at 9.66%. China's outbound-travel recovery and Trip.com's international inventory capabilities are important drivers; Trip.com reported 25% growth in accommodation-reservation revenue in 2024 and 38% growth in packaged-tour revenue.

India, Australia, South Korea, Singapore, Thailand, Indonesia, and Vietnam extend the region's growth base. The strategic feature shared by many of these markets is not simply rising travel demand, but the interaction of smartphone-led discovery, local payment rails, low-cost air connectivity, and a growing supplier base. Traveloka's expansion across Southeast Asia demonstrates the appeal of combining travel bookings with financial services in markets where card penetration and travel-planning behavior differ from North American or European patterns.

Latin America

Latin America accounted for USD 49.4 billion in 2025 and is forecast to expand at a 6.79% CAGR. Brazil represented USD 14.1 billion and is projected to grow at 6.94%, while the rest of Latin America accounted for USD 35.3 billion and is projected to grow at 6.73%. Mexico, Argentina, and Colombia broaden the regional opportunity, although currency volatility, varying consumer-protection frameworks, and uneven access to credit complicate cross-market platform scaling.

Despegar remains central to regional digital travel distribution. Its 2024 gross bookings of USD 5.6 billion and integration of Koin show why localized financing is strategically relevant in Latin America. Prosus announced its acquisition of Despegar in December 2024, creating potential for broader ecosystem integration across payments, commerce, and travel services. ^{[8]Prosus - prosus.com} The acquisition also reflects investor interest in regional platforms with local demand data and payment capabilities that are difficult for global competitors to replicate quickly.

Middle East and Africa

The Middle East and Africa generated USD 36.2 billion in 2025 and are forecast to grow at a 5.95% CAGR. The UAE accounted for USD 9.8 billion and is projected to grow at 5.67%, while the rest of the region represented USD 26.3 billion and is forecast to expand at 6.05%. South Africa, Saudi Arabia, the UAE, and Israel form distinct submarkets shaped by different tourism policies, connectivity conditions, and consumer-payment environments.

Saudi Arabia is a significant policy-led travel opportunity because domestic tourism, religious travel, and international destination development are expanding simultaneously. Almosafer's position in domestic, regional, and international travel illustrates how local platforms can benefit when national tourism investment creates new supply and travel demand. Across the wider region, Wego's travel-search and corporate-travel expansion shows the value of localized inventory, language support, and regional payment expertise. Infrastructure and currency constraints will continue to limit near-term scale in parts of Africa, but they also leave room for mobile-first booking models as connectivity improves.

Europe occupies a middle position, with strong cross-border travel and deep digital usage but heavier regulatory obligations. Latin America and the Middle East and Africa offer substantial localized opportunity, although success depends on adapting to payment structures, regulatory conditions, currency realities, and domestic travel patterns. Global platforms can participate in these markets, but regional companies retain defensible positions where local execution matters more than global inventory scale.

Online Travel Market Share & Competitive Landscape

The market remains fragmented because travel inventory is distributed across airlines, hotels, alternative accommodation providers, car-rental companies, rail operators, cruise lines, tour operators, and local activity providers. Based on the 2025 revenue reference framework, Booking Holdings held a 5% market share, Expedia Group held 3.1%, Airbnb held 2.7%, Trip.com Group held 2.1%, TripAdvisor held 1.8%, MakeMyTrip held 1.5%, eDreams ODIGEO held 1.4%, and Despegar held 1.3%. The top 10 OTAs accounted for USD 65.8 billion, or 20.4%, of the reference market. The same revenue-reference framework assigns USD 378.0 billion, or 54%, to OTA activity and USD 322.0 billion, or 46%, to direct suppliers, against a USD 713 billion total market.

Global players

Airbnb operates an alternative-accommodation marketplace with a global host network. Its 2024 revenue exceeded USD 11 billion, supported by nearly USD 82 billion in gross booking value and 491 million booked nights and experiences. Its competitive position depends on host supply, brand trust, and the ability to expand beyond core stays without diluting its asset-light model.

American Express Travel serves premium leisure and managed corporate-travel requirements through cardmember benefits, travel advisory services, and travel-management capabilities. Its position is strongest where payment relationships, loyalty benefits, servicing expectations, and high-value travel needs are integrated.

