North America Household Cleaning Tools & Supplies Market Size - By Product, By Application, By End Use, By Distribution Channel, Growth Forecast, 2025 2034

North America Household Cleaning Tools & Supplies Market Size

The North America household cleaning tools & supplies market was estimated at USD 10.8 billion in 2024. The market is expected to grow from USD 11.3 billion in 2025 to USD 17.8 billion in 2034, at a CAGR of 5.2%, according to latest report published by Global Market Insights Inc.

The strong housing market in North America continues to drive the demand for cleaning tools and supplies. According to the U.S. Census Bureau, the homeownership rate was up to 65.7% in Q3 2024, which constitutes over 86.6 million owner-occupied homes. This borrowing trend has prompted Clorox and other companies to expand their product lines, such as the company's disinfecting wipes that saw sales increased by 20% in 2023. The market growth has been supported by consistent increases in homeownership since 2020.
 

Canada's urbanization rate has increased to nearly 82% as of 2024 and this has brought more demand for cleaning solutions in urbanization areas. Public spaces, offices, and hotels are following stricter hygiene protocols, which have increased demand for industrial cleaning products. The Canadian Cleaning Association stated that demand for commercial cleaning products has increased 20% since 2022. Seventh Generation, a Unilever brand, created a plant-based cleaning spray in 2023 to address more sustainable and chemical-free cleaning products within urbanized markets.
 

Further, post COVID-19 pandemic has influenced consumer household cleaning behavior in North America and provided increased awareness of hygiene, some of which persists in 2024. The Centers for Disease Control and Prevention (CDC) COVID-19 guidelines that included disinfecting surfaces and objects with high-contact surfaces, are still widely adopted. Cleaning became a priority for 85% of households, according to the American Cleaning Institute (ACI. For example, Procter & Gamble launched a new product line named Microban 24 in 2023 that provided 24- hour antibacterial protection.
 

Since 2021, the market for sustainable cleaning supplies and solutions has increased sharply in response to a rising concern for the environment. Specifically, eco-friendly cleaning products are experiencing 15% annual sales growth, according to the Environmental Working Group (EWG). Method, part of SC Johnson, began marketing a new line of biodegradable cleaning solutions in 2023 focused on environmentally conscious consumers. This change is part of the market's broad convergence with sustainability.
 

Also, innovative technology is stimulating the household cleaning tools market, robot vacuums as well as smart cleaning devices have gained significant momentum. The International Federation of Robotics (IFR) reported a 12% increase in North America for robotic cleaning device sales in 2023. For example, iRobot introduced its Roomba Combo j7+ in late 2023, which is a combination of a vacuum and mop together which capitalizes on a desire for efficient and automated cleaning.
 

North America Household Cleaning Tools & Supplies Market Trends

The North America market is evolving, driven by consumer demand for smart, energy-efficient, and aesthetically pleasing appliances.
 

• The household cleaning tools and supplies market in North America is being influenced by environmental sustainability. Companies such as Freudenberg Home and Cleaning Solutions and Kimberly-Clark are using recyclable materials and less plastic in their products. The American Cleaning Institute found that nearly 75% of manufacturers in the industry now use more environmentally conscious packaging. For example, Kimberly-Clark has pledged to cut its plastic footprint by 50% by 2030.
   
• The growth of e-commerce is changing how consumers buy household cleaning tools in North America. The U.S. Census Bureau reported that e-commerce made up over 15% of total retail sales across the country in 2023, and household essentials played a large part in that. Companies like Newell Brands Inc. (Quickie) and Karcher North America, Inc. are focusing on direct-to-consumer channels to sell more products. Newell Brands, for instance, reported a 20% increase in online sales of its Quickie cleaning tools over the last year.
   
• Innovations in material science, especially microfiber technology, are changing cleaning tools in North America. The American Cleaning Institute reports that microfiber products are now a larger part of the market, Freudenberg Home and Cleaning Solutions has developed microfiber mops and wipes that clean better and reduce water and cleaning product use.
   
