Location Analytics Market Size By Component (Solution [Geocoding & Reverse Geocoding, Thematic Mapping & Spatial Analysis, Reporting & Visualization], Service [Professional Service, Managed Service]), By Location Positioning (Outdoor Positioning, Indoor Positioning), By Application (Risk Management, Customer Experience Management, Remote Monitoring, Supply Chain Planning & Optimization, Emergency Response Management, Location Selection & Optimization), By Industry Verticals (Transportation & Logistics, Retail, BFSI, IT & Telecom, Healthcare, Energy & Utilities, Manufacturing), Industry Analysis Report, Regional Outlook, Growth Potential, Competitive Market Share & Forecast, 2020 – 2026

Published Date: Nov 2020  |  Report ID: GMI4663  |  Authors: Ankita Bhutani, Preeti Wadhwani

Report Format: PDF   |   Pages: 300   |   Base Year: 2019

Summary Table of Contents Industry Coverage Methodology

Industry Trends

Location Analytics Market size exceeded USD 10 billion in 2019 and is poised to register gains at over 15% CAGR from 2020 to 2026. Rising proliferation of location intelligence technologies among businesses will fuel the industry growth. Enterprises are increasingly focusing on accessing dynamic location data, such as information on customer whereabouts, their preferences, duration of their stay, and frequency of visits. This dynamic location data enables organizations to predict customer behavior and their buying patterns, thus aiding in better decision-making and spurring the market demand.

Location Analytics Market
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Location analytics has become an indispensable technology during emergencies and crisis response amid the COVID-19 outbreak. Governments are embracing geospatial data and geographic intelligence to analyze and mitigate the spread of coronavirus in high-risk containment zones. The visualization of the virus spread through geospatially-powered interactive dashboards has further escalated the market growth of location intelligence.

Location Analytics Market Report Coverage
Report Coverage Details
Base Year:2019
Market Size in 2019:10 Billion (USD)
Forecast Period:2020 to 2026
Forecast Period 2020 to 2026 CAGR:15%
2026 Value Projection:30 Billion (USD)
Historical Data for:2015 to 2018
No. of Pages:300
Tables, Charts & Figures:454
Segments covered:Component, Location Positioning, Application, Industry Vertical and Region
Growth Drivers:
  • Rising use of spatial data and analytical tools
  • Growing need of geographic predictive analytics
  • Increasing uptake of location analytics technology in disaster management applications
  • Integration of location-based mapping systems with business intelligence systems
  • Flourishing automobile production and passenger vehicle sales
Pitfalls & Challenges:
  • Lack of uniform regulatory norms
  • High initial cost of deployment

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Increasing customer engagement on social media to drive the market expansion

Social media powered by location analytics gives new possibilities to enterprises for sales & marketing and for evaluating business strategies. Enterprises need to integrate demographic & geographic information along with customer data to find out the intricacies to outperform industry rivals. This has bolstered the location analytics market demand. For instance, Twitter has partnered with Yelp and Foursquare to leverage metadata related to the location of its users via internet browsers and smartphones. Enterprises are increasingly seeking robust location analytics tools to increase brand engagement in a specialized geographic region.

Rising importance of location-based BI to spur the thematic mapping & spatial analysis segment growth in Canada

Canada Location Analytics Market

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In Canada, the thematic mapping & spatial analysis segment held over 30% market share in 2019 due to the growing usage of thematic mapping in business intelligence applications. Thematic maps and spatial analytics provide a visual context, which assists enterprises in discovering new actionable intelligence using maps as a common language.

Location-based marketing initiatives in Brazil to augment the outdoor positioning market growth

The outdoor positioning segment in brazil accounted for more than 55% of the location analytics market share in 2019. Location-based marketing allows organizations to target consumers at a granular & person-level with online or offline messaging based on their physical location.

Demand for analysis and mitigation of risks in Spain

Spain Location Analytics Market Share

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In Spain, the risk management application is set to attain a CAGR of around 10% through 2026 driven by the increasing deployment of location analytics in conjunction with risk assessment technologies. As per the 2018 report by DMTI Spatial, insurance companies are leveraging location analytics to pinpoint the exact geographic coordinates of the insurance claims during natural disasters, such as overlaying a storm’s path on a geographic location. This helps in determining the number of risks to insured properties and eliminate claims that are filed from areas not located in the affected zone.