Booking Holdings is the largest OTA in the company set, with 2025 revenue reference of USD 25.9 billion and a 5% market share. Its portfolio includes Booking.com, Priceline, Agoda, KAYAK, and OpenTable. The group's scale in room nights, flight tickets, rental cars, and global accommodation supply supports its Connected Trip strategy, which seeks to extend value beyond a single reservation.

Expedia Group held a 3.1% market share in the 2025 revenue reference, with USD 14.9 billion in revenue. Its Expedia, Hotels.com, Vrbo, and trivago businesses combine lodging, vacation rentals, package travel, and metasearch. Its One Key loyalty program is strategically important because it seeks to increase retention across brands rather than compete solely through paid acquisition.

Sabre provides distribution, airline, and hospitality technology infrastructure rather than operating primarily as a consumer OTA. Its competitive relevance rests on the reliability of distribution connections and the pace at which its systems can support modern API-based offers, NDC content, and AI-enabled servicing.

Trip.com Group held a 2.1% market share in the 2025 revenue reference, with USD 8.0 billion in revenue. Its Ctrip, Trip.com, and Skyscanner operations connect domestic Chinese demand with international travel inventory. The company's growth in accommodation, packages, and cross-border travel gives it a strong position as Asia Pacific demand becomes more globally connected.

TripAdvisor held a 1.8% market share in the 2025 revenue reference, with USD 2.0 billion in revenue. Its strategic focus is increasingly shaped by Viator's experiences marketplace and TheFork's restaurant-reservation activity, which reduce dependence on traditional hotel-metasearch monetization.

Regional players

Despegar held a 1.3% market share in the 2025 revenue reference, with USD 0.6 billion in revenue. Its Decolar, Best Day, and Koin operations provide regional scale across Latin America, where local payment flexibility and country-specific operating knowledge remain commercially important.

eDreams ODIGEO held a 1.4% market share in the 2025 revenue reference, with USD 0.7 billion in revenue. Its Prime subscription model differentiates the company from transaction-led OTAs by building recurring relationships through member pricing and benefits.

lastminute.com specializes in European travel and dynamic holiday packages. Its presence in the United Kingdom, Germany, France, Spain, and Italy provides a concentrated position in high-value European leisure corridors, while package growth strengthens its exposure to higher-value bundled bookings.

MakeMyTrip held a 1.5% market share in the 2025 revenue reference, with USD 0.9 billion in revenue. Through MakeMyTrip, Goibibo, and redBus, the company has built a strong Indian position around mobile distribution, local payments, air travel, hotels, and ground transportation.

Traveloka operates a Southeast Asian travel and lifestyle platform across Indonesia, Thailand, Vietnam, Singapore, Malaysia, Australia, and the Philippines. Its integration of travel booking and PayLater services gives it a regional advantage where travel demand and consumer financing are closely linked.

Wego operates a Middle East and North Africa travel marketplace spanning travel search, booking, and corporate travel through WegoPro. Its regional specialization supports differentiated inventory, local-language service, and market-specific travel insights.

Yatra serves Indian consumer and corporate travel demand. Its corporate-travel position is supported by relationships with large enterprise clients, while its consumer business participates in India's continuing migration toward app-based travel research and booking.

Emerging players

Almosafer serves Saudi Arabia's domestic, regional, and international travel market, with exposure to religious tourism, leisure travel, and national tourism-development initiatives. Its position is closely connected to the expansion of Saudi travel supply and domestic demand.

Hopper provides AI-based airfare and hotel price prediction, flexible-booking products, and travel-technology services. Its model illustrates the growing value of fintech products that help travelers manage price uncertainty and enable partners to offer flexible booking options.

Recent Industry Developments

• In February 2025, PayPal, Sabre, and Mindtrip announced a partnership to develop an end-to-end agentic AI travel experience linking trip planning and payment.
• In July 2025, KKR announced an investment in Etraveli Group at a EUR 2.7 billion valuation, underscoring continuing investor interest in scaled travel-distribution platforms.
• In December 2024, Prosus announced an agreement to acquire Despegar for USD 1.7 billion, broadening Prosus' presence in Latin American consumer-internet services.