• Consumers in North America who consider themselves to be environmentally conscious are increasingly demanding cleaning materials that reduce exposure to harmful chemicals and allergens. The American Cleaning Institute suggests that over 60% of consumers now consider health and safety to be a factor in their purchase of cleaning products. Companies have responded to consumers' focus on health and safety, for example Kimberly-Clark's windows and surfaces cleaning wipes, which are advertised to be free of harsh chemicals and helpful to the sensitives.
   
• Government regulations and industry efforts are pushing adoption of sustainable practices in the household cleaning market. The U.S. Environmental Protection Agency (EPA) has developed guidelines that encourage organizations to use eco-friendly materials. For example, Freudenberg Home and Cleaning Solutions has partnered with industry associations to advocate for sustainability as a direction for cleaning product innovation.
   

North America Household Cleaning Tools & Supplies Market Analysis

Based on product, the market is segmented long-handle cleaning tools, handheld cleaning solutions, cleaning gloves, microfiber products, cleaning systems, outdoor cleaning tools, multi-function cleaning tools, professional cleaning tools, electric/battery-powered cleaning tools and accessories, and others. In 2024, the long-handle cleaning tools segment generated a revenue of USD 2.4 billion and is expected to grow at a CAGR of around 5.3% during the forecast period.
 

• Long-handle cleaning tools account for the largest product segment and are usually designed to be user-friendly and ergonomic to lessen the physical impact of cleaning. The American Cleaning Institute (ACI) noted that the need for ergonomic cleaning tools has grown dramatically over time. Long-handle cleaning tools, such as brooms, mops, dusters, and/or long-handle scrubbers, are essential in cleaning those difficult to reach and access areas.
   
• The growing home sizes and new multi-story homes in the U.S. and Canada has greatly contributed to this trend. The average size of new single-family homes in the U.S. exceeds 2,500 square feet, and multi-story housing developments in Canada have significantly increased, these larger homes and buildings require efficient cleaning products in order to effectively clean larger indoor and outdoor spaces, and patios and driveways.
   
• Consumers continue to seek durable and multi-purpose cleaning tools, adjustability in cleaning tools, and/or quality handles that can be removed and attached to multiple tools, are gaining traction with cleaning consumers, as these provide consumers with opportunities to clean all aspects of their household. Cleaning manufacturers continue to respond to the consumer demand for lightweight and eco-friendly cleaning tools that provide consumers with the opportunity to purchase smart-enabled cleaning tools. Freudenberg Home and Cleaning Solutions, for example, have introduced several new microfiber-based long-handle cleaning tools made with antibacterial protection.
   
• Leading manufacturers are actively embracing these changes in order to respond to consumer needs. For instance, 3M (Scotch-Brite) has focused on ergonomic designs for better usability. Karcher North America, Inc. has also introduced telescopic cleaning tools with special spray technology for efficient cleaning. These manufacturers utilize technology and design to adapt to consumer needs.
   
• Growth in the market is bolstered by companies such as Carlisle Companies Inc., Carolina Mop Company, and O'Dell Corp. who focus on producing eco-friendly and multi-use cleaning tools. For example, Carlisle Companies, Inc. launched long-handled scrubbers designed for heavy-duty cleaning in commercial environments. Likewise, long-handle cleaning tools will maintain their dominant position in the North America household cleaning tools and supplies market as innovation developments continue.
   

Based on applications, the North America household cleaning tools & supplies market is a basement, bathroom, bedroom, garage, kitchen, laundry room, living room, toilet, and others.  In 2024, the bathroom segment accounted for over 23.3% and is expected to grow at the rate of 5.7% till 2034.
 

