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Location Analytics Market Size, By Component (Solution [Geocoding & Reverse Geocoding, Thematic Mapping & Spatial Analysis, Reporting & Visualization], Service [Professional Service, Managed Service]), By Location Positioning (Outdoor Positioning, Indoor Positioning), By Application (Risk Management, Customer Experience Management, Remote Monitoring, Supply Chain Planning & Optimization, Emergency Response Management, Location Selection & Optimization), By Industry Verticals (Transportation & Logistics, Retail, BFSI, IT & Telecom, Healthcare, Energy & Utilities, Manufacturing), COVID-19 Impact Analysis, Regional Outlook, Growth Potential, Competitive Market Share & Forecast, 2021 – 2027

  • Report ID: GMI4663
  • Published Date: Dec 2021
  • Report Format: PDF

Industry Trends

Location Analytics Market size exceeded USD 13 billion in 2020 and is anticipated to grow at a CAGR of over 15% CAGR from 2021 to 2027. The market growth is attributed to the increasing demand for geographic predictive analytics.

Location Analytics Market Overview
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The growing emphasis of enterprises on spatial environment factors including infrastructure, sociocultural, and topographic factors is enabling the market expansion for geographic predictive analytics. Geospatial data analytics leverages specific identifiers and geographic coordinates for an effective analysis. This provides accurate predictions and modeling of trends by creating data visualization and geographic models. The market demand for geographic predictive analytics is credited to the prediction of maintenance needs, production deadlines, and infrastructure assessment.

Location analytics has gained significant importance during the COVID-19 pandemic. Government authorities across the globe are using geospatial data and geographic intelligence to analyze & moderate the spread of coronavirus in high-risk containment zones. The visualization of the COVID-19 spread through geospatially powered interactive dashboards has positively impacted the industry growth.

Rising demand for location-based business intelligence solutions is driving the thematic mapping & spatial analysis segment growth in Canada

Location Analytics Market Share

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In Canada, the thematic mapping & spatial analysis segment held 20% of the location analytics market share in 2020 due to a growing demand for visually represented data that helps enterprises in discovering new actionable intelligence using maps. Thematic mapping is a type of map used to display geographical information about a topic or theme. It visualizes data based on a spatial concept such as density, ratio, percentage, trends, or index numbers of selected properties of a geography that are not naturally visible such as language, temperature, and population.

Growing market demand for location analytics for marketing applications in the UK will augment the outdoor positioning segment expansion

In the UK, outdoor positioning is expected to showcase 10% growth rate through 2027 led by the rising use of location analytics solutions to map business assets across the outdoor environment. Outdoor positioning dominated the UK market owing to the wide adoption of these systems in drones, military robotics, outdoor mapping, and warehousing. The outdoor positioning system traces data, assets, and people in a wide-open area using sensing technologies including GPS, IR sensing, and others.

In China, the risk management segment to grow at a significant rate

Location Analytics Market Size

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In China, the risk management segment is estimated to attain a CAGR of 15% till 2027 impelled by the integrated deployment of safety management systems to mitigate high-frequency risks. The growing demand to assess & mitigate the potential risks associated with diverse industry workflows & applications is boosting the demand for location analytics solutions. The use of location analytics solutions helps enterprises in analyzing the risk concentrations. The unprecedented risks arising from geopolitical shifts, security threats, and disasters are fueling enterprises to leverage location intelligence solutions.

Increasing demand for fleet telematics solutions to augment the location analytics market value across the transportation sector in India

In India, transportation and logistics segment accounted for 25% of revenue share in 2020 owing to the growing emphasis on remote monitoring of transport workflows. With rapid population growth and urbanization, the need for effective management of transport & logistics infrastructure is increasing consistently. With a steadily increasing number of vehicles, the transportation industry is embracing GIS technology to effectively manage, plan, evaluate, and maintain the transportation system, thus augmenting the industry growth. Space-based systems, especially GNSS systems, largely meet mobility challenges through innovative services.

Growing demand for location-based analytics tools by federal agencies will foster the market revenue in Europe

Europe Location Analytics Market

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Europe location analytics market size is predicted to reach USD 8 billion by 2027 on account of the increasing demand for GIS & GPS technologies for location mapping & transfer of real-time information, monitoring, and tracking where businesses are adopting a solution approach. Industries including insurance, banking, and retail are non-geospatial but are implementing location analytics technologies to pinpoint the exact geographic coordinates of the insurance claims during natural disasters. Location analytics is mainly used in marketing campaigns and customer management to expand the business in the region.

Launch of innovative solutions is a key strategy adopted by leading market players

Some of the key companies operating in the market include Alteryx, Inc., Cisco Systems, Inc., Clevermaps (CleverAnalytics A.S.), Esri Global, Inc., Galigeo SAS, GeoMoby, Google LLC, HERE Global, B.V., Hexagon AB, IBM Corporation, Lepton Software, Microsoft Corporation, Oracle Corporation, PlaceIQ, Inc., Purple WiFi, SAP SE, SAS Institute, Sparkgeo Consulting Inc., TIBCO Software, Inc., TomTom B.V., and Zebra Technologies Corporation. Participants are emphasizing on the development of innovative location analytics products to improve their market share.

The location analytics market research report includes in-depth coverage of the industry with estimates & forecast in terms of revenue in USD from 2017 to 2027 for the following segments:

Market, By Component

  • Solution
    • Geocoding and Reverse Geocoding
    • Thematic Mapping and Spatial Analysis
    • Reporting and Visualization
    • Others
  • Services
    • Professional Services
    • Managed Services

Market, By Location Positioning

  • Outdoor Positioning
  • Indoor Positioning

Market, By Application

  • Risk Management
  • Customer Experience Management
  • Remote Monitoring
  • Supply Chain Planning and Optimization
  • Emergency Response Management
  • Location Selection and Optimization
  • Others

Market, By Industry Vertical

  • Transportation and Logistics
  • Retail
  • BFSI
  • IT & Telecommunication
  • Healthcare
  • Energy and Utilities
  • Manufacturing
  • Others

The above information has been provided for the following regions and countries:

  • North America
    • U.S.
    • Canada
  • Europe
    • Germany
    • UK
    • France
    • Spain
    • Italy
    • Netherlands
  • Asia Pacific
    • China
    • Japan
    • Australia & New Zealand
    • India
    • South Korea
  • Latin America
    • Brazil
    • Mexico
    • Argentina
    • Chile
  • Middle East & Africa
    • UAE
    • Egypt
    • Saudi Arabia
    • South Africa


Authors: Preeti Wadhwani, Smriti Loomba

Frequently Asked Questions (FAQ) :

Market size of location analytics surpassed USD 13 billion in 2020 and is expected to expand at a CAGR of 15% between 2021 and 2027 with rising demand for geographic predictive analytics.

In 2020. thematic mapping & spatial analysis accounted for around 20% of revenue share in Canada and will grow, driven by the surging demand for visually represented data.

In the UK, the market revenue from outdoor positioning will record 10% growth rate up to 2027 impelled by the rising product deployment for mapping business assets across outdoor environment.

Europe market is slated to exceed USD 8 billion through 2027 propelled by the soaring demand for GIS & GPS technologies for the transfer of real time information and monitoring.

Major location analytics companies include Galigeo SAS, PlaceIQ, HERE Global, B.V., GeoMoby, SAS Institute, Zebra Technologies Corporation, Cisco Systems, Inc., and others.

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Premium Report Details

  • Base Year: 2020
  • Companies covered: 21
  • Tables & Figures: 460
  • Countries covered: 21
  • Pages: 320

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