Micellar Casein Market Trends

Micellar Casein Market Trends

The growing demand for high-quality, slow-digesting proteins among fitness enthusiasts and athletes continues to drive market growth. The increased interest in clean-label and natural ingredients is pushing manufacturers to focus on minimal processing and sourcing from sustainable dairy farms. Additionally, innovations in flavor profiles and versatile product formats, such as ready-to-drink beverages and protein bars, are expanding the market's appeal to a broader consumer base. Furthermore, the emphasis on transparent and informative product labeling, including sourcing information and nutritional content, is gaining importance in consumer decision-making.