• The bathroom category is the largest application segment in the North America household cleaning tools and supplies market. Bathrooms need to be cleaned often and thoroughly because bathrooms retain higher degrees of moisture, creating an ideal space for the growth of mold, mildew, and bacteria. The American Cleaning Institute (ACI) reports that more than 70% of households reported in their surveys to clean the bathroom as part of their weekly cleaning routine. This has resulted in intense competition to produce specialized bathroom cleaning tools such as scrub brushes, tile cleaners, and long handle tools to reach higher areas. 
   
• Government health agencies, such as the Centers for Disease Control and Prevention (CDC), have stressed the importance of cleaning bathrooms regularly to prevent the spread of infections. This has helped to drive the need for more modern cleaning tools such as antimicrobial scrubbers and microfiber-based products. Manufacturers such as Freudenberg home and cleaning solutions have made and accommodated the consumer demand for more bathroom specific tools that have added antibacterial properties.  
   
• Consumers continually expect sturdy, durable, effective, and easy-to-use bathroom cleaning tools. Products that are ergonomic and can be used as multi-purpose cleaning tools will soon meet that demand. For example, Newell Brands Inc. (Quickie) produces bathroom cleaning tools that can be extended in length, changing the head for the cleaning of tiles, bathtubs, and shower doors.
   
• Leading manufacturers are innovating to help meet specific bathroom cleaning challenges. Procter & Gamble (Swiffer) has introduced disposable bathroom cleaning pads that make bathroom cleaning easier; and Karcher North America, Inc. has a deep cleaning steam cleaner for bathroom surfaces. Kimberly-Clark also has a disinfectant wipe that's disposable for consumers who want to combine convenience and hygiene. These efforts help to establish growth in the segment while building satisfaction for the customer.
   
• Further companies like Carolina Mop Company, and O'Dell Corp. are helping the segment expand, focusing on eco-friendly and high-performance bathroom cleaning tools. For example, Carlisle Companies Inc. produces heavy-duty scrub brushes designed for both commercial and residential bathroom cleaning. With continued manufacturing and innovation to meet consumer needs, it is expected that the bathroom segment will continue to be a leader in the North America household cleaning tools and supplies market during the forecast period.
   

Based on the distribution channel, the North America household cleaning tools & supplies market is segmented as online and offline. The offline channel segment is expected to hold a major share of 71.4% in 2024.
 

• In North America, retail channels that are offline are dominant in the market for household cleaning tools and supplies as consumers prefer to touch and see the quality of their products in real life and prefer to have them available 'now' and not have to wait for delivery. The U.S. Census Bureau statistics show that over 75% of U.S. households prefer to buy cleaning supplies in stores. Additionally, when shopping in a store, consumers have the benefit of having store associates walk them through products, demoing them, and offering discounts or other promotions that would not be available online.
   
• Offline shopping options are also effective solutions for consumers looking for immediate usage in addressing cleaning emergencies because consumers can use the products immediately rather than waiting for a delivery, which is typical when ordering online. Offline retail is especially critical when consumers have busy scheduling such as during holidays or when professionals serve in the janitorial and hospitality industries. The factories that produce cleaning products and supplies including Procter & Gamble (Swiffer), Newell Brands, Inc. (Quickie), and Freudenberg home and cleaning solutions (Vileda) have capitalized on this immediacy in offline shopping to customers their products rather than all buying online.
   
• Further supported by government and industry associations including both the American Cleaning Institute (ACI) that promote safety of cleaning products as well as proper cleaning skills and usage in accordance with the menu in addition to offline-in-store demonstrations. The factories that manufacture products, including 3M (Scotch-Brite) and Kimberly-Clark serve as examples of retailers that incorporate product demos with local retailers.
   
• Leading companies like Carlisle Companies Inc., Carolina Mop Company, and Karcher North America, Inc. have adopted strategies to strengthen their offline distribution networks. These include collaborating with major retail chains and offering exclusive in-store product lines. For example, CRAFTSMAN has introduced durable cleaning tools tailored for retail shoppers, while O’Dell Corp. focuses on supplying high-quality janitorial products to meet the demands of professional users.
   

