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Guarana Market Size By Form (Powder, Liquid), By Application (Food & Beverages [Bakery & Confectionary, Beverages {Soft Drinks, Energy Drinks}], Cosmetics, Pharmaceutical [Herbal Supplements]), Industry Analysis Report, Regional Outlook, Application Development Potential, Price Trend, Competitive Market Share & Forecast, 2020 – 2026

  • Report ID: GMI2738
  • Published Date: May 2020
  • Report Format: PDF

Shifting consumer preferences towards guarana over coffee beans will foster industry growth

Guarana market size exceeded over USD 120 Million, in 2019 and is estimated to grow at over 7% CAGR between 2020 and 2026. Global guarana industry growth is attributed to growing consumer health awareness along with the need for clean & naturally derived ingredients.

Guarana market

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Guarana is a dried paste derived from crushed seeds of P. sorbilis or P. cupana which is a woody perennial shrub native to Brazil and other Amazon regions. This product finds application as ingredients in food & beverages, cosmetics and pharmaceutical manufacturing. This product offers stimulant, weight loss promotion, relieve chronic diarrhea & treat constipation and anti-cancer properties. Thereby driving the guarana market growth.

Rising product demand owing to its utilization as a caffeine alternative over coffee beans will stimulate industry growth. This product contains natural caffeine content up to 6% and is four to six times more potent than coffee beans. It also offers superior anti-oxidant properties owing to the presence of catechins, saponins, theobromine and tannins. It may pose human side effects risks including insomnia, stomach irritation, nausea and vomiting which may hamper overall product demand.

Companies are investing  in new technological developments and production capacity expansions to enhance their product portfolio. For instance, In June 2017, GOYA launched its latest soft drink product named GOYA Guarana flavor. This product is a stimulating drink soda and is rich in caffeine which has been released in Spanish market, thereby driving the industry demand.

However, factors including COVID-19 pandemic will have an adverse impact on guarana market outlook. The virus outbreak has resulted in governments imposing lockdown across the countries in order to slow down the spread. Owing to such impositions, this has resulted in shutting down of production plants and hindering supply chain operations. This may lead to plummeting profit margins of the manufacturers which may impact the Guarana demand for manufacturing the end products.

Popularity of liquid form in beverages owing to its nutritious value

Liquid Form Guarana Market

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Liquid guarana segment is estimated to witness over 5% CAGR through 2026. Increasing liquid guarana demand for beverages manufacturing supported by growing consumer awareness towards naturally derived ingredients will propel product demand. This product finds major application in non-carbonated & carbonated drinks, energy drinks and fruit based drinks. Thus, aforementioned factors should accelerate the guarana market trends.

These product offers easy formulation properties for end use manufacturers which should promote product demand. Brazil is considered as the largest producer this plant in the world and increasing their production. Thus, these factors should accelerate the production of liquid form guarana.

Booming cosmetics products demand owing to strong skin care market

  Guarana Market

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Guarana market from cosmetics applications is anticipated to reach over USD 15 million by 2026. These fruits are used in several cosmetic products including cleansers, anti-ageing creams and moisturizer lotions. Owing to product antioxidant and antimicrobial properties which helps in reducing skin impurities and boost blood flow that is likely to foster the market demand.

Due to increasing product incorporation in cosmetics, companies are launching new products to attain superior market position. For instance, In November 2017, Palmer launched iys two innovative bath & body products including Coconut Oil Body Firming Sheet Mask and Coconut Oil Anti-Oxidant Firming Lotion. This product contains toning ingredients including Guarana and Cupuacu, to help firm, tighten and smooth skin's appearance.

Growing pharmaceutical industry in Europe will stimulate product demand

Europe Pharmaceutical Guarana Market


Europe guarana market is estimated to register over 6% CAGR through2026. Europe pharmaceutical industry revenue is likely to witness significant gains owing to strong domestic demand. This is further anticipated to increase owing to rising R & D activities in the region for manufacturing innovative medicines.

Supportive government initiatives implemented by EU commission should boost regional pharmaceutical industry. Initiatives including PRIME (Priority Medicines) by EU commission in which government and medicine producers work together to manufacture medicines for unmet medical conditions. Thus, these factors should accelerate regional market from pharmaceutical application.

Guarana is predominantly used in pharmaceutical industry to produce herbal supplements. This product finds application in treatment of medical conditions including anxiety, improvement of mental performance, and weight loss. It also helps for treating malaria, fever, headaches, heart problems, chronic fatigue syndrome, joint pain and fluid retention. Therefore, theses aforementioned factors should boost product demand.

New product releases and R & D initiatives to be key business strategies by manufacturers

Guarana market is moderately consolidated with major players including Ambev, AR De Sousa Ribeiro, Duas Rodas Industrial, Herboflora, Givaudan, HERBO NUTRA and Plantnat.

Market participants are taking strategic initiatives including capacity expansions, new product launches, partnerships & collaborations and mergers & acquisitions. For instance, In April 2019, Coca Cola released its latest energy drink. This energy drink is brand named Coca Cola energy. This product will be released in countries including Spain and Hungary. This drink contains caffeine from natural sources, guarana extracts, B Vitamins, no taurine and no sugar & calories.

In January 2020, Herbalife Nutrition launched its latest product brand named Afresh Energy Drink Mix in Tulsi flavours. This energy drink contains two major ingredients including Guarana and Orange Pekoe. Guarana present in the drink will aid in sharpening mental alertness, boost energy levels and minimizes fatigue.   

In 2017, Brain Fud, a UK based drinks brand has launched its new range of products named “Smarter Energy Drinks” which is an alternative to high sugar beverages and coffee. These new range of beverages contain guarana in order to incorporate caffeine properties.

Guarana market research report includes in-depth coverage of the industry trends, with estimates & forecast in terms of volume (Tons) and revenue (USD Million) from 2015 to 2026, for the following segments:

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By Form

  • Liquid
  • Powder

By Application

  • Food & Beverages
    • Bakery & confectionary
    • Beverages
      • Soft Drinks
      • Energy Drinks
    • Other
  • Cosmetics
  • Pharmaceutical
    • Herbal Supplements
    • Others

The above information has been provided for the following regions:

  • North America
  • Europe
  • Asia Pacific
  • MEA


Authors: Kunal Ahuja, Sarita Bayas

Frequently Asked Questions (FAQ) :

Rising investments by market players in food & beverages sector to launch innovative products will be a key driving factor for the global market growth.

Europe industry for guarana will achieve over 6% CAGR between 2020 and 2026, as estimated by GMI.

Ambev, AR De Sousa Ribeiro, Duas Rodas Industrial, Herboflora, Givaudan, HERBO NUTRA and Plantnat are currently profiled in the global market.

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  • Base Year: 2019
  • Companies covered: 10
  • Tables & Figures: 83
  • Pages: 70
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