Rising interest in fleet telematics across the transport & logistics sector to spur the UAE location analytics market demand

The transportation & logistics industry in UAE captured above 25% share in 2019. The segment is likely to exhibit increased market growth at a notable rate, attributed to the rising need for effective fleet management, fuel efficiency, and enhanced vehicle monitoring. Logistics professionals across the UAE are increasingly embracing the use of location analytics to leverage vehicle data for business growth. For instance, in June 2020, Emirates Logistics LLC partnered with Microlise to integrate Microlise’s advanced telematics and location intelligence in its fleet. The transition helped Emirates Logistics in securing high profile clients including IKEA and Adidas.

Strong impetus on location analytics by federal agencies to augment market growth in Europe

Europe Location Analytics Market Revenue

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Europe held around 25% of the location analytics market revenue share in 2019 and is projected to expand at a steady rate of above 10% through 2026. Government departments, particularly in Germany, Italy, and the UK, are providing support to accelerate the usage of geographic data for various applications including defense, transportation, construction, and retail. The penetration of smartphones and the increased demand for location-based marketing in the region will also trigger the regional market growth.

For instance, in July 2020, the UK Ministry of Defense (MOD) and Esri UK established a three-year strategic geospatial partnership. Under the partnership, Esri UK assisted MOD in strategizing air, land, and maritime technology services. The company provided its comprehensive suite of ArcGIS and supportive services to support MOD’s location-based defense decision making.

Launch of innovative solutions with enhanced features to gain a competitive edge

The global location analytics market is characterized by large-scale investments in location intelligence technologies to meet real-time navigation demands. For example, Google has consistently added new features to Google Maps including an augmented reality Street View mode to assist users in following directions in real-time along with personalized recommendations.

The location intelligence industry has also witnessed several strategic alliances between key players to launch new products with added functionalities to maintain the revenue share and profitability.

Some of the key players operating in the location analytics market include Alteryx, Inc., Cisco Systems, Inc., Clevermaps (CleverAnalytics A.S.), Esri Global, Inc., Galigeo SAS, GeoMoby, Google LLC, HERE Global, B.V., Hexagon AB, IBM Corporation, Lepton Software, Microsoft Corporation, Oracle Corporation, PlaceIQ, Inc., Purple WiFi, SAP SE, Sparkgeo Consulting Inc, TIBCO Software, Inc., TomTom B.V. and Zebra Technologies Corporation.

This market research report on location analytics includes in-depth coverage of the industry with estimates & forecast in terms of revenue in USD from 2015 to 2026 for the following segments:

Market, By Component

  • Solution
    • Geocoding and Reverse Geocoding
    • Thematic Mapping and Spatial Analysis
    • Reporting and Visualization
    • Others
  • Services
    • Professional Services
    • Managed Services

Market, By Location Positioning

  • Outdoor Positioning
  • Indoor Positioning

Market, By Application

  • Risk Management
  • Customer Experience Management
  • Remote Monitoring
  • Supply Chain Planning and Optimization
  • Emergency Response Management
  • Location Selection and Optimization
  • Others

Market, By Industry Vertical

  • Transportation and Logistics
  • Retail
  • BFSI
  • IT & Telecommunication
  • Healthcare
  • Energy and Utilities
  • Manufacturing
  • Others

The above information has been provided for the following regions and countries:

  • North America
    • U.S.
    • Canada
  • Europe
    • Germany
    • UK
    • France
    • Spain
    • Italy
    • Netherlands
  • Asia Pacific
    • China
    • Japan
    • Australia & New Zealand
    • India
    • South Korea
  • Latin America
    • Brazil
    • Mexico
    • Argentina
    • Chile
  • Middle East & Africa
    • UAE
    • Egypt
    • Saudi Arabia
    • South Africa


Frequently Asked Questions (FAQ) :

Global share of location analytics industry was valued at USD 10 billion in 2019 and will grow at 15% CAGR through 2026, driven by the rising adoption of location intelligence technologies among companies.
The outdoor positioning segment in Brazil captured over 55% of the location analytics industry share and could witness substantial growth as enterprises target consumers at a granular & person-level.
The risk management segment in Spain is poised to expand at over 10% CAGR through 2026, attributed to the growing deployment of location analytics coupled with risk assessment technologies.
The transportation & logistics industry held over 25% of UAE location analytics market share and is anticipated to register notable growth owing to the soaring need for fuel efficiency, enhanced vehicle monitoring, and effective fleet management.

Premium Report Details

  • Published Date: Nov 2020
  • Pages: 300
  • Tables: 425
  • Charts / Figures: 29
  • Companies covered: 20
  • Countries covered: 21

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