U.S. Household Cleaning Tools & Supplies Market

In 2024, the U.S. contributed significantly to the household cleaning tools & supplies growth in North America, accounting for 85.6% share in the region.
 

• In 2024, the U.S. served a crucial purpose in fostering the household cleaning tools and supplies market in North America, capturing an 85.6% market share. This dominance is due in part to interest in new cleaning products and the presence of the major players, Freudenberg Home and Cleaning Solutions, Karcher North America, Inc., Kimberly-Clark, Newell Brands Inc. (Quickie), O’Dell Corp., and Procter & Gamble (Swiffer).
   
• To the U.S. Census Bureau, the increasing number of households, and disposable incomes, have driven more demand for cleaning tools and supplies. Additionally, market developments are encouraged by continued product innovation and sustainability initiatives from many of the larger companies in the region.     
   

Canada Household Cleaning Tools & Supplies

Canada household cleaning tools & supplies in 2024 is expected to grow at 4.9% during the forecast period.
 

• The household cleaning tools and supplies market in Canada is experiencing steady growth, driven by increasing hygiene awareness and strict health regulations. For instance, the Public Health Agency of Canada (PHAC) highlights that maintaining cleanliness is critical to reducing the spread of infectious diseases, which has significantly boosted the demand for cleaning products. Government programs, such as the Healthy Canadians and Communities Fund, actively promote hygiene practices in residential, commercial, and healthcare settings, further supporting market expansion.
   

North America Household Cleaning Tools & Supplies Market Share

The top companies in the North America market include Procter & Gamble, 3M Company, Freudenberg Group, Newell Brands, and The Clorox Company and collectively hold a share of 40% in the market. These prominent players are proactively involved in strategic endeavors, such as mergers & acquisitions, facility expansions & collaborations, to expand their product portfolios, extend their reach to a broad customer base, and strengthen their market position.
 

Procter & Gamble combines advanced material science with ergonomic design to deliver high-performance cleaning tools for modern households. Its solutions emphasize durability, ease of use, and sustainability, featuring microfiber technologies and water-saving innovations. With a focus on convenience and hygiene, P&G integrates smart dispensing systems and eco-friendly packaging, catering to consumers seeking efficiency and environmental responsibility.
 

3M leverages its expertise in surface science to create cleaning tools that deliver superior stain removal with minimal effort. Its Scotch-Brite range incorporates innovative abrasives and reusable designs, reducing reliance on harsh chemicals. By prioritizing sustainability and multi-surface versatility, 3M addresses growing consumer demand for eco-conscious solutions without compromising cleaning performance.
 

Freudenberg’s O-Cedar brand blends German engineering precision with user-centric design to simplify household cleaning. Its mop systems feature dual-tank technology for hygienic water separation and machine-washable pads for long-term use. Focused on eco-friendly performance and ergonomic handling, O-Cedar products resonate with consumers seeking practical, sustainable solutions for everyday cleaning tasks.
 

North America Household Cleaning Tools & Supplies Market Companies

Major players operating in the North America household cleaning tools & supplies include:

• 3M
• Carolina Mop Company
• Church & Dwight
• Ettore Products
• Freudenberg
• Fuller Brush
• Kimberly-Clark
• Karcher
• Newell Brands
• O’Dell Corp.
• Premier Mop & Broom
• Procter & Gamble
• The Clorox Company
• The Libman Company
• Unger Enterprises
   

Newell Brands delivers innovative cleaning tools under trusted names like Rubbermaid, emphasizing durability and smart functionality. Its products incorporate modular designs, advanced microfiber technology, and easy storage solutions for space-conscious homes. By combining performance with contemporary aesthetics, Newell caters to consumers who value both practicality and style in household care.
 

The Clorox Company integrates its cleaning expertise with advanced material technologies to offer tools that complement its chemical solutions. Its designs focus on maximizing hygiene and reducing cross-contamination, featuring antimicrobial components and reusable systems. With a strong commitment to sustainability and health, Clorox provides consumers with reliable, high-performance tools for a cleaner, safer home environment.
 

North America Household Cleaning Tools & Supplies Industry News

• In October 2025, O’Dell Corporation launched its Heavy-Duty Outdoor Broom, engineered for demanding environments such as warehouses, loading docks, and industrial spaces. Built with stiff bristles and a durable block, the broom tackles heavy debris with ease while ensuring long-lasting performance. Its ergonomic design enhances user comfort during extended use.
   
• In October 2025, 3M introduced the Scotch-Brite Easy Eraser Pad to the North American market, targeting commercial and household cleaning sectors seeking eco-friendly alternatives. The pad effectively removes tough stains, scuff marks, and soap residue using only water, eliminating the need for harsh chemicals
   
• In June 2025, Freudenberg Home and Cleaning Solutions thought its subsidiary- O-Cedar, launched its innovative H2prO Flat Mop System, designed to make post-party cleanup easier and more hygienic. The system features a dual-tank design that keeps clean and dirty water separate, ensuring fresh water for every mop.
   
• In April 2025, Kimberly-Clark Professional introduced an upgraded WypAll X70 Medium Duty and X80 Heavy Duty Cleaning Cloths, designed for superior absorbency and durability in industrial settings. This new design features performance-engineered construction and a textured surface for improved cleaning efficiency. WypAll X70 now absorbs up to 20% more oil and water, while X80 offers enhanced strength for heavy-duty tasks.
   
• In March 2025, Carolina Mop Company announced its integration into ABCO Cleaning Products, marking a strategic step to expand its reach and enhance product innovation. This acquisition allows Carolina Mop to leverage ABCO’s advanced manufacturing capabilities and sustainability-focused portfolio, including Green Seal-certified yarn mops and recycled plastic cleaning tools.
   

The North America household cleaning tools & supplies market research report includes in-depth coverage of the industry, with estimates & forecast in terms of revenue (USD Billion) and volume (Thousand Units) from 2021 to 2034, for the following segments:

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Market, By Product

• Long handle cleaning tools
  • Mops
  • Brooms
  • Brushes
  • Dustpans
  • Spin Mops
  • Sweeper floor mop
  • Dusters
• Handheld cleaning solutions
  • Sponges
  • Scour pads
  • Cleaning brushes
  • Squeegees
  • Toilet brushes and plungers
  • Cleaning cloths/towels
  • Others
• Cleaning gloves
  • Disposable cleaning gloves
  • Reusable cleaning gloves
  • Others
• Microfiber products
  • Towels/cloth
  • Microfiber mops
  • Spin mops
  • Mops
  • Dusters
  • Others
• Cleaning systems    
  • Mop/bucket systems
  • Cleaning carts and caddies
  • Professional cleaning systems
  • Lint rollers
  • Cleaning storage and organization
  • Others
• Outdoor cleaning tools
  • Window cleaning tools
  • Gutter cleaning tools
  • Others
• Multi-function cleaning tools
  • 2 in 1 multi-function cleaning tools
  • 3 in 1 multi-function cleaning tools
  • Multi-function cleaning tool kits
  • Other
• Professional cleaning tools
  • Professional cleaning tools
  • Professional cleaning systems
  • Professional cleaning accessories
  • Other
• Electric/battery powered cleaning tools and accessories
  • Electric/battery power cleaning tools
    • Short handle
    • Long handle
  • Electric/battery power cleaning tool kits & accessories
  • Others
• Others

Market, By Application

• Basement
• Bathroom
• Bedroom
• Garage
• Kitchen
• Laundry room
• Living room
• Toilet
• Others  

Market, By End Use

• DIY/Homeowners
• Cleaning professionals

Market, By Distribution Channel

• Online
  • E-commerce websites
  • Company owned websites
• Offline
  • Home centers
  • Hypermarkets/supermarkets
  • Big box retailers
  • Club channel
  • Others

The above information is provided for the following countries:

• North America
  • U.S.
  • Canada